{"id":1202,"date":"2020-02-06T12:46:10","date_gmt":"2020-02-06T09:46:10","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1202"},"modified":"2025-06-23T13:24:58","modified_gmt":"2025-06-23T10:24:58","slug":"turkiye-odeme-trendleri-2019-raporu","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/turkiye-odeme-trendleri-2019-raporu","title":{"rendered":"T\u00fcrkiye \u00d6deme Trendleri 2019 Raporu"},"content":{"rendered":"

JP Morgan\u2019\u0131n Global \u00d6deme Trendleri Raporu<\/strong> i\u00e7erisinde T\u00fcrkiye b\u00f6l\u00fcm\u00fcnden derledi\u011fimiz veriler umut verici. Analiz, t\u00fcketici davran\u0131\u015f\u0131n\u0131n olumlu y\u00f6nde, e-ticaretin ise \u00e7ift haneli b\u00fcy\u00fcmesine devam edece\u011fini i\u015faret ediyor. Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc, kart verileri, e-ticarette \u00fcr\u00fcn segmentine g\u00f6re paylar, mebla\u011fa g\u00f6re \u00f6deme y\u00f6ntemi tercihlerini bu yaz\u0131m\u0131zda \u00f6zetledik.<\/p>\n

T\u00fcrkiye\u2019nin gen\u00e7 n\u00fcfusu ve dijitalle\u015fmeyi benimseyen yap\u0131s\u0131, her d\u00f6nemde yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n ilgisini \u00e7ekiyor. JP Morgan\u2019\u0131n 2019 Global \u00d6deme Trendleri Raporu da T\u00fcrkiye\u2019deki pazar\u0131n detayl\u0131 bir haritas\u0131n\u0131 \u00e7\u0131kart\u0131yor.<\/p>\n

T\u00fcrkiye\u2019de e-ticaretin b\u00fcy\u00fcme beklentisi g\u00fcven veriyor<\/strong><\/h2>\n

Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc 11,6 milyar dolar<\/strong> olarak belirten rapor, mobil e-ticaretin 3,5 milyar dolara ula\u015farak y\u00fczde 30 paya sahip oldu\u011funu g\u00f6steriyor. Di\u011fer verilere g\u00f6z atmadan \u00f6nce T\u00fcrkiye\u2019deki banka hesap sahipli\u011fi oran\u0131n\u0131n y\u00fczde 69, ki\u015fi ba\u015f\u0131 kart sahipli\u011finin ise 2,4 oldu\u011funu not edelim.<\/p>\n

JP Morgan, raporun t\u00fcketici harcamalar\u0131 b\u00f6l\u00fcm\u00fcnde T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K) verilerini baz alm\u0131\u015f. Buna g\u00f6re T\u00fcrkiye\u2019deki 11,6 milyar dolarl\u0131k e-ticaret pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc, toplam perakende harcamas\u0131 i\u00e7erisinde y\u00fczde 4,1 ile nispeten k\u00fc\u00e7\u00fck bir pay al\u0131yor. Ancak 2021 i\u00e7in b\u00fcy\u00fcme beklentisi y\u00fczde 12<\/strong> olarak belirtiliyor.<\/p>\n

\"\"<\/p>\n

E-ticarette y\u0131ll\u0131k ki\u015fi ba\u015f\u0131 harcama ortalamas\u0131 333 dolar <\/strong><\/h3>\n

Y\u0131ll\u0131k ki\u015fi ba\u015f\u0131 online harcama miktar\u0131 333 dolar<\/strong> olarak belirtilirken, rakam\u0131n di\u011fer \u00fclkelere k\u0131yasla d\u00fc\u015f\u00fck olmas\u0131 internet penetrasyonunun y\u00fczde 64,7 ile \u00fclkeler ortalamas\u0131n\u0131n alt\u0131nda olmas\u0131na ve al\u0131\u015fveri\u015fte fiziksel ma\u011fazalar\u0131n bask\u0131n olmas\u0131na yoruluyor.<\/p>\n

Yurt d\u0131\u015f\u0131ndan al\u0131\u015fveri\u015fte \u00c7in ba\u015f\u0131 \u00e7ekiyor<\/strong><\/h3>\n

T\u00fcrkiye\u2019deki t\u00fcketicilerin online al\u0131\u015fveri\u015fte yurt d\u0131\u015f\u0131n\u0131 de\u011ferlendirme oranlar\u0131 y\u00fczde 20. Al\u0131\u015fveri\u015fi tamamlayanlar\u0131n, yani yurt d\u0131\u015f\u0131ndan al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131 ise sadece y\u00fczde 2. Yurt d\u0131\u015f\u0131 e-ticarette en \u00e7ok \u00c7in merkezli siteler tercih ediliyor, bunu Almanya ve Rusya izliyor.<\/p>\n

Uluslararas\u0131 \u015firketler hem yat\u0131r\u0131m hem sat\u0131n alma yap\u0131yor<\/strong><\/h3>\n

Uluslararas\u0131 e-ticaret \u015firketlerinin yerel sat\u0131n almalar\u0131 da vurgulanm\u0131\u015f. Sekt\u00f6r\u00fc takip edenlerin hat\u0131rlayaca\u011f\u0131 \u00fczere, 2016 y\u0131l\u0131nda eBay, GittiGidiyor\u2019u sat\u0131n alm\u0131\u015ft\u0131. 2018 y\u0131l\u0131n\u0131n Haziran ay\u0131nda ise \u00c7in merkezli e-ticaret devi Alibaba, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck al\u0131\u015fveri\u015f sitesi Trendyol\u2019un y\u00fczde 75 hissesini ald\u0131\u011f\u0131n\u0131 duyurmu\u015ftu.<\/p>\n

Di\u011fer yandan, Amazon<\/strong> da 2018\u2019in Eyl\u00fcl ay\u0131nda T\u00fcrkiye sitesini hizmete soktu.<\/strong><\/p>\n

Toplam perakendede pay y\u00fczde 4 civar\u0131nda olsa dahi, e-ticaret potansiyelinin b\u00fcy\u00fckl\u00fc\u011f\u00fc yabanc\u0131 oyuncular\u0131 T\u00fcrkiye pazar\u0131na \u00e7ekmeye devam edecek.<\/p>\n

\u00dcstelik sadece sat\u0131n almalar de\u011fil, yat\u0131r\u0131mlar da s\u00f6z konusu. Lojistik devi DHL, 2018 y\u0131l\u0131n\u0131n Aral\u0131k ay\u0131nda \u00fclkemizdeki hizmetlerinin kapsam\u0131n\u0131 geli\u015ftirecek bir ad\u0131m\u0131 a\u00e7\u0131klad\u0131. \u0130stanbul Yeni Havaliman\u0131\u2019nda bir da\u011f\u0131t\u0131m merkezi (hub) kuracak olan DHL, yurt i\u00e7i da\u011f\u0131t\u0131m h\u0131z\u0131n\u0131 art\u0131rmay\u0131 ve hizmetlerini geli\u015ftirmeyi hedefliyor.<\/p>\n

E-ticarette hangi kategoriler tercih ediliyor?<\/strong><\/h3>\n

E-ticarette en \u00e7ok tercih edilen \u00fcr\u00fcn kategorileri a\u00e7\u0131s\u0131ndan T\u00fcrkiye hakk\u0131nda bolca veri var. JP Morgan da T\u00dcB\u0130SAD verilerini baz alm\u0131\u015f.<\/p>\n

Bu verilere g\u00f6re T\u00fcrkiye online al\u0131\u015fveri\u015fte %35,1 ile en \u00e7ok seyahat harcamas\u0131 yap\u0131yor. Bunu %21 ile giyim ve aksesuar, %10,9 ile di\u011fer \u00fcr\u00fcnler, %10 ile ev e\u015fyalar\u0131, %8 ile sa\u011fl\u0131k ve g\u00fczellik, %8 ile market al\u0131\u015fveri\u015fi, %7 ile t\u00fcketici elektroni\u011fi izliyor.<\/p>\n

\"\"<\/p>\n

Ak\u0131ll\u0131 telefon sahipli\u011finde sand\u0131\u011f\u0131m\u0131zdan gerideyiz<\/strong><\/h3>\n

T\u00fcrkiye\u2019de ak\u0131ll\u0131 telefon kullan\u0131m\u0131n\u0131n yayg\u0131nl\u0131\u011f\u0131 bize y\u00fcksek gibi gelse de, asl\u0131nda y\u00fczde 49,8 ile Brezilya, Hindistan ve Meksika gibi geli\u015fmekte olan \u00fclkelerin \u00f6n\u00fcnde s\u0131ralanmam\u0131z\u0131 sa\u011fl\u0131yor. Ancak 2015\u2019ten beri ciddi bir b\u00fcy\u00fcme h\u0131z\u0131 var ve bu art\u0131\u015f\u0131n devam etmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Ak\u0131ll\u0131 telefonlar e-ticaretin b\u00fcy\u00fcmesinde etkili olacak<\/strong><\/h4>\n

Mobil cihazlardan online al\u0131\u015fveri\u015f oran\u0131 y\u00fczde 30 ve b\u00fcy\u00fckl\u00fc\u011f\u00fc 3,5 milyar dolar olarak belirtiliyor, ancak ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 67\u2019si cihazlar\u0131n\u0131 online \u00f6demelerde kullanmak istedi\u011fini s\u00f6yl\u00fcyor.<\/p>\n

Mobil e-ticaretin b\u00fcy\u00fcme beklentisi ise 2021 y\u0131l\u0131na kadar bile\u015fik y\u00fczde 39,7 olarak g\u00f6sterilmi\u015f. Bu \u00f6ng\u00f6r\u00fc do\u011frultusunda mobilden online al\u0131\u015fveri\u015fin 2021 y\u0131l\u0131nda 13,2 milyar dolar olaca\u011f\u0131n\u0131 da ekleyelim.<\/p>\n

Online al\u0131\u015fveri\u015fte kart kullan\u0131m oran\u0131 %64<\/strong><\/h4>\n

T\u00fcrkiye\u2019deki online al\u0131\u015fveri\u015flerde bask\u0131n \u00f6deme y\u00f6ntemi kart kullan\u0131m\u0131 olarak dikkat \u00e7ekiyor. Al\u0131\u015fveri\u015flerin y\u00fczde 64\u2019\u00fcn\u00fc olu\u015fturan kartl\u0131 harcamalar, y\u0131ll\u0131k 7,42 milyar dolara tekab\u00fcl ediyor.<\/p>\n

E-ticaret \u00f6zelli\u011fi a\u00e7\u0131k olan banka kart\u0131 sahipli\u011fi oran\u0131 ki\u015fi ba\u015f\u0131 1,63 olurken, ki\u015fi ba\u015f\u0131 kredi kart\u0131 sahipli\u011fi oran\u0131 0,77 olarak belirtilmi\u015f. Visa ve Mastercard oran\u0131 ise birbirine \u00e7ok yak\u0131n.<\/p>\n

Online al\u0131\u015fveri\u015fler sadece kartla yap\u0131lm\u0131yor, nakit harcamalar da alternatiflerden birisi. Ancak kap\u0131da \u00f6deme<\/strong> gibi y\u00f6ntemlerle ger\u00e7ekle\u015fen al\u0131\u015fveri\u015f oran\u0131 y\u00fczde 15<\/strong>. Bunu Havale\/EFT<\/strong><\/a> gibi banka \u00fczerinden para g\u00f6ndererek online al\u0131\u015fveri\u015f yapanlar y\u00fczde 10, dijital c\u00fczdanla \u00f6deme y\u00fczde 6, di\u011fer y\u00f6ntemler ise y\u00fczde 5 ile takip ediyor.<\/p>\n

\"\"<\/p>\n

Kaynak: J.P.Morgan “2019 Global Payments Trends Report – Turkey Country Insights”\u00a0<\/em><\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

JP Morgan\u2019\u0131n Global \u00d6deme Trendleri Raporu i\u00e7erisinde T\u00fcrkiye b\u00f6l\u00fcm\u00fcnden derledi\u011fimiz veriler umut verici. Analiz, t\u00fcketici davran\u0131\u015f\u0131n\u0131n olumlu y\u00f6nde, e-ticaretin ise \u00e7ift haneli b\u00fcy\u00fcmesine devam edece\u011fini i\u015faret ediyor. Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc, kart verileri, e-ticarette \u00fcr\u00fcn segmentine g\u00f6re paylar, mebla\u011fa g\u00f6re \u00f6deme y\u00f6ntemi tercihlerini bu yaz\u0131m\u0131zda \u00f6zetledik. T\u00fcrkiye\u2019nin gen\u00e7 n\u00fcfusu ve dijitalle\u015fmeyi benimseyen yap\u0131s\u0131, her d\u00f6nemde yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":4770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odeme-sistemleri"],"acf":[],"yoast_head":"\nT\u00fcrkiye \u00d6deme Trendleri 2019 Raporu | PayTR<\/title>\n<meta name=\"description\" content=\"JP Morgan\u2019\u0131n Global \u00d6deme Trendleri Raporuna g\u00f6re T\u00fcrkiye'de e-ticaretin b\u00fcy\u00fcme beklentisi g\u00fcven veriyor. E-ticarette hangi kategoriler tercih ediliyor?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/turkiye-odeme-trendleri-2019-raporu\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye \u00d6deme Trendleri 2019 Raporu\" \/>\n<meta property=\"og:description\" content=\"JP Morgan\u2019\u0131n Global \u00d6deme Trendleri Raporuna g\u00f6re T\u00fcrkiye'de e-ticaretin b\u00fcy\u00fcme beklentisi g\u00fcven veriyor. 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