{"id":12200,"date":"2025-04-11T10:45:17","date_gmt":"2025-04-11T07:45:17","guid":{"rendered":"https:\/\/www.paytr.com\/?p=12200"},"modified":"2025-04-18T10:58:49","modified_gmt":"2025-04-18T07:58:49","slug":"cmomuz-feyza-dereli-fedar-fintechtime-nisan-sayisinda","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/kurumsal-haberler\/cmomuz-feyza-dereli-fedar-fintechtime-nisan-sayisinda","title":{"rendered":"M\u00fc\u015fteri sadakatinin temelinde \u00fcr\u00fcnlerimiz, hizmet kalitemiz ve m\u00fc\u015fterilerimize ya\u015fatt\u0131\u011f\u0131m\u0131z deneyim var!\u00a0"},"content":{"rendered":"\n

CMO\u2019muz Feyza Dereli Fedar, Fintechtime Nisan say\u0131s\u0131nda, PayTR\u2019\u0131n s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesinin temelindeki pazarlama stratejilerinden, m\u00fc\u015fteri oda\u011f\u0131ndaki ileti\u015fim \u00e7al\u0131\u015fmalar\u0131ndan ve gelece\u011fin pazarlama trendlerinin finans sekt\u00f6r\u00fcne nas\u0131l y\u00f6n verece\u011finden bahsetti.<\/em><\/strong><\/p>\n\n\n\n

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\"CMO\u2019muz<\/figure>\n<\/figure>\n\n\n\n

Sizi tan\u0131yabilir miyiz? \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z marka ile yolunuz nas\u0131l ke\u015fi\u015fti? <\/strong><\/h2>\n\n\n\n

2003 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun oldum. 22 y\u0131ll\u0131k pazarlama kariyerim boyunca otomotiv, e-ticaret ve finans sekt\u00f6rlerinde, Tofa\u015f, Garanti Bankas\u0131 ve GittiGidiyor\u2019da CRM, dijital pazarlama, pazarlama ileti\u015fimi ve kurumsal ileti\u015fim alanlar\u0131nda \u00e7al\u0131\u015ft\u0131m. 6 y\u0131l GittiGidiyor\u2019da CMO olarak g\u00f6rev ald\u0131ktan sonra, 2023 y\u0131l\u0131n\u0131n eyl\u00fcl ay\u0131ndan itibaren PayTR\u2019da Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yap\u0131yorum. <\/p>\n\n\n\n

Geride b\u0131rakt\u0131\u011f\u0131m\u0131z 2024 y\u0131l\u0131, markan\u0131z i\u00e7in nas\u0131l bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci sundu? <\/strong><\/h2>\n\n\n\n

Pazarlama stratejilerinizde hangi ana trendleri ve t\u00fcketici i\u00e7g\u00f6r\u00fclerini merkeze ald\u0131n\u0131z? <\/strong><\/h3>\n\n\n\n

Marka bilinirli\u011fi, m\u00fc\u015fteri etkile\u015fimi ve gelir art\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan en b\u00fcy\u00fck kazan\u0131mlar\u0131n\u0131z\u0131 hangi alanlarda g\u00f6zlemlediniz? <\/strong><\/h3>\n\n\n\n

Yakla\u015f\u0131k 1,5 y\u0131l \u00f6nce bu g\u00f6reve geldi\u011fimde kendimi \u00e7ok \u015fansl\u0131 hissettim. PayTR, 15 y\u0131ld\u0131r \u00f6deme alan\u0131nda i\u015fletmelerin g\u00fcvenini kazanm\u0131\u015f \u00e7ok g\u00fc\u00e7l\u00fc ve bir o kadar da m\u00fctevaz\u0131 bir marka. Bug\u00fcn geldi\u011fimiz noktada, 150 binden fazla \u00fcye i\u015fyerimizin \u00f6demelerini kesintisiz bir \u015fekilde almalar\u0131n\u0131 sa\u011fl\u0131yor, b\u00fcy\u00fcme yolculuklar\u0131na e\u015flik ediyoruz. Ge\u00e7ti\u011fimiz y\u0131l Futurebright ile yapt\u0131\u011f\u0131m\u0131z, POS kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nelik bir ara\u015ft\u0131rmada KOB\u0130\u2019ler aras\u0131nda Sanal POS\u2019ta ilk akla gelen ve en \u00e7ok tercih edilen markan\u0131n PayTR oldu\u011funu g\u00f6rmek bizi \u00e7ok mutlu etti. PayTR kuruldu\u011fundan bu yana m\u00fc\u015fteri memnuniyetini i\u015finin merkezine koyan, \u00fcye i\u015fyerlerine kesintisiz ve g\u00fcvenli \u00f6deme deneyimi ya\u015fatmay\u0131 hedefleyen, her d\u00f6nemde \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini, hizmet kalitesini artt\u0131rm\u0131\u015f bir marka. <\/p>\n\n\n\n

PayTR\u2019\u0131n beni en \u00e7ok etkileyen taraf\u0131, ticareti binlerce ki\u015fi i\u00e7in m\u00fcmk\u00fcn k\u0131larak e-ticarette f\u0131rsat e\u015fitli\u011fi yaratm\u0131\u015f bir marka olmas\u0131. K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in \u00e7ok zorlu bir s\u00fcre\u00e7 olan \u00f6deme alma s\u00fcrecini ciddi bir teknoloji yat\u0131r\u0131m\u0131 ve i\u015fletmeler i\u00e7in olduk\u00e7a kolay olan bir entegrasyonla \u00e7\u00f6zm\u00fc\u015f. Bug\u00fcn bir i\u015fletme ba\u015fvurusunu tamamlad\u0131ktan sadece 2 saat sonra Sanal POS\u2019u aktif hale gelebiliyor, \u00fcstelik ba\u015ftan sona dijital olan bir ba\u015fvuru ve onay s\u00fcreciyle. Dolay\u0131s\u0131yla ba\u015fta giri\u015fimciler olmak \u00fczere binlerce KOB\u0130 i\u00e7in ticaretin kap\u0131s\u0131n\u0131 a\u00e7m\u0131\u015f.<\/p>\n\n\n\n

PayTR, i\u015fveren markas\u0131 taraf\u0131nda da de\u011ferlerine sahip \u00e7\u0131kan bir marka. Bir start-up olarak do\u011fmu\u015f. Bug\u00fcn kurumsalla\u015fma s\u00fcrecinde insana de\u011fer veren kurum k\u00fclt\u00fcr\u00fc, kaybetmeden koruyabildi\u011fi start-up ruhuyla ortak hedefe ko\u015farken tek bir tak\u0131m olabilme becerisiyle \u00e7al\u0131\u015fmak i\u00e7in harika bir i\u015f yeri. Y\u0131llard\u0131r bir\u00e7ok kategoride ald\u0131\u011f\u0131m\u0131z Great Place to Work \u00f6d\u00fclleriyle bir i\u015fveren markas\u0131 olarak PayTR\u2019\u0131n \u00f6d\u00fcllendiriliyor olmas\u0131 bizim i\u00e7in ayr\u0131 bir motivasyon ve gurur kayna\u011f\u0131. Dolay\u0131s\u0131yla benim i\u00e7in ilk ve en \u00f6nemli motivasyon PayTR\u2019\u0131 gerek \u00f6deme kurulu\u015fu olarak gerekse i\u015fveren markas\u0131 olarak daha \u00e7ok anlatmak, daha sesli anlatmakt\u0131. Elimizde b\u00f6yle g\u00fc\u00e7l\u00fc bir marka varken, pazarlama ekibi olarak bizim i\u015fimiz \u00e7ok da zor olmad\u0131. 2024 bizim i\u00e7in PayTR\u2019\u0131 daha g\u00f6r\u00fcn\u00fcr hale getirdi\u011fimiz bir sene oldu. 2023 sonu ve 2024 ortas\u0131nda ger\u00e7ekle\u015ftirdi\u011fimiz iki reklam kampanyam\u0131zda h\u0131zla dijitalle\u015fen d\u00fcnyada i\u015fletmelerin hayat\u0131n\u0131 kolayla\u015ft\u0131ran \u00fcr\u00fcnlerimize de\u011findik. \u2018\u0130\u015fin \u015eekli De\u011fi\u015fti\u2019 dedik. <\/p>\n\n\n\n

Lokomotif \u00fcr\u00fcn\u00fcm\u00fcz olan PayTR Sanal POS, i\u015fletmelerin banka banka gezmeden kolay bir entegrasyonla tek POS \u00fczerinden t\u00fcm kartlardan tek \u00e7ekim veya taksitle online \u00f6deme almalar\u0131n\u0131 sa\u011fl\u0131yor. Yine tek bir POS \u00fczerinden t\u00fcm kartlardan \u00f6deme almay\u0131 sa\u011flayan PayTR Fiziki POS, Android cep telefonu veya tabletleri POS cihaz\u0131na d\u00f6n\u00fc\u015ft\u00fcren PayTR NeoPOS ve e-ticaret sitesi olmadan uzaktan sat\u0131\u015f yapmak isteyen i\u015fletmelerin link g\u00f6ndererek \u00f6deme ald\u0131\u011f\u0131 PayTR Linkle \u00d6deme \u00e7\u00f6z\u00fcmlerimiz var. Her biri KOB\u0130\u2019lerin hayat\u0131n\u0131 kolayla\u015ft\u0131rmay\u0131, s\u0131rt\u0131ndaki y\u00fck\u00fc azaltmay\u0131 hedefliyor.<\/p>\n\n\n\n

PayTR\u2019\u0131 tercih eden b\u00fcy\u00fck k\u00fc\u00e7\u00fck t\u00fcm i\u015fletmelerimizin sesini duymak, geri bildirimlerini almak bizim i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ge\u00e7ti\u011fimiz y\u0131l T\u00fcrkiye\u2019nin farkl\u0131 illerinde KOB\u0130\u2019lerimizle bir araya geldi\u011fimiz onlardan PayTR\u2019\u0131 daha \u00e7ok dinledi\u011fimiz bir y\u0131l oldu. Ara\u015ft\u0131rma sonu\u00e7lar\u0131 ve elde etti\u011fimiz i\u00e7g\u00f6r\u00fcler ileti\u015fimdeki rotam\u0131z\u0131 da net bir \u015fekilde belirledi. Finteklere y\u00f6nelen i\u015fletmelerin h\u0131z ve kolayl\u0131k beklentisinin alt\u0131n\u0131n \u00e7izildi\u011fi ara\u015ft\u0131rma sonu\u00e7lar\u0131nda, karar alma a\u015famas\u0131nda g\u00fcven fakt\u00f6r\u00fc yine \u00f6ne \u00e7\u0131kt\u0131. Biz de markam\u0131z\u0131 PayTR\u2019la b\u00fcy\u00fcyen \u00fcye i\u015fyerlerimiz anlats\u0131n istedik. <\/p>\n\n\n\n

Ger\u00e7ek ve samimi ba\u015far\u0131 hikayeleri 2024\u2019\u00fcn ileti\u015fim stratejisinin temelini olu\u015fturdu. \u0130lk olarak, \u00fcye i\u015fyerlerimizden dinledi\u011fimiz say\u0131s\u0131z ba\u015far\u0131 hikayesinden yola \u00e7\u0131karak \u201cPayTR\u2019la \u0130\u015fini B\u00fcy\u00fctenler\u201d film serisini yapt\u0131k. Bizi bizden daha iyi anlatan \u00fcye i\u015f yerlerimizin ba\u015far\u0131 hikayeleri, dijitalle\u015fen ve d\u00f6n\u00fc\u015fen bir\u00e7ok i\u015fletmeye ilham verdi. 2025\u2019te serinin devam\u0131n\u0131 \u00e7ektik ve 8 Mart ileti\u015fimi kapsam\u0131nda \u00fc\u00e7 kad\u0131n m\u00fc\u015fterimizin ilham veren ba\u015far\u0131 hikayelerini yay\u0131nlad\u0131k. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de T\u00fcrkiye\u2019nin farkl\u0131 ilerindeki \u00fcye i\u015fyerlerimizle bulu\u015fmaya devam edece\u011fiz. Marka ileti\u015fimine ek olarak 2024 y\u0131l\u0131 bizim \u00fcye i\u015fyerlerimizi daha yak\u0131ndan tan\u0131maya odakland\u0131\u011f\u0131m\u0131z, m\u00fc\u015fteri verisini analiz ederek davran\u0131\u015flar\u0131 anlamland\u0131rd\u0131\u011f\u0131m\u0131z, onlar\u0131 farkl\u0131 boyutlarda segmente etmeye ba\u015flad\u0131\u011f\u0131m\u0131z bir y\u0131l oldu. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de bu alandaki yat\u0131r\u0131mlar\u0131m\u0131z artarak devam edecek.<\/p>\n\n\n\n

Geride kalan y\u0131l boyunca pazarlama stratejinizde hangi kampanyalar \u00f6ne \u00e7\u0131kt\u0131 ve hedeflenen ba\u015far\u0131 metriklerine ula\u015ft\u0131?<\/strong><\/h2>\n\n\n\n

Bu s\u00fcre\u00e7ten \u00e7\u0131kard\u0131\u011f\u0131n\u0131z temel \u00f6\u011frenimler nelerdi ve 2025 y\u0131l\u0131 stratejilerinize nas\u0131l y\u00f6n verecek?<\/strong><\/h3>\n\n\n\n

2024 y\u0131l\u0131 boyunca en \u00e7ok ses getiren ileti\u015fim \u00e7al\u0131\u015fmalar\u0131m\u0131zdan biri marka kampanyam\u0131z oldu. \u0130\u015fletmelerin \u00f6deme alan\u0131ndaki h\u0131z ve kolayl\u0131k beklentisini kar\u015f\u0131layacak yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerimizle her \u00f6l\u00e7ekteki i\u015fletmeye sundu\u011fumuz kolayl\u0131klar\u0131 anlatt\u0131k. Her i\u015f modeline uygun \u00e7ok kanall\u0131 \u00f6deme yakla\u015f\u0131m\u0131m\u0131z\u0131 i\u015fledi\u011fimiz Sanal POS, Fiziki POS, Linkle \u00d6deme ve SoftPOS (NeoPOS) \u00fcr\u00fcnlerimizin yer ald\u0131\u011f\u0131 reklam filmimizi may\u0131s ay\u0131nda yay\u0131na ald\u0131k. Hedef kitlemize y\u00f6nelik kapsaml\u0131 bir medya planlamas\u0131yla TV, radyo ve t\u00fcm dijital mecralarda y\u0131la yay\u0131lan bir ileti\u015fim kampanyas\u0131 y\u00fcr\u00fctt\u00fck. <\/p>\n\n\n\n

Bunu influencer i\u015f birlikleri ve offline etkinliklerle destekledik. Performans odakl\u0131 kampanyalarla m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fumuzu tamamlamaya y\u00f6nelik aksiyonlar ald\u0131k. M\u00fc\u015fteri segmentasyonuna odakland\u0131\u011f\u0131m\u0131z 2024 y\u0131l\u0131nda t\u00fcketici i\u00e7g\u00f6r\u00fclerini anlamada veri analiti\u011fi ve yapay zek\u00e2 destekli \u00e7\u00f6z\u00fcmlerden yararland\u0131k. Ger\u00e7ek hikayelerin g\u00fcc\u00fcn\u00fc rakamlarla ortaya koydu\u011fumuz keyifli bir y\u0131l oldu. 2025 y\u0131l\u0131nda da markam\u0131za yat\u0131r\u0131m yapmaya devam edece\u011fiz. PayTR\u2019\u0131 binlerce yeni \u00fcye i\u015f yeriyle tan\u0131\u015ft\u0131raca\u011f\u0131m\u0131z, \u00fcye i\u015fyerlerimizin hayatlar\u0131n\u0131 daha da kolayla\u015ft\u0131rmaya odaklanaca\u011f\u0131m\u0131z bir y\u0131l olacak. <\/p>\n\n\n\n

Markan\u0131z\u0131n pazarlama stratejisini belirlerken hangi temel prensipleri dikkate al\u0131yorsunuz?<\/strong><\/h2>\n\n\n\n

Pazarlama stratejimizin merkezinde \u00fcr\u00fcn \u00e7e\u015fitlili\u011fimizin ve \u00fcye i\u015fyerlerimize sundu\u011fumuz temel faydalar\u0131n oldu\u011funu, sundu\u011fumuz \u00fcr\u00fcn ve hizmetlerle ezber bozdu\u011fumuzu s\u00f6yleyebilirim. Bir\u00e7ok KOB\u0130 yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerimizle hayatlar\u0131n\u0131n ne kadar kolayla\u015fabilece\u011finin fark\u0131nda bile de\u011fil. Bu noktada sundu\u011funuz \u00fcr\u00fcn ve hizmetlerin yaratt\u0131\u011f\u0131 deneyimden emin olman\u0131z ve bu deneyimi en yal\u0131n haliyle kar\u015f\u0131 tarafa ge\u00e7irebilmemiz \u00e7ok \u00f6nemli. Rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde ileti\u015fiminiz ne kadar g\u00fc\u00e7l\u00fc olursa olsun, \u00fcr\u00fcnler ve yaratt\u0131\u011f\u0131n\u0131z deneyim vaatlerinizi desteklemedi\u011fi s\u00fcrece uzun vadede bir kar\u015f\u0131l\u0131\u011f\u0131 olmuyor. PayTR olarak m\u00fc\u015fteri deneyimi, geri bildirimlerle beslenen bir ileti\u015fim plan\u0131na d\u00f6n\u00fc\u015f\u00fcrken ses tonumuz, g\u00f6rsel d\u00fcnyam\u0131zdaki b\u00fct\u00fcnl\u00fck gibi pek \u00e7ok konuda da titizlikle \u00e7al\u0131\u015f\u0131yoruz. <\/p>\n\n\n\n

Rekabetin yo\u011fun oldu\u011fu fintek sekt\u00f6r\u00fcnde farkl\u0131la\u015fmak i\u00e7in hangi stratejileri uyguluyorsunuz?<\/strong><\/h2>\n\n\n\n

Her \u015feyden \u00f6nce m\u00fc\u015fterilerimizi i\u015fimizin merkezine koyuyor, m\u00fc\u015fteri memnuniyetine odaklan\u0131yoruz. Al\u0131\u015fveri\u015fin en kritik noktas\u0131 olan \u00f6deme ad\u0131m\u0131nda ald\u0131\u011f\u0131m\u0131z sorumluluk \u00e7ok b\u00fcy\u00fck. Altyap\u0131m\u0131za s\u00fcrekli yat\u0131r\u0131m yap\u0131yoruz. M\u00fc\u015fterilerimize sundu\u011fumuz kesintisiz \u00f6deme deneyimi ticaretin devaml\u0131l\u0131\u011f\u0131 i\u00e7in olmazsa olmaz bir ad\u0131m, bizim i\u00e7in de hijyen fakt\u00f6r\u00fc. M\u00fc\u015fterilerimizin ihtiyac\u0131na uygun yeni \u00fcr\u00fcnler geli\u015ftiriyoruz, mevcut \u00fcr\u00fcnlerimize yeni \u00f6zellikler ekliyoruz.<\/p>\n\n\n\n

Pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131zda en \u00e7ok yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z alanlar neler? (Dijital reklam, i\u00e7erik pazarlamas\u0131, SEO, sosyal medya vb.)<\/strong><\/h2>\n\n\n\n

En \u00e7ok yat\u0131r\u0131m yapt\u0131\u011f\u0131m\u0131z alan dijital reklamlar. Gerek b\u00fcy\u00fcme pazarlamas\u0131 ve gerekse marka ileti\u015fiminde t\u00fcm dijital mecralar\u0131 etkin bir \u015fekilde kullan\u0131yoruz. Yeni ileti\u015fim kanallar\u0131n\u0131 yak\u0131ndan takip ederek f\u0131rsat alanlar\u0131n\u0131 test ediyor, verimli olanlar\u0131 planlamalar\u0131m\u0131za ekliyoruz.<\/p>\n\n\n\n

Sosyal medya stratejinizde hangi platformlar sizin i\u00e7in daha kritik? Hangi t\u00fcr i\u00e7erikler en iyi etkile\u015fimi sa\u011fl\u0131yor?<\/strong><\/h2>\n\n\n\n

Sosyal medyada her mecra \u00f6zelinde farkl\u0131 bir ileti\u015fim stratejimiz var. Hem i\u015fveren markas\u0131 konumland\u0131rmas\u0131 a\u00e7\u0131s\u0131nda hem de potansiyel m\u00fc\u015fterilerimize ula\u015fma anlam\u0131nda Linkedin bizim i\u00e7in \u00f6ncelikli bir yere sahip. Meta\u2019y\u0131 a\u011f\u0131rl\u0131kl\u0131 reklam mecras\u0131 olarak kullan\u0131yoruz. <\/p>\n\n\n\n

2025 ve sonras\u0131 i\u00e7in pazarlama stratejinizde hangi yeni teknolojileri ve trendleri benimsemeyi planl\u0131yorsunuz?<\/strong><\/h2>\n\n\n\n

Yapay zeka ve veri bilimine y\u00f6nelik t\u00fcm trendleri yak\u0131ndan takip ediyoruz. Mecra olarak TikTok son d\u00f6nemde B2B markalar\u0131n radar\u0131nda ve do\u011fru bir i\u00e7erik stratejisiyle hedef kitlenize direk ula\u015fman\u0131z i\u00e7in size f\u0131rsat sunuyor. Bu alanda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalara yenilerini eklemeyi planl\u0131yoruz. <\/p>\n\n\n\n

Ki\u015fiselle\u015ftirilmi\u015f pazarlama (hyper-personalization) ve m\u00fc\u015fteri deneyimi optimizasyonu i\u00e7in nas\u0131l bir yol haritas\u0131 izliyorsunuz?<\/strong><\/h2>\n\n\n\n

\u00d6n\u00fcm\u00fczdeki y\u0131llarda bu sekt\u00f6r\u00fcn pazarlama yakla\u015f\u0131m\u0131nda en b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm \u00f6ng\u00f6r\u00fcsel analiz (predictive analytics) ile kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n \u00f6nceden tahmin edilmesi, m\u00fc\u015fteri deneyiminin b\u00fct\u00fcnsel, u\u00e7tan uca bir bak\u0131\u015f a\u00e7\u0131s\u0131yla ele al\u0131nmas\u0131yla \u015fekillenecek. Ki\u015fiselle\u015ftirilmi\u015f pazarlama alan\u0131nda verinin etkin bir \u015fekilde i\u015flenmesi ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131n do\u011fru bir \u015fekilde analiz edilmesine y\u00f6nelik ad\u0131mlar at\u0131yoruz. Ayr\u0131ca t\u00fcm platformlar\u0131m\u0131zda m\u00fc\u015fteri deneyimi optimizasyonuna y\u00f6nelik geli\u015ftirmeler yap\u0131yoruz. A\/B testleriyle s\u00fcreci destekliyoruz. <\/p>\n\n\n\n

B\u00fcy\u00fck veri ve yapay zek\u00e2 destekli pazarlama ara\u00e7lar\u0131 markan\u0131z\u0131n b\u00fcy\u00fcmesine nas\u0131l katk\u0131 sa\u011fl\u0131yor?<\/strong><\/h2>\n\n\n\n

Veri ve yapay zek\u00e2y\u0131, deneyimden ileti\u015fime, i\u015fin her a\u015famas\u0131nda etkin kullanmak markalara rekabette b\u00fcy\u00fck avantaj sa\u011fl\u0131yor. 2024 bizim i\u00e7in b\u00fcy\u00fck veri taraf\u0131nda ve CRM alan\u0131nda ciddi bir yol katetti\u011fimiz, m\u00fc\u015fterlerimizi daha yak\u0131ndan tan\u0131d\u0131\u011f\u0131m\u0131z, davran\u0131\u015flar\u0131n\u0131 anlamland\u0131rd\u0131\u011f\u0131m\u0131z bir y\u0131l oldu. Bu y\u0131l da b\u00fcy\u00fck veri ve yapay zeka teknolojilerinden faydalanarak m\u00fc\u015fterilerimizin bizimle olan yolculu\u011funu yeniden tasarl\u0131yor, ki\u015fiselle\u015ftirme senaryolar\u0131 ve yeni i\u00e7erik planlar\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz.\u00a0<\/p>\n\n\n\n

M\u00fc\u015fteri sadakatini art\u0131rmak i\u00e7in hangi programlar\u0131 veya \u00f6d\u00fcllendirme sistemlerini kullan\u0131yorsunuz?<\/strong><\/h2>\n\n\n\n

Hali haz\u0131rda bir m\u00fc\u015fteri sadakat program\u0131m\u0131z yok, fakat g\u00f6r\u00fcyoruz ki m\u00fc\u015fteri sadakatinin temelinde \u00fcr\u00fcnlerimiz, hizmet kalitemiz ve m\u00fc\u015fterilerimize ya\u015fatt\u0131\u011f\u0131m\u0131z deneyim var. Yeni m\u00fc\u015fteri kazan\u0131m\u0131 taraf\u0131nda da mevcut m\u00fc\u015fterilerin tavsiye oran\u0131n\u0131n \u00e7ok y\u00fcksek oldu\u011funu g\u00f6r\u00fcyoruz. Yeni m\u00fc\u015fterilerimizin y\u00fczde 35\u2019i ba\u015fka bir m\u00fc\u015fterimizin tavsiyesiyle PayTR\u2019l\u0131 olduklar\u0131n\u0131 belirtiyor. De\u011fer yaratan bir marka olmak bizim i\u00e7in sevindirici oldu\u011fu kadar m\u00fc\u015fteri memnuniyeti taraf\u0131nda ne kadar do\u011fru bir yolda oldu\u011fumuzun bir g\u00f6stergesi.<\/p>\n\n\n\n

Reg\u00fclasyonlar ve mevzuatlar, fintek sekt\u00f6r\u00fcnde pazarlama stratejinizi nas\u0131l \u015fekillendiriyor?<\/strong><\/h2>\n\n\n\n

\u00d6deme kurulu\u015fu lisans\u0131n\u0131 ilk alan \u00f6nc\u00fc finteklerden biri olan PayTR i\u00e7in reg\u00fclasyon ve mevzuatlara uyum her zaman \u00e7ok kritik, hatta en \u00f6ncelikli konu diyebilirim. Bu konuda al\u0131nabilecek kurum i\u00e7i ve d\u0131\u015f\u0131 t\u00fcm aksiyonlar\u0131m\u0131z\u0131 \u00f6nceden belirliyor. Al\u0131nmas\u0131 gereken her t\u00fcrl\u00fc ileti\u015fim aksiyonunu zaman\u0131nda almaya \u00f6zen g\u00f6steriyoruz. <\/p>\n\n\n\n

Marka bilinirli\u011fi ve g\u00fcven olu\u015fturmak i\u00e7in ne t\u00fcr i\u00e7erikler ve ileti\u015fim stratejileri kullan\u0131yorsunuz?<\/strong><\/h2>\n\n\n\n

Marka bilinirli\u011fimizin devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak i\u00e7in her y\u0131l farkl\u0131 ileti\u015fim kampanyalar\u0131yla i\u015fletmelerin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yoruz. \u00c7at\u0131 ileti\u015fimizi kapsaml\u0131 bir medya plan\u0131yla t\u00fcm y\u0131l\u0131 kapsayacak \u015fekilde haz\u0131rl\u0131yoruz. \u00d6zellikle dijital mecralarda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6nemsiyoruz. G\u00fcven olu\u015fturmak i\u00e7in kendimizi anlatmaya \u00e7o\u011fu zaman gerek kalm\u0131yor. Biraz \u00f6nce de belirtti\u011fim gibi bizi bizden daha iyi anlatan, ba\u015far\u0131 hikayeleriyle di\u011fer i\u015fletmelere ilham veren \u00fcye i\u015f yerlerimiz ileti\u015fimdeki g\u00fcc\u00fcm\u00fcz. Biz kesintisiz ve g\u00fcvenilir bir \u00f6deme deneyimine odaklan\u0131yoruz, gerisi kendili\u011finden geliyor. Ge\u00e7enlerde bir mecrada bir \u00fcye i\u015fyerimizin yorumunu g\u00f6rd\u00fck. \u2018PayTR varken macera aramaya gerek yok\u2019 diyordu. Yorum o kadar ho\u015fumuza gitti ki i\u00e7eri\u011fi radyo spotumuza ta\u015f\u0131d\u0131k. \u00dcye i\u015f yerlerimiz sadece di\u011fer i\u015fletmelerin de\u011fil bizim de en b\u00fcy\u00fck ilham kayna\u011f\u0131m\u0131z. <\/p>\n\n\n\n

Fintek sekt\u00f6r\u00fcnde kullan\u0131c\u0131 g\u00fcvenini art\u0131rmak ad\u0131na pazarlama stratejilerinizde nas\u0131l bir dil ve anlat\u0131m tercih ediyorsunuz?<\/strong><\/h2>\n\n\n\n

\u0130\u015fimiz finans ve \u00f6deme olunca elbette uzmanl\u0131kla ve g\u00fcven veren bir yakla\u015f\u0131mla hedef kitlenizle net bir ileti\u015fim kurma ihtiyac\u0131 s\u00f6z konusu oluyor. Finteklerin sa\u011flad\u0131\u011f\u0131 h\u0131z ve kolayl\u0131\u011f\u0131n ortaya koydu\u011fu dinamizm markan\u0131n ses tonunda hayat buluyor. G\u00f6rsel ileti\u015fime ta\u015f\u0131n\u0131yor. <\/p>\n\n\n\n

\u0130\u00e7erik pazarlamas\u0131 ve e\u011fitici i\u00e7eriklerin fintek markalar\u0131 i\u00e7in \u00f6nemi nedir? <\/strong><\/h2>\n\n\n\n

Fintek m\u00fc\u015fterileri aras\u0131nda \u00e7ok say\u0131da gen\u00e7 giri\u015fimci var. Bu gen\u00e7lerin ticarette tutunabilmeleri, ba\u015far\u0131l\u0131 olup b\u00fcy\u00fcyebilmeleri i\u00e7in finansal okuryazarl\u0131k d\u00fczeylerinin artmas\u0131n\u0131n \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. PayTR olarak kendimizi bu konuda sorumlu hissediyoruz. Bireylerin ve i\u015fletmelerin paray\u0131 do\u011fru y\u00f6netebilmesi, finansal \u00fcr\u00fcnleri anlay\u0131p do\u011fru kararlar verebilmesi i\u00e7in belirli bir finansal okuryazarl\u0131k bilgisine sahip olmalar\u0131 fintekler i\u00e7in de bir geli\u015fim alan\u0131. <\/p>\n\n\n\n

Kullan\u0131c\u0131lara finansal okuryazarl\u0131k kazand\u0131rmak ad\u0131na nas\u0131l i\u00e7erikler \u00fcretiyorsunuz?<\/strong><\/h2>\n\n\n\n

Yeni d\u00f6nemde bu konuda planlar\u0131m\u0131z oldu\u011funu s\u00f6yleyebilirim.<\/p>\n\n\n\n

Global pazarlara a\u00e7\u0131lma stratejiniz var m\u0131? <\/strong><\/h2>\n\n\n\n

Uluslararas\u0131 pazarlama stratejiniz hangi kanallara ve y\u00f6ntemlere odaklan\u0131yor?<\/strong><\/h3>\n\n\n\n

K\u0131sa vadede global pazarlara a\u00e7\u0131lma y\u00f6n\u00fcnde bir plan\u0131m\u0131z bulunmuyor. <\/p>\n\n\n\n

\u00d6n\u00fcm\u00fczdeki y\u0131llarda fintek pazarlamas\u0131nda en b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm\u00fcn hangi alanlarda olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyorsunuz?<\/strong><\/h2>\n\n\n\n

Fintek sekt\u00f6r\u00fcnde, markalar\u0131n yaln\u0131zca \u00fcr\u00fcn de\u011fil, i\u015fletmelere g\u00fcven, h\u0131z ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunmas\u0131 gerekiyor. Yapay zek\u00e2 ve makine \u00f6\u011frenimi algoritmalar\u0131n\u0131 kullanarak m\u00fc\u015fteri verilerini analiz etmek ve ki\u015fiselle\u015ftirilmi\u015f deneyimler sunmak yak\u0131n d\u00f6nemde daha da \u00f6nem kazanacak. Son y\u0131llarda sekt\u00f6rde marka bilinirli\u011fi ve m\u00fc\u015fteri kazan\u0131m\u0131 taraf\u0131nda bir\u00e7ok aksiyon al\u0131n\u0131yor. Bu anlamda olduk\u00e7a rekabet\u00e7i bir ortam oldu\u011funu s\u00f6yleyebilirim. Fakat mevcut m\u00fc\u015fteriyi tan\u0131mak, m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamland\u0131rmak, gerekli CRM yat\u0131r\u0131mlar\u0131n\u0131 zaman\u0131nda yapmak konusunda hala gidilecek yol oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. \u0130\u00e7erik pazarlamas\u0131 da finteklerin yine fark yarataca\u011f\u0131, mecra bazl\u0131 i\u00e7erik stratejiyle ses getirebilecekleri bir alan.<\/p>\n","protected":false},"excerpt":{"rendered":"

CMO\u2019muz Feyza Dereli Fedar, Fintechtime Nisan say\u0131s\u0131nda, PayTR\u2019\u0131n s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesinin temelindeki pazarlama stratejilerinden, m\u00fc\u015fteri oda\u011f\u0131ndaki ileti\u015fim \u00e7al\u0131\u015fmalar\u0131ndan ve gelece\u011fin pazarlama trendlerinin finans sekt\u00f6r\u00fcne nas\u0131l y\u00f6n verece\u011finden bahsetti. Sizi tan\u0131yabilir miyiz? \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z marka ile yolunuz nas\u0131l ke\u015fi\u015fti?  2003 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun oldum. 22 y\u0131ll\u0131k pazarlama kariyerim boyunca otomotiv, e-ticaret ve finans sekt\u00f6rlerinde, Tofa\u015f, […]<\/p>\n","protected":false},"author":18,"featured_media":12201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[3,4],"class_list":["post-12200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-e-ticaret","tag-pazarlama"],"acf":[],"yoast_head":"\nCMO\u2019muz Feyza Dereli Fedar, Fintechtime Nisan say\u0131s\u0131nda<\/title>\n<meta name=\"description\" content=\"PayTR kuruldu\u011fundan bu yana m\u00fc\u015fteri memnuniyetini i\u015finin merkezine koyan, g\u00fcvenli \u00f6deme 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