{"id":1419,"date":"2020-05-27T10:52:51","date_gmt":"2020-05-27T07:52:51","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1419"},"modified":"2025-05-20T09:34:28","modified_gmt":"2025-05-20T06:34:28","slug":"e-ticaret-siteleri-icin-canli-destek-sistemlerinin-onemi","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-icin-canli-destek-sistemlerinin-onemi","title":{"rendered":"\u00a0E-ticaret Siteleri \u0130\u00e7in Canl\u0131 Destek Sistemlerinin \u00d6nemi"},"content":{"rendered":"

Canl\u0131 Destek Sistemi Nedir?<\/h2>\n

Canl\u0131 Sohbet Deste\u011fi<\/strong>, a\u011f sayfan\u0131z\u0131n ziyaret\u00e7ileriyle do\u011frudan etkile\u015fim kurman\u0131n nispeten yeni bir y\u00f6ntemidir. Genellikle ziyaret\u00e7i a\u011f sayfan\u0131zdaki bir simgeyi t\u0131klayarak bir sohbet iste\u011fi ba\u015flat\u0131r. Bu sohbet d\u00fc\u011fmesi sitenizin herhangi bir yerine yerle\u015ftirilebilir, ancak kullan\u0131c\u0131 deneyimine \u00f6nem veren bir \u00e7ok sayfa bu d\u00fc\u011fmeyi sa\u011f alt konuma yerle\u015ftirmektedir.,<\/p>\n

E-ticaret Siteleri \u0130\u00e7in Canl\u0131 Destek Sisteminin \u00d6nemi Nedir?<\/strong><\/h2>\n

Dijital d\u00fcnyada h\u0131z sultand\u0131r. M\u00fc\u015fterileriniz bir gecede teslimden, ald\u0131\u011f\u0131 \u00fcr\u00fcn ya da hizmete an\u0131nda eri\u015fime kadar bir \u00e7ok \u015feyi \u015fimdi isterler ve genellikle buna ula\u015fman\u0131n yolunu bulurlar. Ancak, m\u00fc\u015fteri hizmetlerinde ayn\u0131 durum ge\u00e7erli de\u011fildir. Yap\u0131lan ara\u015ft\u0131rmalar, sosyal medyadaki m\u00fc\u015fteri hizmetleri taleplerine yan\u0131t s\u00fcresinin ortalama 10 saat oldu\u011funu g\u00f6stermektedir. Dahas\u0131, bu talepler e-posta \u00fczerinden yap\u0131l\u0131nca ortalama geri d\u00f6n\u00fc\u015f s\u00fcresi 12 saate \u00e7\u0131kmaktad\u0131r. Bu gecikmeler de hem m\u00fc\u015fterinin \u015fikayetinin artmas\u0131na hem de m\u00fc\u015fteriyi kaybetmeye yol a\u00e7abilir.<\/p>\n

Ancak, m\u00fc\u015fterilere daha h\u0131zl\u0131 yan\u0131t i\u00e7in canl\u0131 sohbetlerden faydalanmak, yani canl\u0131 destek sistemi kullanmak, g\u00fcn\u00fcm\u00fczde bunu sa\u011flaman\u0131n en etkili yollar\u0131ndan birisidir. Modern t\u00fcketicilerin y\u00fczde 33\u2019\u00fc al\u0131\u015fveri\u015f yapt\u0131klar\u0131 her a\u011f sayfas\u0131nda canl\u0131 destek sistemi sunulmas\u0131n\u0131 beklemektedir.<\/p>\n

G\u00fc\u00e7l\u00fc \u00d6zellikler<\/h3>\n

Web sitenizde canl\u0131 destek sistemi kullanman\u0131n ilk b\u00fcy\u00fck yarar\u0131, sat\u0131\u015flar\u0131 art\u0131rma potansiyelidir. Yap\u0131lan \u00f6l\u00e7\u00fcmler sonucunda canl\u0131 sohbet kullanan B2B \u015firketlerinin ortalama d\u00f6n\u00fc\u015f\u00fcmlerde % 20’lik bir art\u0131\u015f g\u00f6rd\u00fc\u011f\u00fcn\u00fc tespit edilmi\u015ftir. Potansiyel m\u00fc\u015fteriler ile geri d\u00f6nen m\u00fc\u015fterilerin a\u011f sayfan\u0131za g\u00f6z atarken \u00fcr\u00fcn ve hizmetleriniz ile ilgili sorular\u0131 olacakt\u0131r. Canl\u0131 destek sistemi ile al\u0131c\u0131 hala a\u011f sayfan\u0131zdayken hemen cevap verebilirsiniz.<\/p>\n

Canl\u0131 destek sistemini bu kadar g\u00fc\u00e7l\u00fc yapan da budur.<\/p>\n

Canl\u0131 sohbet, al\u0131c\u0131lar\u0131n\u0131z\u0131 elde tutup, itirazlar\u0131n \u00fcstesinden gelmelerine yard\u0131mc\u0131 olmak ve onlar\u0131 sat\u0131n alma karar\u0131na ula\u015ft\u0131rmak i\u00e7in bir sat\u0131\u015f eleman\u0131n\u0131 s\u00fcrekli a\u011f sayfas\u0131nda bulundurman\u0131z gibi bir durum sa\u011flar.<\/p>\n

Canl\u0131 destek sisteminin t\u00fcketiciler \u00fczerindeki etkisinin incelendi\u011fi bir raporda, canl\u0131 sohbet kullan\u0131m\u0131n\u0131n ard\u0131ndan, kullanmayanlara oranla sat\u0131n alma eylemini ger\u00e7ekle\u015ftirenlerin say\u0131lar\u0131n\u0131n %35 daha fazla oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/p>\n

Maliyetleri \u00f6nemseyin<\/h3>\n

Canl\u0131 destek sistemi<\/strong> m\u00fc\u015fteri deste\u011fi maliyetlerini d\u00fc\u015f\u00fcrecektir. Geleneksel \u00e7a\u011fr\u0131 merkezlerinde, bir m\u00fc\u015fteri hizmetleri temsilcisi hem telefon hem de e-posta isteklerini kar\u015f\u0131layacakt\u0131r, ancak ayn\u0131 anda iki \u00e7a\u011fr\u0131y\u0131 birden cevaplamalar\u0131 \u00e7ok m\u00fcmk\u00fcn de\u011fildir. Canl\u0131 destek sistemi yaz\u0131l\u0131m\u0131 kullanan m\u00fc\u015fteri hizmetleri temsilcileri ise ilgili konular\u0131n karma\u015f\u0131kl\u0131\u011f\u0131na ba\u011fl\u0131 olarak birden fazla e\u015f zamanl\u0131 sohbeti s\u00fcrd\u00fcrebilir, bunun da anlam\u0131 daha k\u00fc\u00e7\u00fck bir m\u00fc\u015fteri hizmetleri ekibi gerekmesidir. Buna ek olarak canl\u0131 sohbetler, telefon g\u00f6r\u00fc\u015fmelerinden ortalama % 50 daha ucuzdur.<\/p>\n

T\u00fcketiciler insan\u0131n do\u011fas\u0131 gere\u011fi tan\u0131mad\u0131klar\u0131 insanlardan bir \u015feyler sat\u0131n alma konusunda \u015f\u00fcpheci davran\u0131rlar. Fiziksel bir ma\u011fazaya girdi\u011finizde, perakendeci sat\u0131\u015f s\u00fcrecinde sizinle bir ili\u015fki kurma \u015fans\u0131 elde eder. Bu onlar\u0131n g\u00fcven olu\u015fturmalar\u0131na ve sat\u0131\u015f yapmalar\u0131na yard\u0131mc\u0131 olur. Ayn\u0131 ortam\u0131 canl\u0131 destek hizmeti ile elde edip al\u0131c\u0131n\u0131zla g\u00fcven olu\u015fturman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Canl\u0131 destek sistemi kulland\u0131\u011f\u0131n\u0131zda, bu sistemi kullanmayan rakiplerinize kar\u015f\u0131 bir rekabet avantaj\u0131 elde edersiniz. Rakiplerinizden fark\u0131n\u0131z soruldu\u011funda, bu soruyu canl\u0131 destek sistemi kullanarak yan\u0131tlaman\u0131z zaten \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fcz\u00fcn ilk i\u015fareti olacakt\u0131r.<\/p>\n

Sat\u0131\u015f de\u011ferlerinizi art\u0131r\u0131r<\/h3>\n

Canl\u0131 destek sistemi yaln\u0131zca sat\u0131\u015flar\u0131 yapmaya yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda bir sat\u0131\u015f\u0131n de\u011ferini de art\u0131rmaya<\/a> yard\u0131mc\u0131 olabilir. Al\u0131c\u0131 ile konu\u015fmak ve ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in canl\u0131 sohbeti kullanarak, ortalama sipari\u015f de\u011ferini art\u0131rmak i\u00e7in yukar\u0131 sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f yoluyla benzer \u00fcr\u00fcn ve hizmetleri \u00f6nermek m\u00fcmk\u00fcnd\u00fcr. \u00d6rne\u011fin yeni bir diz\u00fcst\u00fc bilgisayar\u0131 satarken al\u0131c\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 sa\u011flayacak modelin yan\u0131 s\u0131ra, diz\u00fcst\u00fc bilgisayar \u00e7antas\u0131 da \u00f6nerildi\u011finde, sat\u0131\u015f de\u011ferinin art\u0131r\u0131lmas\u0131 sa\u011flanabilir.<\/p>\n

Canl\u0131 destek sistemi, m\u00fc\u015fteri deste\u011fini geli\u015ftirmek ve a\u011f sayfan\u0131zda unutulmaz bir m\u00fc\u015fteri deneyimi sa\u011flamak i\u00e7in harika bir f\u0131rsatt\u0131r. Pazar ara\u015ft\u0131rmas\u0131 \u015firketlerinde s\u00fcrd\u00fcr\u00fclen ara\u015ft\u0131rmalarda m\u00fc\u015fteri memnuniyet seviyelerinin y\u00fcksek olmas\u0131n\u0131n nedeni \u201cdeneyimin etkinli\u011fi ve do\u011frudan olmas\u0131\u201d olarak tan\u0131mlanmaktad\u0131r. Ek olarak m\u00fc\u015fterilerle onlar\u0131n tercih ettikleri bir kanalda ileti\u015fim kurmak daha fazla m\u00fc\u015fteri kazand\u0131r\u0131r.<\/p>\n

Canl\u0131 destek sistemini kullanan ki\u015filer hakk\u0131nda bilgi toplayabilir ve onlar\u0131 olas\u0131 sat\u0131\u015flara d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Canl\u0131 sohbet oturumu ba\u015flamadan \u00f6nce kullan\u0131c\u0131dan ileti\u015fim bilgilerini alarak hem m\u00fc\u015fteriyi tan\u0131mlar hem de ad\u0131n\u0131 sorarak daha ki\u015fiselle\u015ftirilmi\u015f bir m\u00fc\u015fteri deneyimi sa\u011flars\u0131n\u0131z. Daha sonra sat\u0131\u015f yap\u0131lmasa bile kendilerine e-posta pazarlama stratejisinin bir par\u00e7as\u0131 olarak hakk\u0131n\u0131zda haber ve promosyon malzemesi almak isteyip istemediklerini sorabilirsiniz. B\u00f6ylece bug\u00fcn sizden sat\u0131n almasalar bile sahip oldu\u011funuz ileti\u015fim bilgileri ile zaman i\u00e7inde \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn kendileri i\u00e7in uygun oldu\u011funa ikna edebilirsiniz.<\/p>\n

Canl\u0131 sohbet sayesinde m\u00fc\u015fterileriniz yapt\u0131klar\u0131 i\u015fi durdurmak ve soru sormak i\u00e7in telefon etmek veya e-posta g\u00f6ndermek zorunda kalmazlar. Bunun yerine, sorular\u0131n\u0131 canl\u0131 bir ki\u015fi taraf\u0131ndan hemen yan\u0131tlanabilir. Bu \u00f6zellikle \u00e7evrimi\u00e7i \u00fcr\u00fcn sat\u0131n alma veya abone olma s\u00f6z konusu oldu\u011funda \u00f6nemlidir.<\/p>\n

Canl\u0131 Destek Sistemleri Hangi Web Siteleri \u0130\u00e7in Gereklidir?<\/strong><\/h2>\n

Son bir ka\u00e7 sene i\u00e7erisinde bir\u00e7ok b\u00fcy\u00fck web sitesi canl\u0131 sohbet deste\u011fi sunmaya ba\u015flam\u0131\u015ft\u0131r. Ancak canl\u0131 destek sistemleri sadece b\u00fcy\u00fckler i\u00e7in de\u011fil, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in de bir\u00e7ok ek avantaj sa\u011flamaktad\u0131r. Canl\u0131 sohbet yoluyla m\u00fc\u015fterileri ile etkile\u015fime ge\u00e7en \u015firketlerde m\u00fc\u015fteri memnuniyetinin y\u00fczde 90 \u00fczerine \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6zlemlenmektedir.<\/p>\n

Canl\u0131 Destek Sisteminin m\u00fc\u015fterilerini yard\u0131m ve destekle memnun etmek, rekabet avantaj\u0131 elde etmek, sat\u0131\u015f ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak, ve canl\u0131 sohbet deste\u011fi ile h\u0131zl\u0131 bir \u015fekilde hizmet sunmak isteyen b\u00fct\u00fcn e-ticaret siteleri i\u00e7in gereklidir.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Canl\u0131 Destek Sistemi Nedir? Canl\u0131 Sohbet Deste\u011fi, a\u011f sayfan\u0131z\u0131n ziyaret\u00e7ileriyle do\u011frudan etkile\u015fim kurman\u0131n nispeten yeni bir y\u00f6ntemidir. Genellikle ziyaret\u00e7i a\u011f sayfan\u0131zdaki bir simgeyi t\u0131klayarak bir sohbet iste\u011fi ba\u015flat\u0131r. Bu sohbet d\u00fc\u011fmesi sitenizin herhangi bir yerine yerle\u015ftirilebilir, ancak kullan\u0131c\u0131 deneyimine \u00f6nem veren bir \u00e7ok sayfa bu d\u00fc\u011fmeyi sa\u011f alt konuma yerle\u015ftirmektedir., E-ticaret Siteleri \u0130\u00e7in Canl\u0131 Destek […]<\/p>\n","protected":false},"author":1,"featured_media":1700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\n\u00a0E-ticaret Siteleri \u0130\u00e7in Canl\u0131 Destek Sistemlerinin \u00d6nemi | PayTR<\/title>\n<meta name=\"description\" content=\"\u00d6zellikle e-ticaret siteleri i\u00e7in \u00e7ok fazla \u00f6neme sahip olan canl\u0131 destek sistemleri ile m\u00fc\u015fterilerinizle mesajla\u015fman\u0131n yan\u0131nda sat\u0131\u015f de\u011ferlerinizi 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