{"id":1436,"date":"2020-06-15T10:17:35","date_gmt":"2020-06-15T07:17:35","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1436"},"modified":"2025-04-07T15:49:24","modified_gmt":"2025-04-07T12:49:24","slug":"e-ticarette-musteri-yolculugunun-5-asamasi-nedir","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir","title":{"rendered":"E-ticarette M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir?"},"content":{"rendered":"<h2 id=\"musteri-yolculugunun-5-asamasi-nedir\"><strong>M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir?<\/strong><\/h2>\n<p>Bir\u00e7ok marka Google Analytics\u2019teki d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 pek ciddiye almaz. Bunun en \u00f6nemli nedenlerinden biri, markalar\u0131n m\u00fc\u015fteri yolculu\u011funun sadece bir k\u0131sm\u0131n\u0131 dikkate almas\u0131ndan kaynaklan\u0131yor.<\/p>\n<p><a href=\"https:\/\/www.paytr.com\/blog\/e-ticaret-nedir\">E-ticaret<\/a>te stratejik ba\u015far\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online ma\u011fazan\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131yla \u00f6l\u00e7\u00fclebilir. Bununla birlikte, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 genellikle \u00e7ok d\u00fc\u015f\u00fckt\u00fcr. Zira standart \u00f6l\u00e7\u00fcmler ger\u00e7ek\u00e7i sonu\u00e7lar yans\u0131tmazlar ve bu \u015fekilde de ba\u015far\u0131, ger\u00e7ekte oldu\u011fundan daha d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcr.<\/p>\n<p>Bunun nedeni, kullan\u0131c\u0131lar\u0131n m\u00fc\u015fteri yolculu\u011funun ger\u00e7ekten dikkate al\u0131nmamas\u0131d\u0131r. Dolay\u0131s\u0131yla, <a href=\"https:\/\/www.paytr.com\/blog\/e-ticarette-yuksek-donusum-oranlari-icin-odeme-sureci-iyilestirmeleri\">d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/a>n\u0131 m\u00fc\u015fteri yolculu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak yeniden ayarlamak ve de\u011ferlendirmek gerekir.<\/p>\n<h2 id=\"musteri-yolculugu-nedir\"><strong>M\u00fc\u015fteri Yolculu\u011fu<\/strong><strong> nedir?<\/strong><\/h2>\n<p>Bir kullan\u0131c\u0131 sizden al\u0131\u015fveri\u015f yapmaya karar vermeden \u00f6nce, pazarlamada \u201c<strong>M\u00fc\u015fteri Yolculu\u011fu<\/strong>\u201d olarak bilinen \u00e7e\u015fitli karar a\u015famalar\u0131ndan ge\u00e7er. Bu a\u015famalarda kullan\u0131c\u0131 kendini bilgilendirir ve karar verir. Eugene Schwartz&#8217;\u0131n &#8220;5 Fark\u0131ndal\u0131k Seviyesi&#8221; m\u00fc\u015fteri yolculu\u011fu a\u015famalar\u0131n\u0131 \u00f6zetliyor.<\/p>\n<h2 id=\"musteri-yolculugunun-5-asamasi-nedir\"><strong>M\u00fc\u015fteri Yolculu\u011funun 5 a\u015famas\u0131 nedir?<\/strong><\/h2>\n<p><strong>Habersizlik:<\/strong> Bu a\u015famada kullan\u0131c\u0131 hala sat\u0131n alma karar\u0131ndan uzakt\u0131r. Bu, kullan\u0131c\u0131n\u0131n markan\u0131z hakk\u0131nda ne kadar bilgi sahibi oldu\u011fu ger\u00e7e\u011fiyle ilgilidir. Bunu geli\u015ftirmek i\u00e7in markan\u0131z\u0131n tan\u0131t\u0131m\u0131n\u0131 yapman\u0131z gerekmektedir. Ayr\u0131ca sitenize ilk kez gelen ziyaret\u00e7ilerin hangi kanaldan sizi ziyaret ettiklerinin tablosunu \u00e7\u0131kartabilir, kaynak g\u00f6rmediklerinizin kar\u015f\u0131s\u0131na ise ufak bir anket koyarak bu bilgiyi edinebilirsiniz.<\/p>\n<p><strong>Sorunun fark\u0131ndal\u0131\u011f\u0131:<\/strong> Bu a\u015famada kullan\u0131c\u0131da bir ihtiya\u00e7 ortaya \u00e7\u0131kar. Bu ihtiyac\u0131 \u00e7\u00f6zmek \u00fczere harekete ge\u00e7er, bu genellikle bir internet aramas\u0131, do\u011frudan sitenize gelerek yap\u0131lan bir arama, \u00fcr\u00fcn kategorileri aras\u0131nda dola\u015fma ya da aranan anahtar kelimelerde verdi\u011finiz bir reklam ile ger\u00e7ekle\u015febilir. Bu a\u015famada m\u00fc\u015fteri yolculu\u011fu da belirginle\u015fmeye ba\u015flar.<\/p>\n<p><strong>\u00c7\u00f6z\u00fcm fark\u0131ndal\u0131\u011f\u0131:<\/strong> Bu a\u015famada kullan\u0131c\u0131n\u0131n ihtiyac\u0131na kar\u015f\u0131l\u0131k bir \u00e7\u00f6z\u00fcm gerekir. Bu \u00e7\u00f6z\u00fcm\u00fc nas\u0131l sundu\u011funuz, sat\u0131n alma d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc do\u011frudan etkiler. \u00d6nceki a\u015famalarda markan\u0131zdan haberdar ettiniz ve ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm bulabilece\u011finizi g\u00f6sterdiniz. Dolay\u0131s\u0131yla potansiyel m\u00fc\u015fteri say\u0131n\u0131z\u0131 art\u0131rd\u0131n\u0131z, \u015fimdi ihtiya\u00e7lar\u0131na ger\u00e7ekten yan\u0131t verdi\u011finizi g\u00f6sterme zaman\u0131. Bu konuda ba\u015far\u0131, \u00fcr\u00fcn sayfas\u0131 gezenler ve sepete \u00fcr\u00fcn ekleyenler aras\u0131ndaki korelasyonla g\u00f6r\u00fclebilir. Bu ba\u015far\u0131y\u0131 art\u0131rmak i\u00e7in daha iyi \u00fcr\u00fcn sayfalar\u0131na, daha \u00e7ok bilgi veren bir ana sayfaya ve kategori sayfalar\u0131na, hatta hangi sorunlar\u0131 nas\u0131l \u00e7\u00f6zebileceklerini anlatan blog i\u00e7eriklerine, videolara, bilgi sayfalar\u0131na ihtiyac\u0131n\u0131z olacak.<\/p>\n<p><strong>\u00dcr\u00fcne Duyarl\u0131l\u0131k:<\/strong> Bu a\u015famada ise kullan\u0131c\u0131 ihtiyac\u0131na y\u00f6nelik olan bir \u00e7\u00f6z\u00fcm\u00fc aktif olarak aramaya ba\u015flar. \u00dcr\u00fcne duyarl\u0131l\u0131k ba\u015far\u0131s\u0131n\u0131 ise sepet d\u00f6n\u00fc\u015f\u00fcmleriyle net bir \u015fekilde g\u00f6rebilirsiniz. \u00dcr\u00fcn\u00fc sepete ekleyenlerin ne kadar\u0131 sat\u0131n al\u0131yor, sepette bekleme s\u00fcreleri ne kadar gibi sorular\u0131n yan\u0131tlar\u0131n\u0131 aramak, m\u00fc\u015fterilerinizi de daha iyi tan\u0131man\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p><strong>Tam Fark\u0131ndal\u0131k:<\/strong> Bu a\u015famada kullan\u0131c\u0131 art\u0131k m\u00fc\u015fteridir. E\u011fer bu a\u015famada \u00fcr\u00fcn ve hizmet iyi ise, m\u00fc\u015fteri bir dahaki sefere tekrar gelecektir. Bu ba\u015far\u0131y\u0131 sat\u0131\u015f sonras\u0131 anketlerle, yorum ve incelemeler gibi geri bildirimlerle \u00f6l\u00e7ebilirsiniz.<\/p>\n<p>M\u00fc\u015fteri yolculu\u011funun 5 a\u015famas\u0131, e-ticaret stratejinizin kullan\u0131c\u0131lar\u0131n\u0131z\u0131n m\u00fc\u015fteriniz olana kadar, yukar\u0131da bahsedilen bireysel karar verme a\u015famalar\u0131ndan ge\u00e7melerini sa\u011flar. Fakat bir di\u011fer yandan d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z, bu m\u00fc\u015fteri yolculu\u011funun yaln\u0131zca k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc g\u00f6sterir. Bunun nedeni ise bu a\u015famalar\u0131n yaln\u0131zca tek bir oturumda ger\u00e7ekle\u015fen d\u00f6n\u00fc\u015f\u00fcmleri \u00f6l\u00e7mesidir. Bu y\u00fczden, \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek de bir noktada yetersiz kalabilir.\u00a0 Geri d\u00f6nen m\u00fc\u015fteriler ile ilgili pazarlama \u00e7al\u0131\u015fmalar\u0131 yapmak, bu ba\u015far\u0131y\u0131 daha da art\u0131rman\u0131z\u0131 m\u00fcmk\u00fcn hale getirecektir.<\/p>\n<p style=\"text-align: center;\"><strong>2 Saatte PayTR&#8217;l\u0131 Olun!<\/strong><br \/>\n<a href=\"https:\/\/www.paytr.com\/uye-isyeri-olun\">PayTR Sanal Pos&#8217;a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir? Bir\u00e7ok marka Google Analytics\u2019teki d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 pek ciddiye almaz. Bunun en \u00f6nemli nedenlerinden biri, markalar\u0131n m\u00fc\u015fteri yolculu\u011funun sadece bir k\u0131sm\u0131n\u0131 dikkate almas\u0131ndan kaynaklan\u0131yor. E-ticarette stratejik ba\u015far\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online ma\u011fazan\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131yla \u00f6l\u00e7\u00fclebilir. Bununla birlikte, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 genellikle \u00e7ok d\u00fc\u015f\u00fckt\u00fcr. Zira standart \u00f6l\u00e7\u00fcmler ger\u00e7ek\u00e7i sonu\u00e7lar yans\u0131tmazlar ve bu \u015fekilde de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-ticarette M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir? | PayTR<\/title>\n<meta name=\"description\" content=\"E-ticarette m\u00fc\u015fteri yolcu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak yeniden ayarlamak ve de\u011ferlendirmek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 ve dolay\u0131s\u0131 ile ba\u015far\u0131n\u0131z\u0131 art\u0131racakt\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticarette M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir?\" \/>\n<meta property=\"og:description\" content=\"E-ticarette m\u00fc\u015fteri yolcu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak yeniden ayarlamak ve de\u011ferlendirmek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 ve dolay\u0131s\u0131 ile ba\u015far\u0131n\u0131z\u0131 art\u0131racakt\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T07:17:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-07T12:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/E-ticarette-Musteri-Yolculugunun-5-Asamasi-Nedir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"E-ticarette M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir?\",\"datePublished\":\"2020-06-15T07:17:35+00:00\",\"dateModified\":\"2025-04-07T12:49:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/E-ticarette-Musteri-Yolculugunun-5-Asamasi-Nedir.png\",\"articleSection\":[\"E-ticaret Trendleri\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-musteri-yolculugunun-5-asamasi-nedir\",\"name\":\"E-ticarette M\u00fc\u015fteri Yolculu\u011funun 5 A\u015famas\u0131 Nedir? 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