{"id":14391,"date":"2025-08-06T11:41:10","date_gmt":"2025-08-06T08:41:10","guid":{"rendered":"https:\/\/www.paytr.com\/?p=14391"},"modified":"2026-01-14T11:09:28","modified_gmt":"2026-01-14T08:09:28","slug":"paytrda-urun-gelistirme-surecleri-nasil-sekilleniyor","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/paytrda-urun-gelistirme-surecleri-nasil-sekilleniyor","title":{"rendered":"PayTR\u2019da \u00dcr\u00fcn Geli\u015ftirme S\u00fcre\u00e7leri Nas\u0131l \u015eekilleniyor?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"719\" height=\"480\" data-id=\"16583\" data-src=\"https:\/\/www.paytr.com\/wp-content\/uploads\/BLOG-02-719X480.jpg\" alt=\"\" class=\"wp-image-16583 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 719px; --smush-placeholder-aspect-ratio: 719\/480;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Her \u00fcr\u00fcn\u00fcn arkas\u0131nda yaln\u0131zca teknoloji de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131 ihtiyac\u0131n\u0131 iyi analiz eden, sahadaki geri bildirimleri dinleyen ve \u00e7\u00f6z\u00fcm \u00fcretmeye odaklanan ekipler vard\u0131r. <\/p>\n\n\n\n<p>PayTR\u2019da bu s\u00fcreci nas\u0131l ele al\u0131yoruz? \u00dcr\u00fcn geli\u015ftirme anlay\u0131\u015f\u0131m\u0131z\u0131 ekip liderlerimizin dinledik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gamze-bayar-paytr-urun-lideri\">Gamze Bayar \u2013 PayTR \u00dcr\u00fcn Lideri<\/h2>\n\n\n\n<p>\u201cCRM taraf\u0131nda \u00fcr\u00fcn geli\u015ftirme s\u00fcre\u00e7lerimiz, m\u00fc\u015fteri yolculu\u011funu daha ak\u0131c\u0131 ve verimli hale getirmek \u00fczerine \u015fekilleniyor. \u0130htiya\u00e7lar\u0131 belirlerken m\u00fc\u015fteriyle birebir temasta olan ekiplerle yak\u0131n \u00e7al\u0131\u015f\u0131yor, s\u00fcre\u00e7lerdeki t\u0131kanma noktalar\u0131n\u0131 h\u0131zl\u0131 aksiyonlarla \u00e7\u00f6z\u00fcyoruz.<\/p>\n\n\n\n<p>M\u00fc\u015fteri etkile\u015fimlerinden, destek taleplerinden ve kullan\u0131c\u0131 davran\u0131\u015f verilerinden gelen sinyalleri dikkatle analiz ediyoruz. Bu i\u00e7g\u00f6r\u00fcleri hem teknik hem de operasyonel geli\u015ftirmelere d\u00f6n\u00fc\u015ft\u00fcrerek, daha iyi bir deneyim sunmay\u0131 hedefliyoruz.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alp-camci-paytr-urun-lideri\">Alp Camc\u0131 \u2013 PayTR \u00dcr\u00fcn Lideri<\/h2>\n\n\n\n<p>\u201cPayTR\u2019da \u00fcr\u00fcn geli\u015ftirme s\u00fcreci, ekipler aras\u0131 yak\u0131n i\u015f birli\u011fi ve \u00e7evik metodolojilerle ilerliyor. Amac\u0131m\u0131z, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 en k\u0131sa s\u00fcrede ve en do\u011fru \u015fekilde \u00fcr\u00fcne yans\u0131tmak.<\/p>\n\n\n\n<p>Sanal POS taraf\u0131nda, \u00f6zellikle i\u015f ortaklar\u0131m\u0131zdan, destek ekiplerinden ve sat\u0131\u015f biriminden gelen geri bildirimleri sistematik bi\u00e7imde toplayarak \u00f6nceliklendiriyor ve buna g\u00f6re yol haritam\u0131z\u0131 \u015fekillendiriyoruz.<\/p>\n\n\n\n<p>Her geli\u015ftirme \u00f6ncesinde teknik fizibilite, mevzuat uygunlu\u011fu ve m\u00fc\u015fteri deneyimi dikkate al\u0131narak backlog olu\u015fturuluyor. Geli\u015ftirmelerimizi sprint bazl\u0131 planl\u0131yoruz. Her \u00f6zelli\u011fi kullan\u0131c\u0131ya de\u011fer yaratacak olgunlukta canl\u0131ya al\u0131yor, sonras\u0131nda ger\u00e7ek kullan\u0131m verilerine g\u00f6re gerekirse iyile\u015ftirmelerle zenginle\u015ftiriyoruz.\u201d<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her \u00fcr\u00fcn\u00fcn arkas\u0131nda yaln\u0131zca teknoloji de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131 ihtiyac\u0131n\u0131 iyi analiz eden, sahadaki geri bildirimleri dinleyen ve \u00e7\u00f6z\u00fcm \u00fcretmeye odaklanan ekipler vard\u0131r. PayTR\u2019da bu s\u00fcreci nas\u0131l ele al\u0131yoruz? \u00dcr\u00fcn geli\u015ftirme anlay\u0131\u015f\u0131m\u0131z\u0131 ekip liderlerimizin dinledik. Gamze Bayar \u2013 PayTR \u00dcr\u00fcn Lideri \u201cCRM taraf\u0131nda \u00fcr\u00fcn geli\u015ftirme s\u00fcre\u00e7lerimiz, m\u00fc\u015fteri yolculu\u011funu daha ak\u0131c\u0131 ve verimli hale getirmek \u00fczerine [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":16581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[98,88,95],"class_list":["post-14391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-fintek","tag-paytr","tag-urungelistirme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PayTR\u2019da \u00fcr\u00fcn geli\u015ftirme s\u00fcre\u00e7leri nas\u0131l \u015fekilleniyor?<\/title>\n<meta name=\"description\" content=\"Her \u00fcr\u00fcn\u00fcn arkas\u0131nda teknoloji kadar, 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