{"id":1442,"date":"2020-06-29T07:26:04","date_gmt":"2020-06-29T04:26:04","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1442"},"modified":"2025-05-13T15:23:25","modified_gmt":"2025-05-13T12:23:25","slug":"e-ticaret-surecleri-pandemiden-nasil-etkilendi","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi","title":{"rendered":"E-ticaret S\u00fcre\u00e7leri Pandemiden Nas\u0131l Etkilendi?"},"content":{"rendered":"

\u0130nternetten al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131 ve al\u0131\u015fveri\u015f adetleri koronavir\u00fcs salg\u0131n\u0131 ile b\u00fcy\u00fcme ya\u015farken, belirli e-ticaret s\u00fcre\u00e7leri pandeminden nas\u0131l etkilendi? Bundan sonraki s\u00fcre\u00e7te, hangi geli\u015ftirmeler yap\u0131labilir?<\/p>\n

Elektronik ticaret, pandemi ile dijitalle\u015fmenin en etkili oldu\u011fu alanlardan birisi oldu. Bir\u00e7ok \u015firket e-ticaret kanal\u0131na odaklan\u0131rken, d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de baz\u0131 \u015firketlerin (\u00f6rne\u011fin bir giyim firmas\u0131n\u0131n g\u0131da \u00fcr\u00fcnleri satmas\u0131 gibi) yeni kategorilere giri\u015f yapt\u0131\u011f\u0131 g\u00f6zlemlendi. Bunlar\u0131n yan\u0131nda, e-ticaretteki temel s\u00fcre\u00e7ler de pandemi ve t\u00fcketici davran\u0131\u015flar\u0131n\u0131n da etkisiyle de\u011fi\u015fim ya\u015fad\u0131.<\/p>\n

E-ticaret S\u00fcre\u00e7leri Pandemiden Nas\u0131l Etkilendi?<\/h2>\n

Teknik altyap\u0131lar zorland\u0131<\/h3>\n

Sitelerdeki yo\u011funluk art\u0131\u015f\u0131, baz\u0131 e-ticaret sitelerinin ula\u015f\u0131lamaz olmas\u0131na ya da a\u011f\u0131r \u00e7al\u0131\u015fmas\u0131na sebep oldu. Bir web sitesinde birka\u00e7 saniyeden fazla bekleyen kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn ba\u015fka bir web sitesine gitti\u011fi ve kendine i\u00e7erik ya da al\u0131\u015fveri\u015f i\u00e7in alternatif arad\u0131\u011f\u0131n\u0131 biliyoruz. Pandemi gibi kritik d\u00f6nemlerde ise bu e\u011filim daha da art\u0131yor, zira insanlar bir panik duygusuyla da al\u0131\u015fveri\u015f yapmak istiyorlar.<\/p>\n

Ne yap\u0131labilir? <\/strong>Sunucular\u0131n g\u00fc\u00e7lendirilme \u00e7al\u0131\u015fmalar\u0131, web sayfas\u0131n\u0131n h\u0131zland\u0131r\u0131lmas\u0131 i\u00e7in \u00f6zel \u00e7al\u0131\u015fmalar, y\u00fck testleri yap\u0131labilir. Ayr\u0131ca i\u015f s\u00fcreklili\u011fi uygulamalar\u0131 kullan\u0131labilir ve kriz durumlar\u0131 i\u00e7in bir eylem plan\u0131 haz\u0131rlanabilir.<\/p>\n

\u00dcr\u00fcn tedari\u011finde s\u0131k\u0131nt\u0131lar<\/strong><\/h3>\n

K\u0131s\u0131tlamalar sebebiyle belirli kategorilerde y\u00fcksek talep olu\u015fmas\u0131 y\u00fcz\u00fcnden, baz\u0131 \u00fcr\u00fcnler uzun s\u00fcre sat\u0131lamad\u0131.<\/p>\n

Ne yap\u0131labilir? <\/strong>Tedarik zinciri i\u00e7in fiziksel noktalar IoT (Nesnelerin \u0130nterneti), yapay zeka<\/a>, makine \u00f6\u011frenimi gibi \u00e7\u00f6z\u00fcmlerle ak\u0131lland\u0131r\u0131labilir. Sanal \u00e7\u00f6z\u00fcmler i\u00e7inse yapay zeka ve makine \u00f6\u011frenimi kullanan analitik ara\u00e7lar\u0131 ve stok yaz\u0131l\u0131mlar\u0131 tercih edilebilir.<\/p>\n

Lojistik problemleri<\/strong><\/h3>\n

\u00dcr\u00fcnleri teminde gecikmeler, kargo kotalar\u0131 sebebiyle m\u00fc\u015fteriye \u00fcr\u00fcn\u00fc ge\u00e7 ula\u015ft\u0131rma gibi problemlerle kar\u015f\u0131la\u015f\u0131ld\u0131.<\/p>\n

Ne yap\u0131labilir? <\/strong>Ula\u015ft\u0131rma i\u00e7in daha fazla kargo \u015firketiyle \u00e7al\u0131\u015f\u0131labilir. Ayr\u0131ca, belirli b\u00f6lgeler i\u00e7in daha h\u0131zl\u0131 nakliye se\u00e7enekleri denenebilir. Bir s\u00fcre denenen, ancak beklenen performans\u0131 vermeyen \u00f6zel teslim noktas\u0131 giri\u015fimleri, pandemide yakalanan ivmeyle yeniden denenme \u015fans\u0131n\u0131 hak ediyorlar. Bir di\u011fer se\u00e7enek ise fiziksel ma\u011fazas\u0131 olan \u015firketlerin, bunlar\u0131 birer teslim noktas\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeleri. Bu konuda, s\u00fcpermarketler ba\u015far\u0131l\u0131 bir i\u015f \u00e7\u0131kard\u0131lar.<\/p>\n

\u00dcr\u00fcn iadeleri yap\u0131lamad\u0131<\/strong><\/h3>\n

Temas sebebiyle kargo \u015firketlerine\u00a0 gitmek istemeyen m\u00fc\u015fteriler, koli ya da kargo po\u015feti olmad\u0131\u011f\u0131 i\u00e7in paketleme yap\u0131lamayan \u00fcr\u00fcnlerin iadesinde g\u00fc\u00e7l\u00fck ya\u015fad\u0131lar.<\/p>\n

Ne yap\u0131labilir?<\/strong> Kargo \u015firketlerinin bu tip paketlemeleri kap\u0131dan teslimde de yapabilmeleri gerekiyor. Bu sayede, bir\u00e7ok ki\u015fi iade edebilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u00fcr\u00fcnleri de internetten daha fazla sat\u0131n alarak, e-ticaret oran\u0131n\u0131 y\u00fckseltebilir.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nternetten al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131 ve al\u0131\u015fveri\u015f adetleri koronavir\u00fcs salg\u0131n\u0131 ile b\u00fcy\u00fcme ya\u015farken, belirli e-ticaret s\u00fcre\u00e7leri pandeminden nas\u0131l etkilendi? Bundan sonraki s\u00fcre\u00e7te, hangi geli\u015ftirmeler yap\u0131labilir? Elektronik ticaret, pandemi ile dijitalle\u015fmenin en etkili oldu\u011fu alanlardan birisi oldu. Bir\u00e7ok \u015firket e-ticaret kanal\u0131na odaklan\u0131rken, d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de baz\u0131 \u015firketlerin (\u00f6rne\u011fin bir giyim firmas\u0131n\u0131n g\u0131da \u00fcr\u00fcnleri satmas\u0131 gibi) […]<\/p>\n","protected":false},"author":1,"featured_media":1746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\nE-ticaret S\u00fcre\u00e7leri Pandemiden Nas\u0131l Etkilendi? | PayTR<\/title>\n<meta name=\"description\" content=\"Koronavir\u00fcs salg\u0131n\u0131 ile internet al\u0131\u015fveri\u015flerinin artmas\u0131 e-ticaret sekt\u00f6r\u00fcnde altyap\u0131lar\u0131n zorlanmas\u0131 ve lojistik problemleri ile pandemiden etkilendi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret S\u00fcre\u00e7leri Pandemiden Nas\u0131l Etkilendi?\" \/>\n<meta property=\"og:description\" content=\"Koronavir\u00fcs salg\u0131n\u0131 ile internet al\u0131\u015fveri\u015flerinin artmas\u0131 e-ticaret sekt\u00f6r\u00fcnde altyap\u0131lar\u0131n zorlanmas\u0131 ve lojistik problemleri ile pandemiden etkilendi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-29T04:26:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T12:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/E-ticaret-Surecleri-Pandemiden-Nasil-Etkilendi-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"E-ticaret S\u00fcre\u00e7leri Pandemiden Nas\u0131l Etkilendi?\",\"datePublished\":\"2020-06-29T04:26:04+00:00\",\"dateModified\":\"2025-05-13T12:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/E-ticaret-Surecleri-Pandemiden-Nasil-Etkilendi-1.png\",\"articleSection\":[\"E-ticaret Trendleri\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-surecleri-pandemiden-nasil-etkilendi\",\"name\":\"E-ticaret S\u00fcre\u00e7leri Pandemiden Nas\u0131l Etkilendi? 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