{"id":1446,"date":"2020-06-29T07:44:56","date_gmt":"2020-06-29T04:44:56","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1446"},"modified":"2024-12-23T16:32:04","modified_gmt":"2024-12-23T13:32:04","slug":"perakendede-covid-19-donusumu","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/perakendede-covid-19-donusumu","title":{"rendered":"Perakendede Covid-19 D\u00f6n\u00fc\u015f\u00fcm\u00fc"},"content":{"rendered":"

Koronavir\u00fcs pandemisi sonras\u0131nda sekt\u00f6rlerin ve e-ticaretin nas\u0131l d\u00f6n\u00fc\u015fece\u011fi \u00fczerine yaz\u0131lar\u0131m\u0131za devam ediyoruz. Perakendede ya\u015fanacak Covid-19 d\u00f6n\u00fc\u015f\u00fcm\u00fc, bunlar i\u00e7erisinde \u015f\u00fcphesiz en \u00e7ok \u00e7al\u0131\u015fma gerektireni. Bu sebeple farkl\u0131 vadelerde neler yap\u0131labilece\u011fini anlatt\u0131k.<\/strong><\/p>\n

Perakendede Covid-19 d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l ger\u00e7ekle\u015ftirilir?<\/strong><\/h2>\n

\u00d6ncelikle k\u0131sa d\u00f6nem \u00e7al\u0131\u015fmas\u0131 olarak, fiyatlar\u0131n s\u0131k\u0131 bir bi\u00e7imde kontrol edilmesi gerekiyor. \u00c7al\u0131\u015fan maliyeti, ma\u011faza ve depo maliyetleri ve i\u015fin gelir elde etmeyen s\u00fcre\u00e7leri i\u00e7in esnek bir y\u00f6netim yakla\u015f\u0131m\u0131 belirlemelisiniz.<\/p>\n

\u0130kinci ad\u0131mda, ekonomik toparlanma amac\u0131yla tedarik zincirindeki de\u011fi\u015fiklikleri y\u00fcr\u00fcrl\u00fc\u011fe koymak gerekiyor. Talep y\u00f6n\u00fcnden bak\u0131ld\u0131\u011f\u0131nda, bu y\u0131l\u0131n ilk \u00e7eyre\u011finde perakende end\u00fcstrisi ve t\u00fcketici g\u00fcveni \u00f6nemli bir darbe ald\u0131. \u0130kinci \u00e7eyrekte ise kay\u0131plar\u0131n telafisi ba\u015flad\u0131. Ancak as\u0131l toparlanman\u0131n yaz sonras\u0131nda olmas\u0131 bekleniyor.<\/p>\n

Tedarik taraf\u0131nda ise \u015eubat ay\u0131nda al\u0131\u015fveri\u015flerin azalmas\u0131 ya da tamamen durmas\u0131 ile k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckte \u00fcretim odakl\u0131 i\u015fletmeler, yetersiz nakit ak\u0131\u015f\u0131 sebebiyle i\u015flerini b\u0131rakmak zorunda kald\u0131. Bu da i\u00e7inde bulundu\u011fumuz d\u00f6nemde stoklar\u0131n\u0131 tazelemek ya da g\u00fc\u00e7lendirmek isteyen i\u015fletmeleri zor durumda b\u0131rak\u0131yor.<\/p>\n

Tedarik ve lojistik zinciriyle beraber hareket edin<\/strong><\/h2>\n

Dolay\u0131s\u0131yla bir kriz an\u0131nda k\u0131sa vadede perakendecilerin tedarik\u00e7ilerle e\u015flenerek hareket etmesi gerekiyor. B\u00f6ylece daha sonra ihtiya\u00e7 duyacaklar\u0131 \u00fcretimi ve \u00fcr\u00fcn tedari\u011fini kesinle\u015ftirmi\u015f olurlar. Benzer bir planlamay\u0131, t\u00fcketimin art\u0131\u015f\u0131 \u00f6ncesinde lojistik ortaklar\u0131yla da yapmak faydal\u0131 olacakt\u0131r.<\/p>\n

Uzun vade \u00e7al\u0131\u015fmalar\u0131nda ise risk \u00f6nleme mekanizmalar\u0131n\u0131 devreye almak gerekiyor. H\u00fck\u00fcmetle ve ilgili kamu kurumlar\u0131yla, topluluklarla, bankalarla ve hastanelerle bir acil durum mekanizmas\u0131 olu\u015fturmak, insanlar\u0131n hayatlar\u0131n\u0131 korumaya ve kriz sebebiyle olu\u015fan stok y\u0131\u011f\u0131lmas\u0131n\u0131 azaltmaya yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Elbette tek ba\u015f\u0131na bu hareket plan\u0131n\u0131 yeterli de\u011fil. Bunun i\u00e7in i\u015fletmelerin i\u00e7 yeteneklerini de geli\u015ftirmeleri tavsiye ediliyor.<\/p>\n

\u00c7ok kanall\u0131 bir i\u015fletmeye d\u00f6n\u00fc\u015f\u00fcn<\/strong><\/h2>\n

Pazarlama ve dijital perakende kabiliyetlerinin art\u0131r\u0131larak, sadece fiziksel ma\u011faza sahibi olan perakendecilerin kanal say\u0131s\u0131n\u0131 art\u0131rmalar\u0131, var olan kanallar\u0131n\u0131 g\u00fc\u00e7lendirmeleri, her ne kadar g\u00fc\u00e7 g\u00f6z\u00fckse de, bu i\u015fin sadece ba\u015flang\u0131c\u0131.<\/p>\n

Sonras\u0131nda, i\u015f modellerinizi de s\u00fcrekli geli\u015ftirmeniz ve pazar dinamiklerini takip ederek kendinizi yenilemeniz gerekiyor. Dijital d\u00fcnyan\u0131n g\u00fcc\u00fcnden tam olarak faydalanabilmek i\u00e7in mobil \u00f6ncelikli bir yap\u0131 ve b\u00fct\u00fcnle\u015fik bir sat\u0131\u015f \u00f6ncesi\/sonras\u0131 destek sistemi de \u00f6nem ta\u015f\u0131yor.<\/p>\n

Fiziksel ma\u011fazalar\u0131n gelece\u011fi i\u00e7in dijitale yat\u0131r\u0131m yap\u0131n<\/strong><\/h2>\n

Sanal ortam\u0131 sevdiniz mi? Buradaki f\u0131rsatlar ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc ve heyecanl\u0131 gelse de, fiziksel ma\u011fazalar\u0131n bir yere gitti\u011fi yok. Ancak azalan taleplerin tek sorumlusu dijital de\u011fil; dijitali fizikselde de benimsemeyenler desek, daha do\u011fru olur.<\/p>\n

Fijital ad\u0131 verilen ve dijital ile fizikseli birle\u015ftiren \u00e7al\u0131\u015fma modelleri, klasik perakendenin gelece\u011finde \u00f6nemli bir rol oynuyor. E-ticaret sipari\u015flerini ma\u011fazadan alma olana\u011f\u0131 sunmak, bu modelin en basit \u00f6rneklerinden birisi. Ayr\u0131ca dijital imkanlar, siber ortamdaki takip\u00e7ileri fiziksel alana \u00e7ekmek i\u00e7in de f\u0131rsatlar sunuyor.<\/p>\n

Yapay zeka gibi teknolojiler daha de\u011ferli insan eme\u011finin \u00f6n\u00fcn\u00fc a\u00e7\u0131yor<\/strong><\/h3>\n

Yukar\u0131da sayd\u0131\u011f\u0131m\u0131z iki madde i\u00e7in de, di\u011fer alanlar i\u00e7in de yapay zeka getirilerini ka\u00e7\u0131rmamak gerekiyor. \u00d6zellikle i\u015flem say\u0131s\u0131 y\u00fcksek perakendeciler, t\u00fcketicilerin bir sonraki ad\u0131mda ne isteyece\u011fini, hangi zaman hangi \u00fcr\u00fcne yat\u0131r\u0131m yapmalar\u0131 gerekti\u011fini ve m\u00fc\u015fterilerle ba\u011flar\u0131n\u0131 nas\u0131l g\u00fc\u00e7lendirecekleri konusunda bol ve ba\u015far\u0131l\u0131 tavsiyeler alabilirler. B\u00f6ylece siz de, elinizdeki insan kaynaklar\u0131n\u0131 daha yarat\u0131c\u0131 i\u015flerde kullanabilirsiniz.<\/p>\n

Farkl\u0131 format ve kategorilere a\u00e7\u0131k olun<\/strong><\/h3>\n

Tek durakl\u0131 al\u0131\u015fveri\u015f, t\u0131pk\u0131 fizikselde oldu\u011fu gibi dijitalde de g\u00fc\u00e7lenen bir konsept. Dolay\u0131s\u0131yla farkl\u0131 kategorilerde online hizmetler sunmaktan ve \u00fcr\u00fcn sat\u0131\u015f\u0131 yapmaktan \u00e7ekinmeyin. Ba\u015flang\u0131\u00e7ta \u00fcr\u00fcn ailenize yak\u0131n kategorileri deneyebilirsiniz, ancak dijitalde bir s\u0131n\u0131r olmad\u0131\u011f\u0131n\u0131 da unutmamal\u0131.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Koronavir\u00fcs pandemisi sonras\u0131nda sekt\u00f6rlerin ve e-ticaretin nas\u0131l d\u00f6n\u00fc\u015fece\u011fi \u00fczerine yaz\u0131lar\u0131m\u0131za devam ediyoruz. Perakendede ya\u015fanacak Covid-19 d\u00f6n\u00fc\u015f\u00fcm\u00fc, bunlar i\u00e7erisinde \u015f\u00fcphesiz en \u00e7ok \u00e7al\u0131\u015fma gerektireni. Bu sebeple farkl\u0131 vadelerde neler yap\u0131labilece\u011fini anlatt\u0131k. Perakendede Covid-19 d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l ger\u00e7ekle\u015ftirilir? \u00d6ncelikle k\u0131sa d\u00f6nem \u00e7al\u0131\u015fmas\u0131 olarak, fiyatlar\u0131n s\u0131k\u0131 bir bi\u00e7imde kontrol edilmesi gerekiyor. \u00c7al\u0131\u015fan maliyeti, ma\u011faza ve depo maliyetleri ve i\u015fin […]<\/p>\n","protected":false},"author":1,"featured_media":10613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari"],"acf":[],"yoast_head":"\nPerakendede Covid-19 D\u00f6n\u00fc\u015f\u00fcm\u00fc | PayTR<\/title>\n<meta name=\"description\" content=\"Covid-19 pandemisi sonras\u0131 perakende firmalar\u0131n\u0131n \u00e7ok kanall\u0131 bir i\u015fletmeye d\u00f6n\u00fc\u015fmeleri, farkl\u0131 format ve kategorilere a\u00e7\u0131k olmalar\u0131 \u00f6nem kazanmaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/perakendede-covid-19-donusumu\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perakendede Covid-19 D\u00f6n\u00fc\u015f\u00fcm\u00fc\" \/>\n<meta property=\"og:description\" content=\"Covid-19 pandemisi sonras\u0131 perakende firmalar\u0131n\u0131n \u00e7ok kanall\u0131 bir i\u015fletmeye d\u00f6n\u00fc\u015fmeleri, farkl\u0131 format ve kategorilere a\u00e7\u0131k olmalar\u0131 \u00f6nem kazanmaktad\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/perakendede-covid-19-donusumu\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" 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