{"id":1504,"date":"2020-11-26T11:15:39","date_gmt":"2020-11-26T08:15:39","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1504"},"modified":"2025-05-05T09:33:32","modified_gmt":"2025-05-05T06:33:32","slug":"e-ticarette-en-yaygin-dolandiricilik-uygulamalari","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-en-yaygin-dolandiricilik-uygulamalari","title":{"rendered":"E-ticarette En Yayg\u0131n Doland\u0131r\u0131c\u0131l\u0131k Uygulamalar\u0131"},"content":{"rendered":"

E-ticarette perakendeciler ve doland\u0131r\u0131c\u0131lar\u0131n aras\u0131nda hi\u00e7 bitmeyen bir rekabet bulunuyor. Perakendeciler sanal ma\u011fazalar\u0131n\u0131 daha da g\u00fcvenli hale getirmek ve b\u00f6ylece sorunu kontrol alt\u0131na almak i\u00e7in yeni \u00e7\u00f6z\u00fcmlere yat\u0131r\u0131m yapmaya ba\u015flad\u0131. \u0130\u015fletmelerin kendilerini doland\u0131r\u0131c\u0131l\u0131klardan korumak<\/a> i\u00e7in kullanabilece\u011fi \u00e7\u00f6z\u00fcm basit gelebilir. Ancak durum bu kadar basit de\u011fildir.<\/p>\n

\u00d6zellikle k\u00fc\u00e7\u00fck e-ticaret siteleri sahtekarl\u0131\u011f\u0131 \u00f6nleme konusunda modern \u00e7\u00f6z\u00fcmlere sahip de\u011fil. Bu nedenle kimliklerini s\u00fcrekli de\u011fi\u015ftiriyor gibi g\u00f6r\u00fcnen doland\u0131r\u0131c\u0131lara ayak uydurma \u015fanslar\u0131 da azd\u0131r. Peki doland\u0131r\u0131c\u0131lar nas\u0131l ilerliyor? E-ticarette en yayg\u0131n doland\u0131r\u0131c\u0131l\u0131k uygulamalar\u0131 nedir?<\/strong><\/p>\n

E-ticarette en yayg\u0131n doland\u0131r\u0131c\u0131l\u0131k uygulamalar\u0131 (2020)<\/h2>\n

Sat\u0131n alma<\/h3>\n

M\u00fc\u015fteriler sanal ma\u011fazalara g\u00f6z atarken, e-ticaret siteleri potansiyel al\u0131c\u0131lar veya sahtekarlar hakk\u0131nda ilk izlenimi edinir. Bu nedenle ilk a\u015famada, failler me\u015fru g\u00f6r\u00fcnmeye ve ba\u015fka bir kimli\u011fin arkas\u0131na saklanarak ger\u00e7ek kimliklerini gizlemeye \u00e7al\u0131\u015f\u0131rlar. Bunun ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in doland\u0131r\u0131c\u0131lar\u0131n ki\u015fisel verileri kamufle etti\u011fi ger\u00e7ek ki\u015finin \u015fu anda nerede oldu\u011funu ve genellikle online al\u0131\u015fveri\u015f yap\u0131p yapmad\u0131\u011f\u0131n\u0131 bilmek \u00f6nemlidir.<\/p>\n

Sanal sahtekarl\u0131\u011f\u0131 \u00f6nlemek isteyen sat\u0131c\u0131lar, bu nedenle \u00f6ncelikle bir kullan\u0131c\u0131n\u0131n oturumundaki d\u00fczensizlikleri alg\u0131layabilecek bir \u00e7\u00f6z\u00fcm kullanmal\u0131d\u0131r.<\/strong> \u00d6rne\u011fin, potansiyel bir m\u00fc\u015fteri ak\u0131ll\u0131 telefonlar\u0131nda s\u00f6rf yap\u0131yor gibi g\u00f6r\u00fcn\u00fcr, ancak ayn\u0131 zamanda diz\u00fcst\u00fc bilgisayarlar\u0131yla d\u00fckkana eri\u015fiyorsa, bu durum, ilgili kullan\u0131c\u0131n\u0131n ger\u00e7ek kimli\u011fini gizlemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131n g\u00fc\u00e7l\u00fc bir g\u00f6stergesidir.<\/em><\/p>\n

Teslimat adresi<\/h3>\n

Bir sonraki engel \u00f6deme s\u00fcrecidir. \u0130lk ad\u0131mda e-ticaret siteleri, al\u0131c\u0131lar\u0131n\u0131n fatura ve teslimat adreslerini inceler ve belirtilen teslimat adresinin potansiyel bir sahtekarl\u0131kla ili\u015fkili oldu\u011fu sipari\u015fleri engeller. Buna ek olarak, ilgili kullan\u0131c\u0131 taraf\u0131ndan \u00e7ok k\u0131sa bir s\u00fcre i\u00e7inde verilen ve ayn\u0131 teslimat adresini kullanan b\u00fcy\u00fck sipari\u015flerin say\u0131s\u0131n\u0131 da kontrol edebilirler.<\/p>\n

Bu kontrol mekanizmas\u0131 e-ticaret doland\u0131r\u0131c\u0131lar\u0131n\u0131n daha fazla zarar vermesini \u00f6nleyebilir. Ancak bu noktada, genellikle “adres kar\u0131\u015ft\u0131rma”<\/strong> ad\u0131 verilen adres \u015fifreleme devreye girer. Bu doland\u0131r\u0131c\u0131l\u0131k takti\u011fi, ilgili \u00e7evrimi\u00e7i ma\u011fazan\u0131n sistemini kar\u0131\u015ft\u0131rmak ve adresleri netle\u015ftirmek i\u00e7in adres alanlar\u0131na ek karakterler ekleme ile meydana gelir.<\/p>\n

Bu durumda kimlik sahtekarl\u0131\u011f\u0131 ufak de\u011fi\u015fikliklerle her sefer doland\u0131r\u0131c\u0131lar taraf\u0131ndan elle yap\u0131l\u0131rken, botlar\u0131n tan\u0131t\u0131m\u0131 doland\u0131r\u0131c\u0131lar\u0131n art\u0131k k\u0131sa bir s\u00fcre i\u00e7inde binlerce adres de\u011fi\u015fikli\u011fini a\u00e7\u0131\u011fa \u00e7\u0131karmadan \u00fcretebilecekleri anlam\u0131na da gelir. Daha b\u00fcy\u00fck \u00f6l\u00e7ekte, yani \u00e7ok say\u0131da adres de\u011fi\u015fikli\u011fini tespit etmek isteyen e-ticaret siteleri i\u00e7in, bir botu ortaya \u00e7\u0131karan mekanizmalar\u0131 geli\u015ftirmek \u00f6nemli bir ad\u0131md\u0131r. Doland\u0131r\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00f6l\u00e7ekli sald\u0131r\u0131lar yapmas\u0131n\u0131 \u00f6nlemenin tek yolu budur.<\/strong><\/p>\n

Teslimat<\/h3>\n

Adres \u015fifrelemesi,<\/strong> sistem bu d\u00fczensizli\u011fi fark etmeden, bir teslimat adresinin birden fazla kez kullanmas\u0131na yard\u0131mc\u0131 olur. Ancak bu yasad\u0131\u015f\u0131 yollardan sat\u0131n alma yapman\u0131n tek yolu de\u011fildir.<\/p>\n

Hacker\u2019lar da yard\u0131m alabilir ve ger\u00e7ekle\u015ftirdikleri doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n bir par\u00e7as\u0131 olarak, yakalanan \u00fcr\u00fcnlerin yeniden sipari\u015f edilmesini \u00fc\u00e7\u00fcnc\u00fc taraflar ile sa\u011flayabilirler. Bu durum bazen g\u00f6n\u00fcll\u00fc olarak ger\u00e7ekle\u015fir. Sahtekarlar genellikle internet ile ha\u015f\u0131r ne\u015fir olmayan ma\u011fdurlar i\u00e7in teknik destek gibi davranarak oltalama (phishing)<\/strong> metodunu izlerler. Baz\u0131 durumlarda, olay\u0131n kurbanlar\u0131yla internet \u00fczerinden tan\u0131\u015farak yak\u0131n ki\u015fisel ili\u015fkiler geli\u015ftirilebilirler. Bu durum di\u011fer y\u00f6ntemlere g\u00f6re daha \u00e7ok zaman al\u0131r, ancak tek seferde y\u00fckl\u00fc sipari\u015flerle sonu\u00e7lanabilir.<\/p>\n

E-ticarette doland\u0131r\u0131c\u0131lara kar\u015f\u0131 nas\u0131l \u00f6nlem al\u0131n\u0131r?<\/h2>\n

Doland\u0131r\u0131c\u0131lar\u0131n y\u00f6ntemlerini s\u00fcrekli geli\u015ftirdikleri i\u00e7in, e-ticaret sitelerinin esnek bir \u015fekilde uyarlanabilecek stratejileri se\u00e7meleri \u00e7ok \u00f6nemlidir.<\/strong> Bir\u00e7ok ki\u015fi hala doland\u0131r\u0131c\u0131lar\u0131n \u00e7evik y\u00f6ntemlerine ayak uyduramayan eski, kural tabanl\u0131 \u00e7\u00f6z\u00fcmler kullan\u0131yor.<\/p>\n

Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, doland\u0131r\u0131c\u0131l\u0131k vakalar\u0131n\u0131n COVID-19 esnas\u0131nda y\u00fczde 41 artt\u0131\u011f\u0131 g\u00f6zlemlendi. Bu nedenle perakendeciler modern teknolojilere ge\u00e7mek zorunda kal\u0131yor. Bu teknolojiler ve dinamik g\u00fcvenlik \u00e7\u00f6z\u00fcmlerinin yard\u0131m\u0131yla, kendilerini sahtekarlardan korumak da kolayla\u015f\u0131yor.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticarette perakendeciler ve doland\u0131r\u0131c\u0131lar\u0131n aras\u0131nda hi\u00e7 bitmeyen bir rekabet bulunuyor. Perakendeciler sanal ma\u011fazalar\u0131n\u0131 daha da g\u00fcvenli hale getirmek ve b\u00f6ylece sorunu kontrol alt\u0131na almak i\u00e7in yeni \u00e7\u00f6z\u00fcmlere yat\u0131r\u0131m yapmaya ba\u015flad\u0131. \u0130\u015fletmelerin kendilerini doland\u0131r\u0131c\u0131l\u0131klardan korumak i\u00e7in kullanabilece\u011fi \u00e7\u00f6z\u00fcm basit gelebilir. Ancak durum bu kadar basit de\u011fildir. \u00d6zellikle k\u00fc\u00e7\u00fck e-ticaret siteleri sahtekarl\u0131\u011f\u0131 \u00f6nleme konusunda modern \u00e7\u00f6z\u00fcmlere sahip […]<\/p>\n","protected":false},"author":1,"featured_media":10599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\nE-ticarette En Yayg\u0131n Doland\u0131r\u0131c\u0131l\u0131k Uygulamalar\u0131 | PayTR<\/title>\n<meta name=\"description\" content=\"E-ticarette en yayg\u0131n doland\u0131r\u0131c\u0131l\u0131k uygulamalar\u0131 nelerdir? 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