{"id":1528,"date":"2020-12-16T14:31:34","date_gmt":"2020-12-16T11:31:34","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=1528"},"modified":"2025-05-05T09:21:33","modified_gmt":"2025-05-05T06:21:33","slug":"e-ticaretin-altin-caginda-guvenli-odeme-alma","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticaretin-altin-caginda-guvenli-odeme-alma","title":{"rendered":"E-ticaretin Alt\u0131n \u00c7a\u011f\u0131nda G\u00fcvenli \u00d6deme Alma"},"content":{"rendered":"

E-ticaretin alt\u0131n \u00e7a\u011f\u0131nda g\u00fcvenle \u00e7evrimi\u00e7i \u00f6deme al\u0131n<\/h2>\n

COVID-19 salg\u0131n\u0131 2020\u2019nin unutulmayacak bir y\u0131l olmas\u0131n\u0131 sa\u011flad\u0131. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan milyarlarca insan\u0131n \u00e7al\u0131\u015fma, e\u011flenme ve t\u00fcketme al\u0131\u015fkanl\u0131klar\u0131, kapanma \u00f6nlemlerinin etkisiyle dramatik \u015fekilde de\u011fi\u015fti. Salg\u0131na yan\u0131t olarak geli\u015ftirilen bu yeni al\u0131\u015fkanl\u0131klar, e-ticaret sat\u0131\u015flar\u0131nda m\u00fcthi\u015f art\u0131\u015flar\u0131n ya\u015fanmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n

T\u00fcketicilerin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc, d\u0131\u015f d\u00fcnyayla fiziksel etkile\u015fimlerini k\u0131s\u0131tlamak i\u00e7in market al\u0131\u015fveri\u015flerini \u00e7evrimi\u00e7i olarak yapmaya ba\u015flad\u0131.<\/p>\n

Rakuten Intelligence verileri<\/h3>\n

Rakuten Intelligence<\/strong> taraf\u0131ndan yay\u0131nlanan verilere g\u00f6re, salg\u0131n etkilerinin k\u00fcresel ekonomiye etkilerinin ba\u015flang\u0131c\u0131 olarak kabul edilen 2020 Mart ay\u0131n\u0131n ikinci haftas\u0131ndan bu yana<\/strong> k\u00fcresel e-ticaret sat\u0131\u015flar\u0131 ortalama<\/strong> %50 art\u0131\u015f g\u00f6sterdi.<\/strong><\/p>\n

Common Thread Collective<\/strong>\u2019in ayn\u0131 d\u00f6neme ili\u015fkin payla\u015ft\u0131\u011f\u0131 verilerse, en fazla art\u0131\u015f %500 ile sa\u011fl\u0131k \u00fcr\u00fcnlerinde<\/strong> ya\u015fan\u0131rken, bebek bak\u0131m \u00fcr\u00fcnlerinde %375<\/strong>, temizlik \u00fcr\u00fcnlerinde y\u00fczde 200, yiyecek ve i\u00e7ecekte ise ortalama y\u00fczde 150 sat\u0131\u015f art\u0131\u015f\u0131 kaydedildi\u011fine dikkat \u00e7ekiyor.<\/strong><\/p>\n

Koronavir\u00fcs etkisi<\/h3>\n

Koronavir\u00fcs tehlikesi, halihaz\u0131rda \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n daha fazla sat\u0131n almaya ba\u015flamas\u0131na sebep olurken, daha \u00f6nce e-ticarete mesafeli duran t\u00fcketicileri ise yeni m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Salg\u0131n nedeniyle \u00f6zellikle 60+ ya\u015f grubundaki kullan\u0131c\u0131lar d\u00fczenli al\u0131\u015fveri\u015flerini ger\u00e7ekle\u015ftirmek i\u00e7in ilk kez e-ticaretle tan\u0131\u015ft\u0131.<\/strong> Salg\u0131n sonras\u0131nda bu talebin hat\u0131r\u0131 say\u0131l\u0131r bir b\u00f6l\u00fcm\u00fcn\u00fcn kal\u0131c\u0131 olmas\u0131 ise muhtemel g\u00f6r\u00fcl\u00fcyor. Salg\u0131n \u015fartlar\u0131 alt\u0131nda ger\u00e7ekle\u015fen Kara Cuma ve Siber Pazartesi indirim g\u00fcnlerinde yeni rekorlar k\u0131r\u0131ld\u0131. Amazon, bu y\u0131lki indirim haftas\u0131nda sat\u0131\u015flar\u0131n\u0131 bir \u00f6nceki y\u0131la k\u0131yasla %60 art\u0131rarak 4,8 milyar dolara \u00e7\u0131kard\u0131 ve rekor k\u0131rd\u0131.<\/strong> E-ticaret platformu Shopify\u2019dan sat\u0131\u015f yapan e-t\u00fcccarlar ise 5,1 milyar dolar\u0131 a\u015fk\u0131n sat\u0131\u015f hacmiyle platform rekorunu k\u0131rd\u0131lar.<\/strong><\/p>\n

KOB\u0130\u2019lere destek verildi<\/h2>\n

Vir\u00fcs\u00fcn yay\u0131lmas\u0131n\u0131 engellemek i\u00e7in uygulanana k\u0131s\u0131tlamalar nedeniyle fiziksel ma\u011fazalar\u0131 \u00fczerinden sat\u0131\u015f yapamayan bir\u00e7ok KOB\u0130, m\u00fc\u015fterilerine e-ticaret siteleri ve uygulamalar\u0131 \u00fczerinden ula\u015fmak i\u00e7in kollar\u0131 s\u0131vad\u0131. \u00d6rne\u011fin, \u00fclkemizde mart ay\u0131ndan bu yana 3.761 yeni KOB\u0130 \u00e7evrimi\u00e7i sat\u0131\u015f<\/a> yapmaya ba\u015flad\u0131.<\/strong> T.C Ticaret Bakanl\u0131\u011f\u0131, \u00e7evrimi\u00e7i sat\u0131\u015f kanallar\u0131 olu\u015fturmak isteyen KOB\u0130\u2019lere 1,2 milyar lira te\u015fvik sa\u011flad\u0131.<\/strong><\/p>\n

G\u00fcvenlik daha fazla \u00f6nem kazand\u0131<\/strong><\/h3>\n

E-ticaret verilerinin bu denli artmas\u0131 g\u00fcvenlik konusu da bir kez daha g\u00fcndeme ta\u015f\u0131d\u0131. \u00d6zellikle \u00f6deme a\u015famas\u0131nda yap\u0131lan sahteciliklere kar\u015f\u0131, \u00f6deme hizmetleri sunan kurulu\u015flar da geli\u015fmi\u015f yaz\u0131l\u0131mlar ile g\u00fcvenlik \u00f6nlemlerini daha g\u00fc\u00e7l\u00fc hale getirdiler.<\/p>\n

PayTR ile kesintisiz ve g\u00fcvenli \u00e7evrimi\u00e7i \u00f6demeler<\/strong><\/h3>\n

T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc \u00f6deme kurulu\u015fu PayTR<\/a>, sundu\u011fu Sanal POS<\/a> ve \u00f6deme \u00e7\u00f6z\u00fcmleriyle KOB\u0130\u2019lerin g\u00fcvenli \u015fekilde \u00e7evrimi\u00e7i \u00f6demeler kabul etmeye ba\u015flamas\u0131n\u0131 sa\u011fl\u0131yor. PayTR\u2019\u0131n hem i\u015fletmeyi hem de t\u00fcketiciyi g\u00f6zeten \u00f6zellikleriyle g\u00fcvenle \u00f6deme alabilir ve ald\u0131\u011f\u0131n\u0131z \u00f6demeleri ertesi i\u015f g\u00fcn\u00fc hesab\u0131n\u0131zda g\u00f6rebilirsiniz. PayTR sisteminin di\u011fer geli\u015fmi\u015f \u00f6zellikleriyse \u015f\u00f6yle:<\/p>\n

\"Smart<\/p>\n

Smart Switch:<\/h4>\n

Banka altyap\u0131lar\u0131ndan dolay\u0131 ya\u015fanabilecek kesintileri engellemek i\u00e7in t\u00fcm banka POS sistemlerini anl\u0131k olarak takip eder. Herhangi bir bankan\u0131n altyap\u0131s\u0131nda kesinti ya\u015fand\u0131\u011f\u0131nda, \u00f6deme otomatik olarak farkl\u0131 banka POS\u2019lar\u0131na y\u00f6nlendirilir ve kesintinin \u00f6deme ak\u0131\u015f\u0131n\u0131 aksatmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7er. \u00dcstelik t\u00fcm bunlar, m\u00fc\u015fterinin \u00f6deme s\u00fcreci aksamadan arka planda anl\u0131k olarak ger\u00e7ekle\u015fir.<\/p>\n

\"Returner\"<\/p>\n

Returner:<\/h4>\n

Para iadeleri hakk\u0131nda endi\u015felenmek zorunda de\u011filsiniz. PayTR, banka veya hesap kaynakl\u0131 nedenlerden \u00f6t\u00fcr\u00fc geri d\u00f6nen \u00f6demeleri otomatik olarak alg\u0131lar ve iade talebinde bulunan m\u00fc\u015fterileri bilgilendirir. Bilgilendirme esnas\u0131nda iletilen form sayesinde m\u00fc\u015fterilerin kolayl\u0131kla iade talebi olu\u015fturmalar\u0131n\u0131 sa\u011flar. B\u00f6ylece iade i\u015flemlerinde ya\u015fanabilecek aksakl\u0131klarla ilgilenmek i\u00e7in zaman ve \u00e7aba harcamak zorunda kalmazs\u0131n\u0131z.<\/p>\n

\"Smart<\/p>\n

Smart Secure:<\/h4>\n

PayTR, \u00f6\u011frenen ve kendini s\u00fcrekli geli\u015ftiren bir sistemdir. Ak\u0131ll\u0131 altyap\u0131, m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131 takip ederek, \u00f6deme s\u00fcrecini g\u00fcvenle k\u0131saltmak i\u00e7in uygun \u00e7\u00f6z\u00fcmler \u00fcretir. Bir i\u015flemin 3D Secure a\u015famas\u0131 olmaks\u0131z\u0131n ger\u00e7ekle\u015ftirilmesini g\u00fcvenli buldu\u011funda, \u00f6demenin ekstra g\u00fcvenlik ad\u0131m\u0131ndan ge\u00e7ilmeden tamamlamas\u0131 sa\u011flan\u0131r. Banka taraf\u0131ndan kart sahibini do\u011frulamak i\u00e7in ger\u00e7ekle\u015ftirilen bu s\u00fcre\u00e7te ya\u015fanmas\u0131 olas\u0131 sorunlar ve sat\u0131\u015f kay\u0131plar\u0131 ortadan kalkar.<\/p>\n

\"Fraudar\"<\/p>\n

Fraudar:<\/h4>\n

Yerli m\u00fchendisler taraf\u0131ndan 10 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir geli\u015ftirilen ve yapay zeka makine \u00f6\u011frenimi tekni\u011fiyle kendini s\u00fcrekli iyile\u015ftiren PayTR \u00f6deme sistemi, t\u00fcm i\u015flemleri anl\u0131k olarak izler ve olas\u0131 bir sahtekarl\u0131k te\u015febb\u00fcs\u00fc saptad\u0131\u011f\u0131nda \u00f6demeyi iptal eder. Doland\u0131r\u0131c\u0131l\u0131k kalk\u0131\u015fmalar\u0131na kar\u015f\u0131 e-t\u00fcccarlar\u0131 korur. Bu sayede KOB\u0130\u2019lerin ilaveten bir sahtekarl\u0131k \u00f6nleme \u00e7\u00f6z\u00fcm\u00fcne masraf yapmas\u0131na gerek kalmaz.<\/p>\n

\"UniSupport\"<\/p>\n

UniSupport:<\/h4>\n

PayTR en geli\u015fmi\u015f teknolojilerle \u00e7al\u0131\u015fan, s\u00fcrekli kendini geli\u015ftiren bir g\u00fcvenli \u00f6deme sistemidir. Sistemin sekt\u00f6rde \u00f6n plana \u00e7\u0131kan en b\u00fcy\u00fck \u00f6zelli\u011fi ise sundu\u011fumuz kesintisiz destektir. PayTR kullanan t\u00fcm i\u015fletmeler, PayTR Ma\u011faza Paneli \u00fczerinden 7 g\u00fcn 24 saat teknik ve operasyonel deste\u011fe ula\u015f\u0131r. Uzmanlar\u0131m\u0131z PayTR sistemini s\u00fcrekli izler ve destek taleplerine h\u0131zla yan\u0131t verir. Aktif sat\u0131\u015flar\u0131n\u0131zda ya\u015fad\u0131\u011f\u0131n\u0131z sorunlar h\u0131zla \u00e7\u00f6z\u00fcl\u00fcr ve i\u015flem kay\u0131plar\u0131 ya\u015famazs\u0131n\u0131z.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticaretin alt\u0131n \u00e7a\u011f\u0131nda g\u00fcvenle \u00e7evrimi\u00e7i \u00f6deme al\u0131n COVID-19 salg\u0131n\u0131 2020\u2019nin unutulmayacak bir y\u0131l olmas\u0131n\u0131 sa\u011flad\u0131. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan milyarlarca insan\u0131n \u00e7al\u0131\u015fma, e\u011flenme ve t\u00fcketme al\u0131\u015fkanl\u0131klar\u0131, kapanma \u00f6nlemlerinin etkisiyle dramatik \u015fekilde de\u011fi\u015fti. Salg\u0131na yan\u0131t olarak geli\u015ftirilen bu yeni al\u0131\u015fkanl\u0131klar, e-ticaret sat\u0131\u015flar\u0131nda m\u00fcthi\u015f art\u0131\u015flar\u0131n ya\u015fanmas\u0131n\u0131 sa\u011flad\u0131. T\u00fcketicilerin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc, d\u0131\u015f d\u00fcnyayla fiziksel etkile\u015fimlerini k\u0131s\u0131tlamak i\u00e7in […]<\/p>\n","protected":false},"author":1,"featured_media":10597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\nE-ticaretin Alt\u0131n \u00c7a\u011f\u0131nda G\u00fcvenli \u00d6deme Alma | PayTR<\/title>\n<meta name=\"description\" content=\"Kobilere verilen desteklerle art\u0131\u015f g\u00f6steren e-ticaret sat\u0131\u015flar\u0131nda sanal pos g\u00fcvenli\u011fi \u00f6nem kazand\u0131. 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