{"id":16615,"date":"2026-01-16T14:57:50","date_gmt":"2026-01-16T11:57:50","guid":{"rendered":"https:\/\/www.paytr.com\/?p=16615"},"modified":"2026-01-16T15:04:39","modified_gmt":"2026-01-16T12:04:39","slug":"ceomuz-merve-tezel-fintechtime-ocak-sayisinda","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/ceomuz-merve-tezel-fintechtime-ocak-sayisinda","title":{"rendered":"CEO\u2019muz Merve Tezel&#8217;in, 2026 y\u0131l\u0131 de\u011ferlendirmesi Fintechtime Ocak say\u0131s\u0131nda"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-gorunmez-teknoloji-akilli-ve-guvenli-ticareti-tanimliyor\">G\u00f6r\u00fcnmez Teknoloji Ak\u0131ll\u0131 ve G\u00fcvenli Ticareti Tan\u0131ml\u0131yor\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"719\" height=\"480\" data-id=\"16617\" data-src=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Merve-Tezel-Fintechtime-blog-2.jpg\" alt=\"CEO\u2019muz Merve Tezel'in, 2026 y\u0131l\u0131 de\u011ferlendirmesi Fintechtime Ocak say\u0131s\u0131nda\" class=\"wp-image-16617 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 719px; --smush-placeholder-aspect-ratio: 719\/480;\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-odeme-altyapilari-otonom-bir-yapiya-evriliyor-nbsp\">\u00d6deme Altyap\u0131lar\u0131 Otonom Bir Yap\u0131ya Evriliyor&nbsp;<\/h2>\n\n\n\n<p>2026 ajandam\u0131z\u0131n ilk s\u0131ras\u0131nda, \u00f6deme altyap\u0131lar\u0131n\u0131n daha ak\u0131ll\u0131, daha h\u0131zl\u0131 ve otonom bir yap\u0131ya d\u00f6n\u00fc\u015fmesi var. Yapay zek\u00e2 destekli fraud \u00f6nleme, ger\u00e7ek zamanl\u0131 karar mekanizmalar\u0131, veri hizmetleri, ki\u015fiselle\u015ftirilmi\u015f ve esnek \u00f6deme hizmetleri ve \u00e7ok kanall\u0131 deneyimin standart hale gelmesi t\u00fcm stratejimizi \u015fekillendiriyor. T\u00fcketici davran\u0131\u015flar\u0131 art\u0131k \u201can\u0131nda ve s\u00fcrt\u00fcnmesiz\u201d hizmete odakl\u0131. Bu nedenle PayTR olarak hem g\u00fcvenli\u011fi hem h\u0131z optimizasyonunu ayn\u0131 anda sa\u011flayan \u00e7\u00f6z\u00fcmlere yat\u0131r\u0131m yap\u0131yoruz. \u00d6zellikle perakende, g\u0131da-hizmet, saha operasyonu olan sekt\u00f6rler, sosyal ticaret ve markalar\u0131n kendi c\u00fczdan ekosistemlerini kurma e\u011filimi 2026\u2019da en g\u00fc\u00e7l\u00fc dikeyler olacak. \u0130\u015fletmelerin b\u00fcy\u00fcmesinde verinin rol\u00fc artaca\u011f\u0131 i\u00e7in veri analiti\u011fi ve yapay zek\u00e2 entegrasyonlar\u0131, yeni katma de\u011ferli hizmetler yeni d\u00f6nemin \u00f6ncelikleri.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-yapay-zeka-artik-mutfagin-merkezinde-nbsp\">Yapay Zek\u00e2 Art\u0131k Mutfa\u011f\u0131n Merkezinde&nbsp;<\/h2>\n\n\n\n<p>\u00d6ncelikle hizmetlerimizi haz\u0131rlad\u0131\u011f\u0131m\u0131z \u201cmutfak\u201d de\u011fi\u015fecek. Yapay zeka hepimizin hayat\u0131na de\u011fi\u015fik \u015fekillerde girdi ama i\u015fimizde kullanmaya ba\u015flamam\u0131zla ve yat\u0131r\u0131m yapmaya ba\u015flamam\u0131zla birlikte ger\u00e7ekten neler yapabildi\u011fimizi g\u00f6rmeye ba\u015flad\u0131k. Gerek analizlerimizde, gerekse risk y\u00f6netiminde kullanmak bunun ilk ad\u0131m\u0131 idi. \u015eimdi art\u0131k hem m\u00fc\u015fterilerimize yapay zeka destekli \u00fcr\u00fcnler sunmaya, hem de hizmet verirken s\u00fcre\u00e7lerimizde faydalanmaya ba\u015fl\u0131yoruz. Elbette g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolay de\u011fil; teknolojiyi iyi anlay\u0131p, g\u00fcvenli bir \u015fekilde kullanmak i\u00e7in ger\u00e7ekten \u00e7aba sarfetmek gerekiyor. Yapay zeka ile bir yandan bizi ve m\u00fc\u015fterimizi g\u00fcl\u00fcmseten hizmetler in\u015fa etmek, di\u011fer yandan verimlili\u011fi ba\u015fka bir boyuta ta\u015f\u0131yacak \u00e7al\u0131\u015fmalar g\u00f6rece\u011fiz. 2026\u2019da \u00f6demeler sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan en \u00f6nemli di\u011fer konu ise faizlerin d\u00fc\u015fmeye ba\u015flamas\u0131; bu geli\u015fme ile birlikte daha stabil ve \u00f6ng\u00f6r\u00fclebilir bir b\u00fcy\u00fcme m\u00fcmk\u00fcn olacak. Sekt\u00f6r\u00fcm\u00fcz her ekonomik dalgay\u0131 ba\u015far\u0131yla g\u00f6\u011f\u00fcsleyebilmi\u015f ve beraberinde hizmet sundu\u011fu i\u015fyerlerinin b\u00fcy\u00fcmesine \u00f6demeler pazar\u0131n\u0131n b\u00fcy\u00fcmesinin \u00fczerinde bir b\u00fcy\u00fcme sa\u011flam\u0131\u015f bir sekt\u00f6r; 2026\u2019da da bunun b\u00f6yle olmas\u0131n\u0131 hedefliyoruz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ar-ge-cok-kanalli-yapi-ve-kobi-odagi-nbsp\">Ar-Ge, \u00c7ok Kanall\u0131 Yap\u0131 ve KOB\u0130 Oda\u011f\u0131&nbsp;<\/h2>\n\n\n\n<p>2026 yol haritam\u0131z \u00fc\u00e7 ana eksende \u015fekilleniyor. \u0130lk olarak, Ar-Ge Merkezimizle yapay zek\u00e2, veri bilimi ve g\u00fcvenlik teknolojilerine i\u015f g\u00fcc\u00fc ve teknolojik yat\u0131r\u0131mlar\u0131m\u0131z\u0131 g\u00fc\u00e7lendiriyoruz. Fraud \u00f6nleme, ger\u00e7ek zamanl\u0131 y\u00f6nlendirme ve ki\u015fiselle\u015ftirme kabiliyetleri bizim i\u00e7in kritik \u00f6nemde. \u0130kinci olarak, Sanal POS, Fiziki POS, NeoPOS, Linkle \u00d6deme gibi \u00e7ok kanall\u0131 \u00f6deme \u00e7\u00f6z\u00fcmlerimizin geli\u015ftirmeleri, yeni \u00fcr\u00fcn ve katma de\u011ferli hizmetlerin hayata ge\u00e7irilmesi. \u00dc\u00e7\u00fcnc\u00fc olarak da daha \u00e7ok KOB\u0130\u2019ye eri\u015firken yeni segmentlere de yeni \u00fcr\u00fcnlerle yat\u0131r\u0131m yapmak. Bug\u00fcn 180 bini a\u015fk\u0131n \u00fcye i\u015fyerimize sundu\u011fumuz h\u0131z, g\u00fcven ve kolayl\u0131\u011f\u0131 daha fazla i\u015fletmeyle bulu\u015fturmay\u0131 hedefliyoruz. Amac\u0131m\u0131z, T\u00fcrkiye\u2019de e-ticarete ad\u0131m atan her i\u015fletmenin ilk tercih etti\u011fi \u00f6deme partnerlerinden biri olmaya devam ederken, daha geli\u015fmi\u015f ve b\u00fcy\u00fck i\u015f modellerinin de tercih edilen \u00f6deme orta\u011f\u0131 olmak. Kartl\u0131 \u00f6deme sekt\u00f6r\u00fc her y\u0131l nakitten pay almaya devam ederken, fintekler olarak kartl\u0131 \u00f6demeler i\u00e7indeki pay\u0131m\u0131z\u0131 da artt\u0131rmay\u0131 bu sayede ba\u015far\u0131yoruz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gorunmez-teknoloji-akilli-ve-guvenli-ticareti-tanimliyor-nbsp\">G\u00f6r\u00fcnmez Teknoloji Ak\u0131ll\u0131 ve G\u00fcvenli Ticareti Tan\u0131ml\u0131yor&nbsp;<\/h2>\n\n\n\n<p>Sekt\u00f6r\u00fcn mottosunu \u201cG\u00f6r\u00fcnmez teknoloji, ak\u0131ll\u0131 ve g\u00fcvenli ticaret\u201d olarak tan\u0131mlar\u0131m. \u00c7\u00fcnk\u00fc 2026\u2019da de\u011fer yaratan as\u0131l unsur, t\u00fcketicinin hi\u00e7bir ad\u0131m\u0131 hissetmedi\u011fi, \u00f6deme s\u00fcrecinin tamamen arka planda y\u00f6netildi\u011fi bir deneyim olacak. \u00d6deme sistemleri ne kadar g\u00f6r\u00fcnmez olursa, i\u015fletmeler i\u00e7in verimlilik, t\u00fcketici i\u00e7in g\u00fcven ve h\u0131z o kadar art\u0131yor. C\u00fczdan \u00e7\u00f6z\u00fcmleri, sadakat entegrasyonlar\u0131, ki\u015fiselle\u015ftirilmi\u015f ak\u0131\u015flar, veriye dayal\u0131 hizmet modelleri ve yapay zek\u00e2 ile \u00e7al\u0131\u015fan otonom sistemler sekt\u00f6r\u00fcn yeni standartlar\u0131 olacak. Bu motto, hem PayTR\u2019\u0131n hem T\u00fcrkiye fintek ekosisteminin y\u00f6n\u00fcn\u00fc tarif ediyor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-odeme-deneyimini-uctan-uca-yeniden-kurguluyoruz-nbsp\">\u00d6deme Deneyimini U\u00e7tan Uca Yeniden Kurguluyoruz&nbsp;<\/h2>\n\n\n\n<p>2026\u2019da, sekt\u00f6rde g\u00fcveni temsil eden lider kurulu\u015f olarak PayTR yaln\u0131zca \u00f6deme sa\u011flayan bir altyap\u0131 de\u011fil; i\u015fletmelerin b\u00fcy\u00fcme h\u0131z\u0131n\u0131, g\u00fcvenli\u011fini ve rekabet g\u00fcc\u00fcn\u00fc belirleyen stratejik bir ortak olmaya devam edecek. Rekabet art\u0131k daha ak\u0131ll\u0131 s\u00fcre\u00e7ler geli\u015ftirme, veriyi sorumlulukla y\u00f6netme ve i\u015fletmelere ger\u00e7ek anlamda de\u011fer katan bir deneyim sunma kapasitesinde \u015fekillenecek. PayTR olarak amac\u0131m\u0131z, ticareti daha eri\u015filebilir, daha g\u00fcvenli ve daha h\u0131zl\u0131 hale getirmek. T\u00fcrkiye fintek ekosistemi g\u00fc\u00e7l\u00fc; do\u011fru teknoloji yat\u0131r\u0131mlar\u0131yla b\u00f6lgesel rekabet avantaj\u0131n\u0131 b\u00fcy\u00fctme potansiyeline sahip. Biz de reg\u00fclasyonlara uyumlu lisansl\u0131 bir \u00f6deme kurulu\u015fu olarak, 16 y\u0131ld\u0131r oldu\u011fu gibi bundan sonra da KOB\u0130\u2019lerin ve her boyutta i\u015fletmelerin b\u00fcy\u00fcme yolculuklar\u0131na destek olmaya devam edece\u011fiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO\u2019muz Merve Tezel&#8217;in, 2026 y\u0131l\u0131 de\u011ferlendirmesi Fintechtime Ocak say\u0131s\u0131nda<\/p>\n","protected":false},"author":18,"featured_media":16617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,49],"tags":[3,98,88,4,104,114],"class_list":["post-16615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diger","category-haberler","tag-e-ticaret","tag-fintek","tag-paytr","tag-pazarlama","tag-sanal-pos","tag-yapayzeka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO 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