{"id":20660,"date":"2026-09-22T13:26:08","date_gmt":"2026-09-22T10:26:08","guid":{"rendered":"https:\/\/www.paytr.com\/?p=20660"},"modified":"2026-09-22T13:26:11","modified_gmt":"2026-09-22T10:26:11","slug":"paytr-adana-e-ticaret-zirvesinde","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/kurumsal-haberler\/paytr-adana-e-ticaret-zirvesinde","title":{"rendered":"PayTR, Adana E-Ticaret Zirvesi\u2019nde"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"719\" height=\"480\" data-src=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Arif-Blog-M.png\" alt=\"\" class=\"wp-image-20665 lazyload\" style=\"--smush-placeholder-width: 719px; --smush-placeholder-aspect-ratio: 719\/480;width:840px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Alman Uluslararas\u0131 \u0130\u015f Birli\u011fi Kurumu (GIZ), T\u00fcrkiye Belediyeler Birli\u011fi (TBB) ve I4D ortakl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen RE-SEED Projesi kapsam\u0131nda d\u00fczenlenen E-Ticaret Zirvesi, Adana Sanayi Odas\u0131 ev sahipli\u011finde ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">PayTR\u2019\u0131 temsilen etkinli\u011fe kat\u0131lan M\u00fc\u015fteri \u0130li\u015fkileri M\u00fcd\u00fcr\u00fc Arif \u00c7a\u011flarhep, panelde \u00f6deme deneyiminin sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcne etkisini ve KOB\u0130\u2019lerin k\u00e2rl\u0131 b\u00fcy\u00fcmeyi nas\u0131l y\u00f6netebilece\u011fini anlatt\u0131.<\/p>\n\n\n\n<h2 id=\"h-odeme-adimindaki-engeller-satis-kaybina-donusebiliyor\" class=\"wp-block-heading has-medium-font-size\">\u00d6deme ad\u0131m\u0131ndaki engeller sat\u0131\u015f kayb\u0131na d\u00f6n\u00fc\u015febiliyor<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00d6deme, m\u00fc\u015fterinin sat\u0131n alma karar\u0131 vermesine ra\u011fmen sat\u0131\u015f\u0131n h\u00e2l\u00e2 kaybedilebildi\u011fi en kritik a\u015famalardan biri. \u00d6deme ad\u0131m\u0131n\u0131n yava\u015f veya karma\u015f\u0131k olmas\u0131, yeterince g\u00fcven vermemesi ya da m\u00fc\u015fterinin tercih etti\u011fi \u00f6deme y\u00f6ntemini sunmamas\u0131, al\u0131\u015fveri\u015fin tamamlanmas\u0131n\u0131 engelleyebiliyor.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00c7a\u011flarhep, \u00f6deme deneyiminde kolayl\u0131k, h\u0131z, g\u00fcvenlik ve \u00e7ok kanall\u0131 yakla\u015f\u0131m\u0131n birlikte ele al\u0131nmas\u0131 gerekti\u011fini vurgulad\u0131. \u0130\u015fletmelerin online sat\u0131\u015flar\u0131nda Sanal POS, fiziki ma\u011fazalar\u0131nda Fiziki POS, sahadaki sat\u0131\u015flar\u0131nda NeoPOS, sosyal medya ve uzaktan sat\u0131\u015flar\u0131nda ise Linkle \u00d6deme gibi \u00e7\u00f6z\u00fcmlerden yararlanabilece\u011fini belirtti.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Bu yakla\u015f\u0131m, i\u015fletmelerin m\u00fc\u015fterilerine al\u0131\u015fveri\u015f yapt\u0131klar\u0131 noktada kolay ve g\u00fcvenli bir \u00f6deme deneyimi sunarken farkl\u0131 kanallardaki \u00f6deme s\u00fcre\u00e7lerini tek panel \u00fczerinden daha b\u00fct\u00fcnc\u00fcl y\u00f6netmesine imk\u00e2n sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 id=\"h-karli-buyume-satistan-fazlasini-gerektiriyor\" class=\"wp-block-heading has-medium-font-size\">K\u00e2rl\u0131 b\u00fcy\u00fcme sat\u0131\u015ftan fazlas\u0131n\u0131 gerektiriyor<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Panelde m\u00fc\u015fteri edinme maliyeti, tekrar sat\u0131n alma, \u00f6deme maliyetleri ve nakit ak\u0131\u015f\u0131n\u0131n birlikte de\u011ferlendirilmesinin \u00f6nemi de ele al\u0131nd\u0131. K\u00e2rl\u0131 b\u00fcy\u00fcme i\u00e7in i\u015fletmelerin yaln\u0131zca ne kadar sat\u0131\u015f yapt\u0131klar\u0131na de\u011fil, m\u00fc\u015fteriyi hangi maliyetle kazand\u0131klar\u0131na, m\u00fc\u015fterinin yeniden al\u0131\u015fveri\u015f yap\u0131p yapmad\u0131\u011f\u0131na ve sat\u0131\u015f\u0131n nakit ak\u0131\u015f\u0131na nas\u0131l yans\u0131d\u0131\u011f\u0131na da bakmas\u0131 gerekiyor.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00d6deme maliyetlerini \u00f6ng\u00f6rebilmek, tahsilatlar\u0131 d\u00fczenli takip etmek ve i\u015f modeline en uygun sat\u0131\u015f ve \u00f6deme se\u00e7eneklerini belirlemek, KOB\u0130\u2019lerin daha sa\u011fl\u0131kl\u0131 kararlar almas\u0131n\u0131 destekliyor. K\u00e2rl\u0131 b\u00fcy\u00fcme; sat\u0131\u015f hacmini art\u0131rman\u0131n yan\u0131 s\u0131ra maliyetleri, \u00f6deme s\u00fcre\u00e7lerini ve nakit ak\u0131\u015f\u0131n\u0131 do\u011fru y\u00f6netmekten ge\u00e7iyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alman Uluslararas\u0131 \u0130\u015f Birli\u011fi Kurumu (GIZ), T\u00fcrkiye Belediyeler Birli\u011fi (TBB) ve I4D ortakl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen RE-SEED Projesi kapsam\u0131nda d\u00fczenlenen E-Ticaret Zirvesi, Adana Sanayi Odas\u0131 ev sahipli\u011finde ger\u00e7ekle\u015ftirildi. PayTR\u2019\u0131 temsilen etkinli\u011fe kat\u0131lan M\u00fc\u015fteri \u0130li\u015fkileri M\u00fcd\u00fcr\u00fc Arif \u00c7a\u011flarhep, panelde \u00f6deme deneyiminin sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcne etkisini ve KOB\u0130\u2019lerin k\u00e2rl\u0131 b\u00fcy\u00fcmeyi nas\u0131l y\u00f6netebilece\u011fini anlatt\u0131. \u00d6deme ad\u0131m\u0131ndaki engeller sat\u0131\u015f kayb\u0131na d\u00f6n\u00fc\u015febiliyor \u00d6deme, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":20665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[100,3,91,98,88,4,104,112,95],"class_list":["post-20660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-bilisim","tag-e-ticaret","tag-etkinlik-2","tag-fintek","tag-paytr","tag-pazarlama","tag-sanal-pos","tag-satis","tag-urungelistirme"],"acf":[],"yoast_head":"<!-- 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