{"id":4811,"date":"2019-09-16T11:02:27","date_gmt":"2019-09-16T08:02:27","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=262"},"modified":"2023-11-30T17:58:26","modified_gmt":"2023-11-30T14:58:26","slug":"e-ticarette-sepet-terk-orani-nasil-dusurulur-2","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-sepet-terk-orani-nasil-dusurulur-2","title":{"rendered":"M\u00fc\u015fteriler Neden Sat\u0131n Almaktan Vazge\u00e7er?"},"content":{"rendered":"

Al\u0131\u015fveri\u015f sepetlerinin terk oran\u0131n\u0131n y\u00fcksek olu\u015fu, e-ticaret<\/strong> d\u00fcnyas\u0131nda s\u0131k kar\u015f\u0131la\u015f\u0131lan zorluklar\u0131n ba\u015f\u0131nda geliyor. Statista ara\u015ft\u0131rma \u015firketine g\u00f6re, ortalama bir e-ticaret sitesi, potansiyel sat\u0131\u015flar\u0131n\u0131n y\u00fczde 75\u2019ini terk edilen al\u0131\u015fveri\u015f sepetleriyle kaybediyor. Baymard Institute verileri ise kimi end\u00fcstrilerin ortalama al\u0131\u015fveri\u015f sepeti terk oranlar\u0131n\u0131n y\u00fczde 83,6\u2019ya kadar \u00e7\u0131kt\u0131\u011f\u0131na dikkat \u00e7ekiyor.<\/p>\n

M\u00fc\u015fterilerin sat\u0131n almaktan vazge\u00e7melerinin sebepleri, bundan k\u0131sa bir s\u00fcre \u00f6ncesine kadar say\u0131s\u0131z ihtimale ba\u011flanan ve insan davran\u0131\u015f\u0131yla ili\u015fkilendirilen bir durumdu. Art\u0131k m\u00fc\u015fterinin deneyimi, pazarlama ve sat\u0131\u015f s\u00fcre\u00e7leri<\/strong> g\u00f6z \u00f6n\u00fcne al\u0131n\u0131yor. Ger\u00e7ekle\u015ftirilen pozitivist ara\u015ft\u0131rmalar, art\u0131k al\u0131\u015fveri\u015f sepetlerinin en \u00e7ok hangi sebeplerle terk edildi\u011finin s\u0131ralanmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n

Al\u0131\u015fveri\u015f sepetini dolduran m\u00fc\u015fterilerin sat\u0131n almaktan vazge\u00e7melerinin sebepleri<\/strong> \u015f\u00f6yle s\u0131ralan\u0131yor: Beklenmedik teslimat \u00fccretleri, kullan\u0131c\u0131 hesab\u0131 yaratma zorunlulu\u011fu, yaln\u0131zca ara\u015ft\u0131rma yapmak ve sat\u0131n alma amac\u0131yla \u00fcr\u00fcn incelememek, \u00f6deme g\u00fcvenli\u011fine dair endi\u015feler, uzun ve karma\u015f\u0131k sat\u0131n alma s\u00fcre\u00e7leri, indirim kuponu bulamamak, h\u0131zl\u0131 g\u00f6nderim se\u00e7ene\u011fi olmamas\u0131, ger\u00e7ek m\u00e2liyetin net hesaplanamamas\u0131, web sitesi hatalar\u0131, iade politikas\u0131n\u0131n net olmamas\u0131, \u00f6deme y\u00f6nteminin reddedilmesi ve m\u00fc\u015fteri deste\u011finin eksikli\u011fi.<\/p>\n

Bunlar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131p m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi ile m\u00fc\u015fteri memnuniyetini sa\u011flaman\u0131z olduk\u00e7a \u00f6nemli. Sat\u0131\u015f a\u015famas\u0131n\u0131n: M\u00fc\u015fteriyi elde tutma, m\u00fc\u015fteri sadakati kazanmak ve yeni m\u00fc\u015fteriler kazanma ad\u0131na olduk\u00e7a \u00f6nemli dijital pazarlama s\u00fcreci oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n

Beklenmedik Teslimat \u00dccretleri<\/h2>\n

Beklenmedik teslimat \u00fccretleri gibi gizli maliyetler<\/strong>, m\u00fc\u015fteriler e-ticaret sitelerini al\u0131\u015fveri\u015f yapmadan terk etmelerinin ana sebeplerini olu\u015fturuyor. Teslimat\u0131n yan\u0131 s\u0131ra, vergiler ve s\u00f6z konusu \u00fcr\u00fcn veya hizmetin kullan\u0131labilmesini m\u00fcmk\u00fcn k\u0131lan di\u011fer gerekli sat\u0131n almalar\u0131n varl\u0131\u011f\u0131 da bu kategori i\u00e7erisinde de\u011ferlendirilebilir. \u00dcr\u00fcn sayfas\u0131nda olmayan ve sat\u0131n alma tamamlan\u0131rken ortaya \u00e7\u0131kan ilave masraflar, niyetli m\u00fc\u015fterileri bile al\u0131\u015fveri\u015ften vazge\u00e7irme etkisine sahip. G\u00fcn\u00fcm\u00fcz dijital t\u00fcketicileri \u015feffafl\u0131\u011f\u0131 takdir eder. Bu sorunun \u00f6n\u00fcne ge\u00e7mek i\u00e7in \u00fcr\u00fcn\u00fcn ger\u00e7ek fiyat\u0131n\u0131 ilk ad\u0131mda m\u00fc\u015fteriye s\u00f6ylemek, listeleme esnas\u0131nda g\u00f6stermek gerekir.<\/p>\n

\u200bHesap Olu\u015fturma Zorunlulu\u011fu<\/h2>\n

\u0130nternet \u00fczerinden yap\u0131lan her i\u015flemde kullan\u0131c\u0131lar h\u0131z ve anl\u0131k sonu\u00e7lar g\u00f6rmek istiyor. Statista verilerine g\u00f6re, m\u00fc\u015fterilerin y\u00fczde 28\u2019si al\u0131\u015fveri\u015f sepetini terk etmelerinin sebebini, sat\u0131n almay\u0131 tamamlamak i\u00e7in kullan\u0131c\u0131 hesab\u0131 olu\u015fturmaya zorlanmalar\u0131 olarak g\u00f6steriyor. \u00c7\u00f6z\u00fcm ise basit; m\u00fc\u015fterilerinizin ziyaret\u00e7i olarak sat\u0131n almalar\u0131n\u0131 tamamlamalar\u0131na izin verin ve \u00fcye olmalar\u0131n\u0131n deneyimlerini nas\u0131l iyile\u015ftirece\u011fi konusunda onlar\u0131 e\u011fitme f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131rmay\u0131n.<\/p>\n

\u200bAl\u0131c\u0131 De\u011fil Kar\u015f\u0131la\u015ft\u0131r\u0131c\u0131<\/h2>\n

Kimi al\u0131\u015fveri\u015f sepetlerinin terk edilmesini engellemeniz m\u00fcmk\u00fcn de\u011fildir. E-ticaret m\u00fc\u015fterilerinin davran\u0131\u015flar\u0131<\/strong> ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fiyor. Pop\u00fcler ortak davran\u0131\u015flardan bir tanesi haline gelen birden fazla ma\u011fazada ayn\u0131 \u00fcr\u00fcn\u00fc bulmak ve kar\u015f\u0131la\u015ft\u0131rmak, m\u00fc\u015fterilere en iyi teklifi, kaliteyi ve \u00f6zel f\u0131rsatlar\u0131 bulma \u015fans\u0131 tan\u0131rken; e-t\u00fcccarlara ise terk edilen yeni sepetler olarak geri d\u00f6n\u00fcyor.<\/p>\n

\u00d6deme G\u00fcvenli\u011fine Dair Endi\u015feler<\/h2>\n

M\u00fc\u015fteriler, e-ticaret sitenizin \u00f6deme sayfas\u0131n\u0131<\/strong> yeterince g\u00fcvenilir bulmad\u0131klar\u0131 senaryoda, sa\u011flayacaklar\u0131 bilgilerin g\u00fcvenli\u011finden endi\u015fe ederler. \u00d6deme sayfas\u0131ndaki bir tasar\u0131m hatas\u0131, eski g\u00f6r\u00fcnen yap\u0131s\u0131 ve SSL sertifikas\u0131na sahip olmamas\u0131, \u00f6deme g\u00fcvenli\u011fine dair endi\u015felerin ba\u015fl\u0131ca sebepleridir. G\u00fcvenilir bir \u00f6deme sa\u011flay\u0131c\u0131s\u0131yla \u00e7al\u0131\u015fmak ve\/veya SSL sertifikas\u0131 almak, m\u00fc\u015fteri yorumlar\u0131na yer vermek ve \u015firket olarak m\u00fc\u015fterilerce ula\u015f\u0131labilir olmak \u015feklinde \u00f6nlemler al\u0131nabilir.<\/p>\n

Uzun ve Karma\u015f\u0131k S\u00fcre\u00e7<\/h2>\n

M\u00fc\u015fteriler istedikleri \u00fcr\u00fcnleri sat\u0131n almak i\u00e7in uzun ve kafa kar\u0131\u015ft\u0131r\u0131c\u0131 bir s\u00fcrece maruz kalmamal\u0131lar. Gereksiz bilgi formlar\u0131, a\u015f\u0131r\u0131ya ka\u00e7an e\u015fantiyon\/promosyon zorlamalar\u0131 gibi sat\u0131n alma s\u00fcrecini uzatan hamleler, m\u00fc\u015fterilerin y\u00fczde 28\u2019inin al\u0131\u015fveri\u015f sepetlerini ortada b\u0131rakarak e-ticaret sitelerini terk etmelerine sebep oluyor. Bu sorunu gidermek i\u00e7in m\u00fc\u015fterinin sat\u0131n almay\u0131 tamamlamas\u0131 i\u00e7in gerekli sayfa say\u0131s\u0131n\u0131 asgari d\u00fczeye indirgemek ve yaln\u0131zca ger\u00e7ekten gerekli olan bilgileri talep etmek iyi bir ba\u015flang\u0131\u00e7 stratejisi olu\u015fturacakt\u0131r.<\/p>\n

\u0130ndirim Kuponu\/Kampanya Bulamamak<\/h2>\n

Kimi m\u00fc\u015fteriler e-ticareti etkili bir f\u0131rsat bulma arac\u0131 olarak kullan\u0131r. E\u011fer indirim ya da kampanya kuponu bulamazlarsa, \u015fanslar\u0131n\u0131 ba\u015fka bir sitede denerler. Statista\u2019ya g\u00f6re, m\u00fc\u015fterilerin y\u00fczde 8\u2019i al\u0131\u015fveri\u015f sepetlerinin terk etmelerine as\u0131l sebep olarak bunu g\u00f6steriyor. Ancak bu konuda dikkat \u00e7ekmek gereken bir tasar\u0131m hatas\u0131 var ve durumu daha vahim bir hale getiriyor olabilir. \u00c7o\u011fu e-ticaret sitesi varsa promosyon kodlar\u0131n\u0131<\/strong> sat\u0131n alman\u0131n son a\u015famalar\u0131nda m\u00fc\u015fteriden talep ediyor. Bunu g\u00f6ren ve kuponu olmayan m\u00fc\u015fteriler, s\u00f6z konusu \u00fcr\u00fcn veya hizmete gere\u011finden daha fazlas\u0131n\u0131 \u00f6dedikleri hissine kap\u0131labiliyor.<\/p>\n

H\u0131zl\u0131 Teslimat Hizmeti Sunulmamas\u0131<\/h2>\n

Teslimat \u00fccretleri<\/strong> al\u0131\u015fveri\u015f sepetlerinin terk edilmesinin ard\u0131ndaki en b\u00fcy\u00fck sebepken, bir\u00e7ok m\u00fc\u015fteri i\u00e7in teslimat\u0131n s\u00fcresi de sat\u0131n alman\u0131n kaderini tayin ediyor. \u00d6nemli ve b\u00fcy\u00fck sat\u0131n almalar, \u00e7o\u011funlukla do\u011fum g\u00fcnleri, y\u0131l d\u00f6n\u00fcmleri, tatiller ve acil durumlar gibi zaman k\u0131s\u0131tl\u0131 sebeplerle yap\u0131l\u0131yor. E\u011fer \u015firketiniz sat\u0131n al\u0131nacak \u00fcr\u00fcn\u00fc zaman\u0131nda ula\u015ft\u0131ramayacaksa, m\u00fc\u015fteri i\u00e7in t\u00fcm sat\u0131n alma s\u00fcreci anlam\u0131n\u0131 yitirir. Bu senaryodaki trajedi ise m\u00fc\u015fterinin h\u0131zl\u0131 teslimat i\u00e7in daha fazla \u00f6demeyi ye\u011flemesi ancak bu hizmetin bir se\u00e7enek olarak sunulmamas\u0131.<\/p>\n

Web Sitesi Hatalar\u0131<\/h2>\n

Web sitelerinde ya\u015fanan hatalar<\/strong>, \u00e7\u00f6kmeler ve uzun y\u00fckleme s\u00fcreleri, al\u0131\u015fveri\u015fin tamamlanmamas\u0131na sebep olabilen teknik sebeplerdir ve e-ticaret sitesinin g\u00fcvensiz oldu\u011fu hissini uyand\u0131r\u0131rlar. \u00d6zellikle sat\u0131\u015f s\u00fcre\u00e7leri boyunca e-ticaret sitenizin sundu\u011fu m\u00fc\u015fteri deneyimine hakim olmal\u0131s\u0131n\u0131z. S\u0131k s\u0131k ana sayfadan ba\u015flayarak, sat\u0131n alman\u0131n son ad\u0131m\u0131na kadar ilerleyin; mevcut sorun ve olas\u0131 iyile\u015ftirmeleri saptay\u0131n. \u00d6te yandan e-ticaret sitenizin farkl\u0131 cihazlardan ba\u011flanan kullan\u0131c\u0131lara nas\u0131l bir deneyim sundu\u011funun da fark\u0131nda olmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin 6 in\u00e7lik cihazlarda \u00e7ok iyi g\u00f6r\u00fcnt\u00fclenen ve sorunsuz \u00e7al\u0131\u015fan siteniz, daha b\u00fcy\u00fck veya k\u00fc\u00e7\u00fck cihazlarda idealden uzak bir performans g\u00f6steriyor olabilir.<\/p>\n

Tatmin Etmeyen \u0130ade Politikalar\u0131<\/h2>\n

Statista\u2019ya g\u00f6re e-ticaret m\u00fc\u015fterilerinin y\u00fczde 66\u2019s\u0131 daha c\u00f6mert iade politikalar\u0131<\/strong> sunan e-ticaret sitelerinde daha fazla harcama yapacaklar\u0131n\u0131 belirtiyor. \u00d6te yandan iade politikalar\u0131n\u0131n \u015feffaf olmamas\u0131 da m\u00fc\u015fterilerin akl\u0131nda sat\u0131n almadan vazge\u00e7meye yetecek soru i\u015faretleri yarat\u0131r.<\/p>\n

Yetersiz M\u00fc\u015fteri Deste\u011fi<\/h2>\n

Al\u0131\u015fveri\u015f sepetlerinin terk edilmesinde etkili olan son fakt\u00f6r ise m\u00fc\u015fteri hizmetlerinin yetersiz kalmas\u0131<\/strong>. LiverPerson taraf\u0131ndan ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rmaya g\u00f6re, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 83\u2019\u00fc e-ticaret sitesinde bulunduklar\u0131 esnada yard\u0131ma ihtiya\u00e7 duyuyor ve bunlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 (y\u00fczde 51) m\u00fc\u015fteri hizmetleri dan\u0131\u015fman\u0131yla canl\u0131 sohbet etme \u015fans\u0131 bulduklar\u0131nda sat\u0131n almaya daha yak\u0131n hissettiklerini belirtiyor.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Al\u0131\u015fveri\u015f sepetlerinin terk oran\u0131n\u0131n y\u00fcksek olu\u015fu, e-ticaret d\u00fcnyas\u0131nda s\u0131k kar\u015f\u0131la\u015f\u0131lan zorluklar\u0131n ba\u015f\u0131nda geliyor. Statista ara\u015ft\u0131rma \u015firketine g\u00f6re, ortalama bir e-ticaret sitesi, potansiyel sat\u0131\u015flar\u0131n\u0131n y\u00fczde 75\u2019ini terk edilen al\u0131\u015fveri\u015f sepetleriyle kaybediyor. Baymard Institute verileri ise kimi end\u00fcstrilerin ortalama al\u0131\u015fveri\u015f sepeti terk oranlar\u0131n\u0131n y\u00fczde 83,6\u2019ya kadar \u00e7\u0131kt\u0131\u011f\u0131na dikkat \u00e7ekiyor. M\u00fc\u015fterilerin sat\u0131n almaktan vazge\u00e7melerinin sebepleri, bundan k\u0131sa bir […]<\/p>\n","protected":false},"author":1,"featured_media":1869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-4811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari"],"acf":[],"yoast_head":"\nM\u00fc\u015fteriler Neden Sat\u0131n Almaktan Vazge\u00e7er? | PayTR<\/title>\n<meta name=\"description\" content=\"Al\u0131\u015fveri\u015f sepetlerinin terk edilme oranlar\u0131n\u0131n y\u00fcksek olmas\u0131 e-ticarette s\u0131k kar\u015f\u0131la\u015f\u0131lan zorluklardand\u0131r. 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