{"id":4812,"date":"2019-09-16T11:02:11","date_gmt":"2019-09-16T08:02:11","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=267"},"modified":"2025-05-13T15:06:41","modified_gmt":"2025-05-13T12:06:41","slug":"mobil-ticaret-nedir-m-ticaret-nasil-calisir","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/mobil-ticaret-nedir-m-ticaret-nasil-calisir","title":{"rendered":"Mobil Ticaret Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r, Avantajlar\u0131 Nelerdir?"},"content":{"rendered":"

Zaman i\u00e7erisinde kablosuz mobil cihazlar \u00fczerinden ger\u00e7ekle\u015ftirilen veri al\u0131\u015fveri\u015fi \u00e7ok daha h\u0131zl\u0131, g\u00fcvenli ve \u00f6l\u00e7eklenebilir hale geldi. 2017 y\u0131l\u0131nda e-ticaret<\/a> kullan\u0131c\u0131lar\u0131n\u0131n ger\u00e7ekle\u015ftirdi\u011fi sat\u0131n almalar\u0131n<\/a> y\u00fczde 34,5\u2019inde mobil cihazlar kullan\u0131ld\u0131. Mobil kullan\u0131c\u0131lar\u0131n say\u0131s\u0131ndaki s\u00fcrekli art\u0131\u015fla birlikte mobil \u00fczerinden al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131n\u0131n da artmaya devam etmesi bekleniyor. Bu durum dijital pazarlaman\u0131n kurallar\u0131n\u0131 de\u011fi\u015ftirmeye devam edecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Mobil ticaret<\/strong> denildi\u011finde akla ilk gelen t\u00fcketicilerin kablosuz cihazlar\u0131yla sipari\u015f vermeleri ve sat\u0131n almalar ger\u00e7ekle\u015ftirmesiyken, yaln\u0131zca bundan ibaret olmad\u0131\u011f\u0131n\u0131 belirtmek gerek. Finansal servislerden telekom\u00fcnikasyona bir\u00e7ok alanda m-ticaret<\/strong>in meydana getirdi\u011fi dramatik de\u011fi\u015fimleri g\u00f6rmek m\u00fcmk\u00fcn. Bu da bizi m-ticaretin t\u00fcrlerini incelemeye g\u00f6t\u00fcr\u00fcyor.<\/p>\n

M-ticaret<\/strong> \u00fc\u00e7 ana kategoriye ayr\u0131labilir; mobil al\u0131\u015fveri\u015f, mobil bankac\u0131l\u0131k ve mobil \u00f6demeler. Mobil al\u0131\u015fveri\u015f<\/strong>, m\u00fc\u015fterilerin mobil cihazlar\u0131ndaki uygulamalar\u0131 ya da mobil web sitelerini kullanarak al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 i\u00e7eriyor. Mobil bankac\u0131l\u0131kta<\/strong> ise herhangi bir ta\u015f\u0131nabilir cihaz \u00fczerinden m\u00fc\u015fteriye ger\u00e7ekle\u015ftirme \u015fans\u0131 tan\u0131nan t\u00fcm bankac\u0131l\u0131k i\u015flemleri say\u0131labilir. Bu kategoride genellikle bankalar taraf\u0131ndan ger\u00e7ekle\u015ftirilen g\u00fcvenli mobil uygulamalar kullan\u0131l\u0131r. Son olarak mobil \u00f6demeler ise m\u00fc\u015fterilerin sat\u0131n alma i\u015flemini mobil cihazlar\u0131ndan tamamlamalar\u0131n\u0131 sa\u011flar. G\u00fcn\u00fcm\u00fczde g\u00fcnbeg\u00fcn pop\u00fclerle\u015fen mobil c\u00fczdanlar, m\u00fc\u015fterilerin herhangi bir kart bilgisi girmesini gerektirmeden, \u00f6demelerini g\u00fcvenli \u015fekilde tamamlamalar\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n

Mobile SEO<\/a>, web sitenin mobile uyumlu olmas\u0131, sosyal medya kullan\u0131m\u0131<\/a> gibi alanlar\u0131n iyi kullan\u0131lmas\u0131 cep telefonlar\u0131 ile al\u0131\u015fveri\u015f yapan hedef kitleye ula\u015fabilmek ad\u0131na gene kritik \u00f6nem arz ediyor. Ak\u0131ll\u0131 telefon ve tabletlerin genel olarak masa\u00fcst\u00fc bilgisarlara k\u0131yasla kullan\u0131m\u0131ndaki k\u0131s\u0131tlay\u0131c\u0131 ko\u015fullar, kullan\u0131c\u0131 deneyimini mobil sat\u0131\u015flar\u0131 artt\u0131rmak ad\u0131na en \u00f6nemli noktalardan biri yap\u0131yor. Mobil cihaz kullan\u0131c\u0131lar\u0131 genel olarak h\u0131zl\u0131 ve pratik siteleri tercih ediyor. Mobil siteniz var ise bunlar\u0131 dikkate alarak optimize etmeniz faydal\u0131 olacakt\u0131r.<\/p>\n

M-Ticaret Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n

Kablosuz a\u011fa ba\u011fl\u0131 mobil cihazlarla yap\u0131lan sat\u0131n alma i\u015flemleri, genellikle e-ticaret sitesinin ya da \u00e7evrimi\u00e7i pazar yerinin g\u00fcvenli mobil uygulamas\u0131 \u00fczerinden ger\u00e7ekle\u015ftirilir. Bir m-ticaret uygulamas\u0131n\u0131n ba\u015fl\u0131ca ba\u015far\u0131 kriterleri mobil trafik<\/a>, ortalama sipari\u015f de\u011feri ve sipari\u015flerin zaman i\u00e7erisindeki de\u011fi\u015fimleridir. \u00d6te yandan mobil ziyaret\u00e7ilerden ka\u00e7 tanesinin sepete \u00fcr\u00fcn ekledikleri ve bunlardan ka\u00e7 tanesinin sat\u0131n almay\u0131 tamamlad\u0131\u011f\u0131 gibi m\u00fc\u015fteri davran\u0131\u015flar\u0131, m-ticaret platformuna dair i\u015flevsel \u00e7\u0131kar\u0131mlar yap\u0131lmas\u0131n\u0131 ve gerekli geli\u015ftirmelerin saptanmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar. M-ticarete at\u0131lmak isteyenler ayr\u0131ca m-ticaret uygulamalar\u0131n\u0131n y\u00fckleme s\u00fcrelerinin e-ticaret sitelerinin \u00e7evikli\u011fini aratmayacak seviyede olmas\u0131 gerekti\u011fini bilmeliler.<\/p>\n

M-ticaretin bir t\u00fcr\u00fc olan mobil \u00f6demeler<\/strong> ise e\u015fler aras\u0131 (P2P) payla\u015f\u0131m esas\u0131na g\u00f6re \u00e7al\u0131\u015f\u0131r. Kullan\u0131c\u0131lar\u0131n \u00f6nce mobil cihazlar\u0131n\u0131 banka kartlar\u0131n\u0131n bilgileriyle e\u015flemeleri, ard\u0131ndan bu bilgiyi kullanarak dijital ve fiziksel \u00f6deme yapmalar\u0131 \u015feklinde ger\u00e7ekle\u015fir. M-ticaret platformlar\u0131n\u0131n yan\u0131 s\u0131ra, bu y\u00f6ntem yak\u0131n alan etkile\u015fimi (NFC) kullan\u0131larak, ak\u0131ll\u0131 telefon veya tablet arac\u0131l\u0131\u011f\u0131yla temass\u0131z \u00f6demeler<\/a> yap\u0131lmas\u0131n\u0131 da m\u00fcmk\u00fcn k\u0131lar.<\/p>\n

\"Mobil<\/p>\n

M-Ticaretin Avantajlar\u0131 ve Dezavantajlar\u0131<\/strong><\/h3>\n

Mobil ticaretin ba\u015fl\u0131ca avantajlar\u0131<\/strong> \u015fu \u015fekilde s\u0131ralan\u0131r:<\/p>\n