{"id":4813,"date":"2019-09-16T11:03:27","date_gmt":"2019-09-16T08:03:27","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=231"},"modified":"2025-05-13T15:21:55","modified_gmt":"2025-05-13T12:21:55","slug":"cevrimici-online-pazar-yeri-nasil-kurulur-sharetribe-avantajlari-2","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/cevrimici-online-pazar-yeri-nasil-kurulur-sharetribe-avantajlari-2","title":{"rendered":"\u00c7evrimi\u00e7i Pazar Yeri Nas\u0131l Kurulur ve Avantajlar\u0131 Nedir?"},"content":{"rendered":"<p><strong>Geleneksel e-ticaret siteleri<\/strong>, tek bir sat\u0131c\u0131ya ait \u00fcr\u00fcn katalo\u011funu sat\u0131\u015fa sunarken, \u00e7evrimi\u00e7i pazar yerleri ise bir\u00e7ok e-t\u00fcccara ev sahipli\u011fi yaparak \u00e7ok daha geni\u015f \u00fcr\u00fcn kataloglar\u0131na sahiptir. Bu da daha fazla ziyaret\u00e7inin ilgisini \u00e7eker. Pazar yerlerinin en b\u00fcy\u00fck avantajlar\u0131ndan bir tanesi yaratt\u0131klar\u0131 y\u00fcksek trafiktir ve b\u00fcnyesinde online sat\u0131\u015f yapan e-t\u00fcccarlar\u0131n \u00fcr\u00fcnlerine daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flarlar.<\/p>\n<p>Son y\u0131llarda <strong>\u00e7evrimi\u00e7i pazar yerlerinin<\/strong> pop\u00fclerli\u011fini art\u0131ran birka\u00e7 yeni ak\u0131m ortaya \u00e7\u0131kt\u0131. Bunlar\u0131n ba\u015f\u0131nda, m\u00fc\u015fterilerin \u00e7evrimi\u00e7i pazar yerlerine onlar\u0131 sahtekarl\u0131\u011fa kar\u015f\u0131 koruyacaklar\u0131na dair g\u00fcvenmeleri geliyor.<\/p>\n<p>\u0130kinci sebep ise bu platformlar\u0131n <strong>e-t\u00fcccarlara<\/strong> bir k\u00f6\u015fede bekleyen \u00fcr\u00fcn ve hizmetleri satarak, daha b\u00fcy\u00fck bir kitleye ula\u015ft\u0131rarak gelir elde etme \u015fans\u0131 sunmas\u0131. Son olarak ise kimi senaryolarda pazar yerinin etraf\u0131nda bulu\u015fan kitlenin, s\u00f6z konusu ni\u015f pazar\u0131 desteklemek i\u00e7in kolektif bir \u00e7aba payla\u015fmas\u0131 g\u00f6sterilebilir. \u00d6rne\u011fin Etsy\u2019de sat\u0131\u015f yapan ve al\u0131\u015fveri\u015f yapan ki\u015filer, el yap\u0131m\u0131 \u00fcr\u00fcnlerin ve bu \u00fcr\u00fcnleri yaratan sanat\u00e7\u0131lar\u0131n desteklenmesi gerekti\u011fi konusunda hemfikirdir.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-234 lazyload\" data-src=\"https:\/\/paytr.com\/wp-content\/uploads\/real-marketplace-200x300.jpg\" alt=\"\u00c7evrimi\u00e7i Pazar Yeri\" width=\"230\" height=\"344\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 230px; --smush-placeholder-aspect-ratio: 230\/344;\" \/><\/p>\n<h2 id=\"bir-pazar-yeri-neden-kurulur\">Bir Pazar Yeri Neden Kurulur?<\/h2>\n<p>Pazar yeri kurman\u0131n ilk amac\u0131, e-t\u00fcccarlara \u00fcr\u00fcn ve hizmetlerini daha b\u00fcy\u00fck bir kitleye ula\u015ft\u0131rarak internetten sat\u0131\u015f \u015fans\u0131 tan\u0131makt\u0131r. Ayn\u0131 zamanda m\u00fc\u015fteriler de bunlara daha kolay ula\u015f\u0131m sa\u011flarlar. Bir pazar yeri kurarak, kullan\u0131c\u0131lara \u00fcr\u00fcn, hizmet alabilecekleri, kiralayabilecekleri, \u00fcr\u00fcn sat\u0131\u015f\u0131 yapabilecekleri bir platform ve i\u015f modeli sunars\u0131n\u0131z. Bu \u00fcr\u00fcnleri daha iyi fiyat, kalite ve g\u00fcvenle satmak ise bir pazar yerini rakiplerinden ayr\u0131\u015ft\u0131ran etkendir.<\/p>\n<p>Pazar yerleri, herhangi bir \u00fcr\u00fcn stoku olmaks\u0131z\u0131n ba\u015flat\u0131labilir. Bu a\u00e7\u0131dan b\u00fcy\u00fck sermayeleri olmayan giri\u015fimcilere cazip g\u00f6r\u00fcn\u00fcrler. \u00c7evrimi\u00e7i pazar yerleri, <strong>dijital stoklar\u0131n\u0131<\/strong> b\u00fcnyesinde sat\u0131\u015f yapan t\u00fcccarlar sayesinde olu\u015ftururlar. Pazar yerleri, ni\u015f bir sekt\u00f6re ait \u00fcr\u00fcn ve hizmetleri bir araya getirme amac\u0131 g\u00fcderek ba\u015far\u0131l\u0131 olabilir ve zamanla gelir elde edebilirler. Bunlar\u0131 fiziksel ma\u011fazalar\u0131n kapsam\u0131 d\u0131\u015f\u0131nda rekabet\u00e7i fiyatlarla ve g\u00fcvenilir bir s\u00fcre\u00e7le bezemek ise ba\u015far\u0131y\u0131 getirir.<\/p>\n<h2 id=\"online-pazar-yeri-nasil-kurulur\">Online Pazar Yeri Nas\u0131l Kurulur?<\/h2>\n<p>\u00d6ncelikle, <strong><a href=\"https:\/\/www.paytr.com\/blog\/online-pazar-yeri-nedir-nasil-calisir\">online pazar yeri<\/a>nizin ba\u015far\u0131s\u0131,<\/strong> k\u0131smi olarak da olsa onu olu\u015fturmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z \u00e7evrimi\u00e7i platforma ba\u011fl\u0131d\u0131r. Neyse ki, gelinen son noktada bir pazar yeri kurmak i\u00e7in web geli\u015ftiricileri ve tasar\u0131mc\u0131lar \u00e7al\u0131\u015ft\u0131rmak bir mecburiyet olmaktan \u00e7\u0131km\u0131\u015f durumda.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde <strong>e-ticaret sat\u0131\u015flar\u0131 i\u00e7in en iyi \u00e7evrimi\u00e7i pazar yeri<\/strong> olu\u015fturma platformlar\u0131n\u0131n ba\u015f\u0131nda Sharetribe g\u00f6sterilebilir. G\u00fcvenilir, kullan\u0131c\u0131 dostu ve uygun maliyetli bir \u00e7\u00f6z\u00fcm olan bu yaz\u0131l\u0131m, giri\u015fimcilere kendi iyi tasarlanm\u0131\u015f pazar yerlerini ba\u015flatma \u015fans\u0131 tan\u0131yor.<\/p>\n<p>Geleneksel y\u00f6ntemlerle bir pazar yeri veya <strong>online ma\u011faza<\/strong> kurmak isterseniz, bir web geli\u015ftirici ekibine ve on binlerce lira sermayeye ihtiya\u00e7 duyars\u0131n\u0131z. Sharetribe gibi ara\u00e7lar ise \u00e7ok daha d\u00fc\u015f\u00fck maliyetle ve \u00e7ok daha h\u0131zl\u0131 \u015fekilde pazar yerinizin kap\u0131lar\u0131n\u0131 a\u00e7man\u0131za olanak tan\u0131yor.<\/p>\n<p><strong>Ba\u015far\u0131l\u0131 pazar yerlerinin ortak noktas\u0131<\/strong>, spesifik bir ni\u015fe dair \u00fcr\u00fcn ve servisleri satan ve alan ki\u015fileri bir araya getirmesidir. Bir di\u011fer deyi\u015fle, pazar yerinizi olu\u015fturmadan \u00f6nce, platformunuzun hangi alana odaklanaca\u011f\u0131n\u0131 se\u00e7meniz gerekiyor. Yolun hemen ba\u015f\u0131nda verece\u011finiz bu kadar, pazar yerinizde ne sat\u0131laca\u011f\u0131, kimin taraf\u0131ndan sat\u0131laca\u011f\u0131 ve kimin oradan al\u0131\u015fveri\u015f yapaca\u011f\u0131n\u0131 tayin etmesi bak\u0131m\u0131ndan uzun vadeli ba\u015far\u0131n\u0131za do\u011frudan etkide bulunur.<\/p>\n<p style=\"text-align: center;\"><strong>2 Saatte PayTR&#8217;l\u0131 Olun!<\/strong><br \/>\n<a href=\"https:\/\/www.paytr.com\/uye-isyeri-olun\">PayTR Sanal Pos&#8217;a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geleneksel e-ticaret siteleri, tek bir sat\u0131c\u0131ya ait \u00fcr\u00fcn katalo\u011funu sat\u0131\u015fa sunarken, \u00e7evrimi\u00e7i pazar yerleri ise bir\u00e7ok e-t\u00fcccara ev sahipli\u011fi yaparak \u00e7ok daha geni\u015f \u00fcr\u00fcn kataloglar\u0131na sahiptir. Bu da daha fazla ziyaret\u00e7inin ilgisini \u00e7eker. Pazar yerlerinin en b\u00fcy\u00fck avantajlar\u0131ndan bir tanesi yaratt\u0131klar\u0131 y\u00fcksek trafiktir ve b\u00fcnyesinde online sat\u0131\u015f yapan e-t\u00fcccarlar\u0131n \u00fcr\u00fcnlerine daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flarlar. Son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evrimi\u00e7i Pazar Yeri Nas\u0131l Kurulur ve Avantajlar\u0131 Nedir? | PayTR<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i pazar yeri nas\u0131l kurulur? 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