{"id":4816,"date":"2019-09-19T10:26:26","date_gmt":"2019-09-19T07:26:26","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=308"},"modified":"2025-05-13T15:15:13","modified_gmt":"2025-05-13T12:15:13","slug":"yapay-zeka-e-ticareti-nasil-degistiriyor","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor","title":{"rendered":"Yapay Zeka E-Ticareti Nas\u0131l De\u011fi\u015ftiriyor?"},"content":{"rendered":"<h2 id=\"sattiginiz-urunlerin-fiyatinda-yapacaginiz-bir-degisikligin-talebe-yapacagi-etkiyi-cabucak-olcmek-ister-miydiniz\">Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin fiyat\u0131nda yapaca\u011f\u0131n\u0131z bir de\u011fi\u015fikli\u011fin talebe yapaca\u011f\u0131 etkiyi \u00e7abucak \u00f6l\u00e7mek ister miydiniz?<\/h2>\n<p>Bunun i\u00e7in bir <strong>regresyon modeli<\/strong> olu\u015fturman\u0131z gerekir. Eskiden dijital pazarlamac\u0131lar bunu Excel kullanarak yap\u0131yordu ve\u00a0 haliyle s\u00fcre\u00e7 saatler al\u0131yordu. G\u00fcn\u00fcm\u00fczde ise yapay zekan\u0131n sa\u011flad\u0131\u011f\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm sayesinde dakikalar hatta saniyeler i\u00e7erisinde bu modeli olu\u015fturmak m\u00fcmk\u00fcn olurken, belli d\u00f6nemlerde talebin artmas\u0131na sebep olan fakt\u00f6rlerin de saptanmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n<p><strong>Yapay zeka<\/strong>\u00a0ve onun s\u00fcrekli kendini geli\u015ftirmesini sa\u011flayan makine \u00f6\u011frenimi y\u00f6ntemi, art\u0131k regresyon modeli olu\u015fturmak gibi basit durumlar\u0131 a\u015fm\u0131\u015f ve kullan\u0131c\u0131lar\u0131n hen\u00fcz ortaya \u00e7\u0131kmayan ihtiya\u00e7lar\u0131n\u0131 bile \u00f6ng\u00f6rmeye ba\u015flam\u0131\u015f durumda.<\/p>\n<p>Bir kozmetik markas\u0131 olan <em><strong>Shiseido\u2019nun, BareMinerals Made-2-Fit<\/strong> i<\/em>simli mobil uygulamas\u0131 bunun en iyi \u00f6rneklerinden sadece birisi. Uygulama, kullan\u0131c\u0131n\u0131n ten rengi ve y\u0131l\u0131n belli mevsimlerine g\u00f6re \u00fcr\u00fcnler \u00f6neriyor. Uygulamadan gelen veriler, markan\u0131n kullan\u0131c\u0131lara hangi reklamlar\u0131 g\u00f6stermesi gerekti\u011fi ve m\u00fc\u015fterinin gelecekte hangi \u00fcr\u00fcn\u00fc tercih edebilece\u011fine dair k\u0131lavuz niteli\u011finde ipu\u00e7lar\u0131 sa\u011fl\u0131yor. Bir\u00e7ok e-ticaret markas\u0131n\u0131n uygulad\u0131\u011f\u0131 bu <strong>yapay zeka<\/strong> destekli model, al\u0131\u015fveri\u015f deneyimlerini kullan\u0131c\u0131 baz\u0131nda olu\u015fturdu\u011fu i\u00e7in kullan\u0131c\u0131 deneyimini de \u00f6nemli oranda g\u00fc\u00e7lendiriyor.<\/p>\n<h2 id=\"3b-fotograflar-donusum-oranini-artiriyor\">3B Foto\u011fraflar D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131r\u0131yor<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-310 alignleft lazyload\" data-src=\"https:\/\/paytr.com\/wp-content\/uploads\/ai-300x213.jpg\" alt=\"Yapay Zeka\" width=\"255\" height=\"181\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 255px; --smush-placeholder-aspect-ratio: 255\/181;\" \/><strong>Yapay zeka<\/strong> teknolojisi ve makine \u00f6\u011freniminin e-ticaretteki pratik uygulama \u015fekillerine bir di\u011fer \u00f6rnek de, yeni bir hizmet olan ve ECOM EXPO 19\u2019da sergilenen <strong><em>Cappasity<\/em><\/strong>.<\/p>\n<p>Bu ara\u00e7, e-ticaret sitelerini ziyaret eden m\u00fc\u015fterilerin, al\u0131\u015fveri\u015f sepetlerine ekledikleri \u00fcr\u00fcnlerin \u00fc\u00e7 boyutlu (3D\/3B) g\u00f6rsellerini en ince ayr\u0131nt\u0131s\u0131na kadar incelemelerini sa\u011fl\u0131yor, bu da m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fc al\u0131p almama kararlar\u0131n\u0131 en do\u011fru \u015fekilde vermelerini sa\u011fl\u0131yor. Bu uygulamalar sayesinde m\u00fc\u015fteriler memnun kal\u0131yor ve o e-ticaret sitesine kar\u015f\u0131 g\u00fcven duymaya ba\u015fl\u0131yor.<\/p>\n<p>M\u00fc\u015fterilerin \u00fcr\u00fcnleri t\u0131pk\u0131 fiziksel ma\u011fazalardaki gibi en ince detay\u0131na kadar incelemesine olanak tan\u0131yan\u00a0 <strong>3B g\u00f6rseller<\/strong>e ili\u015fkin ara\u015ft\u0131rmalar, bu g\u00f6rsellerin d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 y\u00fczde 30\u2019a kadar art\u0131rd\u0131\u011f\u0131 ve iade taleplerini \u00f6nemli \u00f6l\u00e7\u00fcde azaltt\u0131\u011f\u0131 y\u00f6n\u00fcnde sonu\u00e7lar veriyor. Bu foto\u011fraflar, \u00fcr\u00fcnlerin her a\u00e7\u0131dan dijital kameralarla foto\u011fraflanmas\u0131 ve sonras\u0131nda ilgili programlar arac\u0131l\u0131\u011f\u0131yla dakikalar i\u00e7erisinde \u00fc\u00e7\u00fcnc\u00fc boyuta ta\u015f\u0131nmas\u0131yla olu\u015fturuluyor. <em>Bu multimedyalar ayn\u0131 zamanda art\u0131r\u0131lm\u0131\u015f ve sanal ger\u00e7eklikte de g\u00f6r\u00fcnt\u00fclenebiliyor ki, bu teknolojilerin de e-ticaretin gelecekte 10 y\u0131l\u0131na damga vuraca\u011f\u0131 tahmin ediliyor.<\/em><\/p>\n<h2 id=\"insan-davranislarini-analiz-ediyor\">\u0130nsan Davran\u0131\u015flar\u0131n\u0131 Analiz Ediyor<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-312 alignright lazyload\" data-src=\"https:\/\/paytr.com\/wp-content\/uploads\/jose-daniel-duarte-ai-300x169.jpg\" alt=\"Yapay Zeka ve E-ticaret\" width=\"282\" height=\"159\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 282px; --smush-placeholder-aspect-ratio: 282\/159;\" \/>3B foto\u011fraflar i\u015fin yaln\u0131zca ilk aya\u011f\u0131n\u0131 olu\u015fturuyor. Yapay zeka kullan\u0131m\u0131 ile m\u00fc\u015fterilerin her bir foto\u011frafta ne kadar s\u00fcre ge\u00e7irdi\u011fini, en \u00e7ok hangi a\u00e7\u0131lar\u0131 inceledi\u011fi gibi bir\u00e7ok veriyi g\u00f6zlemliyor ve bunlardan yola \u00e7\u0131karak m\u00fc\u015fterinin sat\u0131n almay\u0131 tamamlama ihtimalini hesapl\u0131yor. \u00d6te yandan bir \u00fcr\u00fcn\u00fcn en \u00e7ok hangi a\u00e7\u0131lardan g\u00f6r\u00fcnt\u00fclendi\u011fi gibi de\u011ferli verileri de e-t\u00fcccarlarla payla\u015f\u0131yor. Kullan\u0131c\u0131lar\u0131n 3B foto\u011fraflarla etkile\u015fiminden toplanan analitik veriler, \u0131s\u0131 haritas\u0131 formunda e-ticaret sitesi sahiplerine sunuluyor. E-t\u00fcccarlar, m\u00fc\u015fterilerin en \u00e7ok ilgi g\u00f6sterdikleri a\u00e7\u0131 ve noktalar\u0131 bu \u015fekilde g\u00f6rebiliyor.<\/p>\n<h2 id=\"peki-boylesi-bir-veri-e-ticaretinize-nasil-katkida-bulunabilir\">Peki, b\u00f6ylesi bir veri e-ticaretinize nas\u0131l katk\u0131da bulunabilir?<\/h2>\n<p>Akla ilk gelen e-ticaret sitenizdeki i\u00e7eriklerin en iyi hale getirilmesiyken, bunun yan\u0131 s\u0131ra bir \u00fcr\u00fcn\u00fcn hangi renk se\u00e7ene\u011finin daha b\u00fcy\u00fck ra\u011fbet g\u00f6rd\u00fc\u011f\u00fc gibi sat\u0131\u015f odakl\u0131 bilgilerin de elde edilmesini sa\u011flayabilir. \u00d6rne\u011fin, binlerce m\u00fc\u015fteri spesifik bir \u00fcr\u00fcn\u00fcn iyi \u0131\u015f\u0131kland\u0131r\u0131lm\u0131\u015f bir foto\u011fraf\u0131nda \u00e7ok fazla zaman ge\u00e7iriyorsa, bu sizin i\u00e7in yeterli bir <a href=\"https:\/\/www.paytr.com\/blog\/ipuclari\">pazarlama ipucu<\/a> olmal\u0131d\u0131r. <em>Bu veriler \u0131\u015f\u0131\u011f\u0131nda hedefli reklamlar\u0131n\u0131z\u0131 daha iyi kurgulayabilir, \u00fcr\u00fcn stratejilerinizi iyile\u015ftirebilir ve sonu\u00e7 olarak daha fazla sat\u0131\u015f yapabilirsiniz.<\/em><\/p>\n<p><a title=\"Sanal Pos\" href=\"https:\/\/www.paytr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PayTR<\/strong><\/a> olarak biz de \u00fcye i\u015fyerlerimizin e-ticaret s\u00fcre\u00e7lerini sahtecilikten korumak i\u00e7in, yapay zeka tabanl\u0131 <a href=\"https:\/\/www.paytr.com\/blog\/fraud-nedir-3283\">Fraud Kontrol ve Engelleme<\/a> \u00fcr\u00fcnlerini kullan\u0131yoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlerin fiyat\u0131nda yapaca\u011f\u0131n\u0131z bir de\u011fi\u015fikli\u011fin talebe yapaca\u011f\u0131 etkiyi \u00e7abucak \u00f6l\u00e7mek ister miydiniz? Bunun i\u00e7in bir regresyon modeli olu\u015fturman\u0131z gerekir. Eskiden dijital pazarlamac\u0131lar bunu Excel kullanarak yap\u0131yordu ve\u00a0 haliyle s\u00fcre\u00e7 saatler al\u0131yordu. G\u00fcn\u00fcm\u00fczde ise yapay zekan\u0131n sa\u011flad\u0131\u011f\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm sayesinde dakikalar hatta saniyeler i\u00e7erisinde bu modeli olu\u015fturmak m\u00fcmk\u00fcn olurken, belli d\u00f6nemlerde talebin artmas\u0131na sebep olan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yapay Zeka E-Ticareti Nas\u0131l De\u011fi\u015ftiriyor? | PayTR<\/title>\n<meta name=\"description\" content=\"Yapay Zeka t\u00fcm sekt\u00f6rlerde oldu\u011fu gibi E-ticaret sekt\u00f6r\u00fc i\u00e7inde gelece\u011fi \u015fekillendirecek teknolojilerden biri haline geldi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yapay Zeka E-Ticareti Nas\u0131l De\u011fi\u015ftiriyor?\" \/>\n<meta property=\"og:description\" content=\"Yapay Zeka t\u00fcm sekt\u00f6rlerde oldu\u011fu gibi E-ticaret sekt\u00f6r\u00fc i\u00e7inde gelece\u011fi \u015fekillendirecek teknolojilerden biri haline geldi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T07:26:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T12:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Yapay-Zeka-E-Ticareti-Nasil-Degistiriyor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"702\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"Yapay Zeka E-Ticareti Nas\u0131l De\u011fi\u015ftiriyor?\",\"datePublished\":\"2019-09-19T07:26:26+00:00\",\"dateModified\":\"2025-05-13T12:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Yapay-Zeka-E-Ticareti-Nasil-Degistiriyor.jpg\",\"articleSection\":[\"E-ticaret Trendleri\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/yapay-zeka-e-ticareti-nasil-degistiriyor\",\"name\":\"Yapay Zeka E-Ticareti Nas\u0131l De\u011fi\u015ftiriyor? 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