{"id":4818,"date":"2019-09-22T11:56:47","date_gmt":"2019-09-22T08:56:47","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=355"},"modified":"2025-05-05T09:37:47","modified_gmt":"2025-05-05T06:37:47","slug":"e-ticarette-sohbet-robotlari-chatbot","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticarette-sohbet-robotlari-chatbot","title":{"rendered":"Chatbotlar \u0130le E-Ticarette \u0130\u015fleri Robotlara Devredin"},"content":{"rendered":"<p>Yapay zeka teknolojisinin ortaya koydu\u011fu \u00fcr\u00fcnlerden biri olan sohbet robotlar\u0131 (chatbot), insanlarla etkile\u015fime giren otomasyon programlar\u0131d\u0131r. T\u00fcketiciler taraf\u0131ndan sorulanlar\u0131 yan\u0131tlayabilir ve \u00f6nceden belirlenmi\u015f i\u015flemleri yerine getirebilir.<\/p>\n<h2 id=\"yapay-zeka-ve-dogal-dil-isleme-teknolojisi-chatbotlar-ve-musteri-destek\">Yapay Zeka ve Do\u011fal Dil \u0130\u015fleme Teknolojisi: Chatbotlar ve M\u00fc\u015fteri Destek<\/h2>\n<p>Yapay zeka, makine ve bilgisayarlara insanlar\u0131n d\u00fc\u015f\u00fcnce \u015femalar\u0131 ve karar verme davran\u0131\u015flar\u0131n\u0131n benzerlerini kazand\u0131rmay\u0131 ama\u00e7layan bir teknolojik ara\u015ft\u0131rma dal\u0131d\u0131r. \u0130nsanlar\u0131n makinelerle kurdu\u011fu ileti\u015fimi \u201cinsanc\u0131lla\u015ft\u0131rmay\u0131\u201d hedefleyen bu yakla\u015f\u0131m, iki taraf aras\u0131ndaki ileti\u015fim do\u011fal hissettirmesi i\u00e7in do\u011fal dil i\u015fleme (NLP \u2013 Natural Language Processing) teknolojisinden faydalan\u0131r. Bu teknoloji, sohbet robotlar\u0131n\u0131n kar\u015f\u0131lar\u0131ndaki insan\u0131n s\u00f6ylediklerini anlamas\u0131n\u0131 ve buna uygun yan\u0131tlar\u0131 ifade edebilmesini sa\u011flar. Bu \u015fekilde <em>m\u00fc\u015fteri destek alan\u0131nda chatbot kullan\u0131m\u0131 ile \u00f6nemli zaman ve enerji tasarrufu sa\u011flanabilir.<\/em><\/p>\n<p><em>Bir sohbet robotu, e-ticaret sitenizi ziyaret eden t\u00fcketicilerle diyaloglar kurabilir ve onlar i\u00e7in g\u00f6revler yerine getirebilir. <\/em>\u00d6rne\u011fin m\u00fc\u015fteri, arad\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc bulmak i\u00e7in e-ticaret sitenizin alt sayfalar\u0131na gitmek yerine, do\u011frudan arad\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn robot taraf\u0131ndan bulunmas\u0131n\u0131 sa\u011flayabilir. Asl\u0131na bakarsan\u0131z, sohbet robotlar\u0131 fiziksel bir ma\u011fazaya girip, sat\u0131\u015f dan\u0131\u015fman\u0131yla kurdu\u011fumuz i\u015flevsel ileti\u015fimi e-ticarete kazand\u0131rarak, yaln\u0131zca onlarla kurdu\u011fumuz ileti\u015fimi de\u011fil, <em>genel olarak \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fi daha insan\u00ee bir yap\u0131ya b\u00fcr\u00fcnd\u00fcr\u00fcr ve kullan\u0131c\u0131 deneyimini g\u00fc\u00e7lendirir.<\/em><\/p>\n<p>Sohbet botlar\u0131n\u0131n spesifik g\u00f6revler i\u00e7in programlanm\u0131\u015f dijital asistanlar olarak tan\u0131mlamak yanl\u0131\u015f olmayacakt\u0131r. Sohbet robotlar\u0131n\u0131 ger\u00e7ek anlamda i\u015fe yarar hale getiren ise makine \u00f6\u011frenimi ad\u0131 verilen ve programlar\u0131n veriler \u0131\u015f\u0131\u011f\u0131nda g\u00f6revlerini daha iyi yapmalar\u0131n\u0131 sa\u011flayan teknik.<\/p>\n<div id=\"attachment_359\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-359\" class=\"wp-image-359 lazyload\" data-src=\"https:\/\/paytr.com\/wp-content\/uploads\/chatbots1-300x208.jpg\" alt=\"\" width=\"571\" height=\"396\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 571px; --smush-placeholder-aspect-ratio: 571\/396;\" \/><p id=\"caption-attachment-359\" class=\"wp-caption-text\">Human conversation with robot on smartphone. Chatting with bot, chatbot vector concept. Robot chat and smart, chatting on mobile phone illustration<\/p><\/div>\n<h2 id=\"yapay-zeka-ve-sohbet-botlarinin-e-ticaret-sitelerinde-kullanimi\">Yapay Zeka ve Sohbet Botlar\u0131n\u0131n E-Ticaret Sitelerinde Kullan\u0131m\u0131<\/h2>\n<p><strong>Robotlar da beslenmek zorunda<\/strong><\/p>\n<p>T\u0131pk\u0131 insanlar gibi yapay zeka teknolojileri olan robotlar da \u00f6\u011frenerek geli\u015fir. Bir yapay zekan\u0131n \u00f6\u011frenmesi ve geli\u015fmesi i\u00e7in algoritmas\u0131n\u0131n ilgili verilerle beslenmesi gerekir. \u00d6rne\u011fin <em><strong>e<\/strong>-ticaret sitenizdeki <a href=\"https:\/\/www.paytr.com\/blog\/e-ticaret-sitesine-canli-sohbet-ekleme-satislari-artiriyor\">sohbet robotu<\/a>nun m\u00fc\u015fteri taleplerine daha iyi yan\u0131t vermesini isterseniz, onu m\u00fc\u015fterilerden gelen istekler ve do\u011fru yan\u0131tlardan olu\u015fan verilerle e\u011fitmeniz gerekir.<\/em> Statik verilerle ger\u00e7ekten i\u015fe yarar bir sohbet botu programlamak m\u00fcmk\u00fcnd\u00fcr ancak daha ger\u00e7ek\u00e7i ve do\u011fal bir ileti\u015fim kuracak yapay zeka \u00f6\u011frenim algoritmas\u0131n\u0131n zaman i\u00e7erisinde do\u011fal dil i\u015fleme yetene\u011fini geli\u015ftirip kendini a\u015fmas\u0131, bir di\u011fer deyi\u015fle ak\u0131llanmas\u0131 i\u00e7in yeni verilere ihtiya\u00e7 duyar. Bu nedenle g\u00fcn\u00fcm\u00fcz yapay zeka \u00e7al\u0131\u015fmalar\u0131, makine \u00f6\u011frenimi tekni\u011finden ayr\u0131 d\u00fc\u015f\u00fcn\u00fclememektedir.<\/p>\n<p>Canl\u0131 m\u00fc\u015fteri deste\u011fi sunan e-ticaret siteleri, her g\u00fcn kendini tekrarlayan ve ger\u00e7ek insanlardan olu\u015fan bir i\u015f g\u00fcc\u00fc taraf\u0131ndan yan\u0131tlanan soru ve sorunlarla kar\u015f\u0131la\u015f\u0131r. Sohbet botlar\u0131n\u0131n bu rutin i\u015f y\u00fck\u00fcn\u00fc \u00fcstlenerek, m\u00fc\u015fterilere insan bir dan\u0131\u015fmandan daha h\u0131zl\u0131 ve verimli \u015fekilde yan\u0131tlar sunabilmekte, rehberlik edebilmektedir. Bu bilgi \u0131\u015f\u0131\u011f\u0131nda, <em>sohbet robotlar\u0131n\u0131n e-ticaret sitelerinin m\u00fc\u015fteri hizmetleri maliyetlerini d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc ve e-ticaret sitelerine m\u00fc\u015fterilerle 7\/24 daha iyi etkile\u015fimler kurabilme kabiliyeti kazand\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>2 Saatte PayTR&#8217;l\u0131 Olun!<\/strong><br \/>\n<a href=\"https:\/\/www.paytr.com\/uye-isyeri-olun\">PayTR Sanal Pos&#8217;a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zeka teknolojisinin ortaya koydu\u011fu \u00fcr\u00fcnlerden biri olan sohbet robotlar\u0131 (chatbot), insanlarla etkile\u015fime giren otomasyon programlar\u0131d\u0131r. T\u00fcketiciler taraf\u0131ndan sorulanlar\u0131 yan\u0131tlayabilir ve \u00f6nceden belirlenmi\u015f i\u015flemleri yerine getirebilir. Yapay Zeka ve Do\u011fal Dil \u0130\u015fleme Teknolojisi: Chatbotlar ve M\u00fc\u015fteri Destek Yapay zeka, makine ve bilgisayarlara insanlar\u0131n d\u00fc\u015f\u00fcnce \u015femalar\u0131 ve karar verme davran\u0131\u015flar\u0131n\u0131n benzerlerini kazand\u0131rmay\u0131 ama\u00e7layan bir teknolojik ara\u015ft\u0131rma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chatbotlar \u0130le E-Ticarette \u0130\u015fleri Robotlara Devredin | PayTR<\/title>\n<meta name=\"description\" content=\"Geli\u015fen yapay 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