{"id":4819,"date":"2019-09-22T11:56:36","date_gmt":"2019-09-22T08:56:36","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=361"},"modified":"2023-12-01T05:56:38","modified_gmt":"2023-12-01T02:56:38","slug":"b2b-pazar-yeri-icin-en-iyi-uygulamalar","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar","title":{"rendered":"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler"},"content":{"rendered":"

Online pazar yerleri sadece t\u00fcketiciye y\u00f6nelik (B2C) olmak zorunda de\u011fil. \u0130\u015fyerlerinin al\u0131\u015fveri\u015f yapabildi\u011fi \u00e7evrimi\u00e7i B2B pazar yerlerinin say\u0131s\u0131 da son d\u00f6nemde art\u0131yor. Ancak bu tip internet ma\u011fazalar\u0131n\u0131n ba\u015far\u0131l\u0131 olmak i\u00e7in \u00fczerinde \u00e7al\u0131\u015fmas\u0131 gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.<\/p>\n

\u0130ster \u00fcretici ister toptan sat\u0131\u015f yapan bir kurulu\u015f, isterseniz de tedarik\u00e7ileri bayilere ba\u011flayan bir yap\u0131n\u0131z olsun, B2B pazar yerleri kendilerine has bir yap\u0131ya ve stratejiye ihtiya\u00e7 duyar.\u00a0 Bunun i\u00e7in ba\u015flang\u0131\u00e7ta yapman\u0131z gerekenleri listeledik.<\/p>\n

Al\u0131c\u0131n\u0131n \u0130htiya\u00e7lar\u0131n\u0131 \u00d6z\u00fcmseyin<\/h2>\n

B2B al\u0131c\u0131lar, e-ticarette de daha \u00e7ok esneklik ve dijital etkile\u015fim ar\u0131yor.<\/em> Bu sebeple her t\u00fcrl\u00fc online al\u0131\u015fveri\u015f a\u015famas\u0131nda \u00fcr\u00fcnleri nas\u0131l sundu\u011funuz \u00f6nemli.<\/p>\n

M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 \u00f6\u011frenin ve buna g\u00f6re bir yap\u0131 kurun. \u00dcr\u00fcnlerin videosuna m\u0131 ihtiya\u00e7 duyuyorlar, barkod ile mi arama yapmak istiyorlar, bu gibi detaylar\u0131 sisteminize adapte etmek kullan\u0131c\u0131 say\u0131n\u0131z\u0131 tahmin edemeyece\u011finiz kadar \u00e7ok ve h\u0131zl\u0131 \u015fekilde art\u0131rabilir.<\/p>\n

\u0130\u015f Ortaklar\u0131n\u0131z\u0131n Dijitale Haz\u0131r Oldu\u011fundan Emin Olun<\/h2>\n

\u00d6zellikle bu i\u015fe yeni ba\u015flamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, potansiyel i\u015f ortaklar\u0131n\u0131z\u0131n dijital d\u00fcnyayla ne kadar ha\u015f\u0131r ne\u015fir oldu\u011funu bilmenizde b\u00fcy\u00fck fayda var. <\/em>Sonu\u00e7ta pazar yeri, bir i\u015f birli\u011finden farks\u0131zd\u0131r ve ba\u015far\u0131 i\u00e7in i\u015f ortaklar\u0131n\u0131z sunduklar\u0131n\u0131za adapte olmal\u0131d\u0131r. Gerekirse bu konuda e\u011fitimler vermeye ve i\u015f ortaklar\u0131n\u0131z\u0131 te\u015fvik edecek giri\u015fimlere haz\u0131r olmal\u0131s\u0131n\u0131z.<\/p>\n

Ekosisteminize Yat\u0131r\u0131m Yap\u0131n<\/h2>\n

Web trafi\u011finizi ve i\u015flem say\u0131n\u0131z\u0131 art\u0131rmak sizin elinizde, ancak bunun i\u00e7in ekosisteme yat\u0131r\u0131m planlamal\u0131s\u0131n\u0131z. \u00dcr\u00fcn verilerini g\u00fcncellemek, promosyonlar, yeni \u00fcr\u00fcn ve hizmetler sunmak gibi \u00e7al\u0131\u015fmalar proaktif yakla\u015f\u0131m\u0131n\u0131z\u0131n bir par\u00e7as\u0131 olmal\u0131.<\/p>\n

Bu anlamda, B2B d\u00fcnyas\u0131 t\u00fcketicilerden \u00e7ok da farkl\u0131 olmayacakt\u0131r. Hatta aksine, daha talepk\u00e2r olabilirler. Bu sebeple orta ve k\u0131sa d\u00f6nem stratejilerinizi s\u0131k s\u0131k g\u00f6zden ge\u00e7irmeli ve geribildirimlere g\u00f6re bunlar\u0131 g\u00fcncel tutmal\u0131s\u0131n\u0131z.<\/strong><\/em><\/p>\n

Avantajlar\u0131n\u0131z\u0131 Fark Edin ve Bunlar\u0131 Kullan\u0131n<\/h2>\n

\u0130\u015f ortaklar\u0131n\u0131zla g\u00fcven ba\u011flar\u0131n\u0131z geli\u015ftik\u00e7e, onlardan daha uygun fiyatlar alabilir, ortak kampanyalar d\u00fczenleyebilirsiniz.<\/em> Bu da ekosisteminizin hem m\u00fc\u015fteriler hem de sizin i\u00e7in daha cazip bir h\u00e2le gelmesini sa\u011flayacakt\u0131r.<\/p>\n

Uzun d\u00f6nemde tek al\u0131\u015fveri\u015f noktas\u0131 olmak i\u00e7in bir strateji geli\u015ftirmeniz de sizi rekabette \u00f6ne ge\u00e7irir.<\/em><\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Online pazar yerleri sadece t\u00fcketiciye y\u00f6nelik (B2C) olmak zorunda de\u011fil. \u0130\u015fyerlerinin al\u0131\u015fveri\u015f yapabildi\u011fi \u00e7evrimi\u00e7i B2B pazar yerlerinin say\u0131s\u0131 da son d\u00f6nemde art\u0131yor. Ancak bu tip internet ma\u011fazalar\u0131n\u0131n ba\u015far\u0131l\u0131 olmak i\u00e7in \u00fczerinde \u00e7al\u0131\u015fmas\u0131 gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor. \u0130ster \u00fcretici ister toptan sat\u0131\u015f yapan bir kurulu\u015f, isterseniz de tedarik\u00e7ileri bayilere ba\u011flayan […]<\/p>\n","protected":false},"author":1,"featured_media":4639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-4819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi"],"acf":[],"yoast_head":"\nBa\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler | PayTR<\/title>\n<meta name=\"description\" content=\"\u0130\u015fyerlerine y\u00f6nelik \u00e7evrimi\u00e7i B2B al\u0131\u015fveri\u015fte ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015fyerlerine y\u00f6nelik \u00e7evrimi\u00e7i B2B al\u0131\u015fveri\u015fte ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-22T08:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T02:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2157\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler\",\"datePublished\":\"2019-09-22T08:56:36+00:00\",\"dateModified\":\"2023-12-01T02:56:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg\",\"articleSection\":[\"\u0130\u015f D\u00fcnyas\u0131\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\",\"name\":\"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler | PayTR\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg\",\"datePublished\":\"2019-09-22T08:56:36+00:00\",\"dateModified\":\"2023-12-01T02:56:38+00:00\",\"description\":\"\u0130\u015fyerlerine y\u00f6nelik \u00e7evrimi\u00e7i B2B al\u0131\u015fveri\u015fte ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg\",\"width\":2157,\"height\":980,\"caption\":\"E-Ticarette Rakiplerden Farkl\u0131la\u015fma\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paytr.com\/en\/homepage\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paytr.com\/en#website\",\"url\":\"https:\/\/www.paytr.com\/en\",\"name\":\"PayTR\",\"description\":\"\u00d6deme \u00c7\u00f6z\u00fcmleri\",\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paytr.com\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paytr.com\/en#organization\",\"name\":\"PayTR\",\"url\":\"https:\/\/www.paytr.com\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"width\":2000,\"height\":340,\"caption\":\"PayTR\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tr-tr.facebook.com\/paytrcom\/\",\"https:\/\/x.com\/paytrcom\",\"https:\/\/tr.linkedin.com\/company\/paytr\",\"https:\/\/www.youtube.com\/@paytrcom\",\"https:\/\/www.instagram.com\/paytrcom\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64c4bbd55febd1e8d2dfadb32cca29fce0a540586480de1e9d275cb961836c18?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64c4bbd55febd1e8d2dfadb32cca29fce0a540586480de1e9d275cb961836c18?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/paytr.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler | PayTR","description":"\u0130\u015fyerlerine y\u00f6nelik \u00e7evrimi\u00e7i B2B al\u0131\u015fveri\u015fte ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar","og_locale":"tr_TR","og_type":"article","og_title":"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler","og_description":"\u0130\u015fyerlerine y\u00f6nelik \u00e7evrimi\u00e7i B2B al\u0131\u015fveri\u015fte ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.","og_url":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar","og_site_name":"PayTR","article_publisher":"https:\/\/tr-tr.facebook.com\/paytrcom\/","article_published_time":"2019-09-22T08:56:36+00:00","article_modified_time":"2023-12-01T02:56:38+00:00","og_image":[{"width":2157,"height":980,"url":"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@paytrcom","twitter_site":"@paytrcom","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#article","isPartOf":{"@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar"},"author":{"name":"admin","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1"},"headline":"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler","datePublished":"2019-09-22T08:56:36+00:00","dateModified":"2023-12-01T02:56:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar"},"wordCount":487,"publisher":{"@id":"https:\/\/www.paytr.com\/en#organization"},"image":{"@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage"},"thumbnailUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg","articleSection":["\u0130\u015f D\u00fcnyas\u0131"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar","url":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar","name":"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler | PayTR","isPartOf":{"@id":"https:\/\/www.paytr.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage"},"image":{"@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage"},"thumbnailUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg","datePublished":"2019-09-22T08:56:36+00:00","dateModified":"2023-12-01T02:56:38+00:00","description":"\u0130\u015fyerlerine y\u00f6nelik \u00e7evrimi\u00e7i B2B al\u0131\u015fveri\u015fte ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kriterler de izlenmesi gereken dijital pazarlama stratejileri de de\u011fi\u015fiyor.","breadcrumb":{"@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#primaryimage","url":"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg","contentUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticarette-rakiplerden-farklilasma.jpg","width":2157,"height":980,"caption":"E-Ticarette Rakiplerden Farkl\u0131la\u015fma"},{"@type":"BreadcrumbList","@id":"https:\/\/www.paytr.com\/en\/blog\/b2b-pazar-yeri-icin-en-iyi-uygulamalar#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paytr.com\/en\/homepage"},{"@type":"ListItem","position":2,"name":"Ba\u015far\u0131l\u0131 Bir B2B Pazar Yap\u0131s\u0131 \u0130\u00e7in En \u0130yi Y\u00f6ntemler"}]},{"@type":"WebSite","@id":"https:\/\/www.paytr.com\/en#website","url":"https:\/\/www.paytr.com\/en","name":"PayTR","description":"\u00d6deme \u00c7\u00f6z\u00fcmleri","publisher":{"@id":"https:\/\/www.paytr.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paytr.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paytr.com\/en#organization","name":"PayTR","url":"https:\/\/www.paytr.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png","contentUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png","width":2000,"height":340,"caption":"PayTR"},"image":{"@id":"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/tr-tr.facebook.com\/paytrcom\/","https:\/\/x.com\/paytrcom","https:\/\/tr.linkedin.com\/company\/paytr","https:\/\/www.youtube.com\/@paytrcom","https:\/\/www.instagram.com\/paytrcom\/"]},{"@type":"Person","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64c4bbd55febd1e8d2dfadb32cca29fce0a540586480de1e9d275cb961836c18?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64c4bbd55febd1e8d2dfadb32cca29fce0a540586480de1e9d275cb961836c18?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/paytr.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/4819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/comments?post=4819"}],"version-history":[{"count":2,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/4819\/revisions"}],"predecessor-version":[{"id":7002,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/4819\/revisions\/7002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/media\/4639"}],"wp:attachment":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/media?parent=4819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/categories?post=4819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/tags?post=4819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}