{"id":4822,"date":"2019-09-22T11:55:02","date_gmt":"2019-09-22T08:55:02","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=391"},"modified":"2025-05-20T09:23:09","modified_gmt":"2025-05-20T06:23:09","slug":"2019-e-ticaret-pazari-trendleri","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/2019-e-ticaret-pazari-trendleri","title":{"rendered":"2019 i\u00e7in E-ticaret Trendleri ve T\u00fcrkiye Pazar\u0131"},"content":{"rendered":"

T\u00fcrkiye e-ticaret pazar\u0131 ge\u00e7ti\u011fimiz y\u0131l 45 milyar dolar hacme ula\u015ft\u0131 ve bir \u00f6nceki y\u0131la k\u0131yasla y\u00fczde 37\u2019nin \u00fczerinde b\u00fcy\u00fcme kaydetti. E-ticaret sekt\u00f6r\u00fc, etkileyici b\u00fcy\u00fcme ivmesini trendlere ayak uydurarak s\u00fcrd\u00fcrebilir.<\/p>\n

Ara\u015ft\u0131rma \u015firketi eMarketer\u2019a g\u00f6re, 2020 y\u0131l\u0131na gelindi\u011finde k\u00fcresel e-ticaret hacmi 4 trilyon dolar seviyesine ula\u015facak. Yaln\u0131zca 1 y\u0131l gibi bir s\u00fcrede bu t\u0131rman\u0131\u015f\u0131n ya\u015fanmas\u0131nda rol oynayan\/oynayacak ve pazar\u0131 bir sonraki seviyeye ta\u015f\u0131yacak sekt\u00f6rel trendlere birlikte g\u00f6z atal\u0131m:<\/p>\n

Daha K\u0131sa S\u00fcrelerde Kusursuz Teslimatlar<\/h2>\n

Otomatik \u00f6deme ile ba\u015flayan h\u0131zland\u0131r\u0131lm\u0131\u015f s\u00fcre\u00e7 teslimata kadar devam ediyor. Bu alanda rekor Amerikan e-ticaret devi Amazon\u2019un elinde. \u015eirket 2018 i\u00e7in yay\u0131nlad\u0131\u011f\u0131 raporunda, y\u0131l\u0131n en h\u0131zl\u0131 teslimat\u0131n\u0131 8 dakikada ger\u00e7ekle\u015ftirdi\u011fini a\u00e7\u0131klad\u0131. 8 dakika her ne kadar bilim-kurgu filmlerinden f\u0131rlam\u0131\u015fa benzeyen bir s\u00fcre olsa da, k\u0131sa s\u00fcrelerde ger\u00e7ekle\u015ftirilen kusursuz teslimatlar\u0131n m\u00fc\u015fteri sadakatini art\u0131rd\u0131\u011f\u0131 ve g\u00fcn\u00fcm\u00fcz\u00fcn iddial\u0131 e-ticaret giri\u015fimlerinin hemen hepsinin bu konuda rakiplerine \u00fcst\u00fcnl\u00fck sa\u011flamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 su\u00a0g\u00f6t\u00fcrmez bir ger\u00e7ek.<\/em><\/p>\n

Mobil Sat\u0131\u015flar<\/h2>\n

Mobil sat\u0131\u015flar hen\u00fcz ne \u00fclkemizde ne de d\u00fcnyan\u0131n geri kalan\u0131nda azami potansiyeline ula\u015fm\u0131\u015f durumda de\u011fil; ancak emin ad\u0131mlarla s\u00fcrekli bir y\u00fckseli\u015f ivmesi g\u00f6stermeye devam ediyor. T\u00dcB\u0130SAD E-Ticaret Raporu<\/a>\u2019na g\u00f6re, 2016 y\u0131l\u0131nda \u00fclkemizdeki e-ticaret i\u015flemlerinin yakla\u015f\u0131k %19’u ak\u0131ll\u0131 telefon ve tabletler \u00fczerinden ger\u00e7ekle\u015fmi\u015fken, bu oran\u0131n 2020’de y\u00fczde 49\u2019a ula\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Halihaz\u0131rda d\u00fcnyada mobil al\u0131\u015fveri\u015f oran\u0131 %44 seviyesinde.<\/em><\/p>\n

Teknoloji ve Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik<\/h2>\n

Mobil sat\u0131\u015flardaki art\u0131\u015f\u0131n do\u011fal bir sonucu olarak teknolojik ara\u00e7lar\u0131n ve trendlerin de e-ticaret \u00fczerindeki etkisi<\/a> art\u0131yor. G\u00fcn\u00fcm\u00fczde t\u00fcketiciler sanal ma\u011fazalardaki \u00f6zel uygulamalar arac\u0131l\u0131\u011f\u0131yla be\u011fendikleri bir mobilyan\u0131n odalar\u0131nda nas\u0131l duraca\u011f\u0131n\u0131 g\u00f6rebiliyor; hangi saatin kendilerine daha \u00e7ok yak\u0131\u015faca\u011f\u0131n\u0131 kanepesinden kalkmadan kar\u015f\u0131la\u015ft\u0131rabiliyor. Bu y\u0131l daha karma\u015f\u0131k ve kabiliyetli art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik uygulamalar\u0131 g\u00f6rmeye ve onlar\u0131 e-ticaret al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131n daha b\u00fcy\u00fck par\u00e7alar\u0131 olarak kullanmaya devam edece\u011fiz. \u015ea\u015f\u0131rt\u0131c\u0131 etkisini yitiren bu teknoloji, art\u0131k i\u015fleviyle \u00f6n plana \u00e7\u0131kacak.<\/p>\n

B\u00fcy\u00fck Veri<\/h2>\n

Kullan\u0131c\u0131 verilerini -yasal ve etik \u015fekillerde- toplamak ve analiz etmek, sat\u0131\u015flar\u0131 art\u0131rman\u0131n en etkili yollar\u0131n\u0131n ba\u015f\u0131nda geliyor. <\/em>A\u011flar\u0131ndaki t\u00fcketicilerin kendi sitelerinde ve \u00e7erezler arac\u0131l\u0131\u011f\u0131yla di\u011fer sitelerdeki al\u0131\u015fkanl\u0131klar\u0131n\u0131 takip edebilme olana\u011f\u0131, e-t\u00fcccarlara m\u00fc\u015fterileri tercihlerini \u00f6\u011frenme \u015fans\u0131 tan\u0131yor. Dev e-ticaret platformlar\u0131 ve pazaryerleri halihaz\u0131rda m\u00fc\u015fteri verilerini dev y\u0131\u011f\u0131nlar halinde toplamay\u0131 al\u0131\u015fkanl\u0131k haline getirdiler. Oyunu kazand\u0131racak as\u0131l soru ise kimin bu verileri daha etkili ve h\u0131zl\u0131 \u015fekilde ger\u00e7ek bilgilere d\u00f6n\u00fc\u015ft\u00fcrerek rekabet avantaj\u0131 kazanaca\u011f\u0131.<\/p>\n

T\u00fcketici Odakl\u0131 Tam Otomasyon<\/h2>\n

Bir e-ticaret sitesinin t\u00fcketicisinin sorusunu g\u00fcnlerce yan\u0131tlamad\u0131\u011f\u0131 ve buna ra\u011fmen \u201cba\u015far\u0131l\u0131\u201d olabildi\u011fi g\u00fcnler \u00e7ok geride kald\u0131. G\u00fcn\u00fcm\u00fczde m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na 7\/24 yan\u0131t verebilen yapay zeka destekli sohbet bot\u2019lar\u0131, \u00fcr\u00fcn ve hizmetlerinize dair devasa boyutlardaki bilgileri ak\u0131llar\u0131nda tutarak m\u00fc\u015fterileri y\u00f6nlendiriyor ve \u00f6nerilerde bulunuyor.<\/em><\/p>\n

E-ticaret operasyonlar\u0131n\u0131n i\u00e7 s\u00fcre\u00e7lerinde giderek artan bir otomasyon ak\u0131m\u0131 g\u00f6ze \u00e7arp\u0131yor. Eskiden \u00fcr\u00fcnlerin sa\u011flay\u0131c\u0131dan tedarik edilmesi, depolanmas\u0131 ve g\u00f6nderilmesi i\u00e7in b\u00fcy\u00fck tak\u0131mlara ihtiya\u00e7 duyulurken; art\u0131k t\u00fcm bu i\u015flemler ve dahas\u0131 tek bir veritaban\u0131 \u00fczerinden birka\u00e7 uzman taraf\u0131ndan ger\u00e7ekle\u015ftirilebiliyor.<\/p>\n

Sosyal Ticaret ve Kullan\u0131c\u0131larca Olu\u015fturulan \u0130\u00e7erikler<\/h2>\n

\u00c7evrimi\u00e7i ma\u011fazalar uzun y\u0131llard\u0131r sad\u0131k m\u00fc\u015fteriler kazanmak i\u00e7in sosyal a\u011flar\u0131 kullan\u0131yor. Ancak art\u0131k kullan\u0131c\u0131lar konu\u015fma s\u0131ras\u0131n\u0131n kendilerine geldi\u011fi g\u00f6r\u00fc\u015f\u00fcndeler. Bu trend e-ticaret alan\u0131nda bir \u00fcr\u00fcn ya da hizmeti alan kullan\u0131c\u0131lar\u0131n yorumlar\u0131yla ba\u015flam\u0131\u015ft\u0131. \u015eimdiyse YouTube ve Instagram ile g\u00f6rsel bir form kazand\u0131. Twitter ise h\u00e2l\u00e2 bir \u015feylerden \u015fikayet\u00e7i olmak i\u00e7in ideal sosyal a\u011f olarak g\u00f6r\u00fcl\u00fcyor. Sosyal a\u011flar da bu trendi bir sonraki seviyeye ta\u015f\u0131man\u0131n niyetinde. \u00d6rne\u011fin Facebook, platformunda canl\u0131 video sat\u0131\u015flar\u0131 ba\u015flatmak i\u00e7in testler yap\u0131yor.<\/em><\/p>\n

Para Puanlar, Kampanyalar ve Dahas\u0131<\/h2>\n

E-ticaretin t\u00fcketicilerce tercih edilmesinin ba\u015fl\u0131ca sebebi en iyi fiyatlar\u0131 \u00e7evrimi\u00e7i olarak bulabilmeleri. PwC taraf\u0131ndan ger\u00e7ekle\u015ftirilen 2016 tarihli bir ara\u015ft\u0131rma, T\u00fcrkiye\u2019deki t\u00fcketicilerin yaln\u0131zca y\u00fczde 36\u2019s\u0131n\u0131n kolay oldu\u011fu i\u00e7in, y\u00fczde 56\u2019s\u0131n\u0131n ise ucuz fiyatlar bulabildikleri i\u00e7in e-ticareti tercih ettiklerini ortaya koymu\u015ftu. Makul fiyatlar\u0131n rekabetin ana kulvar\u0131 haline gelmesinin ard\u0131ndan, m\u00fc\u015fteriler kartlar\u0131na sahip olduklar\u0131 bankalar\u0131n sadakat programlar\u0131n\u0131n kendilerine kazand\u0131rabilece\u011fi e-ticaret sitelerine y\u00f6nelmeye ba\u015flad\u0131lar. H\u00e2l\u00e2 m\u00fc\u015fterisine en \u00e7ok kazand\u0131ran avantaj sa\u011flarken, art\u0131k bunu yapmak i\u00e7in \u00e7ok daha fazla yol var.<\/p>\n

Sesli Arama<\/h2>\n

Giderek yayg\u0131nla\u015fan sesli arama Google gibi arama motorlar\u0131n\u0131n da \u00f6nemli \u00e7al\u0131\u015fmalar\u0131yla gittik\u00e7e daha da yayg\u0131nla\u015f\u0131p \u00f6nem kazan\u0131yor. Sesli arama say\u0131s\u0131 \u00fclkemizde de artt\u0131k\u00e7a web sitelerin sesli arama sorgular\u0131na g\u00f6re optimize edilmi\u015f olmas\u0131 giderek daha fazla \u00f6nem kazan\u0131yor ve yava\u015f yava\u015f SEO\u2019nun \u00f6nemli bir fakt\u00f6r\u00fc haline geliyor. \u00d6n\u00fcm\u00fczdeki y\u0131llarda e-ticaret pazar\u0131n\u0131 daha da etkileyece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye e-ticaret pazar\u0131 ge\u00e7ti\u011fimiz y\u0131l 45 milyar dolar hacme ula\u015ft\u0131 ve bir \u00f6nceki y\u0131la k\u0131yasla y\u00fczde 37\u2019nin \u00fczerinde b\u00fcy\u00fcme kaydetti. E-ticaret sekt\u00f6r\u00fc, etkileyici b\u00fcy\u00fcme ivmesini trendlere ayak uydurarak s\u00fcrd\u00fcrebilir. Ara\u015ft\u0131rma \u015firketi eMarketer\u2019a g\u00f6re, 2020 y\u0131l\u0131na gelindi\u011finde k\u00fcresel e-ticaret hacmi 4 trilyon dolar seviyesine ula\u015facak. Yaln\u0131zca 1 y\u0131l gibi bir s\u00fcrede bu t\u0131rman\u0131\u015f\u0131n ya\u015fanmas\u0131nda rol oynayan\/oynayacak […]<\/p>\n","protected":false},"author":1,"featured_media":4766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\n2019 i\u00e7in E-ticaret Trendleri ve T\u00fcrkiye Pazar\u0131 | PayTR<\/title>\n<meta name=\"description\" content=\"T\u00fcrkiye'de e-ticaret sekt\u00f6r\u00fc ge\u00e7ti\u011fimiz y\u0131l 45 milyar dolar hacme ula\u015farak bir \u00f6nceki y\u0131la g\u00f6re 'nin \u00fczerinden b\u00fcy\u00fcd\u00fc sa\u011flad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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