{"id":4824,"date":"2019-09-22T11:54:39","date_gmt":"2019-09-22T08:54:39","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=405"},"modified":"2023-11-30T18:26:47","modified_gmt":"2023-11-30T15:26:47","slug":"e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu","title":{"rendered":"E-Ticaret Siteniz Z Ku\u015fa\u011f\u0131na Hitap Ediyor mu?"},"content":{"rendered":"<p><strong>Z ku\u015fa\u011f\u0131<\/strong>, onlardan \u00f6nce gelen Y ku\u015fa\u011f\u0131ndan farkl\u0131 olarak internetin do\u011fu\u015funa \u015fahitlik etmedi; onlar\u0131n tam ortas\u0131na do\u011fdu. 90\u2019lar\u0131n ortas\u0131ndan 2000\u2019lerin ortas\u0131na kadarki s\u00fcre\u00e7te do\u011fan bu yeni nesil, dijital \u00e7a\u011f\u0131n ilk ger\u00e7ek yerlileri olma unvan\u0131na sahipler. Peki, bu dijital \u00e7ocuklar\u0131 cezbetmenin yollar\u0131 nedir?<strong><br \/>\n<\/strong><\/p>\n<p>Z ku\u015fa\u011f\u0131, internet teknolojilerinin ya\u015famlar\u0131m\u0131z\u0131n her bir k\u00f6\u015fesine n\u00fcfus etti\u011fi bir d\u00f6nemde do\u011fdu. Onlar i\u00e7in ak\u0131ll\u0131 telefonlar ve sosyal a\u011flar ya\u015fam\u0131n ayr\u0131lmaz bir par\u00e7as\u0131yken, YouTube ve Netflix ise yeni televizyon al\u0131\u015fkanl\u0131\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p><strong>Dijital yerliler<\/strong> olarak adland\u0131rabilece\u011fimiz bu neslin bir\u00e7ok \u015fa\u015f\u0131rt\u0131c\u0131 \u00f6zelli\u011fi var. Bu beklenmedik \u00f6zellikler, davran\u0131\u015flar ve meyiller, Z ku\u015fa\u011f\u0131n\u0131 cezbetmeyi bir hayli zorla\u015ft\u0131r\u0131yor. \u00d6rne\u011fin Ypulse taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, bu neslin eski \u00fcr\u00fcnlere kar\u015f\u0131 sempati besledi\u011fini ve k\u00f6kl\u00fc \u015firketlere g\u00fcvendiklerini ortaya \u00e7\u0131kard\u0131.<\/p>\n<p><em>Zaman zaman \u00f6ng\u00f6r\u00fclemez \u00f6zellikler sergileyen Z ku\u015fa\u011f\u0131n\u0131 e-ticaret sitenize \u00e7ekmek ve onlara hitap etmek i\u00e7in uygulayabilece\u011finiz birka\u00e7 ipucunu sizler i\u00e7in derledik:<\/em><\/p>\n<h2 id=\"akimlari-takip-edin\">Ak\u0131mlar\u0131 Takip Edin<\/h2>\n<p>Z ku\u015fa\u011f\u0131, internet ak\u0131mlar\u0131n\u0131n hem al\u0131c\u0131s\u0131 hem de s\u00fcr\u00fckleyicisidir. Ancak k\u00fc\u00e7\u00fck bir <strong>e-ticaret sitesinden<\/strong> yeni bir ak\u0131m ba\u015flatmas\u0131n\u0131 beklemek ger\u00e7ek\u00e7i olmazd\u0131. Yine de bu durum, sizi Z ku\u015fa\u011f\u0131n\u0131n ilgisini \u00e7eken ak\u0131mlar\u0131 saptamaktan ve bunlar\u0131 kendi pazarlama stratejilerinize uygulamaktan al\u0131koymaz.<\/p>\n<p>Google taraf\u0131ndan Z ku\u015fa\u011f\u0131na y\u00f6nelik ger\u00e7ekle\u015ftirilen bir <a title=\"Ara\u015ft\u0131rma\" href=\"https:\/\/storage.googleapis.com\/think\/docs\/its-lit.pdf\" target=\"_blank\" rel=\"nofollow noopener\">ara\u015ft\u0131rma<\/a>, bu neslin erkek ve k\u0131zlar\u0131n\u0131n bir duruma sempati beslemek i\u00e7in farkl\u0131 fakt\u00f6rlerden etkilendiklerine dikkat \u00e7ekiyor. \u00d6rne\u011fin, erkekler arkada\u015flar\u0131ndan duyduklar\u0131 \u015feylerin \u201chaval\u0131\u201d olduklar\u0131na daha kolay ikna olurken, k\u0131zlar ise bir \u015feyin \u201chaval\u0131\u201d olmas\u0131 i\u00e7in onun \u00f6yle hissettirmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n<h2 id=\"degerlerinizi-ciddiye-alin\">De\u011ferlerinizi Ciddiye Al\u0131n<\/h2>\n<p>Markalar\u0131n belli ba\u015fl\u0131 de\u011ferlerin \u00f6nemini vurgulay\u0131p, bu de\u011ferlere uygun hareket etmeme l\u00fcks\u00fcne sahip olduklar\u0131 d\u00f6nemler geride kald\u0131. X nesli bunu alttan al\u0131yordu, Y ku\u015fa\u011f\u0131 \u015f\u00fcpheyle yakla\u015f\u0131yordu ve son olarak yeni nesil t\u00fcketici i\u00e7in ger\u00e7ek bir tercih fakt\u00f6r\u00fcne d\u00f6n\u00fc\u015ft\u00fc. Bir \u015firketin kararlar\u0131 ve yapt\u0131klar\u0131, savunduklar\u0131 de\u011ferlere ters d\u00fc\u015ft\u00fc\u011f\u00fcnde, bu Z ku\u015fa\u011f\u0131 i\u00e7in s\u00f6z konusu markadan vazge\u00e7mek i\u00e7in yeterli bir sebep.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde markalar m\u00fc\u015fterilerine kar\u015f\u0131 hi\u00e7 olmad\u0131klar\u0131 kadar \u015feffaf olmak zorundalar. M\u00fc\u015fteriler onlar\u0131 sosyal a\u011flardan takip ediyor ve her bir vaadini g\u00f6r\u00fcyor. Z ku\u015fa\u011f\u0131, bu vaatlerin ger\u00e7ek olup olmad\u0131\u011f\u0131n\u0131 birka\u00e7 t\u0131klamayla teyit edebiliyor. Gelgelelim, Z ku\u015fa\u011f\u0131 i\u00e7in en idealist nesil diyemeyiz; onlar\u0131 cezbetmek isteyen markalar i\u00e7in ortaya att\u0131klar\u0131 de\u011ferlere ve felsefeye sad\u0131k kalmak iyi bir ba\u015flang\u0131\u00e7.<\/p>\n<p>Bu nesil taraf\u0131ndan en \u00e7ok takdir edilen markalar\u0131n ba\u015f\u0131nda gelen LEGO, \u00e7<strong>evre duyarl\u0131l\u0131\u011f\u0131 ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma<\/strong> gibi de\u011ferleri yaln\u0131zca dillendirmiyor, bir \u015firket politikas\u0131 olarak uyguluyor. LEGO, 2017 y\u0131l\u0131nda t\u00fcm operasyonlar\u0131n\u0131 yenilenebilir enerjiyle kar\u015f\u0131lamas\u0131n\u0131 sa\u011flayan iki r\u00fczg\u00e2r santrali kurmu\u015ftu. Bu tarz duyarl\u0131 yakla\u015f\u0131mlar, hedef kitlesi olan Z ku\u015fa\u011f\u0131n\u0131n sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnler nedeniyle kendilerini su\u00e7lu hissetmemelerini sa\u011fl\u0131yor.<\/p>\n<h2 id=\"z-kusaginin-kalbine-giden-yol-influencerlardan-geciyor\">Z Ku\u015fa\u011f\u0131n\u0131n Kalbine Giden Yol Influencer\u2019lardan Ge\u00e7iyor<\/h2>\n<p>Z nesli ya\u015fam\u0131n\u0131 internet oda\u011f\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fcnden, YouTuber\u2019lar, blog yazarlar\u0131 ve bu neslin di\u011fer <strong>dijital kanaat \u00f6nderleri (influencer\u2019lar)<\/strong> pazarlaman\u0131n yeni aya\u011f\u0131n\u0131 meydana getiriyor. Sosyal pazarlaman\u0131n y\u00fckseli\u015finin ard\u0131ndaki sebep de asl\u0131nda budur. <em>Z nesli, bu internet \u00fcnl\u00fclerini takip ediyor, seviyor ve fikirlerine de\u011fer veriyor.<\/em> Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, Z nesli bir \u00f6nceki ku\u015fakla benzerlik g\u00f6steriyor. <em>YouTube ve Instagram ise en etkili kanallar olarak \u00f6ne \u00e7\u0131k\u0131yo<\/em>r.<\/p>\n<h2 id=\"dogru-kanallari-kullanin\">Do\u011fru Kanallar\u0131 Kullan\u0131n<\/h2>\n<p><em>Dijital yerliler olarak tan\u0131mlad\u0131\u011f\u0131m\u0131z Z ku\u015fa\u011f\u0131n\u0131n en \u00e7ok dijital i\u00e7erik t\u00fcketen kitle oldu\u011funu biliyor muydunuz?<\/em> Facebook, Instagram, YouTube, Twitter ve Twitch gibi pop\u00fcler sosyal a\u011flar, Z ku\u015fa\u011f\u0131na ula\u015fmak isteyen her e-ticaret sitesinin hedefinde olmal\u0131 ve <strong>i\u00e7erik pazarlamas\u0131n\u0131<\/strong> bu hedef kitlesi do\u011frultusunda d\u00fczenlemeli. Z ku\u015fa\u011f\u0131, bu platformlar\u0131 g\u00fcn a\u015f\u0131r\u0131 ileti\u015fim kurmak ve e\u011flenmek i\u00e7in kullan\u0131yor.<\/p>\n<p>Her sosyal a\u011f kendi dinamiklerine ve etkile\u015fim adetlerine sahiptir. Bir Facebook payla\u015f\u0131m\u0131n\u0131, oldu\u011fu gibi Instagram\u2019a uyarlayamazs\u0131n\u0131z. Z ku\u015fa\u011f\u0131na ula\u015fmaya \u00e7al\u0131\u015fmadan \u00f6nce, onlar\u0131n kulland\u0131klar\u0131 sosyal a\u011flar\u0131n dinamiklerini anlaman\u0131zda ve hedeflemelerinizi nas\u0131l yapman\u0131z gerekti\u011fini saptaman\u0131zda fayda var. <em>Sosyal medya pazarlamas\u0131 yaparken Z ku\u015fa\u011f\u0131yla girece\u011finiz etkile\u015fimlerde g\u00fcven ili\u015fkisi kurman\u0131z gerekir.<\/em><\/p>\n<h2 id=\"bireyselliklerine-saygi-duyun\">Bireyselliklerine Sayg\u0131 Duyun<\/h2>\n<p><em>Her ne kadar heterojen bir demografik toplulu\u011fa ait olsalar da, Z ku\u015fa\u011f\u0131 \u00fcyeleri kendilerini bir gruba ait hissetmiyor ve bireyselliklerinin fark edilmesini istiyor. Bu do\u011frultuda, onlara \u00f6zel ve ki\u015fiselle\u015ftirilmi\u015f teklifler sunan markalar bir ad\u0131m \u00f6ne ge\u00e7iyor.<\/em><\/p>\n<p>Z ku\u015fa\u011f\u0131na \u00f6zel olduklar\u0131n\u0131 s\u00f6ylemek yeterli olmayacakt\u0131r; g\u00f6stermek, fark\u0131na vard\u0131\u011f\u0131n\u0131 hamlelerinizle anlatman\u0131z gerekir. \u00d6rne\u011fin, Z nesli i\u00e7erisinde aktif olan m\u00fc\u015fteri tiplerinden (oyuncular, vejetaryenler, asiler vb.) hedef kitlenize dahil olanlar\u0131 hedeflerken, ki\u015filiklerini ve tercihlerini g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. Zaman\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funu oyun oynayarak ge\u00e7iren bir gen\u00e7 ile m\u00fczik dinleyerek ge\u00e7irenin tercihleri ve beklentileri birbirlerinden farkl\u0131 olacakt\u0131r.<\/p>\n<p style=\"text-align: center;\"><strong>2 Saatte PayTR&#8217;l\u0131 Olun!<\/strong><br \/>\n<a href=\"https:\/\/www.paytr.com\/uye-isyeri-olun\">PayTR Sanal Pos&#8217;a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z ku\u015fa\u011f\u0131, onlardan \u00f6nce gelen Y ku\u015fa\u011f\u0131ndan farkl\u0131 olarak internetin do\u011fu\u015funa \u015fahitlik etmedi; onlar\u0131n tam ortas\u0131na do\u011fdu. 90\u2019lar\u0131n ortas\u0131ndan 2000\u2019lerin ortas\u0131na kadarki s\u00fcre\u00e7te do\u011fan bu yeni nesil, dijital \u00e7a\u011f\u0131n ilk ger\u00e7ek yerlileri olma unvan\u0131na sahipler. Peki, bu dijital \u00e7ocuklar\u0131 cezbetmenin yollar\u0131 nedir? Z ku\u015fa\u011f\u0131, internet teknolojilerinin ya\u015famlar\u0131m\u0131z\u0131n her bir k\u00f6\u015fesine n\u00fcfus etti\u011fi bir d\u00f6nemde do\u011fdu. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticaret Siteniz Z Ku\u015fa\u011f\u0131na Hitap Ediyor mu? | PayTR<\/title>\n<meta name=\"description\" content=\"Dijitalle\u015fmenin ilk ger\u00e7ek yerlileri olan Z ku\u015fa\u011f\u0131n\u0131 e-ticaret sitenize \u00e7ekmek, onlara hitap etmek i\u00e7in uygulayabilece\u011finiz maddeleri sizler i\u00e7in derledik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Siteniz Z Ku\u015fa\u011f\u0131na Hitap Ediyor mu?\" \/>\n<meta property=\"og:description\" content=\"Dijitalle\u015fmenin ilk ger\u00e7ek yerlileri olan Z ku\u015fa\u011f\u0131n\u0131 e-ticaret sitenize \u00e7ekmek, onlara hitap etmek i\u00e7in uygulayabilece\u011finiz maddeleri sizler i\u00e7in derledik.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-22T08:54:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T15:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/z-kusagi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"E-Ticaret Siteniz Z Ku\u015fa\u011f\u0131na Hitap Ediyor mu?\",\"datePublished\":\"2019-09-22T08:54:39+00:00\",\"dateModified\":\"2023-11-30T15:26:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu\"},\"wordCount\":987,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/z-kusagi.jpg\",\"articleSection\":[\"E-ticaret Trendleri\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteniz-z-kusagina-hitap-ediyor-mu\",\"name\":\"E-Ticaret Siteniz Z Ku\u015fa\u011f\u0131na Hitap Ediyor mu? 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