{"id":4825,"date":"2019-09-22T11:54:29","date_gmt":"2019-09-22T08:54:29","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=411"},"modified":"2025-05-05T09:17:49","modified_gmt":"2025-05-05T06:17:49","slug":"e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler","title":{"rendered":"E-ticaret Platformu Se\u00e7erken Nelere Dikkat Edilmeli?"},"content":{"rendered":"

E-ticarete at\u0131lmak i\u00e7in sitenizi hangi platform \u00fczerine in\u015fa etmeniz gerekti\u011fine karar verdiniz mi? Shopify ve WiziShop gibi pop\u00fcler e-ticaret platformlar\u0131, kolayl\u0131kla e-ticaret sitesi olu\u015fturman\u0131z\u0131 ve i\u015fletmenizi m\u00fcmk\u00fcn k\u0131l\u0131yor. Peki, bir e-ticaret platformu se\u00e7erken nelere dikkat etmelisiniz?<\/p>\n

D\u00fcnyada aktif olan web sitelerinin y\u00fczde 31,68\u2019nin WordPress platformuyla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 biliyor muydunuz?<\/em> Drupal ve Joomla gibi muadil i\u00e7erik y\u00f6netimi yaz\u0131l\u0131mlar\u0131 ise web\u2019in y\u00fczde 5\u2019ine g\u00fc\u00e7 veriyor. G\u00fcn\u00fcm\u00fczde blog sitelerinden profesyonel yay\u0131nc\u0131lara, \u015firketlerden e-ticaret sitelerine<\/strong> kadar bir\u00e7ok mecra, bu i\u00e7erik y\u00f6netim yaz\u0131l\u0131mlar\u0131yla kuruluyor ve s\u00fcrd\u00fcr\u00fcl\u00fcyor.<\/p>\n

Hizmet olarak yaz\u0131l\u0131m (SaaS)<\/strong> anlay\u0131\u015f\u0131yla da\u011f\u0131t\u0131lan e-ticaret platformlar\u0131, WordPress\u2019e benzer \u015fekilde e-ticaret sitelerinin kolayl\u0131kla, h\u0131zla ve eksiksiz ba\u015flat\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. WordPress\u2019ten fark\u0131 ise sistemin \u00e7al\u0131\u015fmas\u0131 i\u00e7in gerekli altyap\u0131 ve servislerle u\u011fra\u015ft\u0131rmamas\u0131. \u00d6te yandan, e-ticaret oda\u011f\u0131nda hizmet veren bu platformlarda sanal ma\u011fazan\u0131z\u0131n i\u00e7in \u00e7ok daha fazla se\u00e7ene\u011fe sahip olman\u0131z.<\/p>\n

Di\u011fer web sitelerinin aksine, e-ticaret siteleri geli\u015fmi\u015f stok y\u00f6netimi, \u00f6deme \u00e7\u00f6z\u00fcmleri<\/strong><\/a>, teslimat y\u00f6netimi gibi birden \u00e7ok API ile \u00e7al\u0131\u015fmaya ihtiya\u00e7 duyan karma\u015f\u0131k yap\u0131lard\u0131r. \u0130\u00e7erik y\u00f6netim ve e-ticaret yaz\u0131l\u0131mlar\u0131, programlama bilmeden ya da web geli\u015ftiricili\u011fine a\u015fina olmadan dijital bir i\u015f y\u00fcr\u00fctmenizi sa\u011flayan ba\u015fl\u0131ca enstr\u00fcmanlard\u0131r.<\/p>\n

Sitenizi bir e-ticaret platformuyla hayata ge\u00e7irmeyi planl\u0131yorsan\u0131z, do\u011fru sorular\u0131 sormak daha iyi bir ba\u015flang\u0131\u00e7 yapman\u0131z\u0131 sa\u011flayacakt\u0131r. \u0130\u015fte bu \u00f6nemli karar\u0131 al\u0131rken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekenler:<\/p>\n

\u00d6l\u00e7eklenebilir Mi?<\/h2>\n

Tercih edebilece\u011finiz e-ticaret platformlar\u0131n\u0131n<\/strong> neredeyse hepsi, e-ticaret sitenizin ilk y\u0131l\u0131nda kar\u015f\u0131la\u015faca\u011f\u0131 ihtiya\u00e7lara yan\u0131t verirken, yaln\u0131zca baz\u0131lar\u0131 ilerleyen d\u00f6nemlerde geli\u015fimiyle birlikte ayyuka \u00e7\u0131kacak olan durumlara g\u00f6re g\u00fcncellenir. Se\u00e7ti\u011finiz platformun yeniliklere ve taleplere tepki s\u00fcresinin d\u00fc\u015f\u00fck olmas\u0131, uzun vadede size rekabet avantaj\u0131 kazand\u0131r\u0131r. Di\u011fer senaryo ise bir\u00e7ok e-ticaret sitesinin ba\u015fka platformlara ge\u00e7mek zorunda kalmas\u0131na sebep oluyor ki, bu da zaman ve para kayb\u0131 anlam\u0131na geliyor.<\/p>\n

Aray\u00fcz\u00fc Eri\u015filebilir ve Kullan\u0131c\u0131 Dostu mu?<\/h2>\n

Se\u00e7ece\u011finiz e-ticaret platformunun aray\u00fcz\u00fcn\u00fcn web tasar\u0131m\u0131<\/strong> ve programlamayla a\u015fina olmayan profesyoneller taraf\u0131ndan hem eri\u015filebilir hem de kolay kullan\u0131labilir olmas\u0131 \u00f6nemlidir.\u00a0 E-ticaret platformunuz yeni \u00fcr\u00fcnler eklemek, SEO optimizasyonu yapmak, kampanya ba\u015flatmak ya da blog\u2019unuzu g\u00fcncellemek gibi i\u015flemlerde bir web geli\u015ftiricisine ihtiya\u00e7 duymaman\u0131z\u0131 sa\u011flamal\u0131d\u0131r.<\/p>\n

Dijital Servisleri Destekliyor mu?<\/h2>\n

WordPress, Shopify ve di\u011fer e-ticaret destekli SaaS i\u00e7erik y\u00f6netim yaz\u0131l\u0131mlar\u0131<\/strong>, web sitesi geli\u015ftirmenin mihenk ta\u015flar\u0131d\u0131r. Ancak bunlar\u0131n yan\u0131 s\u0131ra, \u00f6zellikle e-ticaret sitelerinin \u00fc\u00e7\u00fcnc\u00fc taraf yaz\u0131l\u0131m ve uygulamalar kullanarak hizmetlerini iyile\u015ftirmesi g\u00fcn\u00fcm\u00fczde bir pazar standard\u0131na d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Se\u00e7ece\u011finiz platformun, yak\u0131n gelecekte ihtiya\u00e7 duyup kullanmaya ba\u015flayaca\u011f\u0131n\u0131z e-posta pazarlama, \u00e7evrimi\u00e7i \u00f6deme ve pazar yeri entegrasyon ara\u00e7lar\u0131n\u0131 desteklemesi kritik \u00f6nem arz eder. E\u011fer platformun uyumlulu\u011fu d\u00fc\u015f\u00fckse, bir di\u011fer deyi\u015fle di\u011fer servislerle ve yaz\u0131l\u0131mlarla birlikte kolayl\u0131kla kullan\u0131lam\u0131yorsa, bu durum e-ticaret giri\u015fiminizin ba\u015far\u0131s\u0131nda do\u011frudan rol oynar.<\/p>\n

\"E-ticaret<\/p>\n

Arama Motorlar\u0131na Uyumlu mu?<\/h2>\n

\u0130\u00e7erik y\u00f6netimi yaz\u0131l\u0131m\u0131<\/strong> ya da e-ticaret platformunuzun arama motorlar\u0131yla uyumlu olmas\u0131 yeni m\u00fc\u015fteriler kazanman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r. Sitenizin web mimarisinin (HTML, PHP, v.b.) y\u00fcksek SEO uyumlulu\u011funa sahip olmas\u0131 ve mobil uyumluluk ve h\u0131z gibi etmenlerdeki geli\u015fmi\u015flik arama motorlar\u0131ndan organik olarak daha fazla ziyaret\u00e7iye ev sahipli\u011fi yapmak anlam\u0131na gelir. Shopify gibi baz\u0131 e-ticaret platformlar\u0131, dijital pazarlama konusunda uzman olmasan\u0131z bile e-ticaret sitenizin SEO de\u011ferini y\u00fckseltmenize yard\u0131mc\u0131 olacak ara\u00e7lar ve uygulamalar sunarlar.<\/p>\n

Yetki ve \u0130zinler \u00d6zelle\u015ftirilebilir mi?<\/h2>\n

E-ticaret platformu se\u00e7erken<\/strong>, web sitenizin yetki ve eri\u015fim ayarlar\u0131n\u0131n de\u011fi\u015ftirilebilir olmas\u0131 \u00f6nemlidir. Bu, en d\u00fc\u015f\u00fck hacimli e-ticaret giri\u015fimleri i\u00e7in bile elzem bir konudur. E-ticaret sitenizin her alan\u0131n\u0131 de\u011fi\u015ftirme kabiliyeti sunan platformun, hangi \u00f6zelliklerinin kimler taraf\u0131ndan kullan\u0131labilece\u011fini belirleyebilmelisiniz. E-ticaret siteniz i\u00e7in zaman i\u00e7erisinde bir\u00e7ok profesyonel \u00e7al\u0131\u015facak ve kimi durumlarda \u015firketiniz d\u0131\u015f\u0131ndan ki\u015filere de belirli yetkiler (\u00f6rne\u011fin blog i\u00e7erikleri yay\u0131nlamak) vermeniz gerekecek. B\u00f6yle durumlarda sizinle ayn\u0131 yetki ve izinler yerine, herkese g\u00f6revi do\u011frultusunda \u00f6zelle\u015ftirilmi\u015f yetkiler tan\u0131mak yarar\u0131n\u0131za olacakt\u0131r.<\/p>\n

\"E-ticaret<\/p>\n

Hangi G\u00fcvenlik ve Yedekleme Se\u00e7eneklerini Sunuyor?<\/h2>\n

Siber su\u00e7lar ve veri g\u00fcvenli\u011fi<\/strong> g\u00fcn\u00fcm\u00fcz e-ticaret sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck endi\u015felerinden birisini olu\u015fturuyor. E-ticaret sitenizin altyap\u0131s\u0131n\u0131 olu\u015fturacak platformun, veri \u015fifreleme, SSL sertifikas\u0131, d\u00fczenli yedekleme gibi geli\u015fmi\u015f g\u00fcvenlik se\u00e7eneklerine sahip olmas\u0131 gerekir.<\/p>\n

Nas\u0131l Teknik Destek Alacaks\u0131n\u0131z?<\/h2>\n

Olas\u0131 bir teknik sorunla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda yard\u0131m isteyebilece\u011finiz birisi olmal\u0131. Se\u00e7ece\u011finiz platformun, gelecekteki \u00e7\u0131karlar\u0131n\u0131z\u0131 koruyaca\u011f\u0131ndan ve ihtiya\u00e7lar\u0131n\u0131za yan\u0131t verece\u011finden emin olmal\u0131s\u0131n\u0131z. WordPress gibi se\u00e7eneklerde, do\u011frudan insanlardan destek almak olmazsa olmaz de\u011fil zira bir\u00e7ok forum, dok\u00fcmantasyon ve destek gruplar\u0131 bulmak m\u00fcmk\u00fcn. Kitlesel kaynakl\u0131 bu y\u00f6ntemin yan\u0131 s\u0131ra, \u00f6zellikle \u00fccretli platformlar daha profesyonel destek se\u00e7enekleri<\/strong> sunarlar.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticarete at\u0131lmak i\u00e7in sitenizi hangi platform \u00fczerine in\u015fa etmeniz gerekti\u011fine karar verdiniz mi? Shopify ve WiziShop gibi pop\u00fcler e-ticaret platformlar\u0131, kolayl\u0131kla e-ticaret sitesi olu\u015fturman\u0131z\u0131 ve i\u015fletmenizi m\u00fcmk\u00fcn k\u0131l\u0131yor. Peki, bir e-ticaret platformu se\u00e7erken nelere dikkat etmelisiniz? D\u00fcnyada aktif olan web sitelerinin y\u00fczde 31,68\u2019nin WordPress platformuyla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 biliyor muydunuz? Drupal ve Joomla gibi muadil i\u00e7erik y\u00f6netimi […]<\/p>\n","protected":false},"author":1,"featured_media":4774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\nE-ticaret Platformu Se\u00e7erken Nelere Dikkat Edilmeli? | PayTR<\/title>\n<meta name=\"description\" content=\"E-ticarete ba\u015flamak i\u00e7in se\u00e7ece\u011finiz e-ticaret platformunun ihtiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131layan ve destek alabilece\u011finiz bir platform olmas\u0131na dikkat etmelisiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret Platformu Se\u00e7erken Nelere Dikkat Edilmeli?\" \/>\n<meta property=\"og:description\" content=\"E-ticarete ba\u015flamak i\u00e7in se\u00e7ece\u011finiz e-ticaret platformunun ihtiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131layan ve destek alabilece\u011finiz bir platform olmas\u0131na dikkat etmelisiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-22T08:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T06:17:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticaret-platformu-secimi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"E-ticaret Platformu Se\u00e7erken Nelere Dikkat Edilmeli?\",\"datePublished\":\"2019-09-22T08:54:29+00:00\",\"dateModified\":\"2025-05-05T06:17:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler\"},\"wordCount\":966,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/e-ticaret-platformu-secimi.jpg\",\"articleSection\":[\"E-ticaret Trendleri\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-platformu-secerken-dikkat-edilmesi-gerekenler\",\"name\":\"E-ticaret Platformu Se\u00e7erken Nelere Dikkat Edilmeli? 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