{"id":4827,"date":"2019-09-22T11:54:09","date_gmt":"2019-09-22T08:54:09","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=426"},"modified":"2025-04-28T12:57:34","modified_gmt":"2025-04-28T09:57:34","slug":"e-ticaret-siteleri-sosyal-medyada-nasil-davranmali","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali","title":{"rendered":"E-ticaret \u0130\u00e7in Sosyal Medya Etiketi"},"content":{"rendered":"

Teoride bir kural\u0131 yokmu\u015f gibi g\u00f6z\u00fckse de, genellikle yaz\u0131l\u0131 ileti\u015fime dayal\u0131 olan sosyal medya b\u00fcy\u00fck yanl\u0131\u015f anla\u015f\u0131lmalara, krizlere gebe olabilir. Bunlarla kar\u015f\u0131la\u015fmamak ve olumlu bir deneyim yaratmak i\u00e7in sosyal medya etiketine dikkat etmekte fayda var.<\/p>\n

Sosyal medya<\/a> e-ticaret d\u00fcnyas\u0131<\/strong> i\u00e7in \u00f6nemli bir trafik kayna\u011f\u0131. Ancak ziyaret\u00e7iler bir kez sosyal medya hesab\u0131na girdiklerinde, niyetleri bu olmasa dahi, ma\u011fazan\u0131n profilini \u00e7\u0131kart\u0131r ve de\u011ferlendirmelerini de buna g\u00f6re yapmaya ba\u015flar. Ayr\u0131ca, sosyal medyan\u0131n sat\u0131n alma \u00f6ncesinden sonras\u0131na kadar m\u00fc\u015fterileri bilgilendirme, destek verme i\u015flevi de vard\u0131r. Bu y\u00fczden, burada yap\u0131lacak bir hata, \u00e7ok say\u0131da m\u00fc\u015fteriyi etkileyebilir. Bu i\u015fin yaz\u0131l\u0131 ve \u00e7ok zor olmayan baz\u0131 kurallar\u0131 vard\u0131r. Sosyal medya y\u00f6netimine dikkat ederek bu t\u00fcr olumsuzluklar\u0131n \u00f6n\u00fcne daha ya\u015fanmadan ge\u00e7ebilirsiniz.<\/p>\n

Ger\u00e7ekten Farkl\u0131 Bir \u00c7izgi \u0130zlemeyin<\/h2>\n

Samimi olmak, kendisi gibi olmak bireyde oldu\u011fu gibi, kurumlarda da i\u015fe yarar. Kurumsal kimli\u011finiz varsa ve bunu \u00f6nemsiyorsan\u0131z bile hedef kitlenize g\u00f6re sosyal medya hesaplar\u0131n\u0131z\u0131 gene samimi bir resmiyet \u00e7er\u00e7evesine ta\u015f\u0131yabilirsiniz. Yapmad\u0131\u011f\u0131 bir i\u015fi sahiplenen, oldu\u011fundan ya da sundu\u011fundan fazlas\u0131n\u0131 sunan bir sosyal medya profili, olumsuz bir alg\u0131 yaratacakt\u0131r. Markan\u0131za de\u011fer katmak i\u00e7in sosyal medya pazarlaman\u0131z\u0131 ve hesap profil yap\u0131n\u0131z\u0131 buna g\u00f6re olu\u015fturmal\u0131s\u0131n\u0131z.<\/p>\n

Ukalal\u0131k Yapmay\u0131n<\/h2>\n

Samimiyet demi\u015fken, \u00f6l\u00e7\u00fcl\u00fc ve kibar bir \u00e7izgi izlemeyi tercih etmek belki baz\u0131 durumlarda daha az \u2018cool\u2019 g\u00f6z\u00fckebilir ama kriz yaratmayaca\u011f\u0131 da kesindir.<\/p>\n

Tart\u0131\u015fmaya Girmeyin<\/h2>\n

Sosyal medya g\u00fcndemde olup biteni \u00f6\u011frenmek i\u00e7in iyi bir yer olabilir, hatta g\u00fcndeme uygun mesajlar da haz\u0131rlayarak etkile\u015fim alabilirsiniz. Gelen yorumlar\u0131 da olgunlukla kar\u015f\u0131lamal\u0131, ayn\u0131 fikirde olmasan\u0131z dahi, konu\u015fmalar\u0131n tart\u0131\u015fmaya d\u00f6n\u00fc\u015fmesini ba\u015ftan engellemelisiniz.<\/p>\n

Etkile\u015fime Girin<\/h2>\n

G\u00f6nderilerinize yan\u0131t verenlerle konu\u015fun, ortada hi\u00e7bir \u015fey yoksa bile sizinle ileti\u015fime ge\u00e7tikleri i\u00e7in onlara te\u015fekk\u00fcr edin. Ortada bir konu yoksa bile, insanlarla etkile\u015fime girmenizi sa\u011flayacak sorular sorup anket yapabilir, geribildirim toplayabilirsiniz. Sosyal medyan\u0131n varl\u0131\u011f\u0131 her an i\u00e7in size insanlarla bulu\u015fma f\u0131rsat\u0131 verir, bu f\u0131rsat\u0131 ka\u00e7\u0131rmay\u0131n.<\/p>\n

Dil Bilgisine Dikkat!<\/h2>\n

Hi\u00e7bir \u015fey g\u00fcvenilirli\u011finizi yaz\u0131m yanl\u0131\u015flar\u0131 kadar k\u00f6t\u00fc etkilemez. Herkes hata yapabilir ama kontrol etmek sizi g\u00fcl\u00fcn\u00e7 duruma d\u00fc\u015fmekten kurtar\u0131r.<\/p>\n

Biraz \u00d6z Denetim L\u00fctfen…<\/h2>\n

Sosyal medya kelebe\u011fine d\u00f6n\u00fc\u015fmeyin, i\u015finizi yap\u0131n ve gerekenleri kamuya a\u00e7\u0131n. Sosyal medyan\u0131n bir g\u00fcnl\u00fck oldu\u011fu d\u00fc\u015f\u00fcncesi bir tuzakt\u0131r, \u00f6zellikle markalar i\u00e7in…<\/p>\n

Kaynak G\u00f6sterin<\/h2>\n

Bir ara\u015ft\u0131rmadan bahsedecekseniz, bir s\u00f6z\u00fc ya da yaz\u0131y\u0131 al\u0131nt\u0131layacaksan\u0131z, bir foto\u011fraf\u0131 kullanacaksan\u0131z sahibinin kim oldu\u011funu belirtmeyi unutmay\u0131n.<\/p>\n

E\u011flenmeyi Unutmay\u0131n<\/h2>\n

Sosyal medya, i\u015finizin bir par\u00e7as\u0131 ama i\u015f demek kat\u0131 bir ciddiyet demek de\u011fil. E\u011flenmesini, \u015fakala\u015fmas\u0131n\u0131 bilin ama yerini ve zaman\u0131n\u0131 da unutmay\u0131n.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Teoride bir kural\u0131 yokmu\u015f gibi g\u00f6z\u00fckse de, genellikle yaz\u0131l\u0131 ileti\u015fime dayal\u0131 olan sosyal medya b\u00fcy\u00fck yanl\u0131\u015f anla\u015f\u0131lmalara, krizlere gebe olabilir. Bunlarla kar\u015f\u0131la\u015fmamak ve olumlu bir deneyim yaratmak i\u00e7in sosyal medya etiketine dikkat etmekte fayda var. Sosyal medya e-ticaret d\u00fcnyas\u0131 i\u00e7in \u00f6nemli bir trafik kayna\u011f\u0131. Ancak ziyaret\u00e7iler bir kez sosyal medya hesab\u0131na girdiklerinde, niyetleri bu olmasa […]<\/p>\n","protected":false},"author":1,"featured_media":1847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"acf":[],"yoast_head":"\nE-ticaret \u0130\u00e7in Sosyal Medya Etiketi Nedir, Nas\u0131l Kullan\u0131l\u0131r? | PayTR<\/title>\n<meta name=\"description\" content=\"Her ne kadar teoride kurallar\u0131 yokmu\u015f gibi g\u00f6z\u00fckse de, sosyal medya b\u00fcy\u00fck yanl\u0131\u015f anla\u015f\u0131lmalara ve krizlere sebep olabilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret \u0130\u00e7in Sosyal Medya Etiketi\" \/>\n<meta property=\"og:description\" content=\"Her ne kadar teoride kurallar\u0131 yokmu\u015f gibi g\u00f6z\u00fckse de, sosyal medya b\u00fcy\u00fck yanl\u0131\u015f anla\u015f\u0131lmalara ve krizlere sebep olabilir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-22T08:54:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T09:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/E-ticaret-Icin-Sosyal-Medya-Etiketi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"E-ticaret \u0130\u00e7in Sosyal Medya Etiketi\",\"datePublished\":\"2019-09-22T08:54:09+00:00\",\"dateModified\":\"2025-04-28T09:57:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/E-ticaret-Icin-Sosyal-Medya-Etiketi.jpg\",\"articleSection\":[\"E-ticaret Trendleri\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/e-ticaret-siteleri-sosyal-medyada-nasil-davranmali\",\"name\":\"E-ticaret \u0130\u00e7in Sosyal Medya Etiketi Nedir, Nas\u0131l Kullan\u0131l\u0131r? 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