{"id":4835,"date":"2019-11-18T09:07:06","date_gmt":"2019-11-18T06:07:06","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=868"},"modified":"2025-04-07T16:22:24","modified_gmt":"2025-04-07T13:22:24","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/black-friday","title":{"rendered":"Geri Say\u0131m Ba\u015flad\u0131: Black Friday"},"content":{"rendered":"

Black Friday Nedir, \u0130ndirimler Ne Zaman Ba\u015flar? E-Ticaret Siteniz \u0130\u00e7in Black Friday \u0130pu\u00e7lar\u0131…<\/strong><\/h2>\n

Y\u0131l\u0131n en \u00e7\u0131lg\u0131n al\u0131\u015fveri\u015f d\u00f6nemi olan Black Friday<\/strong>, nam-\u0131 di\u011fer Kara Cuma<\/strong>‘ya say\u0131l\u0131 g\u00fcnler kald\u0131. Black Friday nedir, indirimleri ne zaman ba\u015flar, e-ticaret sitenizi<\/a> Black Friday\u2019e haz\u0131rlama yollar\u0131, pazarlama y\u00f6ntemleri ve sat\u0131\u015flar\u0131 art\u0131racak ipu\u00e7lar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 okuyun.<\/p>\n

Black Friday Ne Zaman?<\/strong><\/h2>\n

Black Friday (Kara Cuma) indirimleri, Kas\u0131m\u2019\u0131n d\u00f6rd\u00fcnc\u00fc Per\u015fembe g\u00fcn\u00fc olan \u015e\u00fckran G\u00fcn\u00fc\u2019nden sonraki g\u00fcn\u00fc ger\u00e7ekle\u015ftirilir. Baz\u0131 tan\u0131mlar d\u00f6rd\u00fcnc\u00fc Cuma g\u00fcn\u00fcn\u00fc i\u015faret etse de, bu yanl\u0131\u015f. 2019 y\u0131l\u0131 i\u00e7in Kas\u0131m\u2019\u0131n d\u00f6rd\u00fcnc\u00fc Cuma\u2019s\u0131 22 Kas\u0131m, ancak d\u00f6rd\u00fcnc\u00fc Per\u015fembe yani \u015e\u00fckran G\u00fcn\u00fc 28 Kas\u0131m. Dolay\u0131s\u0131yla 2019 Black Friday tarihi 29 Kas\u0131m olacak.<\/p>\n

Bu me\u015fhur indirim g\u00fcn\u00fc, uzun s\u00fcre Black Friday ad\u0131yla an\u0131lmasa da, ad\u0131 de\u011fi\u015fse dahi tarihi de\u011fi\u015fmedi. Hatta online al\u0131\u015fveri\u015f t\u00fcm d\u00fcnyada yayg\u0131nla\u015ft\u0131ktan sonra ABD d\u0131\u015f\u0131nda da \u00f6rnekleri g\u00f6r\u00fclmeye ba\u015fland\u0131. Black Friday ne zamand\u0131r T\u00fcrkiye\u2019de yap\u0131l\u0131yor sorusunun yan\u0131t\u0131 ise bizi 2012 y\u0131l\u0131na geri g\u00f6t\u00fcr\u00fcyor.<\/p>\n

\"\"<\/p>\n

Black Friday Nedir?<\/strong><\/h2>\n

\u015e\u00fckran G\u00fcn\u00fc\u2019nden sonraki g\u00fcne verilen Black Friday, yani Kara Cuma ad\u0131, asl\u0131nda ABD\u2019de ba\u015flayan bir gelene\u011fin devam\u0131n\u0131 i\u015faret ediyor. Black Friday g\u00fcn\u00fc, asl\u0131nda Noel al\u0131\u015fveri\u015finin ba\u015flang\u0131c\u0131n\u0131 g\u00f6steriyor. Noel, ABD\u2019de uzun y\u0131llard\u0131r en b\u00fcy\u00fck al\u0131\u015fveri\u015f d\u00f6nemi. Dolay\u0131s\u0131yla ilk g\u00fcn\u00fc en b\u00fcy\u00fck indirimlerle bu d\u00f6nemi ba\u015flat\u0131yorlar.<\/p>\n

Black Friday ad\u0131n\u0131n verilme sebebi olarak bazen bu b\u00fcy\u00fck indirimler i\u00e7in b\u00fcy\u00fck y\u0131\u011f\u0131lmalar olmas\u0131, ortaya \u00e7\u0131kan trafik kazalar\u0131, bazen de son \u00fcr\u00fcnleri kapmak i\u00e7in ya\u015fanan \u015fiddet olaylar\u0131 oldu\u011fu s\u00f6yleniyor. Ancak, bu do\u011fru de\u011fil. Her ne kadar ilk g\u00fcn indirimleri ABD\u2019de 1930\u2019lardan sonra me\u015fhur olsa da, Black Friday ad\u0131 ilk kez 1961\u2019de kullan\u0131l\u0131yor ve perakende ma\u011fazalar\u0131n\u0131n o y\u0131l ilk kez zarardan (k\u0131rm\u0131z\u0131) k\u00e2ra (siyah) ge\u00e7ti\u011fini i\u015faret ediyor.<\/p>\n

Black Friday \u0130ndirimleri<\/strong><\/h2>\n

T\u00fcrkiye\u2019de Black Friday indirimleri, Efsane Cuma, S\u00fcper Cuma, H\u0131zl\u0131 Cuma, Hay\u0131rl\u0131 Cuma<\/strong> adlar\u0131yla da yap\u0131l\u0131yor. Kara Cuma ad\u0131n\u0131n olumsuz \u00e7a\u011fr\u0131\u015f\u0131m yapmas\u0131, baz\u0131 markalar\u0131 korkutuyor. Ancak kimi e-ticaret siteleri<\/a> ya da markalar da bu isimden korkmuyor ve kullan\u0131yor. Ad\u0131 her ne olursa olsun, Black Friday kampanyalar\u0131<\/a> T\u00fcrkiye i\u00e7in de \u00f6nemli bir al\u0131\u015fveri\u015f d\u00f6neminin i\u015fareti.<\/p>\n

T\u00fcrkiye\u2019de Ne Kadar Ba\u015far\u0131l\u0131?<\/strong><\/h2>\n

Bir\u00e7ok e-ticaret sitesi her sene al\u0131\u015fveri\u015f rekorlar\u0131 k\u0131rd\u0131klar\u0131n\u0131 Black Friday kampanyalar\u0131 sonras\u0131 a\u00e7\u0131klad\u0131klar\u0131 verilerle ortaya koyuyor. \u00d6rne\u011fin Hepsiburada, 2017\u2019de 252 milyon TL\u2019lik sat\u0131\u015f ger\u00e7ekle\u015ftirirken, 2018\u2019de bunun %60 artt\u0131\u011f\u0131n\u0131 ve 410 milyon TL al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n

Gittigidiyor\u2019un a\u00e7\u0131klamas\u0131nda ise “Black Friday sat\u0131\u015flar\u0131 2017\u2019den 2018\u2019e iki kat b\u00fcy\u00fcd\u00fc\u201d ibaresine yer verildi. Black Friday 2017\u2019de 400 farkl\u0131 kampanya yap\u0131l\u0131rken, 2018\u2019de 930 kampanya ger\u00e7ekle\u015ftirildi. Bu kampanyalarda en \u00e7ok kullan\u0131lan kelime ise \u201cindirim<\/strong>\u201d oldu.<\/p>\n

T\u00fcrkiye’de En \u00c7ok Ne Sat\u0131n Al\u0131n\u0131yor?<\/strong><\/h2>\n

Bir ankete g\u00f6re T\u00fcrkiye\u2019de Black Friday al\u0131\u015fveri\u015fi yapacak ki\u015filerin %56\u2019s\u0131 ne alaca\u011f\u0131n\u0131 \u00f6nceden biliyor. 2018 verilerine g\u00f6re T\u00fcrk t\u00fcketicileri Black Friday indirimleri ile giyim, ayakkab\u0131, kozmetik ve parf\u00fcmeri ile tak\u0131 kategorilerinde al\u0131\u015fveri\u015f yapt\u0131.<\/p>\n

\"\"<\/p>\n

2019 Black Friday Ara\u015ft\u0131rmas\u0131<\/strong><\/h2>\n

Picodi.com<\/em>\u2019un ara\u015ft\u0131rmas\u0131na g\u00f6re Black Friday sat\u0131\u015flar\u0131 en \u00e7ok saat 22:00 ile 01:00 saatleri aras\u0131nda ger\u00e7ekle\u015fiyor. T\u00fcrkiye\u2019de Black Friday esnas\u0131nda insanlar ortalama 4 adet \u00fcr\u00fcn sat\u0131n al\u0131yor. \u0130nternet ve geleneksel ma\u011fazalarda yap\u0131lan ortalama harcama miktar\u0131 ise 71 Euro.<\/p>\n

2018 y\u0131l\u0131 verilerine g\u00f6re Black Friday al\u0131\u015fveri\u015fi yapan T\u00fcrklerin %57,3\u2019\u00fc cep telefonu, %40,4\u2019\u00fc bilgisayar, %2,3\u2019\u00fc tablet kullanarak al\u0131\u015fveri\u015f yapm\u0131\u015f.<\/p>\n

\"\"<\/p>\n

Black Friday 2018 Google Trends verileri ise Kara Cuma i\u00e7in web aramalar\u0131n\u0131n\u00a0\u00fc\u00e7te ikisinin Per\u015fembe ve Cuma g\u00fcn\u00fc yap\u0131ld\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ancak Black Friday ilgisi Pazartesi ba\u015flay\u0131p Pazar g\u00fcn\u00fcne kad<\/em>ar s\u00fcr\u00fcyor.<\/p>\n

T\u00fcrkiye\u2019de Black Friday d\u00f6nemleri, sat\u0131\u015flar %615 art\u0131yor ve T\u00fcrkiye\u2019deki t\u00fcketiciler indirim miktar\u0131n\u0131 %41 olarak beklerken, indirimler 2017\u2019de ortalama %56, 2018\u2019de ise ortalama %57 olarak ger\u00e7ekle\u015fti.<\/p>\n

Black Friday \u0130ndirimleri \u0130\u00e7in Web Siteniz Haz\u0131r m\u0131?<\/strong><\/h2>\n

Black Friday al\u0131\u015fveri\u015fi yukar\u0131daki veriler \u0131\u015f\u0131\u011f\u0131nda olduk\u00e7a yo\u011fun ge\u00e7ecek. E-ticaret sitesi sahiplerinin bu konuda \u00f6n haz\u0131rl\u0131k yapmalar\u0131 \u015fart. Bunun i\u00e7in dikkat edilmesi gerekenler \u015f\u00f6yle:<\/p>\n

\u0130lk ad\u0131mda \u00f6zellikle bulut i\u015flemlerini h\u0131zland\u0131rmak i\u00e7in \u00f6nlemler almal\u0131s\u0131n\u0131z. \u00d6l\u00e7eklenebilirlik, g\u00fcvenlik ve yedeklilik \u00fc\u00e7 anahtar kelime. Kullan\u0131lan bulut sistemleri i\u00e7in bant geni\u015fli\u011fini, sunuculardaki bellek ve i\u015flemci kapasitesini art\u0131rmak, g\u00fcvenlik sistemlerini kontrol etmek ve gerekirse anti fraud i\u00e7in \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 art\u0131rmak, yedekleme s\u00fcrelerini d\u00fc\u015f\u00fcrmek sizi Black Friday kampanyalar\u0131 s\u0131ras\u0131nda olu\u015facak yo\u011funlu\u011fa kar\u015f\u0131 korurken, m\u00fc\u015fteri memnuniyeti a\u00e7\u0131s\u0131ndan da sorun ya\u015faman\u0131z\u0131 engelleyecektir.<\/p>\n

Kampanyalar\u0131n\u0131z \u0130\u00e7in E-Posta Pazarlamas\u0131ndan G\u00fc\u00e7 Al\u0131n<\/strong><\/h2>\n

Baz\u0131 kategoriler Black Friday\u2019de ekstra ilgi g\u00f6recektir, ge\u00e7en y\u0131l\u0131n y\u00fcksek sat\u0131\u015f yapan segmentleri i\u00e7in e-postalar\u0131 haz\u0131rlayarak indirimlere dikkat \u00e7ekebilir, sat\u0131\u015f oranlar\u0131n\u0131z\u0131 art\u0131rabilirsiniz. Hatta yeni m\u00fc\u015fteri kazanma f\u0131rsat\u0131ndan da en iyi \u015fekilde yararlanabilirsiniz.<\/p>\n

iGoal\u2019un ara\u015ft\u0131rmas\u0131na g\u00f6re;<\/p>\n

Moda kategorisinde e-postalar\u0131n a\u00e7\u0131lma oran\u0131 %8,9, t\u0131klanma oran\u0131 %12,3, yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc ise %8,1 seviyesine \u00e7\u0131kmaktad\u0131r.<\/p>\n

Elektronik kategorisinde e-posta a\u00e7\u0131lma oran\u0131 %9,1, t\u0131klanma oran\u0131 %7,1, yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f oran\u0131 ise %11,4 olurken,<\/p>\n

Dekorasyon ve mobilya kategorisinde e-posta a\u00e7\u0131lma oran\u0131 %13,4, t\u0131klanma oran\u0131 %7,3, yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f oran\u0131 ise %7,4\u2019e \u00e7\u0131kmaktad\u0131r.<\/p>\n

Black Friday \u0130ndirimleri \u0130\u00e7in \u00d6zel E-Postalar G\u00f6ndermekten \u00c7ekinmeyin<\/strong><\/h2>\n

E-postalar\u0131 olu\u015ftururken veritaban\u0131n\u0131z\u0131 Black Friday indirimleri i\u00e7in \u00f6zel olarak yeniden segmentlere ay\u0131rabilirsiniz. Haz\u0131rlayaca\u011f\u0131n\u0131z \u00f6nceki al\u0131\u015fveri\u015flere dayal\u0131 filtreler size daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131 sa\u011flayabilir.<\/p>\n

\u0130ndirimlere ek olarak, kuponlar tasarlayarak t\u00fcketicilerin ilgisini \u00e7ekebilir, e-posta ile Black Friday kampanyalar\u0131 kapsam\u0131nda al\u0131\u015fveri\u015f yapanlara ek indirimler ya da promosyonlar sunabilirsiniz.<\/p>\n

E-postalar\u0131n\u0131z\u0131 \u00fcr\u00fcn ve kategorilere g\u00f6re ay\u0131rarak birden fazla g\u00f6nderim yapmaktan \u00e7ekinmeyin. Herkes indirim d\u00f6neminde her \u00fcr\u00fcn\u00fc takip edemeyebilir, insanlara bunu hat\u0131rlatman\u0131n bir zarar\u0131 olmayacakt\u0131r.<\/p>\n

E-posta tasar\u0131m\u0131 da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bir\u00e7ok \u015feyi bir araya doldurarak karma\u015fa yaratmay\u0131n. Sade, hedefe y\u00f6nelik tasar\u0131mla t\u00fcketiciye yakla\u015f\u0131n.<\/p>\n

\u0130\u00e7eriklerinizi her zamankinden daha detayl\u0131 olacak \u015fekilde ayarlaman\u0131z da sat\u0131\u015fa olumlu etki edecektir. \u0130\u00e7inde \u00fcr\u00fcn bilgisi olmayan standart sat\u0131\u015f sayfalar\u0131 potansiyel m\u00fc\u015fterilerinizin alternatiflere y\u00f6nelmesine sebep olabilir. Elbette eylem \u00e7a\u011fr\u0131s\u0131 da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u0130yi tasarlanm\u0131\u015f ve \u00fczerinde d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir eylem \u00e7a\u011fr\u0131s\u0131 ile dolu sepeti sat\u0131n almaya d\u00f6n\u00fc\u015ft\u00fcrmeniz i\u015ften bile de\u011fil.<\/p>\n

Bu D\u00f6nemde Sat\u0131\u015flar\u0131 Nas\u0131l Art\u0131rabilirsiniz?<\/strong><\/h2>\n

Kara Cuma al\u0131\u015fveri\u015f d\u00f6nemi i\u00e7in e-posta pazarlamas\u0131 web sitenize m\u00fc\u015fterileri \u00e7ekmek i\u00e7in sadece bir y\u00f6ntemdir. E-ticaret i\u00e7in alt\u0131n de\u011ferinde olan sosyal medyay\u0131 unutmay\u0131n. Sosyal medya<\/a> ve web kampanyalar\u0131n\u0131z iyi bir planlamayla her zamankinden \u00e7ok daha \u00e7arp\u0131c\u0131 bir etki yaratabilir.<\/p>\n

\"\"<\/p>\n

Haftan\u0131n promosyonlar\u0131n\u0131 F<\/strong>acebook, Twitter, Instagram gibi sosyal a\u011flarda payla\u015fmak di\u011fer g\u00fcnler i\u015finize yarayabilir ama b\u00f6yle \u00f6nemli bir al\u0131\u015fveri\u015f d\u00f6nemi i\u00e7in haz\u0131rlayaca\u011f\u0131n\u0131z \u00f6zel sayfalar\u0131 payla\u015fmak ve bunu indirimden haftalar \u00f6nce ba\u015flayarak yapmak al\u0131\u015fveri\u015f sitenizi ummad\u0131\u011f\u0131n\u0131z kadar canland\u0131rabilir. Sosyal a\u011flarda da Kara Cuma indirimleri i\u00e7in \u00f6zel alt sayfalar olu\u015fturabilir, tasar\u0131mlar\u0131n\u0131z\u0131 da bu d\u00f6neme \u00f6zel de\u011fi\u015ftirerek dikkat \u00e7ekebilirsiniz.<\/p>\n

Bug\u00fcne \u00d6zel Sosyal Medya Kampanyalar\u0131 ve Geri Say\u0131m <\/strong><\/h2>\n

\u0130nsanlar\u0131n yaratt\u0131\u011f\u0131 i\u00e7eriklerden fayda sa\u011flamak da \u00e7\u0131\u011f etkisi yaratabilir. \u00d6rne\u011fin sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n birbirlerini etiketleyerek kazanabilece\u011fi indirimler, bir anda etkile\u015fim, ziyaret ve dolay\u0131s\u0131yla sat\u0131\u015f adedini art\u0131racakt\u0131r. Bu yakla\u015f\u0131ma \u00f6zel kampanyalarla stoklar\u0131n\u0131z\u0131 kolayca t\u00fcketebilirsiniz.<\/p>\n

Web sitenizde ve sosyal medyada haz\u0131rlayaca\u011f\u0131n\u0131z bir geri say\u0131m da indirim heyecan\u0131n\u0131 art\u0131racakt\u0131r ve sepet terk oran\u0131n\u0131 d\u00fc\u015f\u00fcrecektir. Hay\u0131r, Kara Cuma \u00f6ncesi bir geri say\u0131mdan de\u011fil, sepete at\u0131lan \u00fcr\u00fcnlere sundu\u011funuz indirimle ilgili bir geri say\u0131mdan bahsediyoruz. B\u00f6ylece \u00fcr\u00fcn ve fiyat kar\u015f\u0131la\u015ft\u0131rma s\u00fcreleri k\u0131salacak, iyi bir indirim oran\u0131na sahip \u00fcr\u00fcnlerde sat\u0131\u015flar y\u00fckselecektir. Mobil uygulama push bildirimleri ya da e-posta deste\u011fi ile bu tip geri say\u0131mlar\u0131 daha da heyecanl\u0131 h\u00e2le getirebilirsiniz.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday Nedir, \u0130ndirimler Ne Zaman Ba\u015flar? E-Ticaret Siteniz \u0130\u00e7in Black Friday \u0130pu\u00e7lar\u0131… Y\u0131l\u0131n en \u00e7\u0131lg\u0131n al\u0131\u015fveri\u015f d\u00f6nemi olan Black Friday, nam-\u0131 di\u011fer Kara Cuma‘ya say\u0131l\u0131 g\u00fcnler kald\u0131. Black Friday nedir, indirimleri ne zaman ba\u015flar, e-ticaret sitenizi Black Friday\u2019e haz\u0131rlama yollar\u0131, pazarlama y\u00f6ntemleri ve sat\u0131\u015flar\u0131 art\u0131racak ipu\u00e7lar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 okuyun. Black Friday Ne Zaman? Black […]<\/p>\n","protected":false},"author":1,"featured_media":3026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-4835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"acf":[],"yoast_head":"\nGeri Say\u0131m Ba\u015flad\u0131: Black Friday, \u0130ndirimler, \u0130pu\u00e7lar\u0131 | PayTR<\/title>\n<meta name=\"description\" content=\"Black Friday indirimleri, e-ticaret sitenizi Black Friday\u2019e haz\u0131rlama yollar\u0131, pazarlama y\u00f6ntemleri ve sat\u0131\u015flar\u0131 art\u0131racak ipu\u00e7lar\u0131 hakk\u0131nda bilgi edinin!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/black-friday\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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