{"id":4838,"date":"2021-04-07T09:00:53","date_gmt":"2021-04-07T06:00:53","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=2051"},"modified":"2025-04-22T14:37:13","modified_gmt":"2025-04-22T11:37:13","slug":"hangi-is-modeli-sizin-icin-en-uygun-secenek","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek","title":{"rendered":"Hangi \u0130\u015f Modeli Sizin \u0130\u00e7in En Uygun Se\u00e7enek?"},"content":{"rendered":"

Sahip oldu\u011funuz i\u015f modeli, \u015firketinizin nas\u0131l para kazand\u0131\u011f\u0131n\u0131n, m\u00fc\u015fterilerle nas\u0131l etkile\u015fimde bulundu\u011funuzun ve hizmet etti\u011finiz insanlar i\u00e7in nas\u0131l de\u011fer yaratt\u0131\u011f\u0131n\u0131z\u0131n ard\u0131ndaki t\u00fcm dinamikleri kapsar.<\/p>\n

Bir i\u015f modeline sahip olmak, ba\u015far\u0131l\u0131 bir i\u015f kurman\u0131n en \u00f6nemli par\u00e7as\u0131d\u0131r. CB Insights’a g\u00f6re, giri\u015fimlerin y\u00fczde 17’si bir i\u015f modeline sahip olmad\u0131klar\u0131 i\u00e7in ba\u015far\u0131s\u0131z oluyor. Ancak i\u015f modelleri de\u011fi\u015fmez de\u011fildir. \u0130\u015finizin de\u011fi\u015fen zamanlara uyarlanabilmesi de \u00f6nemlidir. M\u00fc\u015fterilerin zevkleri de\u011fi\u015ftik\u00e7e, trendlerin etkisi azald\u0131\u011f\u0131nda veya yeni pazarlar a\u00e7\u0131ld\u0131k\u00e7a, i\u015fletmeniz zamanla birlikte geli\u015fmek ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in yeni yollar bulmak zorunda kalabilir.<\/p>\n

Hangi \u0130\u015f Modeli ile Daha Ba\u015far\u0131l\u0131 Olabilirsiniz?<\/h2>\n

Yeni bir i\u015f modeli ke\u015ffetmek<\/a>, \u00fcr\u00fcnlerinizi satmak i\u00e7in farkl\u0131 kanallar\u0131 test etmekten, di\u011fer \u015firketlerle ortakl\u0131k kurmaya ve i\u015finizi tamamen yeni yollarla y\u00fcr\u00fctmeye kadar her \u015fey anlam\u0131na gelebilir. Deneme ve esneklik, \u00f6zellikle tahmin edilemeyen zamanlarda ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r. Uzun vadeli kararlar vermeden \u00f6nce i\u015f modellerinin fizibilitelerini ve karl\u0131l\u0131klar\u0131n\u0131 anlamak i\u00e7in onlar\u0131 k\u00fc\u00e7\u00fck \u00f6l\u00e7ekte veya s\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in deneyebilirsiniz.<\/p>\n

Bug\u00fcnk\u00fc blog yaz\u0131m\u0131zda, \u015firketinizi yeni ger\u00e7eklere uyarlamay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde i\u015finize yarayabilecek, bah\u00e7e bitkileri satan hayali bir botanik bah\u00e7esi \u00f6rne\u011finden t\u00fcretilmi\u015f farkl\u0131 i\u015f modellerini masaya yat\u0131r\u0131yoruz.<\/p>\n

Distrib\u00fct\u00f6r Olun<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> \u00dcreticisinden al\u0131n, toptan ya da perakende sat\u0131n.<\/p>\n

Bir distrib\u00fct\u00f6r, \u00fcreticilerden \u00fcr\u00fcn sat\u0131n al\u0131r ve daha sonra bunlar\u0131 perakendecilere veya m\u00fc\u015fterilere satar. Bu senaryoda botanik bah\u00e7emiz, b\u00fcy\u00fck olas\u0131l\u0131kla yeti\u015ftiricilerden bitkileri toplu olarak sat\u0131n alacak ve bunlar\u0131 perakendecilere veya m\u00fc\u015fterilere daha y\u00fcksek fiyatlarla satarak kar elde edecek. Varsay\u0131msal i\u015fletmemiz, da\u011f\u0131t\u0131ma dayal\u0131 bir i\u015f modelinde benimseyerek, \u00fcreticinin \u00fcr\u00fcnleri i\u00e7in bir da\u011f\u0131t\u0131m kanal\u0131 haline geliyor.<\/p>\n

Toptanc\u0131l\u0131k Yap\u0131n<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Yeti\u015ftirin (\u00fcretin) ve perakendecilere sat\u0131n.<\/p>\n

Bir toptanc\u0131 ya kendi mallar\u0131n\u0131 \u00fcreterek bunlar\u0131 do\u011frudan perakendecilere ve m\u00fc\u015fterilere satar ya da bir distrib\u00fct\u00f6rden mal sat\u0131n alarak bunlar\u0131 perakendecilere veya m\u00fc\u015fterilere satmadan \u00f6nce depolar. Bir toptan bitki i\u015fletmesi, b\u00fcy\u00fck olas\u0131l\u0131kla bir yeti\u015ftirici (bitki fidanl\u0131\u011f\u0131) olarak \u00e7al\u0131\u015facak, bitkileri di\u011fer bah\u00e7e ma\u011fazalar\u0131na veya distrib\u00fct\u00f6r\u00fcn bitkilerini do\u011frudan di\u011fer ma\u011fazalara veya bah\u00e7\u0131vanlara satacakt\u0131r.<\/p>\n

Abonelik Hizmeti Sunun<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Bir bitki kul\u00fcb\u00fc kurun ve ay\u0131n bitkisini abonelerinize g\u00f6nderin.<\/p>\n

Aboneli\u011fe dayal\u0131 i\u015f<\/a> modelleri<\/strong>, belirli bir \u00fcr\u00fcn veya hizmet k\u00fcmesi i\u00e7in m\u00fc\u015fterilerden veya \u00fcyelerden genellikle ayl\u0131k, \u00fc\u00e7 ayl\u0131k veya y\u0131ll\u0131k \u00fccret al\u0131r. Bir bitki aboneli\u011fi, \u00fcyelere her \u00fc\u00e7 ayda bir mevsime g\u00f6re ayarlanm\u0131\u015f benzersiz bir tohum paketi g\u00f6nderebilir ya da her 30 g\u00fcnde bir m\u00fc\u015fterilerin kap\u0131lar\u0131na ay\u0131n \u00f6zel bir bitkisini teslim edebilir.<\/p>\n

\u00dccretsiz Hizmetler Sunun<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Hobi yeti\u015ftiricilerine \u00fccretsiz dan\u0131\u015fmanl\u0131k verin, bitkiler i\u00e7in premium \u00fcyeleri \u00fccretlendirin.<\/p>\n

Freemium olarak da bilinen bu i\u015f modelinde, bir \u015firket \u00fcr\u00fcnler veya \u00f6zellikler i\u00e7in \u00fccret al\u0131rken, \u00fcr\u00fcn veya hizmetlerinin temel bir setini \u00fccretsiz olarak sunar. Freemium i\u015f modelleri genellikle \u00e7evrimi\u00e7i, hizmet tabanl\u0131 i\u015fletmeler (hizmet olarak yaz\u0131l\u0131m, SaaS) aras\u0131nda yayg\u0131nd\u0131r. Botanik bah\u00e7esi \u00f6rne\u011fimize uyarlayacak olursak, i\u015fletmemiz m\u00fc\u015fterilerine bir peyzaj mimar\u0131 ile \u00fccretsiz dan\u0131\u015fmanl\u0131k sunabilir ve \u00f6nerilen bitkileri sat\u0131n almaya karar verdiklerinde onlar\u0131 \u00fccretlendirebilir.<\/p>\n

Bir Pazar Yeri Kurun<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Nadir bitkilerin al\u0131c\u0131lar\u0131yla ve sat\u0131c\u0131lar\u0131n\u0131 birbirine ba\u011flay\u0131n.<\/p>\n

Pazar yeri i\u015fletmeleri mal veya hizmet al\u0131c\u0131lar\u0131n\u0131 sat\u0131c\u0131larla ba\u011flar ve her i\u015flem i\u00e7in komisyon toplarken. Pazar yeri herhangi bir envanter bar\u0131nd\u0131rmaz, bunun yerine taraflar aras\u0131ndaki i\u015flemleri kolayla\u015ft\u0131r\u0131r. \u00d6rne\u011fin bitki ma\u011fazam\u0131z, nadir bitki yeti\u015ftiricileri ile benzersiz \u00fcr\u00fcnler arayan hevesli bah\u00e7\u0131vanlar veya peyzaj tasar\u0131mc\u0131lar\u0131 aras\u0131nda ba\u011flant\u0131 kuran bir web sitesi olarak \u00e7al\u0131\u015fabilir.<\/p>\n

Do\u011frudan T\u00fcketiciye Ula\u015f\u0131n<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Nadir bitkiler yeti\u015ftirin ve sosyal medya arac\u0131l\u0131\u011f\u0131yla sat\u0131n.<\/p>\n

Do\u011frudan t\u00fcketiciye (B2C) i\u015f modelleri, \u00fcretici veya toptanc\u0131 ile son m\u00fc\u015fteri aras\u0131ndaki arac\u0131lar\u0131 ortadan kald\u0131r\u0131r. Baz\u0131 B2C i\u015fletmeleri perakende sat\u0131\u015f ma\u011fazalar\u0131 i\u015fletmeyi tercih ederken, \u00e7o\u011fu \u00f6ncelikle do\u011frudan sosyal medya ve di\u011fer \u00e7evrimi\u00e7i kanallar arac\u0131l\u0131\u011f\u0131yla mal satmaktad\u0131r. Varsay\u0131msal \u015firketimiz, nadir veya egzotik bitkiler yeti\u015ftirebilir ve bunlar\u0131 Instagram, Facebook, Pinterest ve kendi \u00e7evrimi\u00e7i ma\u011fazas\u0131nda do\u011frudan ilgili kitlelere satabilir.<\/p>\n

Her Sat\u0131\u015f Kar\u015f\u0131l\u0131\u011f\u0131nda Bir Ba\u011f\u0131\u015f Yap\u0131n<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Sat\u0131lan her bitki i\u00e7in bir a\u011fa\u00e7 dikin.<\/p>\n

Bu i\u015f modeline sahip sosyal giri\u015fimler, \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 ayn\u0131 \u00fcr\u00fcn\u00fcn bir ki\u015fiye veya ihtiya\u00e7 sahibi bir ki\u015fiye ba\u011f\u0131\u015flanmas\u0131yla birle\u015ftirerek de\u011fer yarat\u0131r. Bunu yapmak, i\u015fletmenin sosyal veya \u00e7evreye duyarl\u0131 m\u00fc\u015fterilere hitap eden bir itibar kazanmas\u0131na yard\u0131mc\u0131 olur. Bizim botanik bah\u00e7emiz, her sat\u0131\u015f yapt\u0131\u011f\u0131nda bir a\u011fa\u00e7 veya ba\u015fka bir bitki dikebilir. Bu \u00e7evreye duyarl\u0131 politikay\u0131 pazarlama ve markala\u015fma stratejisinin \u00f6nemli bir y\u00f6n\u00fc haline getirebilir.<\/p>\n

Dan\u0131\u015fmanl\u0131k Hizmetleri Sunun<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Proje bazl\u0131 dan\u0131\u015fmanl\u0131k hizmetleri sa\u011flay\u0131n.<\/p>\n

Dan\u0131\u015fmanl\u0131k i\u015f modelleri uzmanl\u0131\u011f\u0131 payla\u015farak para kazan\u0131r. M\u00fc\u015fteriler, nihai sonu\u00e7 i\u00e7in tan\u0131mlanm\u0131\u015f hedefler g\u00f6z \u00f6n\u00fcnde bulundurularak, belirli projeler hakk\u0131nda rehberlik almak i\u00e7in dan\u0131\u015fmanlar\u0131 i\u015fe alma e\u011filimindedir.<\/p>\n

Yaratt\u0131\u011f\u0131m\u0131z botanik bah\u00e7emiz, kendi bah\u00e7elerini yeti\u015ftirmek isteyen ki\u015filere veya i\u015fletmelere peyzaj dan\u0131\u015fmanl\u0131\u011f\u0131 hizmetleri sunabilir; projelerini belirli bir b\u00fct\u00e7e i\u00e7erisinde ve belirli bir tarihe kadar ba\u015far\u0131yla tamamlayarak para kazanabilir.<\/p>\n

Franchise Sahibi Olun<\/h3>\n

Nas\u0131l yap\u0131l\u0131r:<\/strong> Bir franchise’\u0131n par\u00e7as\u0131 olan bir i\u015fletme sat\u0131n al\u0131n.<\/p>\n

Bir franchise (\u015fube) genellikle sad\u0131k, yerle\u015fik bir m\u00fc\u015fteri taban\u0131na sahip olan daha b\u00fcy\u00fck bir markan\u0131n ad\u0131n\u0131, fikri m\u00fclkiyetini ve di\u011fer kaynaklar\u0131n\u0131 kullanan i\u015fletme t\u00fcr\u00fcd\u00fcr.<\/p>\n

Bir bitki ma\u011fazas\u0131 franchise\u2019\u0131na d\u00f6n\u00fc\u015fen varsay\u0131msal \u015firketimiz, bitkilerini par\u00e7as\u0131 oldu\u011fu kurumsal ana \u015firketten alacak ve tan\u0131mlanan \u015fartlara g\u00f6re satmak i\u00e7in bir \u00f6n franchise \u00fccreti, devam eden telif \u00fccretleri, ayl\u0131k sat\u0131\u015flar\u0131n bir y\u00fczdesi \u00f6deyecek. Bu i\u015f modelinin uzun vadeli bir taahh\u00fct oldu\u011funu, bu y\u00fczden \u00fczerine ba\u015flamadan \u00f6nce test edebilece\u011finiz veya deneyebilece\u011finiz bir \u015fey olmad\u0131\u011f\u0131n\u0131 unutmay\u0131n.<\/p>\n

2 Saatte PayTR’l\u0131 Olun!<\/strong>
\nPayTR Sanal Pos’a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sahip oldu\u011funuz i\u015f modeli, \u015firketinizin nas\u0131l para kazand\u0131\u011f\u0131n\u0131n, m\u00fc\u015fterilerle nas\u0131l etkile\u015fimde bulundu\u011funuzun ve hizmet etti\u011finiz insanlar i\u00e7in nas\u0131l de\u011fer yaratt\u0131\u011f\u0131n\u0131z\u0131n ard\u0131ndaki t\u00fcm dinamikleri kapsar. Bir i\u015f modeline sahip olmak, ba\u015far\u0131l\u0131 bir i\u015f kurman\u0131n en \u00f6nemli par\u00e7as\u0131d\u0131r. CB Insights’a g\u00f6re, giri\u015fimlerin y\u00fczde 17’si bir i\u015f modeline sahip olmad\u0131klar\u0131 i\u00e7in ba\u015far\u0131s\u0131z oluyor. Ancak i\u015f modelleri de\u011fi\u015fmez de\u011fildir. […]<\/p>\n","protected":false},"author":1,"featured_media":10579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-4838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tavsiye"],"acf":[],"yoast_head":"\nHangi \u0130\u015f Modeli Sizin \u0130\u00e7in En Uygun Se\u00e7enek? | PayTR<\/title>\n<meta name=\"description\" content=\"\u0130\u015f modelinizi se\u00e7erken nelere dikkat etmeniz gerekenleri listeledik! \u0130\u015fletmeniz i\u00e7in en uygun i\u015f modelini belirlemek \u00fczerine k\u0131lavuz ve \u00f6neriler blogumuzda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hangi \u0130\u015f Modeli Sizin \u0130\u00e7in En Uygun Se\u00e7enek?\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015f modelinizi se\u00e7erken nelere dikkat etmeniz gerekenleri listeledik! \u0130\u015fletmeniz i\u00e7in en uygun i\u015f modelini belirlemek \u00fczerine k\u0131lavuz ve \u00f6neriler blogumuzda!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T06:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T11:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/hangi-is-modeli-sizin-icin-en-uygun-secenek-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/5a772de23f3e0575d9cf18f46f907ae1\"},\"headline\":\"Hangi \u0130\u015f Modeli Sizin \u0130\u00e7in En Uygun Se\u00e7enek?\",\"datePublished\":\"2021-04-07T06:00:53+00:00\",\"dateModified\":\"2025-04-22T11:37:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek\"},\"wordCount\":1210,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/hangi-is-modeli-sizin-icin-en-uygun-secenek-2.jpg\",\"articleSection\":[\"Tavsiye\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/hangi-is-modeli-sizin-icin-en-uygun-secenek\",\"name\":\"Hangi \u0130\u015f Modeli Sizin \u0130\u00e7in En Uygun Se\u00e7enek? 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