{"id":4845,"date":"2021-05-18T09:00:28","date_gmt":"2021-05-18T06:00:28","guid":{"rendered":"https:\/\/www.paytr.com\/blog\/?p=2129"},"modified":"2024-12-23T16:18:16","modified_gmt":"2024-12-23T13:18:16","slug":"daha-fazla-musteriyi-elde-tutma-yollari","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/daha-fazla-musteriyi-elde-tutma-yollari","title":{"rendered":"Daha Fazla M\u00fc\u015fteriyi Elde Tutma Yollar\u0131"},"content":{"rendered":"<p>Online platformlarda i\u015f yapan biriyseniz \u015fu c\u00fcmle bir yerlerde kar\u015f\u0131n\u0131za \u00e7\u0131km\u0131\u015ft\u0131r. \u201c<strong>M\u00fc\u015fteri elde tutma maliyeti, her zaman yeni bir m\u00fc\u015fteri kazanmaktan daha d\u00fc\u015f\u00fckt\u00fcr.<\/strong>\u201d Covid-19 nedeniyle t\u00fcm sekt\u00f6rlerin zor zamanlardan ge\u00e7ti\u011fi bug\u00fcnlerde, belki \u00e7ok daha anlaml\u0131 olabilecek bu c\u00fcmlede yer alan m\u00fc\u015fteriyi elde tutma ifadesi, dijital pazarlamac\u0131lar\u0131n jargonunda \u201c<strong>retention<\/strong>\u201d olarak ge\u00e7iyor.<\/p>\n<p>Konuyu biraz detayland\u0131racak olursak: \u00d6rne\u011fin bir e-ticaret siteniz olsun. Sitenize gelen ki\u015fileri m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmek \u00e7e\u015fitli pazarlama ara\u00e7lar\u0131n\u0131 kullan\u0131yorsunuz. Bu m\u00fc\u015fteriler \u00fcr\u00fcnlerinizi sat\u0131n ald\u0131ktan sonra bu kez ayn\u0131 pazarlama ara\u00e7lar\u0131n\u0131 yeni m\u00fc\u015fteriler elde etmek i\u00e7in kullanmaya devam edebilirsiniz. Ya da di\u011fer se\u00e7ene\u011finiz hali haz\u0131rdaki m\u00fc\u015fterilerinizi yeniden sat\u0131n almaya ikna etmektir. Daha h\u0131zl\u0131 ve kolay olan \u201cm\u00fc\u015fteriyi elde tutma\u201d diye ifade edilen bu y\u00f6ntem ayn\u0131 zamanda daha verimli ve ucuz da. Peki m\u00fc\u015fteriyi elde tutarak sad\u0131k ve mutlu m\u00fc\u015fteri kitleleri yaratmak i\u00e7in nas\u0131l bir strateji izlemek gerek?<\/p>\n<h2 id=\"musteri-elde-tutma-retention-nedir\">M\u00fc\u015fteri Elde Tutma (Retention) Nedir?<\/h2>\n<p>Retention ya da m\u00fc\u015fteri elde tutma odakl\u0131 pazarlama <strong>uzun vadede m\u00fc\u015fteri sadakatini sa\u011flamay\u0131 hedefleyen<\/strong>, mevcut m\u00fc\u015fteri taban\u0131na odaklanan pazarlama faaliyetlerinin toplam\u0131d\u0131r. Bir i\u015fletmenin d\u00fczenli olarak kendisinden \u00fcr\u00fcn\/hizmet alan m\u00fc\u015fterilerinin say\u0131s\u0131n\u0131 art\u0131rmak ve mevcut her bir m\u00fc\u015fterinin karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak olarak da tan\u0131mlanabilir.<\/p>\n<p>M\u00fc\u015fteriyi elde tutma stratejileri, mevcut m\u00fc\u015fteri taban\u0131n\u0131zdan hem daha fazla de\u011fer sa\u011flaman\u0131za hem de daha fazla de\u011fer elde etmenize olanak tan\u0131r. Kazanmak i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z m\u00fc\u015fterilerin sizinle kalmas\u0131n\u0131, iyi bir m\u00fc\u015fteri deneyimi ya\u015famas\u0131n\u0131 ve sizden \u00fcr\u00fcn \/ hizmet sat\u0131n almaya devam etmesi e-ticarette belki de en \u00e7ok arzu edilen durumdur. Retention marketing\u2019de ba\u015far\u0131 m\u00fc\u015fteri tutma oran\u0131yla \u00f6l\u00e7\u00fcl\u00fcr. <strong>Elde tutma stratejiniz m\u00fc\u015fteri ili\u015fkilerini nas\u0131l kurdu\u011funuz ve her birinden elde etti\u011finiz kazanc\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karma \u015feklinizdir.<\/strong><\/p>\n<h2 id=\"retention-kavrami-neden-onemli\">Retention Kavram\u0131 Neden \u00d6nemli?<\/h2>\n<p>2019 y\u0131l\u0131nda Gartner taraf\u0131ndan ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rmaya g\u00f6re teknoloji ve hizmet sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan pazarlamac\u0131lar\u0131n <strong>%34&#8242;<\/strong>\u00fc, pazarlamada \u00fcstesinden gelinmesi gereken en \u00f6nemli zorluklardan biri olarak &#8220;m\u00fc\u015fterileri elde tutmay\u0131&#8221; (m\u00fc\u015fteriyi elde tutma) g\u00f6steriyor. Neden mi? Markalar\u0131n \u00e7o\u011fu yeni m\u00fc\u015fteri elde etmeye odakland\u0131\u011f\u0131 i\u00e7in, pazarlamac\u0131lar genellikle mevcut m\u00fc\u015fteriler yerine potansiyel m\u00fc\u015fteriler i\u00e7in i\u00e7erik ve strateji geli\u015ftirmeye daha fazla zaman harcar. Ancak, yenilemenin garanti edilmedi\u011fi abonelik temelli \u00fcr\u00fcn ve hizmetlerde, pazarlamac\u0131lar hali haz\u0131rdaki m\u00fc\u015fterileri abonelik yenileme s\u00fcre\u00e7lerinde genelde ihmal ederler. Sonu\u00e7ta yeni m\u00fc\u015fteri elde edilemedi\u011fi gibi eldekilerden de olunur.<\/p>\n<h2 id=\"musteri-elde-tutma-konusuna-ne-zaman-odaklanmali\">M\u00fc\u015fteri Elde Tutma Konusuna Ne Zaman Odaklanmal\u0131?<\/h2>\n<p>M\u00fc\u015fteri kazanmaya m\u0131 yoksa elde tutmaya m\u0131 daha fazla odaklanman\u0131z gerekti\u011fi, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ma\u011fazan\u0131z\u0131n ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn neresinde oldu\u011fuyla ilgilidir. Di\u011fer bir deyi\u015fle d\u00fcn a\u00e7\u0131lan bir ma\u011faza ile uzun y\u0131llard\u0131r faaliyet olan bir ma\u011fazan\u0131n bu konudaki stratejisi \u00e7ok farkl\u0131d\u0131r.<\/p>\n<h2 id=\"baslarken-onceliginiz-musteri-kazanmak-olsun\">Ba\u015flarken \u00d6nceli\u011finiz M\u00fc\u015fteri Kazanmak Olsun<\/h2>\n<p>Bir e-ticaret sitesi a\u00e7\u0131p, sat\u0131\u015fa ba\u015flad\u0131\u011f\u0131n\u0131zda odaklanman\u0131z gereken bir \u015fey vard\u0131r: M\u00fc\u015fteri kazanmak. Bu noktada m\u00fc\u015fteri kazan\u0131p sat\u0131\u015f yapmak m\u00fc\u015fteri elde tutma \u00e7abalar\u0131ndan \u00f6nce gelmelidir. Bu y\u00fczden bu s\u00fcre\u00e7te m\u00fc\u015fteri taban\u0131n\u0131z\u0131 b\u00fcy\u00fctmenize yard\u0131mc\u0131 olacak stratejilere ve taktiklere odaklanmal\u0131s\u0131n\u0131z.<\/p>\n<h2 id=\"buyurken-musteri-tutmayi-devreye-alin\">B\u00fcy\u00fcrken M\u00fc\u015fteri Tutmay\u0131 Devreye Al\u0131n<\/h2>\n<p>Diyelim m\u00fc\u015fterileriniz ve sat\u0131\u015flar artmaya ba\u015flad\u0131. Bu a\u015famada, her bir m\u00fc\u015fteriyi daha fazla sat\u0131n almaya te\u015fvik etmek i\u00e7in m\u00fc\u015fteriyi elde tutma stratejilerini uygulamaya ba\u015flayabilirsiniz. Sizden daha \u00f6nce \u00fcr\u00fcn\/hizmet sat\u0131n alan bir m\u00fc\u015fteriyi tekrar sat\u0131n almaya te\u015fvik etmeye odaklanaca\u011f\u0131n\u0131z elde tutma kampanyalar\u0131 yapman\u0131n tam s\u0131ras\u0131.<\/p>\n<h2 id=\"hedeflere-yaklasirken-ilk-onceliginiz-musteriyi-elde-tutmak-olsun\">Hedeflere Yakla\u015f\u0131rken \u0130lk \u00d6nceli\u011finiz M\u00fc\u015fteriyi Elde Tutmak Olsun<\/h2>\n<p>Bir e-ticaret devi de\u011filsiniz ancak sat\u0131\u015flar iyi gidiyor. Bu noktada m\u00fc\u015fteri elde tutma konusunda daha fazla d\u00fc\u015f\u00fcnmeli ve \u00e7aba g\u00f6stermelisiniz. <strong>Pazarlama otomasyonu ara\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra, bir sadakat program\u0131 da ba\u015flatabilirsiniz.<\/strong><\/p>\n<h2 id=\"buyumeye-devam-edebilmek-icin-musteri-tutma-konusunda-bilincli-olun\">B\u00fcy\u00fcmeye Devam Edebilmek \u0130\u00e7in M\u00fc\u015fteri Tutma Konusunda Bilin\u00e7li Olun<\/h2>\n<p>Art\u0131k k\u00f6kl\u00fc bir e-ticaret ma\u011fazas\u0131n\u0131z. Bu b\u00fcy\u00fckl\u00fckteki perakendeciler i\u00e7in ortak hedef b\u00fcy\u00fcmeye devam etmenin yollar\u0131n\u0131 bulmakt\u0131r. Uygulayaca\u011f\u0131n\u0131z bir elde tutma stratejisi m\u00fc\u015fterilerin daha s\u0131k sat\u0131n alma yapmas\u0131n\u0131 sa\u011flayabilir. Bu a\u015famada, m\u00fc\u015fteri elde tutma faaliyetleriniz konusunda ciddi ve bilin\u00e7li olmal\u0131s\u0131n\u0131z.<\/p>\n<h2 id=\"hedefe-varinca-tek-amac-musteriyi-elde-tutmak-olmali\">Hedefe Var\u0131nca Tek Ama\u00e7 M\u00fc\u015fteriyi Elde Tutmak Olmal\u0131<\/h2>\n<p>Ma\u011fazan\u0131z b\u00fcy\u00fcme konusunda hedefledi\u011finiz yere vard\u0131 Pek \u00e7ok ba\u015far\u0131 elde ettiniz ve bir\u00e7ok otomasyonu hayata ge\u00e7irdiniz. \u015eimdi tek hedef m\u00fc\u015fteriyi elde tutmaya odaklanmak olmal\u0131.<\/p>\n<h2 id=\"musteri-elde-tutma-olcutleri\">M\u00fc\u015fteri Elde Tutma \u00d6l\u00e7\u00fctleri<\/h2>\n<p>M\u00fc\u015fteriyi elde tutma oran\u0131n\u0131z\u0131 iyile\u015ftirmenin anahtar\u0131, temel \u00f6l\u00e7\u00fctleri anlamakt\u0131r. Peki bu \u00f6l\u00e7\u00fctler nelerdir? Daha da \u00f6nemlisi, onlar\u0131 nas\u0131l geli\u015ftirirsiniz? Bu sorular\u0131 yan\u0131tlayarak, ma\u011fazan\u0131z\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131 \u00fczerinde \u00f6nemli ve kal\u0131c\u0131 bir etkiye sahip olan bir m\u00fc\u015fteriyi elde tutma stratejisi olu\u015fturmak i\u00e7in ihtiya\u00e7 duydu\u011funuz ara\u00e7lar\u0131 bulacaks\u0131n\u0131z. Bunu yapmak i\u00e7in, i\u015finize yarayacak m\u00fc\u015fteriyi elde tutma metriklerine bakal\u0131m ve neden \u00f6nemli olduklar\u0131n\u0131 inceleyelim.<\/p>\n<h2 id=\"tekrar-eden-musteri-orani-nedir\">Tekrar Eden M\u00fc\u015fteri Oran\u0131 Nedir?<\/h2>\n<p>Tekrar eden m\u00fc\u015fteri oran\u0131, sizden ikinci bir sat\u0131n alma i\u015flemi yapmak isteyen m\u00fc\u015fterilerin y\u00fczdesini \u00f6l\u00e7er. Tekrarlanan sat\u0131n alma oran\u0131n\u0131z\u0131 \u00f6l\u00e7mek, elde tutma stratejinizin ger\u00e7ekte ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 de\u011ferlendirmenin en iyi yoludur. Bu metrik ne kadar y\u00fcksekse, m\u00fc\u015fteriler ma\u011fazan\u0131za d\u00f6nmeye o kadar istekli demektir.<\/p>\n<h2 id=\"tekrar-eden-musteri-orani-nasil-hesaplanir\">Tekrar Eden M\u00fc\u015fteri Oran\u0131 Nas\u0131l Hesaplan\u0131r?<\/h2>\n<p>Elde tutma metriklerini \u00f6l\u00e7mek biraz karma\u015f\u0131k bir s\u00fcre\u00e7tir, ancak tekrar eden m\u00fc\u015fteri oran\u0131n\u0131z\u0131 hesaplamak olduk\u00e7a basittir.<\/p>\n<ol>\n<li><strong>Birden fazla sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftiren m\u00fc\u015fteri say\u0131s\u0131:<\/strong>\u00a0Belirli bir s\u00fcre i\u00e7inde birden fazla sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftiren m\u00fc\u015fteri say\u0131s\u0131n\u0131 ifade eder.<\/li>\n<li><strong>Benzersiz m\u00fc\u015fteri say\u0131s\u0131:<\/strong>\u00a0Ma\u011fazan\u0131zdan farkl\u0131 bir zaman diliminde sat\u0131n alma yapan farkl\u0131 m\u00fc\u015fterilerin say\u0131s\u0131d\u0131r. Bunun sipari\u015f say\u0131s\u0131ndan farkl\u0131 oldu\u011funu unutmay\u0131n.<\/li>\n<\/ol>\n<p><strong>Tekrar eden m\u00fc\u015fteri oran\u0131n\u0131 hesaplamak i\u00e7in tek yapman\u0131z gereken, birden fazla sat\u0131n alma i\u015flemi olan m\u00fc\u015fteri say\u0131s\u0131n\u0131 benzersiz m\u00fc\u015fteri say\u0131s\u0131na b\u00f6lmektir.<\/strong><\/p>\n<h2 id=\"satin-alma-sikligi\">Sat\u0131n Alma S\u0131kl\u0131\u011f\u0131<\/h2>\n<p>Sat\u0131n alma s\u0131kl\u0131\u011f\u0131, m\u00fc\u015fterilerin ma\u011fazan\u0131zdan al\u0131\u015fveri\u015f yapmak i\u00e7in ne s\u0131kl\u0131kla geri geldi\u011fini g\u00f6sterir. Bu, \u00f6zellikle \u00fcr\u00fcn kategorisine ba\u011fl\u0131 olarak, ma\u011fazan\u0131n y\u0131ll\u0131k gelirinin \u00f6nemli bir k\u0131sm\u0131n\u0131n genellikle tekrar eden m\u00fc\u015fterilerin sorumlu oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde \u00f6nemlidir.<\/p>\n<h2 id=\"satin-alma-sikligi-nasil-hesaplanir\">Sat\u0131n Alma S\u0131kl\u0131\u011f\u0131 Nas\u0131l Hesaplan\u0131r?<\/h2>\n<p>Ma\u011fazan\u0131z\u0131n sat\u0131n alma s\u0131kl\u0131\u011f\u0131n\u0131 hesaplamak, tekrar sat\u0131n alma oran\u0131n\u0131 hesaplamaya benzer. Tekrarlanan sat\u0131n alma oran\u0131n\u0131z i\u00e7in se\u00e7ti\u011finiz ayn\u0131 zaman dilimini (\u00f6rne\u011fi. tek bir ay) kullanarak ma\u011f<strong>azan\u0131z\u0131n toplam sipari\u015f say\u0131s\u0131n\u0131 benzersiz m\u00fc\u015fteri say\u0131s\u0131na b\u00f6lmelisiniz<\/strong>.<\/p>\n<h2 id=\"ortalama-siparis-degeri\">Ortalama Sipari\u015f De\u011feri<\/h2>\n<p>Bu metrik bir m\u00fc\u015fterinin ma\u011fazan\u0131zda her i\u015flem i\u00e7in harcad\u0131\u011f\u0131 para miktar\u0131n\u0131 ifade eder. T\u0131pk\u0131 sat\u0131n alma s\u0131kl\u0131\u011f\u0131nda oldu\u011fu gibi, ortalama sipari\u015f de\u011feriniz, tekrar sat\u0131n alma oran\u0131n\u0131z i\u00e7in belirledi\u011finiz zaman dilimini kullan\u0131larak hesaplanmal\u0131d\u0131r. Buradan tek yapman\u0131z gereken, <strong>y\u0131ll\u0131k gelirinizi ma\u011fazan\u0131z\u0131n i\u015fledi\u011fi sipari\u015flerin say\u0131s\u0131na b\u00f6lmek.<\/strong><\/p>\n<h2 id=\"musteri-degeri-nasil-hesaplanir\">M\u00fc\u015fteri De\u011feri Nas\u0131l Hesaplan\u0131r?<\/h2>\n<p>Elde tutma pazarlamas\u0131n\u0131n nihai amac\u0131 m\u00fc\u015fteri de\u011ferini art\u0131rmakt\u0131r. M\u00fc\u015fteri de\u011feri, bulmacan\u0131n son par\u00e7as\u0131d\u0131r \u00e7\u00fcnk\u00fc her bir m\u00fc\u015fterinin ger\u00e7ekte ne kadar de\u011ferli oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olur. Bunu hesaplamak i\u00e7in, <strong>sat\u0131n alma s\u0131kl\u0131\u011f\u0131n\u0131z\u0131 ve ortalama sipari\u015f de\u011ferinizi birbiriyle \u00e7arpmal\u0131s\u0131n\u0131z.<\/strong><\/p>\n<p><strong>M\u00fc\u015fteri De\u011feri = Sat\u0131n Alma S\u0131kl\u0131\u011f\u0131 x Ortalama Sipari\u015f De\u011feri<\/strong><\/p>\n<p>\u015eimdi, bu \u00f6l\u00e7\u00fcmlerin her birini iyile\u015ftirmenin i\u015fletmenizi b\u00fcy\u00fctmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fini g\u00f6rmek i\u00e7in bir m\u00fc\u015fteri elde tutma stratejisi olu\u015fturman\u0131n ad\u0131mlar\u0131na bakal\u0131m.<\/p>\n<p><strong>M\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 art\u0131rmak i\u00e7in kullanabilece\u011finiz stratejiler<\/strong><\/p>\n<p>Mevcut m\u00fc\u015fterilerimizi elde tutmak i\u00e7in bir strateji geli\u015ftirmenin neden yeni m\u00fc\u015fteriler edinmenin yollar\u0131n\u0131 bulmak kadar de\u011ferli olabilece\u011fini ifade ettik. \u015eimdi, m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 art\u0131rmak i\u00e7in uygulayabilece\u011finiz baz\u0131 somut fikirleri \u00f6zetleyelim.<\/p>\n<ul>\n<li>M\u00fc\u015fteri hesaplar\u0131n\u0131 kullan\u0131n<\/li>\n<li>M\u00fc\u015fteri hizmetlerinizi geli\u015ftirin<\/li>\n<li>M\u00fc\u015fteri sadakat program\u0131 ba\u015flat\u0131n<\/li>\n<li>M\u00fc\u015fterilere ilgi \u00e7ekici e-postalar g\u00f6nderin<\/li>\n<li>Yeniden sat\u0131n almaya te\u015fvik i\u00e7in indirim sunun<\/li>\n<\/ul>\n<h2 id=\"musteri-hesaplarini-etkili-kullanin\">M\u00fc\u015fteri Hesaplar\u0131n\u0131 Etkili Kullan\u0131n<\/h2>\n<p>M\u00fc\u015fteri hesaplar\u0131 iki ucu keskin k\u0131l\u0131\u00e7 olabilir. Bir yandan, hesaplar, m\u00fc\u015fterilere \u00f6nceden doldurulmu\u015f g\u00f6nderi bilgilerinin yan\u0131 s\u0131ra \u00f6nceki sipari\u015flere an\u0131nda eri\u015fim sa\u011flayarak yeniden sat\u0131n almay\u0131 kolayla\u015ft\u0131rabilir. \u00d6te yandan, m\u00fc\u015fteri hesaplar\u0131 genellikle yeni m\u00fc\u015fteriler i\u00e7in gereksiz bir y\u00fck\u00fcml\u00fcl\u00fck olarak da g\u00f6r\u00fcl\u00fcr. Bu nedenle, se\u00e7enek verilirse bir\u00e7ok ki\u015fi misafir olarak \u00f6deme yapmay\u0131 se\u00e7er.<\/p>\n<p>\u00d6yleyse, m\u00fc\u015fteri hesaplar\u0131n\u0131 nas\u0131l etkili bir \u015fekilde uygulayabilir ve m\u00fc\u015fterileri hesap a\u00e7maya te\u015fvik edebilirsiniz? \u0130\u015fin p\u00fcf noktas\u0131, ilk sipari\u015f verildikten sonra bir hesap olu\u015fturma se\u00e7ene\u011fi sunmakt\u0131r. M\u00fc\u015fterilere, sat\u0131n alma i\u015flemini tamamlad\u0131ktan sonra bir hesab\u0131 etkinle\u015ftirmelerini te\u015fvik etmek i\u00e7in do\u011frudan davet g\u00f6nderebilirsiniz.<\/p>\n<h2 id=\"musteri-desteginizi-gelistirin\">M\u00fc\u015fteri Deste\u011finizi Geli\u015ftirin<\/h2>\n<p>Destek sistemleri, m\u00fc\u015fterilerinizle etkili bir \u015fekilde ileti\u015fim kurman\u0131za ve onlara do\u011fru d\u00fczeyde destek sa\u011flaman\u0131za yard\u0131mc\u0131 olur. Bir destek sistemi, sizin veya bir m\u00fc\u015fteri hizmetleri temsilcisinin m\u00fc\u015fteriyle net bir \u015fekilde ileti\u015fim kurmas\u0131n\u0131 sa\u011flayarak hem sat\u0131\u015f \u00f6ncesi hem de sat\u0131\u015f sonras\u0131nda yard\u0131mc\u0131 olabilir.<\/p>\n<p>Canl\u0131 bir sohbet veya yard\u0131m masas\u0131 arac\u0131n\u0131n mevcut olmas\u0131, bir m\u00fc\u015fterinin sorusunu bir sat\u0131\u015fa veya bir m\u00fc\u015fteri \u015fikayetini ister sitede, ister e-posta yoluyla veya sosyal medya yoluyla gelsin, bir \u00e7\u00f6z\u00fcme d\u00f6n\u00fc\u015ft\u00fcrebilir. <strong>\u00c7o\u011fu zaman, etkili bir \u015fekilde \u00e7\u00f6z\u00fclen bir \u015fikayet veya sorun, mutsuz bir m\u00fc\u015fteriyi sad\u0131k, tekrar eden bir m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrebilir.\u00a0<\/strong><\/p>\n<h2 id=\"musteri-sadakat-programi-baslatin\">M\u00fc\u015fteri Sadakat Program\u0131 Ba\u015flat\u0131n<\/h2>\n<p>M\u00fc\u015fteriyi elde tutma program\u0131 olarak da adland\u0131r\u0131lan sadakat programlar\u0131, sat\u0131n alma s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rman\u0131n etkili bir yoludur, \u00e7\u00fcnk\u00fc m\u00fc\u015fterileri \u00f6d\u00fcl kazanmak i\u00e7in daha s\u0131k sat\u0131n almaya motive ederler. Bu hem siz hem de m\u00fc\u015fterileriniz i\u00e7in karl\u0131 bir uygulamad\u0131r. Bir ki\u015fi sitenizde \u00fcyelik \/ hesap a\u00e7arken ona ho\u015f geldin demek i\u00e7in para puan, hediye \u00e7eki vs. verip sadakat program\u0131n\u0131za kat\u0131lamaya te\u015fvik edebilirsiniz.<\/p>\n<p>Sitenizde \u00f6d\u00fcl kazanman\u0131n ne kadar kolay oldu\u011funu g\u00f6ren m\u00fc\u015fteri bunu tekrar yapmak i\u00e7in ma\u011fazan\u0131za gelmek isteyecektir. Ek olarak, m\u00fc\u015fterilerinizi ma\u011fazan\u0131zda ger\u00e7ekle\u015ftirdikleri \u00e7e\u015fitli i\u015flemler i\u00e7in \u00f6d\u00fcllendirebilecek otomatik sadakat uygulamalar\u0131 da kullanabilirsiniz.<\/p>\n<h2 id=\"musterilerinize-ilgi-cekici-e-postalar-gonderin\">M\u00fc\u015fterilerinize \u0130lgi \u00c7ekici E-postalar G\u00f6nderin<\/h2>\n<p>Sat\u0131n alma s\u0131kl\u0131\u011f\u0131, m\u00fc\u015fteriyi elde tutman\u0131n en \u00f6nemli unsuru ise,<strong> e-posta ile pazarlama, m\u00fc\u015fteri etkile\u015fiminin ve elde tutma ara\u00e7 setinizin bel kemi\u011fidir.<\/strong><\/p>\n<p>E-postalar, size ilk sat\u0131n alma i\u015flemlerinden \u00f6nce ve sonra m\u00fc\u015fterilerinizle ili\u015fki kurmaya devam etme f\u0131rsat\u0131 verir. G\u00f6nderdi\u011finiz her mesaj\u0131n m\u00fc\u015fterinizin deneyimine de\u011fer katmas\u0131 \u00e7ok \u00f6nemlidir. Aksi takdirde, onlar\u0131 kaybetme riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z.<\/p>\n<p>Bir m\u00fc\u015fterinin ilk sat\u0131n alma i\u015fleminden bir hafta sonra, m\u00fc\u015fteriye te\u015fekk\u00fcr eden bir e-posta g\u00f6nderin. Bu t\u00fcr bir e-posta, m\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131 konusunda kendilerini iyi hissetmelerine yard\u0131mc\u0131 olur ve markan\u0131z\u0131 daha cana yak\u0131n hale getirir.<\/p>\n<p>\u0130lk sat\u0131n alma i\u015flemlerini yapan m\u00fc\u015fterilere \u00fcr\u00fcnler \u00f6nererek bu ilk e-postay\u0131 daha da etkili hale getirebilirsiniz. Son olarak, m\u00fc\u015fteri yorumlar\u0131n\u0131 da eklemeye ba\u015flayabilirsiniz. Bu \u00f6neriler hem \u00f6nerilen her \u00fcr\u00fcn\u00fcn de\u011ferini hem de m\u00fc\u015fterinin sat\u0131n alma iste\u011fini art\u0131racakt\u0131r.<\/p>\n<p>Bu ilk e-postalar\u0131n ard\u0131ndan m\u00fc\u015fterilerinize d\u00fczenli olarak ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6nderebilirsiniz. Yeni \u00fcr\u00fcnler i\u00e7in \u00fcr\u00fcn \u00f6nerileri yapmak ve yakla\u015fan sat\u0131\u015flar ve promosyonlar i\u00e7in davet g\u00f6ndermek, al\u0131c\u0131larla g\u00f6r\u00fc\u015fmeyi s\u00fcrd\u00fcrmenin harika yollar\u0131d\u0131r.<\/p>\n<h2 id=\"yeniden-satin-almaya-tesvik-icin-indirim-sunun\">Yeniden Sat\u0131n Almaya Te\u015fvik \u0130\u00e7in \u0130ndirim Sunun<\/h2>\n<p>\u0130ndirim uygulamalar\u0131 da stratejik bir taktik gerektirir. \u00dcr\u00fcnlerinizde s\u0131k indirim yapt\u0131\u011f\u0131n\u0131zda, m\u00fc\u015fterileri fiyatlar\u0131n d\u00fc\u015fmesini beklemeye itersiniz ve sonu\u00e7ta bu ma\u011fazan\u0131z i\u00e7in gelir kayb\u0131na neden olur. Marjlar dar oldu\u011funda, indirim daha da b\u00fcy\u00fck bir risktir. Ancak, bir m\u00fc\u015fteriye ilk kez indirim g\u00f6ndermek onu sipari\u015f vermek ve geri gelmeye te\u015fvik etmenin harika bir yoludur. Bu nedenle indirim, bir s\u00fcredir \u00fcr\u00fcn sat\u0131n almam\u0131\u015f m\u00fc\u015fterileri geri getirmenin de etkili bir yolu olabilir.<\/p>\n<h2 id=\"musterilerin-isletmenizi-buyutmesini-saglayin\">M\u00fc\u015fterilerin \u0130\u015fletmenizi B\u00fcy\u00fctmesini Sa\u011flay\u0131n<\/h2>\n<p>Mevcut m\u00fc\u015fteri taban\u0131n\u0131z, ma\u011fazan\u0131z\u0131n sahip oldu\u011fu en de\u011ferli varl\u0131kt\u0131r. \u00c7\u00fcnk\u00fc bu m\u00fc\u015fteriler markan\u0131z\u0131, \u00fcr\u00fcnlerinizi biliyorlar ve hizmetinizi takdir ediyorlar. Her zaman yeni m\u00fc\u015fteriler bulmaya \u00e7al\u0131\u015fmak yerine, zaman\u0131n\u0131z\u0131 ve enerjinizi bu grubun deneyimini iyile\u015ftirmeye odaklamak, ma\u011fazan\u0131z i\u00e7in gelirleri art\u0131rman\u0131n g\u00fc\u00e7l\u00fc bir yolu olabilir.<\/p>\n<p style=\"text-align: center;\"><strong>2 Saatte PayTR&#8217;l\u0131 Olun!<\/strong><br \/>\n<a href=\"https:\/\/www.paytr.com\/uye-isyeri-olun\">PayTR Sanal Pos&#8217;a Hemen Ba\u015fvurun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online platformlarda i\u015f yapan biriyseniz \u015fu c\u00fcmle bir yerlerde kar\u015f\u0131n\u0131za \u00e7\u0131km\u0131\u015ft\u0131r. \u201cM\u00fc\u015fteri elde tutma maliyeti, her zaman yeni bir m\u00fc\u015fteri kazanmaktan daha d\u00fc\u015f\u00fckt\u00fcr.\u201d Covid-19 nedeniyle t\u00fcm sekt\u00f6rlerin zor zamanlardan ge\u00e7ti\u011fi bug\u00fcnlerde, belki \u00e7ok daha anlaml\u0131 olabilecek bu c\u00fcmlede yer alan m\u00fc\u015fteriyi elde tutma ifadesi, dijital pazarlamac\u0131lar\u0131n jargonunda \u201cretention\u201d olarak ge\u00e7iyor. Konuyu biraz detayland\u0131racak olursak: \u00d6rne\u011fin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daha Fazla M\u00fc\u015fteriyi Elde Tutma Yollar\u0131 | PayTR<\/title>\n<meta name=\"description\" content=\"Bu yaz\u0131m\u0131zda daha fazla m\u00fc\u015fteriyi elde tutma yollar\u0131 nelerdir, m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131labilecek stratejiler nelerdir? \u0130nceliyoruz\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/daha-fazla-musteriyi-elde-tutma-yollari\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daha Fazla M\u00fc\u015fteriyi Elde Tutma Yollar\u0131\" \/>\n<meta property=\"og:description\" content=\"Bu yaz\u0131m\u0131zda daha fazla m\u00fc\u015fteriyi elde tutma yollar\u0131 nelerdir, m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131labilecek stratejiler nelerdir? 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