{"id":7232,"date":"2024-02-28T13:04:09","date_gmt":"2024-02-28T10:04:09","guid":{"rendered":"https:\/\/www.paytr.com\/?p=7232"},"modified":"2024-12-23T14:50:04","modified_gmt":"2024-12-23T11:50:04","slug":"marka-olusturma-surecinde-yapilmasi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler","title":{"rendered":"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler"},"content":{"rendered":"\n<p>Ticari hayata yeni ba\u015flayacak olan i\u015fletmeler i\u00e7in <strong>marka olu\u015fturma s\u00fcreci,<\/strong> olduk\u00e7a \u00f6nemli bir s\u00fcreci tan\u0131mlar. \u0130\u015fletmenin gelece\u011fini ve karl\u0131l\u0131\u011f\u0131n\u0131 do\u011frudan olarak bu s\u00fcre\u00e7 etkiler. Ba\u015far\u0131l\u0131 bir marka olu\u015fturmak i\u00e7in izlenmesi gereken pek \u00e7ok ad\u0131m bulunur. Etkili bir marka olu\u015fturma sistemi, deneme yan\u0131lma s\u00fcreciyle ba\u015flar. S\u00fcrecin neresinde olunursa olunsun marka de\u011feri her zaman i\u00e7in en \u00f6nemli konular\u0131n ba\u015f\u0131nda gelir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"marka-stratejisi-olusturma-marka-kimliginizi-netlestirin\">Marka Stratejisi Olu\u015fturma: Marka Kimli\u011finizi Netle\u015ftirin<\/h2>\n\n\n\n<p>Dijitalle\u015fen d\u00fcnyada marka olu\u015fturma daha farkl\u0131 sorumluluklar\u0131 da beraberinde getiriyor. Etkili bir kitleye sahip olan sosyal medya <strong>marka strateji<\/strong> olu\u015fumunda olduk\u00e7a etkili y\u00f6ntemler aras\u0131nda bulunuyor. Marka kimli\u011fi olu\u015fturma s\u00fcrecinde do\u011frudan olarak sosyal medyan\u0131n dahil edilmesi gerekiyor. Marka vizyonu ve marka misyonu, markan\u0131n kimli\u011finin netle\u015fmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir role sahip. T\u00fcketicilerin dikkatini \u00e7eken marka de\u011feri i\u00e7in internet teknolojilerinden en iyi \u015fekilde faydalanmak gerekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"hedef-kitlenizi-belirleme-kimlere-ulasmak-istediginizi-anlayin\">Hedef Kitlenizi Belirleme: Kimlere Ula\u015fmak \u0130stedi\u011finizi Anlay\u0131n<\/h2>\n\n\n\n<p>Marka olu\u015fturma s\u00fcrecinde izlenmesi gereken ad\u0131mlardan biri de hedef kitlenizi belirleme. <strong>Hedef kitle belirleme<\/strong>; ya\u015f, meslek ve ilgi alanlar\u0131na g\u00f6re gruplara ayr\u0131labilir. Hedef m\u00fc\u015fteriler ile bir m\u00fc\u015fteri profili olu\u015fturabilir, m\u00fc\u015fteri segmentasyonu kazanabilirsiniz. Hedef kitlenizi iyi tan\u0131mak ancak m\u00fc\u015fteri analizi ile m\u00fcmk\u00fcn olur. Marka hedefleri, hedef kitleye ula\u015ft\u0131\u011f\u0131 zaman ba\u015far\u0131l\u0131 bir marka olu\u015fturma s\u00fcrecinde oldu\u011funuzu g\u00f6sterir.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7638\" data-src=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler.jpg\" alt=\"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler\" class=\"wp-image-7638 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380\/204;\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"marka-isimlendirme-ve-logosu-tanimlayici-ve-akilda-kalici-bir-marka-olusturun\">Marka \u0130simlendirme ve Logosu: Tan\u0131mlay\u0131c\u0131 ve Ak\u0131lda Kal\u0131c\u0131 Bir Marka Olu\u015fturun<\/h2>\n\n\n\n<p>\u0130yi bir isim ve logo, markan\u0131n g\u00fcvenirli\u011fini b\u00fcy\u00fck bir \u00f6l\u00e7\u00fcde art\u0131rmaya yarar. <strong>Marka ismi<\/strong> k\u0131sa, telaffuzu kolay ve ak\u0131lda kal\u0131c\u0131 bir isim olmal\u0131. Marka tan\u0131t\u0131m\u0131 yap\u0131l\u0131rken marka ismi sayesinde kolayca tan\u0131nman\u0131z sa\u011flan\u0131r. Marka logosu ise i\u015fletmenizin d\u00fcnyaya sundu\u011fu en belirgin unsur. Bu sebeple markan\u0131z\u0131n logosu marka tasar\u0131m\u0131 ve marka renklerini iyi bir \u015fekilde yans\u0131tmal\u0131. Logo markan\u0131n alg\u0131lanma \u015fekillerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"internet-ve-sosyal-medya-dijital-varliginizi-olusturun-ve-yonetin\">\u0130nternet ve Sosyal Medya: Dijital Varl\u0131\u011f\u0131n\u0131z\u0131 Olu\u015fturun ve Y\u00f6netin<\/h2>\n\n\n\n<p><strong>Dijital varl\u0131k<\/strong> olu\u015fturmak i\u00e7in internetin ve sosyal medyan\u0131n t\u00fcm yeniliklerinden faydalanmak gerekiyor. Dijital strateji ile online pazarlama daha fazla m\u00fc\u015fteri kitlesine ula\u015fabilmenizi sa\u011fl\u0131yor. \u0130nstagram, Facebook, Twitter gibi sosyal medya mecralar\u0131 dijital g\u00f6r\u00fcn\u00fcrl\u00fck a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir fayda sa\u011fl\u0131yor. Sosyal platformlar \u00fczerinden web sitesi y\u00f6nlendirmeleri yap\u0131larak daha fazla kitlelere ula\u015f\u0131m sa\u011flanabilir. Hemen her t\u00fcrl\u00fc reklam\u0131 sosyal medya \u00fczerinden yay\u0131nlayarak b\u00fcy\u00fck bir kitleye ula\u015fabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"musteri-geri-bildirimi-ve-iyilestirme-musteri-deneyimini-surekli-gelistirin\">M\u00fc\u015fteri Geri Bildirimi ve \u0130yile\u015ftirme: M\u00fc\u015fteri Deneyimini S\u00fcrekli Geli\u015ftirin<\/h2>\n\n\n\n<p>S\u00fcrekli geli\u015fim halinde olan markalar geri bildirimler sayesinde m\u00fc\u015fteri memnuniyeti kazan\u0131yor. <strong>M\u00fc\u015fteri geri bildirimi<\/strong> markan\u0131n geli\u015fmesine katk\u0131 sa\u011fl\u0131yor ve iyile\u015ftirme s\u00fcreci ile \u00fcr\u00fcn geli\u015ftirme i\u015flemleri ger\u00e7ekle\u015febiliyor. Geri bildirim analizi marka olu\u015fturma s\u00fcrecinde mutlaka bulunmas\u0131 gerekir. M\u00fc\u015fteri deneyimi ve yorumlar\u0131 ile markan\u0131z geli\u015fim g\u00f6sterebilir, hedef kitleniz daha fazla ki\u015filere ula\u015fabilir. Ayr\u0131ca m\u00fc\u015fteri geri bildirimi sayesinde m\u00fc\u015fteri memnuniyeti kazanman\u0131z da sa\u011flan\u0131r.<\/p>\n\n\n<section class=\"faq section-container\">\n\n    \n    <div class=\"faq-content-section\">\n        <div class=\"faq-tabs-container\">\n                                \n                    <div>\n                        <button\n                            onclick=\"openFaqTab(event, 'sik\u00c7asorulansorular')\" \n                            class=\"faq-tab-links\"\n                            id=\"defaultOpenFaq\">\n                            SIK\u00c7A SORULAN SORULAR                        <\/button>\n\n                        <div id=\"sik\u00c7asorulansorular\" class=\"faq-tab-content\">\n                            \n                                                                \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Marka stratejisi nas\u0131l olu\u015fturulur?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Marka strateji olu\u015fturma, marka olu\u015fum s\u00fcrecinde yap\u0131lmas\u0131 gerekenlerin ad\u0131m ad\u0131m yap\u0131lmas\u0131 ile olu\u015fturulur.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                    \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Hedef kitlenizi belirlerken nelere dikkat etmelisiniz?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Hedef kitle belirlerken rekabet\u00e7i ortama bak\u0131lmal\u0131d\u0131r ve markan\u0131z\u0131n hangi ya\u015f, ilgi alan\u0131 ve cinsiyete hitap etti\u011fine bakmal\u0131s\u0131n\u0131z.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                    \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    \u0130yi bir marka ismi nas\u0131l se\u00e7ilir?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>\u0130yi bir marka ismi k\u0131sa, ak\u0131lda kal\u0131c\u0131 ve telaffuzu kolay olarak se\u00e7ilmeli.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                    \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Marka logosu ve tasar\u0131m\u0131 neden \u00f6nemlidir?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Marka logosu, markan\u0131n ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in tasar\u0131m ve renkler \u00f6nemli.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                    \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Dijital pazarlama marka olu\u015fturmay\u0131 nas\u0131l etkiler?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Dijital pazarlama marka olu\u015fum s\u00fcrecinde reklam yapmay\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in markan\u0131n h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcmesinde etkili olur.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                \n                                \n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/div>\n<\/section>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        \n        const parentContainer = document.querySelector('.faq.section-container');\n        const contentWrapper = document.querySelector('.faq-content-section');\n        const headerSection = document.querySelector('.payment-channel-head');\n\n        \/\/ Y\u00fcksekli\u011fi hesaplayan ana fonksiyon\n        function updateHeight() {\n            if (!parentContainer || !contentWrapper) return;\n\n            \/\/ 1. Ba\u015fl\u0131k y\u00fcksekli\u011fi\n            let headerHeight = headerSection ? headerSection.offsetHeight : 0;\n            \n            \/\/ 2. \u0130\u00e7eri\u011fin (Tablar + A\u00e7\u0131lan Sorular) toplam y\u00fcksekli\u011fi\n            \/\/ offsetHeight yerine scrollHeight kullan\u0131yoruz ki ta\u015fan\/gizli k\u0131s\u0131mlar\u0131 da hesaplas\u0131n\n            let contentHeight = contentWrapper.scrollHeight;\n            \n            \/\/ 3. Margin (Tasar\u0131m\u0131na g\u00f6re art\u0131r\u0131p azaltabilirsin)\n            let marginBuffer = 80; \n\n            \/\/ 4. Toplam Y\u00fckseklik\n            let totalHeight = headerHeight + contentHeight + marginBuffer;\n            \n            \/\/ Min-height olarak ata\n            parentContainer.style.minHeight = totalHeight + \"px\";\n        }\n\n        if (contentWrapper) {\n            \/\/ A. ResizeObserver: \u0130\u00e7erikte en ufak bir piksel de\u011fi\u015fimi olursa yakalar.\n            \/\/ Accordion a\u00e7\u0131ld\u0131\u011f\u0131nda contentWrapper uzayaca\u011f\u0131 i\u00e7in bu \u00e7al\u0131\u015f\u0131r.\n            const observer = new ResizeObserver(() => {\n                updateHeight();\n            });\n            observer.observe(contentWrapper);\n\n            \/\/ B. Ekstra Tetikleyici: Accordion ba\u015fl\u0131klar\u0131na t\u0131klan\u0131nca da kontrol et.\n            \/\/ CSS animasyonu s\u00fcrerken (\u00f6rn 0.3s) ara ara kontrol ettiriyoruz.\n            const accordionButtons = document.querySelectorAll('.faq-accordion h3, .accordion-trigger');\n            accordionButtons.forEach(btn => {\n                btn.addEventListener('click', () => {\n                    setTimeout(updateHeight, 100);\n                    setTimeout(updateHeight, 300); \/\/ Animasyon biti\u015fi civar\u0131\n                    setTimeout(updateHeight, 500); \/\/ Garanti olsun\n                });\n            });\n\n            \/\/ C. Tab de\u011fi\u015ftirince tetikle\n            const tabLinks = document.querySelectorAll('.faq-tab-links');\n            tabLinks.forEach(tab => {\n                tab.addEventListener('click', () => {\n                    setTimeout(updateHeight, 50);\n                });\n            });\n            \n            \/\/ Sayfa ilk y\u00fcklendi\u011finde de bir kere \u00e7al\u0131\u015ft\u0131r\n            setTimeout(updateHeight, 500);\n        }\n    });\n<\/script>\n\n\n<script type=\"application\/ld+json\">\n    {\n        \"@context\": \"https:\/\/schema.org\",\n        \"@type\": \"FAQPage\",\n        \"mainEntity\": [\n             { \"@type\": \"Question\", \"name\": \"Marka stratejisi nas\u0131l olu\u015fturulur?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Marka strateji olu\u015fturma, marka olu\u015fum s\u00fcrecinde yap\u0131lmas\u0131 gerekenlerin ad\u0131m ad\u0131m yap\u0131lmas\u0131 ile olu\u015fturulur.\" } } , { \"@type\": \"Question\", \"name\": \"Hedef kitlenizi belirlerken nelere dikkat etmelisiniz?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Hedef kitle belirlerken rekabet\u00e7i ortama bak\u0131lmal\u0131d\u0131r ve markan\u0131z\u0131n hangi ya\u015f, ilgi alan\u0131 ve cinsiyete hitap etti\u011fine bakmal\u0131s\u0131n\u0131z.\" } } , { \"@type\": \"Question\", \"name\": \"\u0130yi bir marka ismi nas\u0131l se\u00e7ilir?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"\u0130yi bir marka ismi k\u0131sa, ak\u0131lda kal\u0131c\u0131 ve telaffuzu kolay olarak se\u00e7ilmeli.\" } } , { \"@type\": \"Question\", \"name\": \"Marka logosu ve tasar\u0131m\u0131 neden \u00f6nemlidir?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Marka logosu, markan\u0131n ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in tasar\u0131m ve renkler \u00f6nemli.\" } } , { \"@type\": \"Question\", \"name\": \"Dijital pazarlama marka olu\u015fturmay\u0131 nas\u0131l etkiler?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Dijital pazarlama marka olu\u015fum s\u00fcrecinde reklam yapmay\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in markan\u0131n h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcmesinde etkili olur.\" } }         ]\n    }\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Ticari hayata yeni ba\u015flayacak olan i\u015fletmeler i\u00e7in marka olu\u015fturma s\u00fcreci, olduk\u00e7a \u00f6nemli bir s\u00fcreci tan\u0131mlar. \u0130\u015fletmenin gelece\u011fini ve karl\u0131l\u0131\u011f\u0131n\u0131 do\u011frudan olarak bu s\u00fcre\u00e7 etkiler. Ba\u015far\u0131l\u0131 bir marka olu\u015fturmak i\u00e7in izlenmesi gereken pek \u00e7ok ad\u0131m bulunur. Etkili bir marka olu\u015fturma sistemi, deneme yan\u0131lma s\u00fcreciyle ba\u015flar. S\u00fcrecin neresinde olunursa olunsun marka de\u011feri her zaman i\u00e7in en \u00f6nemli [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler | PayTR<\/title>\n<meta name=\"description\" content=\"Marka olu\u015fturma s\u00fcrecinde ba\u015far\u0131l\u0131 olmak i\u00e7in bu ad\u0131mlar\u0131 takip edin. Hedef kitlenizi belirleyin, marka kimli\u011fi olu\u015fturun ve m\u00fc\u015fteri deneyimini iyile\u015ftirin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler\" \/>\n<meta property=\"og:description\" content=\"Marka olu\u015fturma s\u00fcrecinde ba\u015far\u0131l\u0131 olmak i\u00e7in bu ad\u0131mlar\u0131 takip edin. Hedef kitlenizi belirleyin, marka kimli\u011fi olu\u015fturun ve m\u00fc\u015fteri deneyimini iyile\u015ftirin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T10:04:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T11:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ugur.ekbic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ugur.ekbic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\"},\"author\":{\"name\":\"ugur.ekbic\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793\"},\"headline\":\"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler\",\"datePublished\":\"2024-02-28T10:04:09+00:00\",\"dateModified\":\"2024-12-23T11:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg\",\"articleSection\":[\"\u0130pu\u00e7lar\u0131\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\",\"name\":\"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler | PayTR\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg\",\"datePublished\":\"2024-02-28T10:04:09+00:00\",\"dateModified\":\"2024-12-23T11:50:04+00:00\",\"description\":\"Marka olu\u015fturma s\u00fcrecinde ba\u015far\u0131l\u0131 olmak i\u00e7in bu ad\u0131mlar\u0131 takip edin. Hedef kitlenizi belirleyin, marka kimli\u011fi olu\u015fturun ve m\u00fc\u015fteri deneyimini iyile\u015ftirin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg\",\"width\":380,\"height\":204},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paytr.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paytr.com\/en#website\",\"url\":\"https:\/\/www.paytr.com\/en\",\"name\":\"PayTR\",\"description\":\"\u00d6deme \u00c7\u00f6z\u00fcmleri\",\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paytr.com\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paytr.com\/en#organization\",\"name\":\"PayTR\",\"url\":\"https:\/\/www.paytr.com\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"width\":2000,\"height\":340,\"caption\":\"PayTR\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tr-tr.facebook.com\/paytrcom\/\",\"https:\/\/x.com\/paytrcom\",\"https:\/\/tr.linkedin.com\/company\/paytr\",\"https:\/\/www.youtube.com\/@paytrcom\",\"https:\/\/www.instagram.com\/paytrcom\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793\",\"name\":\"ugur.ekbic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g\",\"caption\":\"ugur.ekbic\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler | PayTR","description":"Marka olu\u015fturma s\u00fcrecinde ba\u015far\u0131l\u0131 olmak i\u00e7in bu ad\u0131mlar\u0131 takip edin. Hedef kitlenizi belirleyin, marka kimli\u011fi olu\u015fturun ve m\u00fc\u015fteri deneyimini iyile\u015ftirin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler","og_locale":"tr_TR","og_type":"article","og_title":"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler","og_description":"Marka olu\u015fturma s\u00fcrecinde ba\u015far\u0131l\u0131 olmak i\u00e7in bu ad\u0131mlar\u0131 takip edin. Hedef kitlenizi belirleyin, marka kimli\u011fi olu\u015fturun ve m\u00fc\u015fteri deneyimini iyile\u015ftirin.","og_url":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler","og_site_name":"PayTR","article_publisher":"https:\/\/tr-tr.facebook.com\/paytrcom\/","article_published_time":"2024-02-28T10:04:09+00:00","article_modified_time":"2024-12-23T11:50:04+00:00","og_image":[{"width":380,"height":204,"url":"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg","type":"image\/jpeg"}],"author":"ugur.ekbic","twitter_card":"summary_large_image","twitter_creator":"@paytrcom","twitter_site":"@paytrcom","twitter_misc":{"Written by":"ugur.ekbic","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#article","isPartOf":{"@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler"},"author":{"name":"ugur.ekbic","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793"},"headline":"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler","datePublished":"2024-02-28T10:04:09+00:00","dateModified":"2024-12-23T11:50:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/www.paytr.com\/en#organization"},"image":{"@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage"},"thumbnailUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg","articleSection":["\u0130pu\u00e7lar\u0131"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler","url":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler","name":"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler | PayTR","isPartOf":{"@id":"https:\/\/www.paytr.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage"},"image":{"@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage"},"thumbnailUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg","datePublished":"2024-02-28T10:04:09+00:00","dateModified":"2024-12-23T11:50:04+00:00","description":"Marka olu\u015fturma s\u00fcrecinde ba\u015far\u0131l\u0131 olmak i\u00e7in bu ad\u0131mlar\u0131 takip edin. Hedef kitlenizi belirleyin, marka kimli\u011fi olu\u015fturun ve m\u00fc\u015fteri deneyimini iyile\u015ftirin.","breadcrumb":{"@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#primaryimage","url":"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg","contentUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/Marka-Olusturma-Surecinde-Yapilmasi-Gerekenler-1.jpg","width":380,"height":204},{"@type":"BreadcrumbList","@id":"https:\/\/www.paytr.com\/en\/blog\/marka-olusturma-surecinde-yapilmasi-gerekenler#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paytr.com\/en"},{"@type":"ListItem","position":2,"name":"Marka Olu\u015fturma S\u00fcrecinde Yap\u0131lmas\u0131 Gerekenler"}]},{"@type":"WebSite","@id":"https:\/\/www.paytr.com\/en#website","url":"https:\/\/www.paytr.com\/en","name":"PayTR","description":"\u00d6deme \u00c7\u00f6z\u00fcmleri","publisher":{"@id":"https:\/\/www.paytr.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paytr.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paytr.com\/en#organization","name":"PayTR","url":"https:\/\/www.paytr.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png","contentUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png","width":2000,"height":340,"caption":"PayTR"},"image":{"@id":"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/tr-tr.facebook.com\/paytrcom\/","https:\/\/x.com\/paytrcom","https:\/\/tr.linkedin.com\/company\/paytr","https:\/\/www.youtube.com\/@paytrcom","https:\/\/www.instagram.com\/paytrcom\/"]},{"@type":"Person","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793","name":"ugur.ekbic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g","caption":"ugur.ekbic"}}]}},"_links":{"self":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/7232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/comments?post=7232"}],"version-history":[{"count":3,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/7232\/revisions"}],"predecessor-version":[{"id":7639,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/7232\/revisions\/7639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/media\/10401"}],"wp:attachment":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/media?parent=7232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/categories?post=7232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/tags?post=7232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}