{"id":7242,"date":"2024-04-02T16:48:56","date_gmt":"2024-04-02T13:48:56","guid":{"rendered":"https:\/\/www.paytr.com\/?p=7242"},"modified":"2024-04-10T23:57:26","modified_gmt":"2024-04-10T20:57:26","slug":"pazar-payi-nedir","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir","title":{"rendered":"Pazar Pay\u0131 Nedir?"},"content":{"rendered":"\n<p>Pazar pay\u0131, bir \u015firketin sekt\u00f6rdeki rakiplerine g\u00f6re toplam sat\u0131\u015flar\u0131nda ne kadar paya sahip oldu\u011funu \u00f6l\u00e7en say\u0131sal bir g\u00f6sterge olarak bilinir. <strong>Pazar pay\u0131<\/strong> \u00f6l\u00e7\u00fct\u00fc \u015firketin sekt\u00f6rdeki rekabet avantaj\u0131n\u0131 ve konumunu belirlemek amac\u0131yla kullan\u0131l\u0131r. Bu sebeple de pazar pay\u0131n\u0131n do\u011fru bir \u015fekilde hesaplanmas\u0131 \u015firketin gelecekteki stratejilerini belirlemeye yard\u0131mc\u0131 olur. Pazar pay\u0131n\u0131n \u00f6nemi aras\u0131nda \u015firketiniz pazar i\u00e7indeki rakipleriniz ile k\u0131yasland\u0131\u011f\u0131 zaman sahip oldu\u011funuz pay\u0131 \u00f6\u011frenmeniz de bulunur. Pazar pay\u0131, \u015firketlerin pazarlama kampanyalar\u0131, CRM programlar\u0131 ve markala\u015fma giri\u015fimleri gibi \u00e7abalar\u0131n etkinli\u011fi sonucunda kullan\u0131lan \u00f6nemli bir \u00f6l\u00e7\u00fc birimi. Pazar pay\u0131 b\u00fcy\u00fctme i\u00e7in yap\u0131lmas\u0131 gereken baz\u0131 durumlar var. Bunlardan biri de pazar rekabeti g\u00f6z \u00f6n\u00fcnde bulundurularak at\u0131lan ad\u0131mlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pazar-payinin-tanimi-ve-hesaplanmasi\">Pazar Pay\u0131n\u0131n Tan\u0131m\u0131 ve Hesaplanmas\u0131<\/h2>\n\n\n\n<p>Bir mal\u0131n toplamdaki sat\u0131\u015f miktar\u0131 ya da gelirleri i\u00e7inde bir firmaya ait olan pay, <strong>pazar pay\u0131 tan\u0131m\u0131<\/strong> olarak a\u00e7\u0131klan\u0131r. Bu tan\u0131m, herhangi bir pazardaki rakiplerinize g\u00f6re \u015firketinizin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve marka de\u011feriniz hakk\u0131nda bir tahmin verir. Pazar pay\u0131 hesaplama i\u015flemi olduk\u00e7a kolay bir \u015fekilde yap\u0131labilir. Pazar pay\u0131 hesaplamak i\u00e7in \u00f6ncelikle toplam sat\u0131\u015f geliri bulunmal\u0131. Bu say\u0131 bulunduktan sonra say\u0131y\u0131 sekt\u00f6r\u00fcn\u00fcz\u00fcn ayn\u0131 d\u00f6nemdeki gelirine b\u00f6lmelisiniz. Pazar pay\u0131 y\u00fczde olu\u015fturmak i\u00e7in elde edilen say\u0131 100 ile \u00e7arp\u0131lmal\u0131. Pazar pay\u0131 hesaplama y\u00f6ntemi bu \u015fekilde yap\u0131l\u0131r. B\u00f6ylece pazar pay\u0131 oran tahmini yap\u0131labilir.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"380\" height=\"204\" data-id=\"7757\" data-src=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg\" alt=\"Pazar Pay\u0131\" class=\"wp-image-7757 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380\/204;\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pazar-payinin-onemi\">Pazar Pay\u0131n\u0131n \u00d6nemi<\/h2>\n\n\n\n<p>Pazar pay\u0131, \u015firketinizin ba\u015far\u0131 d\u00fczeyini ve pazardaki konumunuzu g\u00f6rmenizi sa\u011flad\u0131\u011f\u0131 i\u00e7in olduk\u00e7a \u00f6nemli. Y\u00fcksek bir pazar pay\u0131na sahip olan \u015firketler, daha fazla sat\u0131\u015f yaparak daha \u00e7ok kar elde ederler. Ayr\u0131ca <strong>pazar pay\u0131 \u00f6nemi<\/strong> aras\u0131nda \u015firketin rekabet avantaj\u0131n\u0131n yans\u0131tmas\u0131 da bulunur. Pazar rekabeti ile b\u00fcy\u00fck bir paya sahip olan \u015firketler rakipleri kar\u015f\u0131s\u0131nda daha g\u00fc\u00e7l\u00fc olurlar ve m\u00fc\u015fteriler \u00fczerinde daha \u00e7ok etkileri bulunur. Ba\u015far\u0131 ve b\u00fcy\u00fcme oran\u0131 rakipler g\u00f6z \u00f6n\u00fcnde bulundurularak yap\u0131l\u0131rsa h\u0131zl\u0131 bir \u015fekilde etki g\u00f6stererek \u015firketin b\u00fcy\u00fcmesi sa\u011flanabilir. Do\u011fru strateji ile \u015firkete belirli bir t\u00fcketici demografisi kazand\u0131r\u0131labilir. Ve b\u00f6ylece karl\u0131l\u0131k oranlar\u0131nda art\u0131\u015f sa\u011flanabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pazar-payini-artirmanin-yollari\">Pazar Pay\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131<\/h2>\n\n\n\n<p>Pazar pay\u0131 hesapland\u0131ktan ve sekt\u00f6rdeki di\u011fer rakipler ile nas\u0131l bir ili\u015fki kuruldu\u011fu anla\u015f\u0131ld\u0131ktan sonra yeni stratejiler olu\u015fturulmaya ba\u015flanmal\u0131. <strong>Pazar pay\u0131n\u0131 art\u0131rman\u0131n yollar\u0131<\/strong> \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fteriyi elde tutman\u0131n oran\u0131 art\u0131r\u0131lmal\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn ve hizmet s\u00fcrekli olarak g\u00fcncellenmeli<\/li>\n\n\n\n<li>Reklam kampanyalar\u0131 geli\u015ftirilmeli ve bu konuya odaklanmal\u0131<\/li>\n\n\n\n<li>Rekabet bir fiyatland\u0131rma yap\u0131larak fiyatlar cazip hale getirilmeli<\/li>\n\n\n\n<li>Etkili pazarlama stratejileri uygulamal\u0131.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pazar-payinin-sinirlamalari\">Pazar Pay\u0131n\u0131n S\u0131n\u0131rlamalar\u0131<\/h2>\n\n\n\n<p>Pazar pay\u0131 \u015firketlerin elde etmi\u015f olduklar\u0131 kar miktar\u0131n\u0131 a\u00e7\u0131klayan ve \u00f6nemli \u00f6l\u00e7\u00fcde firmalar\u0131n tekelle\u015fme g\u00fcc\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen g\u00f6stergeler. <strong>Pazar pay\u0131n\u0131n s\u0131n\u0131rlamalar\u0131 <\/strong>i\u00e7in<strong> <\/strong>\u015firketin pazar pay\u0131 ile piyasadaki g\u00fcc\u00fcn\u00fcn aras\u0131nda do\u011fru orant\u0131 bulunmas\u0131 gerekir. Pazar pay\u0131n\u0131n hesaplanabilmesi ve rekabet hakk\u0131nda adil bir fikir edinebilmek i\u00e7in pazar ara\u015ft\u0131rmas\u0131 ve s\u0131n\u0131rlamas\u0131 do\u011fru bir \u015fekilde yap\u0131lmal\u0131. T\u00fcketici memnuniyeti i\u00e7in m\u00fc\u015fteri ili\u015fkilerine dayal\u0131 olan stratejiler geli\u015ftirerek fiyat konusunda ve di\u011fer konularda bir g\u00fcvenilirlik olu\u015fturulabilir. Memnun m\u00fc\u015fteriler \u015firketlerin en iyi marka t\u00fcketicileri olurlar.<\/p>\n\n\n<section class=\"faq section-container\">\n\n    \n    <div class=\"faq-content-section\">\n        <div class=\"faq-tabs-container\">\n                                \n                    <div>\n                        <button\n                            onclick=\"openFaqTab(event, 'sik\u00c7asorulansorular')\" \n                            class=\"faq-tab-links\"\n                            id=\"defaultOpenFaq\">\n                            SIK\u00c7A SORULAN SORULAR                        <\/button>\n\n                        <div id=\"sik\u00c7asorulansorular\" class=\"faq-tab-content\">\n                            \n                                                                \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Pazar pay\u0131 farkl\u0131 sekt\u00f6rlerde nas\u0131l uygulan\u0131r?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Pazar pay\u0131 i\u015f fikrinin ba\u015far\u0131s\u0131n\u0131 sa\u011flaman\u0131n en iyi yoludur. Rekabeti ve ekonomik ortam\u0131 anlamaya yard\u0131mc\u0131 olur.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                    \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Pazar pay\u0131n\u0131n gelece\u011fi nas\u0131l \u015fekillenecek?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Online taraf b\u00fcy\u00fcmeye devam ettik\u00e7e pazar pay\u0131n\u0131n gelece\u011fi, hareketlenece\u011fi ve b\u00fcy\u00fcyece\u011fi yap\u0131lan ara\u015ft\u0131rmalarda a\u00e7\u0131klan\u0131r.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                    \n                                    <div class=\"accordion-container\">\n                                        <div class=\"faq-accordion\">\n                                            <h3>\n                                                <button class=\"accordion-trigger\">\n                                                    Pazar pay\u0131n\u0131n nas\u0131l \u00f6l\u00e7\u00fclmesi?                                                    <span><\/span>\n                                                <\/button>\n                                            <\/h3>\n                                        <\/div>\n                                        <div class=\"panel\">\n                                            <p>Pazar pay\u0131n\u0131n \u00f6l\u00e7\u00fclmesi, tercih edilen d\u00f6nem i\u00e7in toplam sat\u0131\u015f gelirinin bulunmas\u0131 ve bu say\u0131s\u0131 sekt\u00f6r\u00fcn ayn\u0131 d\u00f6nemdeki toplam gelirine b\u00f6l\u00fcnmesi \u015feklinde yap\u0131l\u0131r.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                    \n                                                                \n                                \n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/div>\n<\/section>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        \n        const parentContainer = document.querySelector('.faq.section-container');\n        const contentWrapper = document.querySelector('.faq-content-section');\n        const headerSection = document.querySelector('.payment-channel-head');\n\n        \/\/ Y\u00fcksekli\u011fi hesaplayan ana fonksiyon\n        function updateHeight() {\n            if (!parentContainer || !contentWrapper) return;\n\n            \/\/ 1. Ba\u015fl\u0131k y\u00fcksekli\u011fi\n            let headerHeight = headerSection ? headerSection.offsetHeight : 0;\n            \n            \/\/ 2. \u0130\u00e7eri\u011fin (Tablar + A\u00e7\u0131lan Sorular) toplam y\u00fcksekli\u011fi\n            \/\/ offsetHeight yerine scrollHeight kullan\u0131yoruz ki ta\u015fan\/gizli k\u0131s\u0131mlar\u0131 da hesaplas\u0131n\n            let contentHeight = contentWrapper.scrollHeight;\n            \n            \/\/ 3. Margin (Tasar\u0131m\u0131na g\u00f6re art\u0131r\u0131p azaltabilirsin)\n            let marginBuffer = 80; \n\n            \/\/ 4. Toplam Y\u00fckseklik\n            let totalHeight = headerHeight + contentHeight + marginBuffer;\n            \n            \/\/ Min-height olarak ata\n            parentContainer.style.minHeight = totalHeight + \"px\";\n        }\n\n        if (contentWrapper) {\n            \/\/ A. ResizeObserver: \u0130\u00e7erikte en ufak bir piksel de\u011fi\u015fimi olursa yakalar.\n            \/\/ Accordion a\u00e7\u0131ld\u0131\u011f\u0131nda contentWrapper uzayaca\u011f\u0131 i\u00e7in bu \u00e7al\u0131\u015f\u0131r.\n            const observer = new ResizeObserver(() => {\n                updateHeight();\n            });\n            observer.observe(contentWrapper);\n\n            \/\/ B. Ekstra Tetikleyici: Accordion ba\u015fl\u0131klar\u0131na t\u0131klan\u0131nca da kontrol et.\n            \/\/ CSS animasyonu s\u00fcrerken (\u00f6rn 0.3s) ara ara kontrol ettiriyoruz.\n            const accordionButtons = document.querySelectorAll('.faq-accordion h3, .accordion-trigger');\n            accordionButtons.forEach(btn => {\n                btn.addEventListener('click', () => {\n                    setTimeout(updateHeight, 100);\n                    setTimeout(updateHeight, 300); \/\/ Animasyon biti\u015fi civar\u0131\n                    setTimeout(updateHeight, 500); \/\/ Garanti olsun\n                });\n            });\n\n            \/\/ C. Tab de\u011fi\u015ftirince tetikle\n            const tabLinks = document.querySelectorAll('.faq-tab-links');\n            tabLinks.forEach(tab => {\n                tab.addEventListener('click', () => {\n                    setTimeout(updateHeight, 50);\n                });\n            });\n            \n            \/\/ Sayfa ilk y\u00fcklendi\u011finde de bir kere \u00e7al\u0131\u015ft\u0131r\n            setTimeout(updateHeight, 500);\n        }\n    });\n<\/script>\n\n\n<script type=\"application\/ld+json\">\n    {\n        \"@context\": \"https:\/\/schema.org\",\n        \"@type\": \"FAQPage\",\n        \"mainEntity\": [\n             { \"@type\": \"Question\", \"name\": \"Pazar pay\u0131 farkl\u0131 sekt\u00f6rlerde nas\u0131l uygulan\u0131r?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Pazar pay\u0131 i\u015f fikrinin ba\u015far\u0131s\u0131n\u0131 sa\u011flaman\u0131n en iyi yoludur. Rekabeti ve ekonomik ortam\u0131 anlamaya yard\u0131mc\u0131 olur.\" } } , { \"@type\": \"Question\", \"name\": \"Pazar pay\u0131n\u0131n gelece\u011fi nas\u0131l \u015fekillenecek?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Online taraf b\u00fcy\u00fcmeye devam ettik\u00e7e pazar pay\u0131n\u0131n gelece\u011fi, hareketlenece\u011fi ve b\u00fcy\u00fcyece\u011fi yap\u0131lan ara\u015ft\u0131rmalarda a\u00e7\u0131klan\u0131r.\" } } , { \"@type\": \"Question\", \"name\": \"Pazar pay\u0131n\u0131n nas\u0131l \u00f6l\u00e7\u00fclmesi?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Pazar pay\u0131n\u0131n \u00f6l\u00e7\u00fclmesi, tercih edilen d\u00f6nem i\u00e7in toplam sat\u0131\u015f gelirinin bulunmas\u0131 ve bu say\u0131s\u0131 sekt\u00f6r\u00fcn ayn\u0131 d\u00f6nemdeki toplam gelirine b\u00f6l\u00fcnmesi \u015feklinde yap\u0131l\u0131r.\" } }         ]\n    }\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Pazar pay\u0131, bir \u015firketin sekt\u00f6rdeki rakiplerine g\u00f6re toplam sat\u0131\u015flar\u0131nda ne kadar paya sahip oldu\u011funu \u00f6l\u00e7en say\u0131sal bir g\u00f6sterge olarak bilinir. Pazar pay\u0131 \u00f6l\u00e7\u00fct\u00fc \u015firketin sekt\u00f6rdeki rekabet avantaj\u0131n\u0131 ve konumunu belirlemek amac\u0131yla kullan\u0131l\u0131r. Bu sebeple de pazar pay\u0131n\u0131n do\u011fru bir \u015fekilde hesaplanmas\u0131 \u015firketin gelecekteki stratejilerini belirlemeye yard\u0131mc\u0131 olur. Pazar pay\u0131n\u0131n \u00f6nemi aras\u0131nda \u015firketiniz pazar i\u00e7indeki rakipleriniz [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazar Pay\u0131 Nedir? | PayTR<\/title>\n<meta name=\"description\" content=\"Pazar pay\u0131, bir i\u015fletmenin bir sekt\u00f6rdeki toplam sat\u0131\u015flardan ald\u0131\u011f\u0131 pay\u0131 ifade eden \u00f6nemli bir performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazar Pay\u0131 Nedir?\" \/>\n<meta property=\"og:description\" content=\"Pazar pay\u0131, bir i\u015fletmenin bir sekt\u00f6rdeki toplam sat\u0131\u015flardan ald\u0131\u011f\u0131 pay\u0131 ifade eden \u00f6nemli bir performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T13:48:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T20:57:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ugur.ekbic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ugur.ekbic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\"},\"author\":{\"name\":\"ugur.ekbic\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793\"},\"headline\":\"Pazar Pay\u0131 Nedir?\",\"datePublished\":\"2024-04-02T13:48:56+00:00\",\"dateModified\":\"2024-04-10T20:57:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\"},\"wordCount\":615,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg\",\"articleSection\":[\"\u0130\u015f D\u00fcnyas\u0131\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\",\"url\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\",\"name\":\"Pazar Pay\u0131 Nedir? | PayTR\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg\",\"datePublished\":\"2024-04-02T13:48:56+00:00\",\"dateModified\":\"2024-04-10T20:57:26+00:00\",\"description\":\"Pazar pay\u0131, bir i\u015fletmenin bir sekt\u00f6rdeki toplam sat\u0131\u015flardan ald\u0131\u011f\u0131 pay\u0131 ifade eden \u00f6nemli bir performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg\",\"width\":380,\"height\":204,\"caption\":\"Pazar Pay\u0131 Nedir?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paytr.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pazar Pay\u0131 Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paytr.com\/en#website\",\"url\":\"https:\/\/www.paytr.com\/en\",\"name\":\"PayTR\",\"description\":\"\u00d6deme \u00c7\u00f6z\u00fcmleri\",\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paytr.com\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paytr.com\/en#organization\",\"name\":\"PayTR\",\"url\":\"https:\/\/www.paytr.com\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"width\":2000,\"height\":340,\"caption\":\"PayTR\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tr-tr.facebook.com\/paytrcom\/\",\"https:\/\/x.com\/paytrcom\",\"https:\/\/tr.linkedin.com\/company\/paytr\",\"https:\/\/www.youtube.com\/@paytrcom\",\"https:\/\/www.instagram.com\/paytrcom\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793\",\"name\":\"ugur.ekbic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g\",\"caption\":\"ugur.ekbic\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pazar Pay\u0131 Nedir? | PayTR","description":"Pazar pay\u0131, bir i\u015fletmenin bir sekt\u00f6rdeki toplam sat\u0131\u015flardan ald\u0131\u011f\u0131 pay\u0131 ifade eden \u00f6nemli bir performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir","og_locale":"tr_TR","og_type":"article","og_title":"Pazar Pay\u0131 Nedir?","og_description":"Pazar pay\u0131, bir i\u015fletmenin bir sekt\u00f6rdeki toplam sat\u0131\u015flardan ald\u0131\u011f\u0131 pay\u0131 ifade eden \u00f6nemli bir performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.","og_url":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir","og_site_name":"PayTR","article_publisher":"https:\/\/tr-tr.facebook.com\/paytrcom\/","article_published_time":"2024-04-02T13:48:56+00:00","article_modified_time":"2024-04-10T20:57:26+00:00","og_image":[{"width":380,"height":204,"url":"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg","type":"image\/jpeg"}],"author":"ugur.ekbic","twitter_card":"summary_large_image","twitter_creator":"@paytrcom","twitter_site":"@paytrcom","twitter_misc":{"Written by":"ugur.ekbic","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#article","isPartOf":{"@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir"},"author":{"name":"ugur.ekbic","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793"},"headline":"Pazar Pay\u0131 Nedir?","datePublished":"2024-04-02T13:48:56+00:00","dateModified":"2024-04-10T20:57:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir"},"wordCount":615,"commentCount":0,"publisher":{"@id":"https:\/\/www.paytr.com\/en#organization"},"image":{"@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage"},"thumbnailUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg","articleSection":["\u0130\u015f D\u00fcnyas\u0131"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir","url":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir","name":"Pazar Pay\u0131 Nedir? | PayTR","isPartOf":{"@id":"https:\/\/www.paytr.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage"},"image":{"@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage"},"thumbnailUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg","datePublished":"2024-04-02T13:48:56+00:00","dateModified":"2024-04-10T20:57:26+00:00","description":"Pazar pay\u0131, bir i\u015fletmenin bir sekt\u00f6rdeki toplam sat\u0131\u015flardan ald\u0131\u011f\u0131 pay\u0131 ifade eden \u00f6nemli bir performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.","breadcrumb":{"@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#primaryimage","url":"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg","contentUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/Pazar-Payi-Nedir_.jpg","width":380,"height":204,"caption":"Pazar Pay\u0131 Nedir?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.paytr.com\/en\/blog\/pazar-payi-nedir#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paytr.com\/en"},{"@type":"ListItem","position":2,"name":"Pazar Pay\u0131 Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/www.paytr.com\/en#website","url":"https:\/\/www.paytr.com\/en","name":"PayTR","description":"\u00d6deme \u00c7\u00f6z\u00fcmleri","publisher":{"@id":"https:\/\/www.paytr.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paytr.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paytr.com\/en#organization","name":"PayTR","url":"https:\/\/www.paytr.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png","contentUrl":"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png","width":2000,"height":340,"caption":"PayTR"},"image":{"@id":"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/tr-tr.facebook.com\/paytrcom\/","https:\/\/x.com\/paytrcom","https:\/\/tr.linkedin.com\/company\/paytr","https:\/\/www.youtube.com\/@paytrcom","https:\/\/www.instagram.com\/paytrcom\/"]},{"@type":"Person","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/e88c4c85c670a0c36834b4d8c592a793","name":"ugur.ekbic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paytr.com\/en#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7bb4c1c4996220e5f26e2b76175a67f60e664d3d5e2d8d3313f6d5ed679b546?s=96&d=mm&r=g","caption":"ugur.ekbic"}}]}},"_links":{"self":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":4,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/7242\/revisions"}],"predecessor-version":[{"id":7758,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/posts\/7242\/revisions\/7758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/media\/7757"}],"wp:attachment":[{"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/categories?post=7242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytr.com\/en\/wp-json\/wp\/v2\/tags?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}