{"id":8750,"date":"2024-10-16T13:20:05","date_gmt":"2024-10-16T10:20:05","guid":{"rendered":"https:\/\/www.paytr.com\/?p=8750"},"modified":"2025-04-07T15:52:24","modified_gmt":"2025-04-07T12:52:24","slug":"mobil-odeme-ile-terk-edilen-sepet-oranlarini-azaltma-yontemleri","status":"publish","type":"post","link":"https:\/\/www.paytr.com\/en\/blog\/mobil-odeme-ile-terk-edilen-sepet-oranlarini-azaltma-yontemleri","title":{"rendered":"Mobil \u00d6deme ile Terk Edilen Sepet Oranlar\u0131n\u0131 Azaltma Y\u00f6ntemleri"},"content":{"rendered":"\n<p>e-Ticaret, m\u00fc\u015fterilerin web sitesi \u00fczerinden \u00fcr\u00fcn ve hizmet almak i\u00e7in mobil, sanal, online \u00f6deme \u00e7\u00f6z\u00fcmlerini kullanmas\u0131 \u00fczerine kuruludur. M\u00fc\u015fterilerin bir\u00e7o\u011fu \u00fcr\u00fcn\u00fc sepete ekledikten sonra sat\u0131n alma a\u015famas\u0131nda sepet terk etme (abandon rate) yapar. <a href=\"https:\/\/www.paytr.com\/blog\/e-ticarette-sepet-terk-orani-nasil-dusurulur-2\">M\u00fc\u015fterinin \u00fcr\u00fcn\u00fc sepete att\u0131ktan sonra vazge\u00e7me sebepleri<\/a> aras\u0131nda i\u015fletmenin yetersiz e-ticaret \u00f6deme stratejileri uygulamas\u0131n\u0131n pay\u0131 b\u00fcy\u00fckt\u00fcr. \u015eimdi gelin mobil \u00f6deme se\u00e7ene\u011fi sunarak sepet terk oran\u0131 d\u00fc\u015f\u00fcrme stratejilerine birlikte bakal\u0131m.\u00a0<\/p>\n\n\n\n<p>Bir i\u015fletmenin \u00f6deme stratejilerinde hata oldu\u011funu anlaman\u0131n en belirgin yollar\u0131ndan biri sepet terk oranlar\u0131na bakmakt\u0131r. D\u00fcnya \u00e7ap\u0131nda sepet terk etme oran\u0131 olan ortalama %65\u2019in \u00fczerindeyseniz stratejilerinizi iyile\u015ftirmelisiniz. Web sitesi ve mobil al\u0131\u015fveri\u015f deneyiminde farkl\u0131 \u00f6deme y\u00f6ntemleri sunarak sepet terk oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Terk edilen sepet kurtarma stratejisi \u00f6demede \u015feffafl\u0131k, g\u00fcvenlik, pazarlama \u00fczerine kurulabilir. \u0130\u015fletme mobil \u00f6deme \u00e7\u00f6z\u00fcmleri sunarken kullan\u0131c\u0131ya \u00f6deyece\u011fi \u00fccretlerin tamam\u0131n\u0131 net g\u00f6stererek \u015feffafl\u0131k sa\u011flayabilir. KDV gibi vergiler, kargo \u00fccretleri, indirimler \u015feffaf \u015fekilde sepet sayfas\u0131nda g\u00f6sterilmelidir.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"772\" height=\"370\" data-src=\"https:\/\/www.paytr.com\/wp-content\/uploads\/2mobil-odeme.jpg\" alt=\"Mobil \u00d6deme\" class=\"wp-image-8753 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 772px; --smush-placeholder-aspect-ratio: 772\/370;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sepet-terk-oranlarini-anlamak-mobil-odemelerin-rolu\">Sepet Terk Oranlar\u0131n\u0131 Anlamak: Mobil \u00d6demelerin Rol\u00fc<\/h2>\n\n\n\n<p>\u0130\u015fletmenin sepet terk oranlar\u0131 global \u00f6l\u00e7eklerin alt\u0131nda olsa da sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oran\u0131 art\u0131rmak i\u00e7in \u00f6deme alma inovasyonlar\u0131 yapabilir. Sepet terk oran\u0131 standart \u00f6l\u00e7e\u011fin \u00fczerinde ise i\u015fletmenin ayakta kalabilmesi farkl\u0131 \u00f6deme y\u00f6ntemleri sunmas\u0131na ba\u011fl\u0131d\u0131r. e-Ticaret sitesinde sepet terk oran\u0131 <a href=\"https:\/\/www.paytr.com\/mobil-operatorle-odeme\">mobil \u00f6deme<\/a>, sanal POS, linkle \u00f6deme, havale\/EFT, kap\u0131da \u00f6deme entegrasyonlar\u0131 ile d\u00fc\u015f\u00fcr\u00fclebilir.&nbsp;<\/p>\n\n\n\n<p>Sepet terk nedenleri aras\u0131nda yer alan \u00f6deme y\u00f6nteminin m\u00fc\u015fteriye uymamas\u0131 durumu mobil \u00f6deme ile \u00e7\u00f6z\u00fclebilir. \u00d6rne\u011fin kullan\u0131c\u0131da sanal POS \u00f6demesine uygun kredi ve banka kart\u0131 bulunmayabilir, limit olmayabilir. Mobil \u00f6deme sistemleri alternatif sunarak m\u00fc\u015fterinin \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131n\u0131 te\u015fvik eder. Hat kullan\u0131c\u0131lar\u0131na mobil \u00f6deme imkan\u0131 sunan i\u015fletme, kart\u0131 olmad\u0131\u011f\u0131 i\u00e7in al\u0131\u015fveri\u015ften vazge\u00e7en m\u00fc\u015fteriyi yakalar. Alternatif sunularak m\u00fc\u015fteri \u00f6deme deneyimi iyile\u015ftirilmi\u015f olur.&nbsp;<\/p>\n\n\n\n<p>Mobil \u00f6deme tercihleri i\u015fletme taraf\u0131ndan \u00e7e\u015fitlendirilebilir. Anl\u0131k TL \u00e7ekimi ya da operat\u00f6r faturas\u0131na yans\u0131yan fatura ile \u00f6deme almak tercihe ba\u011fl\u0131d\u0131r. Mobil kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde her iki y\u00f6ntemin birlikte kullan\u0131m\u0131 sepet terk oran\u0131n\u0131n d\u00fc\u015f\u00fcr\u00fclmesinde en etkili yoldur. Her iki y\u00f6ntemle mobil \u00f6deme almaya ba\u015flayan i\u015fletme, \u00f6deme s\u00fcreci analizi yapt\u0131\u011f\u0131nda sepet terk oran\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 fark edebilir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kullanici-deneyimini-iyilestirerek-sepet-terk-oranlarini-azaltma\">Kullan\u0131c\u0131 Deneyimini \u0130yile\u015ftirerek Sepet Terk Oranlar\u0131n\u0131 Azaltma<\/h2>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimi web sitesinin ba\u015far\u0131s\u0131nda en etkili unsurlardan biridir. Kullan\u0131c\u0131 dostu \u00f6deme tasar\u0131m\u0131 al\u0131c\u0131n\u0131n anl\u0131k kararlarla sepeti onaylamas\u0131n\u0131 sa\u011flar. Uzun ve karma\u015f\u0131k s\u00fcren \u00f6deme s\u00fcre\u00e7leri s\u0131ras\u0131nda m\u00fc\u015fteri al\u0131\u015fveri\u015ften vazge\u00e7erek sepet terki yapabilir. Bu nedenle kolay, h\u0131zl\u0131 \u00f6deme s\u00fcre\u00e7leri sunabilmek i\u015fletmenin temel hedefi olmal\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<p>e-Ticaret sitesinin kullan\u0131c\u0131 geri bildirimleri iyile\u015ftirme yap\u0131lmas\u0131 gereken alanlar\u0131 tespit etmeyi sa\u011flar. Mevcut m\u00fc\u015fterilerin \u015fikayet\u00e7i oldu\u011fu konular genellikle potansiyel m\u00fc\u015fterilerin <a href=\"https:\/\/www.paytr.com\/blog\/e-ticarette-sepet-terk-etme-nedenleri-ve-onlemleri\">sepeti terk etme sebepleri<\/a> ile ayn\u0131d\u0131r. Mevcut m\u00fc\u015fterilerin geri bildirimlerini inceleyerek kullan\u0131c\u0131 deneyimini geli\u015ftirebilirsiniz.\u00a0<\/p>\n\n\n\n<p>\u0130nsanlar\u0131n bir\u00e7o\u011fu bilgisayar \u00fczerinden de\u011fil cep telefonundan internet al\u0131\u015fveri\u015fi yapar. Bu nedenle kullan\u0131c\u0131 deneyimini iyile\u015ftirme web sitesinin mobil site optimizasyonuna da ba\u011fl\u0131d\u0131r. Mobil e-ticaret uygulamalar\u0131nda ve sitelerinde tek t\u0131kla \u00f6deme, mobil \u00f6deme \u00f6zellikleri sunulabilir. Zaten telefonu elinde olan m\u00fc\u015fteri bildirim onaylayarak, SMS \u015fifresi girerek kolayl\u0131kla al\u0131\u015fveri\u015fini tamamlad\u0131\u011f\u0131nda zahmetsiz al\u0131\u015fveri\u015ften memnun kal\u0131r. A\u015fa\u011f\u0131daki tavsiyeleri takip ederek mobil \u00f6deme kullan\u0131c\u0131 deneyimini iyile\u015ftirebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Al\u0131\u015fveri\u015f s\u00fcrecini kolay, anla\u015f\u0131l\u0131r, basit hale getirerek \u00f6deme s\u00fcrecinin s\u00fcresini k\u0131salt\u0131n.<\/li>\n\n\n\n<li>Kredi\/banka kart\u0131, mobil c\u00fczdan bilgileri gibi \u00f6deme y\u00f6ntemi saklama \u00f6zellikleri sunarak m\u00fc\u015fteri konforunu art\u0131r\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 odakl\u0131 site tasar\u0131ma uygun tek ya da \u00e7ok sayfal\u0131 \u00f6deme y\u00f6ntemlerini entegre edin.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobil-odeme-guvenligini-artirarak-musteri-guvenini-kazanma\">Mobil \u00d6deme G\u00fcvenli\u011fini Art\u0131rarak M\u00fc\u015fteri G\u00fcvenini Kazanma<\/h2>\n\n\n\n<p>e-Ticaretin en \u00f6nemli kavram\u0131 \u201cg\u00fcvenlik\u201d oldu\u011fundan markalar\u0131n bu alanda kendini kan\u0131tlamas\u0131 gerekebilir. Kullan\u0131c\u0131 \u00fcr\u00fcn\u00fc be\u011fenmi\u015f olsa dahi siteye kar\u015f\u0131 g\u00fcvensizlik hissederek sepeti terk edebilir. M\u00fc\u015fterinin be\u011fenisini sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z mobil \u00f6deme g\u00fcvenli\u011fi sunmal\u0131 ve bunu g\u00f6stermelisiniz.<\/p>\n\n\n\n<p>Mobil \u00f6deme g\u00fcvenli\u011fini art\u0131rarak m\u00fc\u015fteri kazanma amac\u0131yla \u015funlar\u0131 yapabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fcvenli \u00f6deme sayfalar\u0131 olu\u015ftururken \u015feffaf bilgiler i\u00e7eren, yan\u0131lt\u0131c\u0131 olmayan tasar\u0131m kullanabilirsiniz.&nbsp;<\/li>\n\n\n\n<li>SSL sertifikas\u0131, 3D security gibi \u00f6deme g\u00fcvenli\u011fi protokolleri olan mobil \u00f6deme sistemlerini tercih edip sayfada bilgi notu d\u00fc\u015febilirsiniz.<\/li>\n\n\n\n<li>\u0130ki fakt\u00f6rl\u00fc kimlik do\u011frulama \u00f6zelli\u011fi ile m\u00fc\u015fterinin ki\u015fisel verilerinin, kart bilgilerinin korundu\u011fundan emin olmas\u0131n\u0131 sa\u011flayabilirsiniz.&nbsp;<\/li>\n\n\n\n<li>Sahtecilik \u00f6nleme teknikleri kullanan mobil \u00f6deme y\u00f6ntemleri ile hem m\u00fc\u015fteriniz hem sizin i\u00e7in olas\u0131 doland\u0131r\u0131c\u0131l\u0131klar\u0131n \u00f6n\u00fcne ge\u00e7ebilirsiniz.&nbsp;<\/li>\n\n\n\n<li>T.C. Merkez Bankas\u0131 lisansl\u0131 \u00f6deme kurulu\u015flar\u0131 aras\u0131ndan y\u00fcksek g\u00fcvenlikli alt yap\u0131 kullanan, mobil \u00f6deme g\u00fcvenlik sertifikalar\u0131 olan yaz\u0131l\u0131mlar\u0131 tercih edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobil-odeme-entegrasyonu-ile-satis-donusum-oranlarini-artirma\">Mobil \u00d6deme Entegrasyonu ile Sat\u0131\u015f D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rma<\/h2>\n\n\n\n<p>\u0130nternetten al\u0131\u015fveri\u015f toplumun her kesimine yayg\u0131nla\u015fm\u0131\u015f olmas\u0131na ra\u011fmen hala g\u00fcvenlik ve y\u00f6ntemsel a\u00e7\u0131dan teredd\u00fct ya\u015fayan kullan\u0131c\u0131lar\u0131n say\u0131s\u0131 y\u00fcksektir. Bu nedenle geni\u015f kitlelere ula\u015fmak, potansiyel m\u00fc\u015fterilerini \u00e7ekmek isteyen i\u015fletmeler \u00e7ok kanall\u0131 \u00f6deme stratejileri geli\u015ftirir. Web sitesi ve mobil uygulama i\u00e7i \u00f6deme y\u00f6ntemlerinin say\u0131s\u0131n\u0131 art\u0131rmak, g\u00fcvenilirli\u011fini y\u00fckseltmek i\u00e7in yat\u0131r\u0131m yapar.&nbsp;<\/p>\n\n\n\n<p>Mobil \u00f6deme, kullan\u0131c\u0131lar\u0131 be\u011fendi\u011fi \u00fcr\u00fcn\u00fc almaya te\u015fvik ederek sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131ran y\u00f6ntemlerden biridir. Siz de web sitesi ve mobil uygulaman\u0131za mobil \u00f6deme entegrasyonu yaparak sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilirsiniz. Vodafone, Turkcell, T\u00fcrk Telekom GSM operat\u00f6rleri \u00fczerinden m\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f yapabilmesi i\u00e7in mobil \u00f6deme sa\u011flay\u0131c\u0131lar\u0131 ile anla\u015fabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i \u00f6deme sistemleri aras\u0131nda her ekstra se\u00e7enek farkl\u0131 kullan\u0131c\u0131ya hitap ederek sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 y\u00fckseltir. PayTR mobil operat\u00f6rle \u00f6deme, sanal POS, havale\/EFT, linkle \u00f6deme, abonelik y\u00f6ntemi gibi sistemleri birlikte sunar. PayTR\u2019den web sitesi ve mobil uygulama API entegrasyonu yaparak birden fazla \u00f6deme y\u00f6ntemini ayn\u0131 anda kullanmaya ba\u015flayabilirsiniz. Sepet terk oran\u0131n\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z \u00f6deme y\u00f6ntemlerini PayTR ile \u00e7e\u015fitlendirin, h\u0131zl\u0131 ve kolay \u00f6deme alma y\u00f6ntemlerini deneyin.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>e-Ticaret, m\u00fc\u015fterilerin web sitesi \u00fczerinden \u00fcr\u00fcn ve hizmet almak i\u00e7in mobil, sanal, online \u00f6deme \u00e7\u00f6z\u00fcmlerini kullanmas\u0131 \u00fczerine kuruludur. M\u00fc\u015fterilerin bir\u00e7o\u011fu \u00fcr\u00fcn\u00fc sepete ekledikten sonra sat\u0131n alma a\u015famas\u0131nda sepet terk etme (abandon rate) yapar. M\u00fc\u015fterinin \u00fcr\u00fcn\u00fc sepete att\u0131ktan sonra vazge\u00e7me sebepleri aras\u0131nda i\u015fletmenin yetersiz e-ticaret \u00f6deme stratejileri uygulamas\u0131n\u0131n pay\u0131 b\u00fcy\u00fckt\u00fcr. \u015eimdi gelin mobil \u00f6deme se\u00e7ene\u011fi sunarak [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":8753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-8750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odeme-sistemleri"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil \u00d6deme ile Terk Edilen Sepet Oranlar\u0131n\u0131 Azaltma Y\u00f6ntemleri | PayTR<\/title>\n<meta name=\"description\" content=\"Mobil \u00f6deme se\u00e7enekleriyle sepet terk oran\u0131n\u0131 azalt\u0131n. E-ticaret siteniz i\u00e7in kolay ve h\u0131zl\u0131 \u00f6deme \u00e7\u00f6z\u00fcmleri sunarak m\u00fc\u015fteri kayb\u0131n\u0131 \u00f6nleyin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/blog\/mobil-odeme-ile-terk-edilen-sepet-oranlarini-azaltma-yontemleri\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil \u00d6deme ile Terk Edilen Sepet Oranlar\u0131n\u0131 Azaltma Y\u00f6ntemleri\" \/>\n<meta property=\"og:description\" content=\"Mobil \u00f6deme se\u00e7enekleriyle sepet terk oran\u0131n\u0131 azalt\u0131n. 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