{"id":17545,"date":"2025-08-18T16:50:14","date_gmt":"2025-08-18T13:50:14","guid":{"rendered":"https:\/\/www.paytr.com\/finans-sozlugu\/what-is-remarketing"},"modified":"2026-03-03T10:01:48","modified_gmt":"2026-03-03T07:01:48","slug":"what-is-remarketing","status":"publish","type":"sozluk","link":"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing","title":{"rendered":"Remarketing"},"content":{"rendered":"\n

Remarketing is a digital marketing technique that aims to drive conversions by retargeting users who have visited a website but did not complete a purchase, across different platforms.<\/p>\n\n

Why Does It Increase the Conversion Rate?<\/h3>\n\n

Most visitors do not make a purchase on their first visit. Remarketing re-engages these users through channels such as social media, search engines, or email. This reminder effect accelerates the decision-making process. <\/p>\n\n

Because remarketing campaigns target users who have already interacted with the brand, they deliver higher results at a lower cost. Targeting warm audiences is more efficient than serving ads to cold audiences. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"class_list":["post-17545","sozluk","type-sozluk","status-publish","hentry"],"acf":[],"yoast_head":"\nRemarketing | PayTR<\/title>\n<meta name=\"description\" content=\"Remarketing re-targets users who have previously engaged, using personalized ads to increase conversions; optimized through frequency control and audience segmentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing\" \/>\n<meta property=\"og:description\" content=\"Remarketing re-targets users who have previously engaged, using personalized ads to increase conversions; optimized through frequency control and audience segmentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing\" \/>\n<meta property=\"og:site_name\" content=\"PayTR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/paytrcom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T07:01:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@paytrcom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing\",\"url\":\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing\",\"name\":\"Remarketing | PayTR\",\"isPartOf\":{\"@id\":\"https:\/\/www.paytr.com\/en#website\"},\"datePublished\":\"2025-08-18T13:50:14+00:00\",\"dateModified\":\"2026-03-03T07:01:48+00:00\",\"description\":\"Remarketing re-targets users who have previously engaged, using personalized ads to increase conversions; optimized through frequency control and audience segmentation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paytr.com\/en\/finans-sozlugu\/what-is-remarketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paytr.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remarketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paytr.com\/en#website\",\"url\":\"https:\/\/www.paytr.com\/en\",\"name\":\"PayTR\",\"description\":\"\u00d6deme \u00c7\u00f6z\u00fcmleri\",\"publisher\":{\"@id\":\"https:\/\/www.paytr.com\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paytr.com\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paytr.com\/en#organization\",\"name\":\"PayTR\",\"url\":\"https:\/\/www.paytr.com\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"contentUrl\":\"https:\/\/www.paytr.com\/wp-content\/uploads\/PayTR-2025-New-Logo-Color.png\",\"width\":2000,\"height\":340,\"caption\":\"PayTR\"},\"image\":{\"@id\":\"https:\/\/www.paytr.com\/en#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tr-tr.facebook.com\/paytrcom\/\",\"https:\/\/x.com\/paytrcom\",\"https:\/\/tr.linkedin.com\/company\/paytr\",\"https:\/\/www.youtube.com\/@paytrcom\",\"https:\/\/www.instagram.com\/paytrcom\/\"],\"description\":\"PayTR, 2009\u2019dan bu yana geli\u015ftirdi\u011fi ba\u015fta Sanal POS olmak \u00fczere, t\u00fcm yeni nesil \u00f6deme teknolojileriyle i\u015fletmelerin g\u00fcvenli, h\u0131zl\u0131 ve kolay \u00f6deme almas\u0131n\u0131 sa\u011flar. 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