Do We Prefer Brand or Product?

One of the first criteria evaluated when choosing a product during shopping is the brand varieties. Factors such as the fact that a product has more than one alternative and many variations also help brands stand out. Brands that create user habits and ensure customer loyalty achieve success in selling their services and products. Customer trust is among the factors that cause brand preference instead of product.

Product or Brand?

Although quality comes to the forefront in all services and products purchased, product preference and brand preference may vary according to individuals. Shopping preferences may show that people gravitate towards certain brands and that these brands are identified with user experiences. The brand, which is in the same class with quality, stands out by standing out in many preferences. Today, the quality and importance of the product varies according to its brand. However, the importance of the brand can be understood by the quality, functionality and features of the product.

What are the Reasons for Preferring a Brand?

Brand preference varies according to various factors. The purchase of products can be determined by customers’ shopping habits. One of the most important factors of brand preference is the user’s emotional connection with the brand. Products with a high level of brand recognition create user experiences that are always among the first choices. Although these products are high priced, they manage to be among the first choices of users. With current products, the brand makes its customers feel like they are privileged to have the brand’s new options.

What are the Reasons for Product Preference?

Product preference can generally be explained in terms of price performance, usage and necessity. In need-oriented shopping, users choose products rather than brands. Factors such as commodity data, low price and stability are among the other reasons for product preference. Conscious consumers make decisions when buying a product by examining its features, needs, price and availability. Since the brand is the next step after the product’s features, the product stands out with its own features and becomes a reason for preference.

The Impact of Marketing and Advertising: Guidance to the Consumer

Marketing and advertising play a crucial role in helping products reach consumers and stand out from competitors. The marketing effect effectively tells the user what the product stands out and why they need it. Advertising strategies are one of the most widely used methods for selling products and creating perception. With these strategies, brand promotion is done by creating consumer orientation and consumer subconsciousness. During brand promotion, attractive methods such as product promotions are used to make the consumer look at the product positively and buy it.