eBay Selling Guide
The guide to selling on eBay is a guide for those who want to expand abroad and reach new customers. With the information in our guide, you can easily start selling on eBay. eBay selling guide tells you what requirements you need to fulfill to have a store on the platform.
eBay is a platform open to both individual sellers and companies. Although eBay was initially a marketplace where second-hand goods were auctioned, over time it started to serve as a fixed-price online shopping platform. eBay can be considered an authority in e-commerce. Founded in 1995, the platform enjoys a high level of popularity today.
What is eBay?
eBay is an online sales platform. Selling collectible and second-hand items, eBay has changed its sales policy and added new products to its categories over time. The platform generates most of its revenues from these new products. With its earnings from auctioned products decreasing day by day, eBay can now be considered in the same category as other marketplaces.
eBay offers a lot of variety for sellers. You can choose the method of sale yourself. You can either have an auction or a normal sale. It is also very easy to add descriptions and photos to your products.
As of Q4 2021, eBay has 147 million active buyers worldwide, with more than 78% of these active buyers in the US. 19% of US consumers chose eBay for shopping in 2021. Compared to the approximately 10 million Amazon seller accounts worldwide, it can be said that eBay surpasses Amazon with 17 million sellers. 28% of Amazon sellers are currently selling on eBay.
Becoming an eBay seller is extremely easy. You can create an account, list and sell an item on the same day. If you have old items in your home, selling them on eBay will not only save you money, but also help you clear your home of unnecessary items.
How Do I Start My eBay Membership?
To start eBay membership, you must enter the information requested from you. In this way, your membership is started. You have the chance to sell on eBay as an individual or as a company. After starting your membership, you can start selling by uploading the products to the system.

You can start the membership process by entering your city, address and phone number as shown above.
How to Open a Store on eBay?
To open a shop on eBay, you need to log in to ebay.com and then click on “Sell” at the top right.

You can access the listing page from the screen after clicking “Sell”.

Here you need to click on “List an item”.

A search box will appear on the screen. You can search by typing the details of your product in this search box. You can search by including the brand, model, ISBN number. To prepare your list more quickly, you can enter the details of your own product by selecting matching models and making changes to them.

For example, if you plan to sell toys, you can type “Toys” in the search field. You should continue by choosing the one that suits you among the recommendations offered to you about toys. Let’s assume that you will be selling a toy that is suitable for boys, then you should choose the “Toys for Boys” option.

When you choose the toys suitable for boys option, you will see options according to age groups. You can choose whichever age group your product appeals to. Let’s continue by choosing the “Toys for boysa age 7” option.

At this stage, you will be shown the products in the relevant category on eBay. If you are going to upload a product similar to these products, you can make a match. Instead, you can choose the “Continue without match” option and proceed without matching.

At this stage, you now need to enter the characteristics of your product. In the first instance, you will be asked whether the product is new or used.

On the following screen, you can start entering the information about your product. In the Title section, you should enter your product name in a way that users can easily find it. In the Subtitle section, you can use more descriptive expressions by entering additional features.

In the next step, you can select a second category for your product. You need to do this in the “Add a second category” section. You can also enter different variants of the product. However, you can only do this for fixed price products. In UPC you can enter an identifier to make it easier to find your product. In the Condition section, you should choose new or used.

You can add photos of your product in the “Photos” section. eBay allows you to add up to 12 photos. Your photos should not have any extra borders, text or images. You must click on “Add photos” to add them.

On the screen that follows, you need to choose your brand and enter details that will increase your sales chances.

You can enter details such as age range, color, gender in the fields shown above. In the “Item description” section, you can write descriptions about your product as you wish. This makes it easier for users to make a purchase decision.

In the Format section, the options are auction style and fixed price. You can choose which type of sale you prefer. Then you can specify the time you want your product to be listed. To start the listing, you can choose to start my listings when I submit here or you can set a convenient time for your products to be listed at a later date.
You must enter a starting and ending price for the items you are going to auction. In this way, the product will not be sold before it reaches the amount you requested. You can group products of the same quality in the “Sell as lot” section.

At the last stage, you can complete the uploading of the product to the system by specifying the details about the cargo.
How to Sell on eBay?
After you have completed the membership and store opening process to sell on eBay, the process begins for you. At this stage, the important thing is to keep your store active. You need to package the incoming orders within the promised shipping time and deliver them to the buyers. It is also important to always keep your stock up to date. In this way, your customers will be more determined to stay loyal to you.
eBay charges you a commission of between 10-15% per sale. In addition to this commission fee, you also pay a listing fee when you go over a certain limit. You are not charged a listing fee for 250 items per month. For subsequent items, you pay a fee of $0.35.
How to Send Shipping on eBay?
You can choose from different carriers to send parcels on eBay. Some shipping companies offer you free home delivery options. You can deliver your shipments by taking advantage of such advantages. With eBay shipping labels, you can benefit from platform-specific discounts.
There is no harm in using the packaging materials you have at home for shipping. You can also use the boxes that cargo companies provide free of charge or buy special packaging materials for shipping on eBay.
How Should I Price on eBay?
For pricing on eBay, you can consider the prices of products in a similar category. If you are selling by auction, you can increase your chances of making a sale by keeping the starting price low. You can get detailed information about pricing by reading the eBay selling guide.
How Do I Receive Payments on eBay?
To receive payment on eBay, you need to wait for your order to be confirmed. After the buyer has paid, the money will be transferred to you. Depending on the bank’s processing intensity, it can take up to three working days.
Do I Have to Pay Tax on My Sales on eBay?
You may be liable to pay tax on sales you make on eBay. This is because you are earning money through e-commerce. If you have a tradesman exemption, you do not have to pay any tax. However, you will have to pay income tax on sales made through your company.
Is eBay Reliable?
You don’t have to worry about the reliability of eBay. eBay is a platform that brings millions of sellers and buyers together. Today, you can realize your sales smoothly on the platform, which reaches even more members than Amazon.
Which Products Sell the Most on eBay?
The best-selling products on eBay vary by category. If the large number of products you can sell on the platform attracts the attention of customers, you can sell a large number of even an unexpected product. eBay’s sales categories are as follows:
- Used goods: You can sell many used items on eBay, from old electronics to toys and books.
- Collectibles You can sell items that collectors would like to buy, such as rare coins, watches and old toys.
- Cars
- Old and antique items: This category is quite broad. You have the chance to sell all items with a certain history and antique quality on eBay.
- New products
What are the Types of Sales on eBay?
There are different types of sales on eBay. You can choose one of these sale types and reach the platform’s large customer base. The sale types are as follows:
- Sale of your own branded products
- Wholesale
- You can resell the discounted items you bought from eBay on eBay using the Resale/Arbitrage method.
- Dropshipping
- Sale of random items
What is the eBay Sales Strategy?
For a sales strategy on eBay, you must first determine what to sell. If you cannot decide what to sell, you should evaluate the products in terms of profitability, competition and demand. Buying products just to sell them on eBay may not be a very logical choice. For this reason, you should first evaluate the products that you have and have sales potential.
What are eBay Commission Rates?
eBay commission rates differ by category. You can learn the category-specific commission rates from the table below.
Category. | Additional Fee | Final value fee % + US$0.30 per order |
Music > Vinyl Records & Motors, Parts & Accessories, Automotive Vehicles & Supplies and Safety & Security Accessories | First 250 signups free per month, then $0.35 per listing | 12.9% on the total sales amount up to USD 7,500 calculated per product; 2.35% for the portion of sales above USD 7,500 |
Books & MagazinesMovies & TV (excluding Movie NFTs)Music (excluding Vinyl Records and Music NFTs categories). | 14.6% of the total sales amount up to USD 7,500 calculated per product; 2.35% for the portion of sales above USD 7,500 | |
Coins and Paper Money > Bullion | 12.9% if the total amount of sales is USD 7,500 or less, calculated per product; 7% if the total amount of sales calculated per product is over USD 7,500 | |
Clothing, Shoes & Accessories > Women > Women’s Handbags & Handbags | 15% calculated per product if the total amount of the sale is USD 2,000 or less; 9% calculated per product if the total amount of the sale is over USD 2,000 | |
Jewelry and Watches (except Watches, Parts and Accessories) | 15% calculated per item if the total amount of the sale is USD 5,000 or less; 9% calculated per item if the total amount of the sale is over USD 5,000 | |
Jewelry & Watches > Watches, Parts & Accessories | 15% of total sales up to USD 1,000 calculated per item, 6.5% for the portion of sales from USD 1,000 to USD 7,500 calculated per item, 3% for the portion of sales above USD 7,500 | |
Art > Art NFTsChoose collection categories:Emerging NFTsNon-Sporting Collectible Cards > Non-Sporting Trading Card NFTsMovies & TV > Movie NFTsMusic > Music NFTsSports Mem, Cards & Fan Shop > Sports Trading Cards > Sport Trading Card NFTsToys & Hobbies > Collectible Card Games > CCG NFTs | 5% of the total sales amount | |
Heavy Equipment Parts and Attachments > Heavy EquipmentPrinting and Graphic Arts > Commercial PrintersRestaurant and Food Service > Food Carts, Trailers and Carts | 3% of the total sales amount up to USD 15,000 calculated per item, 0.5% for the portion of the sale over USD 15,000 | |
Musical Instruments and Equipment > Guitars and Basses | 6% of the total sales amount up to USD 7,500 calculated per product, 2.35% for the portion of sales above USD 7,500 | |
Men > Men’s Shoes > SneakersWomen > Women’s Shoes > Sneakers | 6% of the total sales amount up to USD 7,500 calculated per product, 2.35% for the portion of sales above USD 7,500 |
What are the Advantages of Selling on eBay?
One of the advantages of selling on eBay is that you have the opportunity to create your own unique listing. eBay offers a unique listing opportunity for every seller. Thanks to eBay, you also have the opportunity to sell new and used items of the same product that you cannot find in many online marketplaces.
What are the Disadvantages of Selling on eBay?
There are some disadvantages to selling on eBay. First of all, the large number of sellers can make it difficult to compete. Sellers may hesitate to raise or lower prices here. When you increase the price, cheap products may become more attractive to buyers. If you lower it, you may have to sell at a loss. To avoid such problems, you have to take your competitors’ price scales into account.
Another disadvantage is that it is especially difficult for companies to highlight and promote their brands. Since eBay will always be one step ahead of you, it can be difficult to increase your awareness.
Is There a Monthly Fee on eBay?
The monthly fee on eBay varies according to the package options you choose. The platform offers you four package options for membership. These are; starter, basic, premium and anchor package. The price of these packages is different from each other. At the same time, the privileges offered by the packages can also be evaluated differently from each other. Package fees are in the table below.
Package Type | Monthly | Annual |
Starter Package | 7.95 dollars | 4.95 dollars |
Basic Package | 27.95 dollars | 21.95 dollars |
Premium Package | 74.95 dollars | 59.95 Dollars |
Anchor Package | 349.95 dollars | 299.95 Dollars |
You can realize your sales by choosing the appropriate one among the packages listed above. The highest priced package is the “Anchor” package. You can choose the “Starter” package to get started. After reading the guide to selling on eBay, you can decide which package is more advantageous for you.
You do not need to establish a company to sell on eBay. You can also sell on the platform as an individual.
You can make your sales by completing the membership and store opening steps on the ebay.com website.
You can sell new or used items on eBay. You can sell products in many categories from electronics to clothing.
eBay works with many shipping carriers.
Other marketplaces you can choose to sell online are: – Trendyol – Hepsiburada – Amazon – Çiçeksepeti
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