How to Open a Store on Shopier? How to Sell?

Since it does not require much technical knowledge, especially e-commerce beginners step into the world of online shopping with Shopier. Shopier, which allows sales on any platform, including social media, is still one of the most preferred e-commerce systems with its easy integration with different platforms and simple structure. Born as a Turkish initiative and growing rapidly, Shopier is being wondered by a significant audience who will start e-commerce from scratch and especially those who aim to sell from home. In our guide article, which includes details on how to open a store on Shopier, which allows you to sell on Instagram or different platforms without the need to develop any e-commerce site, you can find answers to all the questions you wonder about the online sales experience with Shopier.

What is Shopier?

Shopier is an e-commerce solution system that offers shopping and payment automation where you can create a virtual shop of your own on the platform of your choice. By using Shopier to use your social media accounts, e-commerce site or different marketplaces to sell your products over the internet, you can receive payments for the sales made by using Shopier and you can make your delivery under the most favorable conditions with contracted cargo services.

Shopier is an e-commerce service provider that offers free services to individual or commercial entrepreneurs who want to make products or sales online. In Shopier, where you can open a store after a free membership, your customers do not need to be members. You can use Shopier to convert your products or services that you think consumers will be interested in into cash without e-commerce experience.

How to Open a Store on Shopier?

It is enough to create a free membership to start selling by opening a shop on Shopier. After opening and customizing your shop without any membership or monthly usage fee, you can list your products and make your store ready for sale. You can start taking orders immediately by sending your shop link created after a few steps of opening to your target audience.

The Shopier application, which allows selling on both social media and marketplaces, can be easily used on desktop or mobile devices. As you can make your products through both access points, membership transactions can also be completed via mobile or desktop devices. The steps you need to complete for membership can be summarized in 8 steps. In 8 steps, you can follow the instructions below to open a store in Shopier:

1. Log in to the Shopier website at https://shopier.com/ and click on the “Become a FREE Member” button at the top right of the homepage, shown below.

2. On the free account creation page that opens after the login, it is necessary to enter the information shared in the screenshot below. After entering Shopier shop name, e-mail address, mobile phone number and password in the relevant fields, the membership process is completed by clicking the“CREATE ACCOUNT” button.

3. After completing the first step of the two-step membership process above, your Shopier user panel opens, but the buttons on the panel are still inactive. In the first step of the 5-step membership process, enter the requested “Membership Information” and click the “Proceed” button.
4. Enter the IBAN number of the bank account registered in the same name as the membership information you provided to Shopier and click the “Proceed” button.
5. Write a short informative text about the product or service group you are selling in the field provided for you and click the “Proceed” button by selecting “My Own Website” depending on the payment infrastructure preference.
6. If the payment infrastructure of the e-commerce site of the person applying for membership will be used, the addresses of the e-commerce site or sites should be entered in the required fields and the “Proceed” button should be clicked.
7. Review the summary of the basic information of the application and complete your membership application by clicking the “Complete” button.
8. After 24 hours of completing the application, your Shopier application will be approved and you will be contacted via SMS or e-mail.

How to Sell on Shopier?

Sales can be made with 3 methods in Shopier. Shopier, which allows sales through social media channels such as Instagram, Facebook, Twitter, etc., is also used by those who want to sell on the website or global marketplaces. Regardless of the method used when selling with Shopier, contracted shipping advantages can be used, as well as collection can be made with installment payment options with debit and credit cards.

Shopier manages to support sales through different channels through the shop link created. You can make sales by sharing your Shopier shop link on social media or other channels. Every stage of the ordering process is processed automatically and detailed information about the three models that you can sell with Shopier infrastructure is shared below.

Selling from Social Media with Shopier

Entrepreneurs who start e-commerce with Shopier can make sales by sharing the link of their shops and the products they sell through their social media accounts. The entire process regarding orders is managed automatically and the necessary information regarding the payments received from customers or product shipments to the customer is regularly made in this model. For this model, which can be sold on Facebook, Pinterest and Twitter, especially Instagram, it is necessary to open a free membership from Shopier and activate the store after a 24-hour waiting period.

An individual or commercial membership can be created to sell with Shopier from social media accounts. Although the commission fees for memberships are different, no payment is made for Shopier accounts opened for both membership types. The critical process here is the establishment of the connection between Shopier and Instagram or other social media tools. Members can make sales by sharing the link of their Shopier stores on the relevant social media channel.

To learn the Shopier shop link, log in to the Shopier account via PC or mobile device and visit the “Shop Management – Shop Options” section with the help of the menu. By clicking on the option right next to the shop name field, the shop owner who does the “copy link” process can create the connection between Shopier and the social media tool by pasting this link to Instagram or other social media profiles.

The generated shop link provides the necessary link for your social media account followers to access your products or services. Every new follower you bring to your account reaches you and your products through the aforementioned link. For this reason, when selling on social media with Shopier, it is important to focus on increasing your number of followers along with sales.

Selling from a Website with Shopier

Shopier supports sales from every e-commerce site regardless of the infrastructure developed. As with sales made through social media accounts, Shopier users can benefit from the privilege of order automation, debit and credit card collection opportunity and contracted shipping advantage while selling with Shopier from the e-commerce site.

Shopier provides advantages such as ease of use, secure payment method and installment shopping for buyers. With these advantages, you can gain the advantage of being able to offer the expectations of a wider customer base while making your e-commerce easier. You can open a free Shopier store in minutes and start selling your products or services through your website.

Selling from Online Marketplaces with Shopier

Shopier can also be used by e-commerce entrepreneurs who want to sell on global marketplaces. By directing your stores on online marketplaces to Shopier, you can sell products or services to your domestic and international customers.

After the Shopier account to be opened for sales in online marketplaces, the account must be connected with a single click. After the necessary connection is established, the orders placed by your customers in your shops in the marketplaces are directed to Shopier and the payment is easily completed with Shopier. In this process, your customers do not need to be Shopier members. With Shopier, you can sell on domestic and international marketplaces such as Etsy, ebay, Letgo and Discogs.

What are the Advantages of Selling with Shopier?

Shopier makes shopping easier with the conveniences it offers for store owners and customers, while meeting the expectations of security and high conversion rate. The following can be said about the 9 advantages of selling with Shopier, where the ability to sell through many different channels is gained:

Free Membership

Shopier memberships are free of charge. Moreover, there is no corporate membership requirement for membership. You can create a free membership according to individual or commercial preference and sell with Shopier with low commission rates.

Alternative Payment Infrastructure

Shopier has a rich payment variety. You can sell to your customers on Shopier with prepaid cards, debit or credit cards, and you can appeal to a wider customer base by making sales in installments.

Regular Weekly Collections

Shopier does not wait for months for the collection of sales made in Shopier. Payments for sales made on Wednesday of each week are transferred to the user’s bank account. Thus, you can avoid incurring the cost of money by keeping the cash flow of your business fast.

Easy Integration

Shopier is easily integrated regardless of e-commerce infrastructure. By completing the Shopier membership process, you can immediately start selling from your social media accounts, e-commerce site and global marketplaces.

High Speed Sales Opportunity

Payment transactions are very fast in Shopier. You can achieve high sales conversion rates by preventing customer loss due to payment pages that get stuck or encounter a different problem with Shopier.

Ability to sell in different channels

With Shopier, you can expand the boundaries of e-commerce. You can sell through your social media accounts along with your website, open to global marketplaces and bring your products or services together with your target audiences in different parts of the world.

Rich Customer Advantage

Shopier turns the most used platforms of the internet into your natural sales area. With Shopier, you can easily reach the high sales figures you desire by having the chance to reach a wider target audience.

Contracted Shipping Support

When you work with Shopier, you can take advantage of company contracted cargo at affordable prices for the delivery of your orders. You can eliminate the negativities such as form filling and high costs by working with Shopier contracted cargo companies for cargo shipments of 35 TL and above, which are located within the borders of Turkey and sent with seller payment.

Easy Access from Any Device

You can access your Shopier account from your mobile or desktop devices. You can access your account via any device connected to the internet, view your orders and manage your store by creating codes for shipping.

How to List Products on Shopier?

Shopier is easily used on mobile or desktop devices. For the product listing process, you can complete your transactions by logging into your Shopier account with both device types. When you log in to your Shopier account for transactions, you must complete the “Products – Product Listing” entry respectively. After the login, clicking on the “+” icon provides access to the menu required to upload your products to your Shopier store. When listing your products as described, it is enough to pay attention to these 4 critical details:

1. You must upload at least one image of the product. You can upload high-quality, intriguing and preferably more than one image that fully shows the product.
2. Be sure to enter a description of the product along with the name of the product.
3. Process the selling price of the product and the currency in which it is sold.
4. Do not forget to add the stock quantity of the product and the shipping type selection.

How to Invoice Shopier?

Shopier can sell without a company. For this reason, there is no obligation to invoice. Although Shopier users can make their sales individually, both criminal sanctions and the requirement of invoice for reliability in e-commerce make it mandatory to establish a company. Establishing a company brings you professionalism and helps you eliminate many obstacles on your way to becoming a brand.

You can choose any type of company to sell on Shopier. After establishing a company, you can work with an accountant or financial advisor to issue invoices for the sales you make with Shopier and deliver these invoices to your customers during product shipments.

How Should Shopier Sales Strategy Be?

Joining Shopier is fast and cost-free. The opportunity to work at low cost for sales is waiting for store owners. You need to work by blending many different strategies to increase your sales in Shopier, which provides you with great convenience in order to sell in every channel.

When determining the sales promotion strategies to be implemented on Shopier, the requirements of the platform to be sold are important. Because each platform has its own dynamics, is used by different audiences and these variables affect digital marketing strategies at significant rates. For this reason, we recommend that you carefully review the 9 critical details we have shared with you while determining a sales strategy in Shopier and take advantage of the ones that are suitable for your platform:

Position Your Product Correctly

It is true that there are dozens of products in the world that are discovered “accidentally” or “coincidentally”. However, when you step into e-commerce, you should not leave your business to these coincidences, you should be able to bring your products or services directly to your target audience by positioning your product correctly.

When starting with a good target audience analysis, you need to analyze what your customers like, know which details about the product can attract the attention of your audience and choose the marketing channels you will use. Shopier offers entrepreneurs who have established their own brand the advantage of “one-to-one dialog with the customer” and strengthens their hand in product positioning.

You can analyze your target audience accurately by using the options offered to you to conduct market research in Shopier. For this purpose, you can organize Instagram surveys, follow customer feedback, create an email newsletter and consult your customers’ opinions. By using the data you obtain with these methods, you can successfully realize product positioning after defining your target audience correctly.

Use Quality Product Photos that Attract Interest

Especially in sales with Shopier to be made through social media such as Instagram, the main fiction should be on visuals. Due to the nature of social media, the use of original and high quality images should be perceived as a necessity. In addition to quality and originality for visuals, the concept of “intriguing” also stands out for success.

Various data obtained through social media platforms such as Instagram, Twitter and Facebook show that images that arouse curiosity receive much more interaction. For this reason, while selling with Shopier, you can use various methods to reach your target audience and increase the chance of getting interaction by choosing original, high quality and interesting visuals.

Prepare Documentation on the Use of Your Products

In e-commerce, consumers like to look at examples of its use when evaluating the products they want to buy. These examples influence their purchasing decisions and improve sales statistics.

By leveraging the power of this strategy, you can prepare written, visual and video content for your target audience. It is known that video content, which is shaped around a topic and manages to capture an effective story, affects consumers’ purchasing decisions by taking place in their minds.

Advertise on Google

Google, the world’s most widely used search engine, offers e-commerce entrepreneurs great gains in terms of attracting customers. With the Google Ads system, you can stand out in searches by advertising your products or services.

Google Ads system attracts attention with its high recycling rates and low cost. By positioning the product or service you sell at the top of Google’s results listing pages, you can take advantage of the power of one of the most effective channels to reach your target audience.

Emphasize Customer Loyalty

Customer loyalty, which has an important share in the process of creating a good brand, is an important strategy that can be applied for sales made with Shopier. By taking positive steps towards the sector or the product sold, you can ensure that your customers will choose you again for the products or services they will buy in the coming days.

Big brands are launching customer loyalty programs to succeed in this area. Whether it’s Starbucks, the world’s most famous coffee retailer, offering free coffee with repeat purchases, or LEGO VIP by toy giant LEGO, Shopier can inspire your sales.

Timing is important when implementing a customer loyalty program. Considering that your priority is to acquire customers at the beginning of the process, you can choose the periods when you have acquired an audience for loyalty programs.

Utilize Social Media Ads

When selling on social media with Shopier, you can use social media ads to reach your target audience. You can meet your target audience directly with product or service ads on Instagram, Facebook and Twitter.

Social media ads make it easier for you to define different target audiences with the filtering options they offer. Thus, you can identify different target audiences for each advertisement and reduce your advertising costs by focusing on a niche area. Especially campaign periods are the right times for marketing activities. You can increase both your sales and brand awareness by keeping these periods free.

Organize a Contest

Virtual store owners who want to increase their recognition, especially in sales made on Instagram, gain new followers by organizing various competitions. You can also include contests in your Shopier sales strategy to deliver your products or services to more people.

If you set the contest rules well and choose the prizes correctly, you may even be surprised by the participation. In this way, you can increase your followers and have the chance to share with a wider target audience.

Conduct Influencer Marketing Efforts

Influencer marketing or influencer marketing is an effective way that has helped many brands become popular. By collaborating with “influencers” who have many followers on social media and have the power to influence their followers, you can achieve significant success in the short and long term.

Today’s consumers value user feedback on the products or services they are going to buy. Influencers can be defined as the “experts” of our age. To reach an audience that wants to buy a product used and recommended by a person they trust, be sure to add influencer marketing to your sales strategy with Shopier.

Spend Time on Customer Communication

Trust is everything in e-commerce, and while consumers expect support from brands pre-purchase, they also want to see the same support post-purchase. Today, many consumers browse the reviews of the products or services they are going to buy and read the reviews of the seller. You can increase the trust in your Shopier store by paying attention to customer communication.

Customer interaction also helps you strengthen your brand image by increasing trust in your brand. For this reason, you should aim for a successful customer communication policy by responding to your customers’ product comments and answering their questions.

Pay Attention to Store Design and Visual Presentation

The design of your Shopier store is critical for successful online sales. You should shoot and upload high-quality product images. High-quality images help customers understand the product better, which in turn influences their purchasing decisions. You can also attract visitors by reflecting the general atmosphere of your store with aesthetically pleasing showcase design. Keeping your color palette in line with your brand helps you create a strong corporate identity and helps customers connect with the brand.

User experience (UX) is also an important factor in your Shopier store. By using responsive design, you can make your store look great on any device. An easy-to-navigate interface, fast loading times and a smooth shopping process can help you increase customer satisfaction.

Focus on Marketing and Promotion Strategies

To achieve success in the digital world, you need to create effective promotion strategies. As an important pillar of social media marketing, influencer collaboration can help you promote your brand to large audiences. While social media platforms help your brand gain visibility, influencers increase credibility and allow you to reach your target audience directly. In addition, with email marketing, you can regularly provide information to your existing customers and increase loyalty.

For a successful digital marketing strategy, you can focus on driving organic traffic with SEO. Thanks to SEO, your brand ranks high in search engines and helps you reach potential customers easily. In addition, analyzing the target audience makes your marketing activities more efficient. Customized content that appeals to the audience attracts customer interest and increases conversion rates. By optimizing ads, you can use your ad spend more efficiently and show the most appropriate ads to your target audience.

Don’t Forget Sales Analysis and Optimization

Sales analysis is critical to increase sales and make business processes efficient. It contributes to understanding which strategies are effective by evaluating the current sales performance of your business. It helps you identify your business’s strengths and areas open to improvement.

Conversion rate analysis is one of the key metrics of sales analysis. This analysis shows how close potential customers who visit your site are to visitors who turn into actual sales. High conversion rates indicate that sales processes are effective, meaning that you are reaching the right target audience. Low conversion rates indicate a problem with your user experience, pricing or marketing strategy. You can optimize your processes by identifying areas that need improvement.

Data analysis and performance reports are another critical tool used to measure how successful sales strategies are. By analyzing the data collected from each sales transaction, you can understand which factors are driving sales. For example, you can identify which marketing campaigns attracted more customers, or which periods saw increased sales.

A/B testing allows you to compare different strategies to see which one is more effective. For example, by testing two different ad copy or different pricing strategies, you can see which one leads to higher conversions. With customer behavior analysis, you can identify which products potential customers are interested in, which pages they spend more time on, and at what point they abandon their carts. You can manage revenue around this information, so you can focus on highly profitable products. Using KPIs (Key Performance Indicators), you can measure how close you are to your sales targets and determine your stock demands accordingly.

Pay Attention to Legal Obligations and Taxation

Although opening a store on the Shopier platform offers great opportunities for entrepreneurs, you should keep in mind that these opportunities come with legal responsibilities. Shopier makes a tax declaration by including VAT payment in the commissions it receives from sellers. However, you have to pay the tax on the income you earn as a result of Shopier sales.

Those who earn income through e-commerce may face various penal sanctions if they do not meet the conditions for e-commerce tax exemption. If you already have a company, you can fulfill your basic obligations by invoicing through e-Archive. If you are going to work as an individual, you should check whether you meet the e-commerce tax exemption requirements. You can also get a tax exemption certificate by making the necessary applications. Otherwise, your transactions may have serious financial consequences as they carry the risk of unregistered sales.

When opening a store in Shopier, you must make a complete tax declaration after each sales transaction, record and declare your earnings correctly. Operating as a commercial enterprise requires you to perform transactions such as invoicing and revenue management properly as required by legal legislation.