Fintech’s Role in the Customer Buying Journey

Fintech, or financial technologies, brings many innovations that change and facilitate the customer purchase journey. Especially in areas such as payment systems, money transfer and credit provision, fintech solutions are creating a great transformation in today’s world. As PayTR, we can list some points about the important role of fintech in the customer buying journey as follows;

Easy and Fast Payments

Solutions developed to speed up and secure payment processes are among the most important conveniences offered by Fintech. The solutions we offer as PayTR, such as VirtualPOS, Linkle Payment, NeoPOS, digital wallet and marketplace model, enable our merchants to complete the payment process in a simple and seamless way. Thanks to these solutions, the end consumer completes the shopping process faster and more securely, while our business partners easily manage the payment collection processes .

Personalized Financial Solutions

Using data analysis and measurement techniques, understanding customers’ financial behaviors and providing personalized solutions accordingly are also among the priorities in fintech. As PayTR, we aim to meet our customers’ needs in the best way possible by offering services such as customized payment plans or reporting. We also provide technical support and adopt a collaborative approach in integration processes so that our customers can seamlessly integrate into their systems.

Driving Customer Success

It is critical to be on the same path with merchants and be a partner in their success. As PayTR, we use social media activities, mobile app usage and other alternative data sources to analyze our customers’ payment processes and thus facilitate access to financial products and services for more people.

Seamless Integration

PayTR’s new generation payment solutions work in integration with various shopping platforms, e-commerce sites and mobile applications, making our customers’ shopping experience seamless. Thanks to the free integrations we offer, customers’ payment processes, shopping credit applications and access to financial services are greatly simplified.

Customer Support Services

As PayTR; we are always with our customers with the support services we offer. As a professional and expert team, we strive to resolve any problem our customers experience quickly and effectively. We do our best to provide our customers with an uninterrupted service experience and ensure their satisfaction.

The focus of all these efforts is to make our customers’ purchasing processes more efficient, secure and user-friendly, thus increasing their satisfaction and reinforcing their loyalty. As PayTR, we will continue to offer the best experience to our customers by using the innovations brought by fintech in the most effective way.

Our Customers’ Journey at PayTR

At PayTR, we work diligently to optimize our customers’ purchase journey. In order to understand our customers’ needs and offer them the best experience, we meticulously analyze all the software integrations they use by touching their payment processes.

We conduct a detailed evaluation process to ensure that our products, developed by our professional Product and Software Development teams, are integrated into our customers’ payment processes in the most appropriate way. This one-on-one evaluation with our customers allows us to determine the most appropriate product in terms of both regulatory and technological aspects.

During the integration process, we meticulously follow all the necessary steps to ensure that our business partners do not experience problems in their processes. In order for our customers to maintain their competitive advantage and stand out, we continuously monitor the success rates of payment transactions after the completion of the integration and support the identification and elimination of possible sources of error.

Finally, we aim to maximize customer satisfaction. We strive to reinforce our customers’ loyalty and increase their brand value by offering them an uninterrupted payment service experience through accessible and transparent communication. Playing an important role in the customer purchasing process is not only a service for us, but also a responsibility.

Özlem Arslan Çakır

PayTR Sales Engineer