User engagement refers to every interaction a person has with a digital product or service—clicks, scrolls, comments, form submissions, and more.
Why It Should Be Measured
Engagement rate reveals how much users value your content. Data on time spent per page or buttons that go unclicked feeds directly into UX improvements—and higher conversion.
Why It’s Tied to Loyalty
High engagement signals that users are genuinely connected to the content. Engaged users spend more time with the brand and are more likely to return—building an emotional connection that sustains long-term loyalty.
