SMEs Prefer PayTR for Virtual POS

PayTR, one of Turkey’s leading fintech companies, has been offering new generation payment solutions suitable for the changing needs of SMEs since day one with more than 15 years of experience. PayTR accompanies the growth journey of more than 150 thousand merchants and stands out as the most preferred financial technology organization of SMEs in Virtual POS. PayTR CEO Merve Tezel talked about PayTR’s innovations implemented in the first half of this year and its success in Virtual POS.

In 2021, PayTR accelerated its growth targets with its investment partnership with Actera, Turkey’s largest private equity fund, and offers an uninterrupted payment experience to merchants with its new generation payment solutions and strong infrastructure. It focuses on making life easier for all businesses with product and service investments for the needs of SMEs in different business lines.

“We accompany businesses on their growth journey with our products and services”

PayTR CEO Merve Tezel emphasized that the biggest expectations of businesses in terms of payment are speed and trust: “With our 15 years of expertise in the payment field, we offer new generation payment solutions to the changing needs of businesses. Today, consumers who want maximum trust and minimum effort are looking for powerful technological solutions. In this direction, we focus on meeting expectations with our new generation payment solutions, especially PayTR Virtual POS, PayTR Physical POS, PayTR Link Payment and PayTR NeoPOS (Soft POS), which provide convenience and speed to SMEs. We offer our merchants with online stores the opportunity to receive cash or installment payments from all cards with PayTR Virtual POS, which they will start using with a single integration. Our product NeoPOS, which we launched in the last quarter of 2023, is one of our solutions that will make an impact in the field of payment. When you need more than one POS device at the same time, your NFC-enabled mobile phone or tablet with Android operating system instantly turns into a POS with an application. It offers you the opportunity to receive payments safely from anywhere you want (payment at the door, mobile sales, bazaars, logistics services). PayTR NeoPOS+, which we announced in January this year, can issue e-invoices and e-archive invoices in addition to all the features of PayTR NeoPOS. With all our solutions, we want our SMEs to focus only on growth and success as we offer a secure payment experience.”

PayTR is the first fintech that comes to mind in Virtual POS

Stating that they continue to invest in their products and services to support the growth of more than 150 thousand businesses today, Merve Tezel said, “In the market research we conducted in recent months, we found that we are the most preferred* payment institution in Virtual POS among small and medium-sized businesses. This result motivated us to continue our actions on our focus areas such as fast approval, strong product diversity, a well-designed customer journey from start to finish, trust and convenience in payment without slowing down. Our goal is to maintain our leading position among Turkey’s trusted fintech companies with our new product and service investments. To accompany our merchants on their growth journey with our multi-channel solutions that meet their expectations.”

“Competitive environment accelerates the development of the sector“

Underlining that the need of businesses for digitalization is increasing day by day, Merve Tezel said, “The concepts of speed, trust, convenience and sustainability have become much more important in financial technology. Fintekler builds all its activities on these concepts and aims to support the growth journey of businesses. Increasing competition increases the pace of development in the sector and drives investments in technology and talent. We can say that investments in omni-channel, digital wallets and artificial intelligence are gaining momentum. While following the innovations in the world, we continue to invest in infrastructure, automation and new products by analyzing the sector and the expectations of businesses.”

*In the second quarter of 2024, based on the results of research conducted with FutureBright on the use of Virtual POS.