We Left Behind an Exciting and Busy Year

Our CEO Merve Tezel shared her views on the fintech sector in the February 2025 issue of Business Turkey Magazine.

We left behind an exciting and busy year in terms of payment technologies and digital transformation. As a fintech that has been providing reliable payment solutions in the field of payment technologies for many years, we entered our 15th year in September. With our new generation payment solutions, we facilitate payment processes for SMEs of all sizes with online or physical stores.

Today, the increasing need for digitalization is based on the increasing demand for online after the pandemic, changing consumer habits and the expectation of speed. We don’t want to waste time when purchasing products or services. This change affects SMEs, the backbone of the economy, the most. For many businesses that want to grow their business and even make it sustainable, digitalization and even establishing their own sales platforms are becoming a priority. As PayTR, we offer new generation payment solutions such as Virtual POS, Physical POS, Link Payment, NeoPOS (SoftPOS) to more than 150 thousand merchants. For businesses of all sizes growing in e-commerce, receiving payments from all cards with a single POS in two hours, tracking physical or online payment transactions from a single screen, and receiving 24/7 communication support greatly reduces the workload.

In a comprehensive research we conducted on POS usage habits and Virtual POS preferences in the first quarter of this year, PayTR Virtual POS became the “first and most preferred” online payment solution by small and medium segment SMEs. Thousands of SMEs who trust us as much as our 15 years of expertise in online payments have a great share in this result, which makes us very proud. In addition to PayTR Virtual POS, we introduced our PayTR Physical POS product to many more businesses. After NeoPOS, which turns mobile phones into POS devices, we further expanded our multi-channel payment service by launching NeoPOS+ in January, which is VUK 507 compliant and can issue both e-invoices and e-archives. We continued our investments in data security, infrastructure, products and expert workforce. We launched our new commercial film and the film series “Those Who Grow Their Business with PayTR” in which we left the floor to our merchants. We met with approximately 200 thousand SMEs in six different cities with the Smart SME Digital Transformation Conferences, of which we were one of the sponsors.

We Will Continue to Add Value to the Sector with Our Investments

In recent years, we have seen a significant increase in demand for payment solutions. There are several main reasons for this increase. Firstly, the decreasing use of cash and the increasing use of contactless payment methods have increased the demand for payment solutions. Consumers now want to complete their transactions quickly and securely instead of waiting in line at stores or cafes. These expectations lead businesses to new generation payment solutions such as SoftPOS. With the innovations provided by technology, businesses can now offer more flexible and channel-independent solutions to their customers. Especially in e-commerce, trust is the top priority of consumers. For example, if a business needs to offer the same payment experience from both its physical and online store, the multi-channel solutions we offer gain great importance. For example, when mobile phones turn into POS with NeoPOS, businesses that make mobile sales, take payments at the door or provide services in the field can receive payments securely without additional investment. With the growth of social commerce, our “Payment by Link” solution for SMEs that do not have a website but sell via social media allows you to receive remote payments securely via a single link. This reduces the operational burden for businesses and increases consumer satisfaction. I can say that 2025 will continue to be shaped by innovation, collaboration and financial inclusion for fintechs. Speed, security and personalized services, which are increasingly important for all sectors, will continue to drive the industry in 2025. Solutions that improve the user experience and are tailored to the needs will become increasingly important. In addition, financial processes are expected to become even smarter and faster as technologies such as artificial intelligence and data analytics are integrated into different areas of the industry, such as fraud prevention. However, it is important to remember that even as business processes become easier, threats will continue to evolve with new technologies.

In 2025, security investments and measures to be taken will become much more important.