9 Tips You Need to Know to Sell Online

Online marketplace sites, social media or e-commerce site building options can be used to sell online. You can sell online through e-commerce without opening a physical shop. You can increase your chances of success by following the right steps to sell online. When you are successful in building a good brand and increasing the credibility of your brand, you can increase your online sales volume day by day and make your new venture a success.

How to Sell Online?

In order to sell online, you need to step into the e-commerce sector. You can set up your own website, open a store on onlinemarketplaces or start selling on social media channels such as Instagram. Whichever method you choose to follow, you need to take every step according to the rules of online shopping for a good start and a satisfactory return. While the growing e-commerce market is always open to new opportunities, you can remove all the obstacles that will cause you to fail in online sales by following these tips we will share with you:

1. Identify the sector to start selling.
2. Identify a niche product for your chosen sector.
3. Build your brand.
4. Complete your infrastructure for official transactions such as company formation.
5. Secure domain names and social media accounts that are compatible with your brand.
6. Create your e-commerce site.
7. Negotiate for a payment system that is reliable and operates with low commissions.
8. Create your invoice design and prepare your infrastructure for after-sales support.
9. Create SEO and effective advertising campaigns to promote your products.

1. Sector Selection

Before launching your online shopping venture, you need to determine which sector you should enter. There are many different criteria for choosing a sector to sell online. It is important that you do not have problems with details such as supply and logistics related to the sector you have chosen, and that the products of the sector can meet the needs of people. You can move on to the second step after making your sector selection by taking a look at the competition of the sector and possible competitors in online marketplaces.

2. Product Selection

After determining your sector, the research process of the product to be sold begins. Turning to niche products when choosing products always makes you advantageous. In addition, when you decide on details such as the product’s sector competition, suppliers, cargo suitability and appeal to people, you can be convinced that you have identified the right product. Below are a few examples of products preferred by many entrepreneurs who want to sell online:

• Mother and baby products
• Accessories for electronic products
• Men’s, women’s and children’s clothing
• Shoes and bags
• Home and decoration products
• Petshop products

3. Brand Creation

Sector and product selection are important for the process of building your brand. It is important that the brand you create defines what you do and is memorable. In this sense, when existing brands are analyzed, it can be observed that many of them are short and consist of one word. You can complete the process of building your brand by turning to easy-to-remember names without giving up the originality criterion.

4. Official Actions

Establishing a company is not mandatory to do e-commerce, but it is necessary. To clarify this definition, you need to be a company so that you can invoice the customer and fulfill your part in after-sales support. If you are a company, you may be preferred by fulfilling the reliability criterion. Considering the potential penalties that await you if you do not pay taxes in the future, we would like to remind you that you should complete your official procedures immediately after determining your brand name.

5. Domain Selection

You need a domain name to bring your chosen brand to the digital environment. Continue the process of participating in online shopping by purchasing a domain compatible with your brand to have your own e-commerce site. When buying a domain, do not forget that by choosing domain names with “com” or “com.tr” extensions, you will be advantageous in terms of reliability compared to other extensions.

6. Establishing an E Commerce Site

You can sell through existing e-commerce sites or social media, or you can choose to open your own e-commerce site. Even if your products are attracting attention on existing platforms such as Amazon, etsy, gittigidiyor, Trendyol, n11 and Hepsiburada, we recommend you to open an e-commerce site to grow your brand and capture more sales volume. You can use ready-made software when setting up an e-commerce site, or you can choose custom software if you wish.

When you start your activity by determining your software preference while setting up your site, you can complete the first details that show your reliability at this stage. The SSL certificate, which shows that your website is secure and that user information is not copied, is the first of the security steps to be taken. By providing your SSL certificate, you can keep customer information safe and ensure that their perspective on you is positive. After this reminder, Turkey’s most preferred ready-made e-commerce software can be listed as follows:

• Shopify
• Woocommerce
• Opencart
• T-Soft
• Ideasoft
• Ticimax

7. POS and Payment System Selection

You need a payment infrastructure for the collection of the costs of sales made over the internet. The fact that the sales made are in the distance sales category brings virtual POS applications to the forefront at this stage. When choosing a virtual POS, make sure that your infrastructure is supported by many different banks and has proven its reliability. Instead of applying for virtual POS to individual banks, you can choose PayTR virtual POS systems that work with favorable commission and rich bank support. PayTR virtual POS applications have a reliable infrastructure that is defined in just 2 hours and supports many banks. Next day payment advantage and favorable commission rates determined depending on your sales volume are just a few examples of the convenience provided by more than 12 years of PayTR experience. By choosing PayTR virtual POS systems that manage to take all precautions against fraud with SSL and PCI-DSS compliance, you can have a reliable payment infrastructure that allows you to be chosen by your target audience.

8. Invoice and After Sales Support

Invoicing of every product you sell is necessary for customers to exercise their online shopping rights such as tax, return and exchange. In order to provide a good after-sales support service, you need to add your integration solutions for invoicing to your e-commerce site.After-sales support should be evaluated mainly in terms of customer communication. Keeping good relations with your customers, defining a support line that customers can reach, and responding to evaluations made on social media reinforces your brand reliability. Do not neglect to pay attention to the pre-sales and after-sales support issues that enable you to attract many new customers who keep their distance from the online shopping experience!

9. Advertising, SEO and Marketing

After uploading your products to your social media accounts, virtual stores and e-commerce site, you need to meet your target audience by promoting them. You can carry out promotional activities in two ways. First, you need to start with SEO work. Using original, real and high quality images for your products, creating titles suitable for user searches for each product and preparing SEO compatible product promotion content are the first things you need to do for optimization work. D You can then support your SEO efforts by preparing blogs for your e-commerce site. Promotion campaigns should be prepared with different budgets in the initial and ongoing processes. It is recommended to start the marketing process with low-budget advertising campaigns that you will create through social media or Google Adwords. In this process, you can improve your campaigns by following the feedbacks, and you can use your marketing budget at the optimum level by carrying out advertising campaigns that allow you to reach your target audience directly with the right strategies.

Selling on Social Media with Instagram

Increasing user interactions on social media have led those who want to sell online to this area. Many e-commerce brands continue to meet their customers by organizing advertising campaigns on the most used social media channels such as Instagram, Facebook and Twitter. Instagram differs from other channels at this stage. Many entrepreneurs can earn significant profits by selling on Instagram.If you use boutique sales strategies effectively by opening a store on Instagram, you have a high chance of success. By creating the right strategies and prioritizing customer satisfaction, you can increase the sales volume of your Instagram store day by day. The suggestions we shared for selling online will also bring you success on Instagram. To increase your success in selling on Instagram, we recommend you to make your new venture according to these rules:

1. 1. Look at the stores that are successful on Instagram, try to understand what they are doing right and observe their shortcomings.
   2. Choose the product you will sell by prioritizing products that have a train in e-commerceor have a considerable search volume online.
   3. Examine brands that appeal to a similar customer base as yours and identify their disadvantages and create effective strategies to differentiate.

• Set up your company to make the right moves on issues such as invoicing, tax and after-sales support.

1. 1. Identify your target audience and create a roadmap on how to reach them.
   2. Open your Instagram business account and add your business information to your page by making your logo your profile photo.
   3. Start posting regularly from your account and use hashtags effectively.
   4. Create your payment infrastructure by using PayTR virtual POS system in addition to payment methods such as traditional wire transfer/EFT.
   5. Conduct page and product promotion activities directly targeting your potential customers on Instagram.
   6. Conduct influencer marketing with influencer accounts with high follower numbers and favorable interaction.
   7. Constantly communicate with your customers. Respond to their comments and reviews. Include contact information on your page where they can reach you outside of Instagram.
   8. If you have an e-commerce site, build a bridge between your Instagram store and your website. In addition to the chance to sell more products to your customers, this choice will make a significant contribution to you in terms of reliability.

Frequently Asked Questions

What are the Requirements for Selling on the Internet?

In order to sell online, you need to choose a product, create your brand, establish a company, buy a domain name, open social media accounts associated with the domain name, set up your e-commerce site, create your payment infrastructure, complete billing and after-sales support processes, and run promotional campaigns.

Which Site Can I Sell From?

You can open your own e-commerce site to sell, or you can sell through e-commerce sites such as Amazon, n11, Hepsiburada, Gittigidiyor, etsy, Ali Express and Trenyol. You can also open a store on Instagram or sell online through the LetGo app.

How to Obtain a Tax Certificate for Internet Sales?

You can obtain a tax plate for online sales via the Revenue Administration website. Log in to the Internet Tax Office from the Revenue Administration website and fill in the fields related to the tax plate using the “Inquiry” button.

How to Sell Online without Opening a Shop?

You can use B2C marketplace sites (e-commerce sites), social media channels or your own e-commerce site to sell online without opening a shop.

Can You Do E-Commerce Without Opening a Company?

There is no need to establish a company when doing e-commerce. Although there is no need to establish a company, it is necessary to establish a company while doing e-commerce in order to comply with taxation principles.

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