What is E-Commerce, How Is It Done and What Are Its Stages?

E-Commerce is among the most preferred initiatives of recent times. Nowadays, when selling online is becoming increasingly popular, it is as important to make the right start and take all the necessary steps correctly as it is to decide to embark on an e-commerce adventure. In the special guide we have prepared for those who want to do e-commerce, we have covered every step required to start e-commerce from scratch. You can learn every detail about e-commerce in this article in order to take your place in this growing market and sell products or services to different parts of the world.

What is E-Commerce?

E-commerce, which is used as an abbreviation for electronic commerce, is the name given to the activity of selling products or services over the internet. In e-commerce, which brings buyers and sellers together online, all stages such as sales, payment, promotion processes and distribution of products are carried out electronically. For a clearer understanding of what e-commerce means, it is possible to summarize this concept as the form of traditional trade over the internet or mobile platforms.

What are the Types of E-Commerce?

Different models are formed according to the position of the parties in e-commerce. According to the parties, e-commerce types are divided into different types as B2B, B2C, C2C, B2G and B2E.

• B2B – Business to Business

Business to Business This e-commerce model, abbreviated from the words ” business to business”, is translated into Turkish as ” business to business”. In this model, shopping takes place between two different companies. Online shopping between businesses through wholesale or retail can be shown as an example of the B2B model.

• B2C – Business to Consumer

Business to Customer This e-commerce model defines business-to-consumer sales. Almost all e-commerce companies sell with this e-commerce model.

• C2C- Consumer to Consumer

Customer to Customer C2C is an e-commerce model where consumers sell to consumers. The best-known representatives of this model in Turkey are GittiGidiyor, Facebook and Letgo. Consumers can carry out trade activities in accordance with the C2C model by selling surplus or second-hand products to consumers like themselves through the relevant platforms.

• B2G – Business to Government

In the Business to Government, or B2G e-commerce model, businesses sell products to the government. The method in which e-tenders opened by government agencies are met can be shown as an example of the B2G e-commerce model. The purchases made by the State Supply Office are an example of this model.

• B2E – Business to Employee

In the Business to Employee, or B2E e-commerce model, businesses make sales transactions by granting some privileges to their employees. In addition to the privileges defined, the company employees must also make their purchases over the internet.

How to Do E-Commerce?

With the widespread use of the internet, entrepreneurs and businesses that want to sell products or services online are taking their place in the online sales market by opening stores in marketplaces or establishing e-commerce sites. Although it is enough to set up your e-commerce site, open your own store in existing marketplaces or do both to be included in the system, the advantage of having detailed information about the process will put you ahead of your competitors. A good preliminary study is necessary both to make the right start and to achieve the targeted sales growth. We have listed all the steps to be taken to have a successful e-commerce process in 15 articles for you below!

• Decide What You Want to Sell

Before you start e-commerce, you need to decide on the product or category you want to sell. Finding a product to sell is not enough on its own. You have to work out all the kinks with the product, such as costs and suppliers, competitive prices and you need to focus on trendy products that you will not have problems in supplying.

When deciding on the product to sell through your e-commerce site or online marketplace store, best-selling products on the internet to turn to products that are on trend saves you time. These products can be trending products, as well as products or product groups that are becoming increasingly popular. As you start this process, you can take thepulse of the market in a realistic way by taking advantage of the many different paid and free tools you can use to find products.

To find an ambitious product to sell, statistics released bythe Electronic Commerce Information System (ETBIS ), measured volumes of internet searches, Google Trends data, products sold by foreign e-commerce sites, best-selling product statistics of marketplaces and product recommendations given by industry experts can make your job easier. You should prepare a detailed list of these products. You can proceed to complete the remaining stages of the process by deciding on the products and product groups for which you have reached optimum solutions in terms of supplier and selling price.

• Know Your Potential Customers

You need to start by getting to know the products to be sold and the target audience interested in these products. This process provides you with important data that will help you succeed at many points, from product pricing to the advertising campaigns you will implement to reach your target audience. If you know your potential customers well and can give them exactly what they want, you can now increase your brand power by turning them into regular customers.

There are many different research methods to get to know your customers. Social media can provide important information to observe your target audience, learn their habits and understand the quality of service they want to see. Google search results and sales statistics from different marketplaces can also help you find important clues. By searching for traces of your target audience on forum sites, comments on your competitors, and even objective opinion sites such as sikayetvar.com, you can get important data on exactly what they expect.

Knowing your potential customers gives you the opportunity to solve their problems. This differentiates you from your competitors and triggers the interest in you to increase day by day. You can offer solutions to customer problems by observing the behavior of the target audience and providing the necessary data.

• Analyze Your Competitors

It is as important to know all the details about your competitors as it is to know your target audience. The better you know your competitors and analyze their strategies to reach your target audience, the better your chances of success. In order to increase your preferability, you need to differentiate from your competitors and offer your customers better than them in many different areas, especially price.

To get data about your competitors, you can examine their social media accounts and track customer feedback to their e-commerce sites and stores in marketplaces. By observing where customers are satisfied and where they complain, you can take these points into account in your strategy.

• Create a Unique Brand that will be Remembered

After completing the three most important researches for e-commerce, you can roll up your sleeves to create your brand. When choosing a brand name, you should take your time and do a detailed study on it. The brand name is your biggest supporter in reflecting your corporate identity, reassuring the customer and creating loyal customers. For this reason, when creating your brand name, we recommend that you decide on short and catchy options that are related to your business, unique, not associated with different brands.

After choosing your brand name, logo design and logo design to complete your corporate identity finding a brand slogan you need to complete the topics. We recommend that you work with a professional in logo design and make sure that your slogan is included in your logo. After completing these details, you can move on to the opening of domain and social media accounts, which marks the beginning of the most important initiative for e-commerce.

• Get Domain Name and Social Media Accounts

Buying a domain name and opening social media accounts are important to show that you are increasingly ready to sell online. Because if the domain names and social media profiles are full in the brand name you have chosen, it returns you to the previous step. For this reason, buy a domain name immediately after deciding on your brand name and start completing the stages of opening accounts on social media channels.

Make sure your domain name is short and consistent with your brand. In addition to this preference that increases memorability, it is also important that the extension is “.com“. After this choice that creates a corporate perception in the customer, carry your corporate identity to the digital world by creating your social media accounts with your logo.

• Prepare a Business Plan

Preparation of product presentations and content, determination of advertising strategies, creation of sales ideas and preparation of the team work schedule are the stages of the business plan. If you wish, you can also prepare the business plan in the previous stages in order.

You need to analyze every detail in line with the data provided in your business plan. From the strategies you will create to reach your customers to the alternatives and which suppliers you should work with, you need to resolve every detail in the plan without skipping. With a good plan in place, you can now move faster to get up and running.

• Corporatize Your Brand

Although you do not need a company to do e-commerce, you need to invoice for the sale of each product. You need to establish a company so that you can issue invoices. In order to sell on the internet with your brand, you need to complete the company setup stages. You can fulfill your legal obligation to sell on the internet by establishing a sole proprietorship, limited liability or joint stock company to do e-commerce.

• Create a Sales-Oriented E-Commerce Site

To sell products online, you need to showcase your products and this requirement leads you to set up an e-commerce site. You can launch your digital store by creating a sales-oriented e-commerce site using the domain name you have purchased after many stages you have completed to get your share of the online shopping pie.

You have three different alternatives for setting up an e-commerce site. You can choose ready-made e-commerce infrastructures for site setup, you can implement your site through open source software or you can try to start with a custom software e-commerce site.

Ready-made e-commerce software provides you with a big advantage in this process with both operationalization and integration solutions. You can quickly make your website ready for sale by choosing infrastructure providers such as Shopify, Woocommerce, Ticimax, Ideasoft and T-Soft, which are preferred by the largest e-commerce sites.

Open source software is implemented in a period of approximately 1 month. These software, which can be developed with simple features, are free of charge. While custom software is implemented in a longer period of time, it is relatively high cost compared to the other two methods. After deciding which method you should choose to set up your e-commerce site, you can upload your products and meet your customers by publishing your site.

• Open Stores in Marketplaces

Even if your e-commerce site is enough to make sales, we recommend that you do not neglect to open a store in online marketplaces preferred by millions of visitors every day. You can turn the popularity of your preferred marketplace into profit by opening a store in popular marketplaces such as Trendyol, Hepsiburada, Amazon Turkey, N11 and Gittigidiyor.

Marketplaces provide great advantages to those who want to do e-commerce with their strong brand values and reliability. These sales points, which serve with different commission rates, not only bring you more visitors but also support you in increasing your brand awareness. As you sell on these platforms, your awareness increases and your sales from your own e-commerce site may also increase following your strengthened brand image.

• Finalize Shipping and Warehousing Agreements

If your preference by selling online is not dropshipping, you need to eliminate your storage problem. You need to rent sufficient storage space for the products you sell and reflect this expense in your sales costs.

After reaching a solution for the warehouse, you can complete your logistics deficiencies by making an agreement with cargo companies for order delivery. In order to gain customer satisfaction in cargo, it is important to offer options that attract customers such as same day shipping or free shipping. For this reason, you can gain a great advantage by diversifying the cargo companies you work with.

• Create a Secure Payment Infrastructure

The payment infrastructure you need to create to complete orders is important. According to ETBIS data, the share of credit card usage in e-commerce payments has reached 58%. In addition to alternatives such as money order/EFT and payment at the door, you need to offer your customers the option to pay with debit and credit cards by providing virtual POS.

Turning to organizations that offer alternative payment methods instead of banks in Virtual POS selection gives you a great advantage.PayTR, which manages to ensure payment security with security measures such as PCIDSS, 3D Secure and SSL , as well as lower commission rates, next business day payment transition, same day installation and support for many contracted banks, is the ideal choice forvirtual POS supply. Through PayTR, your reliable payment method becomes ready for use within 2 hours and you can increase your preferability with the privilege of a secure payment method.

• Create Your Inventory Management System

Inventory management is one of the main veins of e-commerce. The orders placed by the consumer are automatically deducted from the stocks and the procurement process should be started in advance depending on the decrease in stocks. Inventory management should be done according to the principle of FIFO, i.e. “First in, first out“. This principle, which is organized as first in, first out, eliminates the risk of negativities such as deterioration of products with shelf life and prevents inventory losses.

When managing stock, you need to build a good team or utilize integration solutions for stock management. If you know the types of your products well, add a stock lower limit and have a good command of details such as which product sells more, you can successfully maintain stock management.

• Start Marketing Campaigns

You have listed your products, set up your payment system, filled your warehouse and completed your logistics organizations. Now it is time to reach your target audience. In this process, you can get fast returns by organizing marketing campaigns as well as social media posts.You can measure the returns by starting your marketing campaigns with low budgets in the first place and increase your budget over time and carry out your promotional activities through marketplaces, Google and social media.

• Be Relevant to Your Customers

Customer communication determines your brand reputation. The more engaged you are with your customers, the faster you respond to them in pre- and post-sales support, the greater the customer trust in your brand. For this reason, you should set up a 24/7 customer support system, respond instantly to customers who write to you on social media, and spend a significant part of the day researching customer feedback.

• Register with ETBIS

The Electronic Trade Information System(ETBIS) was launched by the Ministry of Customs and Trade to collect e-commerce data. In order to collect statistical data in a healthy way and to ensure e-commerce security, the Ministry made registration to the ETBIS system mandatory. In order to prevent informality on the internet, if you have an e-commerce site, sell on e-commerce marketplaces or operate through e-export sites, you must complete your ETBIS registration.

What are the Stages of E-Commerce?

E-commerce consists of four stages, one or more of these four stages can be realized through electronic media. You can take a look at the information shared below about the e-commerce stages, which are divided into four as advertising, market research, ordering/payment and delivery:

• Market Research

The market research process is about getting to know the target audience. You need to determine well who the products you will sell appeal to. A well-analyzed audience will help you minimize your sales risk in e-commerce as it will increase your sales potential.

• Advertisement

After the market research process, another item that will bring the brand together with the target audience is your advertisements. With the marketing strategies you will use, you can increase your awareness in the marketplaces by bringing your products together with customers.

• Order and Payment

Order and payment stage pay at the door When excluded, it is realized through electronic media in all e-commerce sites. With this stage completed, the order is prepared and the necessary preparations for delivery to the customer are continued.

• Delivery

The delivery phase is carried out physically through cargo companies. In order to manage this process correctly, communication with cargo companies can be carried out electronically.

How to Start E-Commerce?

There are two ways to start e-commerce. The first way is to start selling online by setting up your own e-commerce site. The second way is to open a store in online marketplaces and prefer to sell online.

1- Selling on the Internet by Establishing an E-Commerce Site

Setting up an e-commerce site is not the only way to shop online, but it is one of the ways that must be applied, even if it is late. This method allows you to build a loyal customer base over time by having your own marketplace. If you take every step in the e-commerce stages correctly and proceed with effective marketing strategies, your e-commerce site can turn into a vibrant platform with 24/7 uninterrupted sales.

To set up an e-commerce site, you can choose ready-made packages, open source software or custom software e-commerce sites. You can start selling in the digital environment by launching your own online store through any of these three different methods that you should choose depending on your budget, your targeted success and your time.

One of the most important points when setting up an e-commerce site is mobile compatibility. It is important that the site has a UI/UX user interface design and can load quickly and smoothly on mobile devices. When ETBIS statistics for the first six months of 2021 are analyzed, it is seen that 59% of consumers who shop on electronic platforms use mobile devices. Considering that the use of mobile devices for shopping is increasing day by day, it is understood that e-commerce sites without mobile compatibility are moving away from being successful day by day.

2- Selling online by opening a store in marketplaces

Online marketplaces can be used alone or preferred together with an e-commerce site and can be among the internet sales platforms. These platforms, which create an extra sales area for e-commerce site owners , allow free store opening and allow sales to be made using their own brand power in exchange for certain commissions.

Especially in the first period of e-commerce, entrepreneurs have a great handicap in terms of providing trust to the customer and preferring the brand because they do not yet have brand awareness. Marketplaces, on the other hand, have tens of millions of loyal customers. By opening a store in online marketplaces such as Trendyol, Hepsiburada, N11, Amazon, Gittigidiyor and Çiçek Sepeti, you can benefit from the power of brands and their large customer base.

How Should E-Commerce Marketing Be Done?

The marketing process of e-commerce businesses is carried out with the aim of increasing brand awareness and reaching target audiences through paid (search engine ads, social media ads) and free arrangements. While some of these activities are carried out for medium and long-term goals, especially paid methods such as advertising alloweffective results to be obtained in the short term.

The share of the e-commerce pie is increasing day by day, and the ratio of e-commerce to general trade increased to 17.6% in the first six months of 2021(15.7% in 2020), showing that this pie share is growing steadily. Although the volume of e-commerce is increasing, according to ETBIS data, it is observed that 312,523 businesses operate only in marketplaces and 14,154 businesses conduct e-commerce both through their own websites and marketplaces.

In e-commerce, where competition has increased so much and brand trust has become increasingly important in terms of customer confidence, marketing efforts hold the key to success. In addition to web and mobile-friendly advertising campaigns, SEO and many other creative marketing strategies are of great importance. We have examined seven methods you can use to market your e-commerce site for you below:

• Search Engine Optimization (SEO)

Search engine optimization studies, known as SEO, are improvement studies that enable different search engines, especially Google, to crawl your e-commerce site more easily. These studies increase your visibility in search engines, allowing you to attract more organic visitors.

SEO works are permanent and the success achieved can be maintained for a long time. With these optimization studies that contribute to increasing brand value, you can quickly gain rankings in your keywords and ensure that you can appear in front of your target audience in organic search results without paying for advertisements.

SEO work consists of a series of improvements. The most basic optimization work you can do is to prepare your content using keywords, informative and SEO-compatible, to create a good H1, H2 and H3 hierarchy in the headings, to structure your link structure with keywords in it and to use quality images. You can give your site an upward momentum by creating content for each product and making sure that the e-commerce site design is mobile-friendly.

• Social Media Ads

With the widespread use of mobile devices, social media has become an important part of our lives. According to the results of research, people spend an average of 4 hours a day on social media channels. Social media is now used not only to interact with different people but also to obtain information about products and services.

Such intensive use of social media also strengthens your hand in obtaining data on the behavior of your target audience. In addition to posts using #hashtags on social media, you can get tremendous returns with low-budget social media advertising campaigns that will be viewed directly by your target audience.

• Google Ads

Google Ads ads is a marketing technique with a high return rate. You can attract a large number of visitors to your e-commerce site by advertising on Google, the world’s and Turkey’s most widely used search engine.

When advertising on Google, you can choose keywords for search results or you can choose the types of ads that will directly meet your target audience on Google Adsense member sites. In any case, you can have the chance to meet your customer base with advertisements published directly to your target audience.

• Content Marketing

Content marketing, known as Content Marketing in foreign languages, is a marketing strategy that aims to attract visitors with content created to provide information to target audiences. This method should be evaluated together with SEO and social mediaactivities. The blog, video or infographic content produced is used to attract the attention of the target audience. Targeted customer interaction can be achieved with the content marketing method by planning SEO and correctly determining the platforms where the content will be marketed.

• E-Mail Marketing

It is an effective marketing strategy for businesses to carry out promotional and marketing activities by sending e-mails to their target audience for product or service promotions. With this marketing method called e-mail marketing, you can approach your customers in the right way by using the data you have.

This method, which will bring you directly together with the target audience, also strengthens your hand in terms of reducing advertising costs. You can make more sales by sending personalized e-mails in line with the customer’s purchases on your e-commerce site, the products they have reviewed and put in the cart. E-Mail Marketing is an effective marketing method used by all e-commerce sites. As your customer base increases, the data you have increases and you can get more returns by using this data efficiently.

• Influencer Marketing

Influencers, who can be defined as today’s experts in the simplest terms, make significant contributions to the marketing strategies of e-commerce site owners with their success in influencing their followers. Influencers, whose number of followers is expressed in millions today, have the ability to increase the sales of the product in question after each product they share.

Influencer marketing, which will bring you directly to a large target audience that you need to allocate a high advertising budget to reach, will increase your brand awareness in the shortest time and allow you to stay ahead of your competitors. Every product recommended by influencers breaks sales records. With this marketing method, which provides the fastest results in terms of return, you can increase your number of followers, customers and sales volume at the same time.

• SMS Marketing

SMS marketing, which is among the marketing strategies with a high return rate, is an effective method used by all e-commerce sites. This method requires you to have customer data just like E-Mail Marketing. After each SMS you send to the customer contact numbers you have, you can get high returns and increase your sales volume permanently.

This method, which requires you to spend time on the SMS to be sent, also makes your campaign easier to measure. You can make a significant contribution to your brand awareness by receiving plenty of interaction in a short time with SMS prepared in accordance with your target audience.

How to Ensure Brand Awareness in E-Commerce?

The fact that the products or services of your e-commerce brand are in the minds of consumers defines brand awareness. As your brand awareness increases, your marketing efforts give better results and your website traffic increases day by day and your sales volume decreases. As your brand is recognized among consumers, the budgets you allocate for advertising decrease and your profit margin increases with your brand awareness. To achieve your goals in e-commerce, you need to increase your brand awareness. There are effective strategies you can implement for this. The seven most effective methods to increase brand awareness can be listed as follows:

• Provide Quality Service

The way to gain prestige in e-commerce is through quality service. The quality of the products or services you sell, delivery to the customer on the promised dates and keeping the customers’ hearts pleasant with periodic small gifts increase your brand score. Quality service helps you get positive customer feedback. Your increasing number of five stars and positive reviews contribute to increasing your brand awareness.

• Produce Content Regularly

Producing regular content and making it available to your target audience is an effective method to increase your awareness. Content marketing, one of the marketing strategies, increases your loyal customer base by creating familiarity with your brand. If you regularly produce written, visual and inographic content and share it on social media, you can achieve significant gains in increasing your brand awareness.

• Pay Attention to Social Media Posts

Social media is an effective platform for both gaining followers and increasing awareness of your brand. Your target audience spends a significant part of the day on social media channels. You can share posts at regular intervals to turn these tendencies of users into an opportunity, and you can have the chance to reach a wider audience with the right hashtag usage. As your posts attract attention, your number of followers will increase and each new follower will reinforce the trust in your brand.

• Focus on Advertising Campaigns

Being constantly in front of your customers’ eyes increases the memorability of your brand. The shortest way to create eye familiarity is to focus on digital advertising campaigns. You can increase your awareness day by day by organizing advertising campaigns related to your products and services, campaigns or the content you produce.

• Benefit from Influencer Marketing Efforts

Influencers are the most trusted names in the digital world. The products they use and the brands they shop from are trustworthy in the eyes of millions. By working with influencers who will bring you directly together with your target audience, you can bothincrease your sales in a short time and reinforce the credibility of your brand.

• Strengthen Your Communication with Customers

Your customers trust brands that respond as quickly as possible to the questions they ask and the problems they communicate. The easier it is for your customers to contact you, the more trust they feel in you. For this reason, take care not to keep your customers who want to reach you on social media, your e-commerce site or different platforms waiting.

• Keep the Spotlight on You with Sweepstakes and Contests

One of the fastest ways to increase your awareness is to organize sweepstakes and contests on social networks. When setting the conditions for participation, you can be sure that every sweepstakes you will make by emphasizing the condition of following your brand will return as a large number of followers in a short time. You can keep the attention on you by always trying different methods when making a raffle, and you can also eliminate the risk of negative perception for your brand.

Which Type of Software Should be Used in E-Commerce?

We mentioned that you can choose from three different types of software when setting up an e-commerce site. In this group, where free software is not preferred, turning to ready-made e-commerce packages or custom software site designs to achieve your long-term goals increases your chances of success.

E-commerce software types are:

• Magento E-Commerce Software
• PrestaShop E-Commerce Software
• OpenCart E-Commerce Software
• WordPress WooCommerce E -Commerce Software
• Custom Software
• E-Commerce Software Package

What Features Should E-commerce Software Have?

A good e-commerce software should have the following features:

• Must Have Reliable Infrastructure

The biggest reservation of customers regarding e-commerce is in the direction of reliability. It is important that your site has a secure and strong infrastructure that can withstand possible attacks. There should not be any question marks in your mind that your software has a robust and secure infrastructure.

• SEO Compatibility

In order to be at the forefront of search engines, your software must have good SEO compatibility. You can gain an important advantage for search engine rankings by choosing SEO-compatible ready-made e-commerce software that is fast loading, has a user-friendly interface,has SEO plugins available and appeals to mobile compatibility such as UI/UX design features.

• Updating Should Be Prioritized

The software you choose should be able to improve itself according to the needs that arise and receive updates at regular intervals. In the field of design, it is recommended that you use your preference in favor of software that can instantly present new developments in search engines and security to its customers.

• Management Panel should be easy to use

The administration panel is the area you use the most on your e-commerce site. Pay attention to the ease of use of management panels that meet your needs at many points such as cargo tracking, order control, adding products or communicating with customers.

• Fast and Solution-Oriented Support

Software companies should provide fast feedback to customer support after sales . The fastest solution should be offered to you at points such as solving possible problems and implementing updates on time.

• Should have Additional Advantages

Make sure your software has additional advantages over competitors . Make sure that your software has every feature required for e-commerce sites and that it can offer you better than your competitors with advanced options.

Which Marketplaces to Use for E-Commerce?

You can meet wider audiences by choosing to sell on marketplaces for e-commerce. Online marketplaces share their advantages with businesses with their strong brand values and reliability. The 9 most popular e-commerce marketplaces that allow you to make domestic and international sales with low commission fees can be listed as follows:

1. Trendyol
2. Amazon
3. Amazon Turkey
4. N11
5. Gittigidiyor
6. Flower Basket
7. eBay
8. Etsy
9. AliExpress

Importance of Payment Systems in E-Commerce

Payment systems are one of the most important details in e-commerce. The large number of alternative payment methods offered on the site or in the store removes the question marks in mind in terms of reliability as well as appealing to a wider customer base.

E-Commerce is still subject to the distant approaches of a significant part of the society in terms of payment security. Although this handicap has been tried to be overcome with methods such as payment at the door, wire transfer and EFT, it has not been successful enough, and the development of virtual POS systems and the increase in payment security have succeeded in reversing relatively distant approaches.

According to ETBIS data, the share of credit cards in e-commerce payments is 59%. While the share of payments made with credit and debit cards is increasing, expectations from payment systems in terms of security are also increasing. Consumers want to know that their card and identity information is secure. Although security measures such asSSL and 3D Secure provide the desired secure environment, the prestige of the payment provider and the additional security measures it provides are among the main criteria that consumers pay attention to at the point of choice.

Consumers tend to trust e-commerce sites where they can pay with a secure credit card. Because they are aware that virtual Pos providers have good evaluation criteria and do not work with e-commerce sites that they do not find reliable. For this reason, virtual POS must be included in your payment systems, and it is important to work with virtual Pos providers that your customers trust and offer you advantages.

With over 12 years of experience, PCI DSS compliance and SSL certified pages,PayTR ensures that you have a payment system that your customers can easily trust. PayTR has agreements with many banks and helps you increase your customer base by enriching your cash or installment sales options.

PayTR integrates immediately with ready-made open source modules. You can start your e-commerce adventure by starting to use your virtual POS that is active within 2 hours following your application. With PayTR, which offers attractive options that will increase your profit margin such as free installation and commission rate based on turnover, you can both gain the trust of your customers and experience the advantage of payment alternatives offered to you under the most favorable conditions.

The Place of Marketing in E-Commerce

Marketing defines the efforts applied to promote the products or services sold to a wider audience and to increase their sales in parallel. Digital platforms strengthen the hand of e-commerce site owners in reaching the target audience today. When proceeding with the right strategies, every marketing method applied increases brand awareness as well as increasing sales. Considering all of the marketing methods we have shared in the headings above, the six importance of marketing in e-commerce can be listed as follows:

1. With marketing activities, you can have the chance to introduce your brand and products to a wider audience.
2. You can get the chance to compete on equal terms with your competitors in terms of sales.
3. With the innovations offered by digital marketing strategies in the field of measurement, you can optimize the budget and recycling rate in the most ideal way.
4. You can increase your sales with low budgets.
5. By gaining more followers, you can reduce your advertising costs over time.
6. By increasing your brand awareness, you can gain a fixed customer base.

Frequently Asked Questions

Which Certificates Should I Get to Learn E-Commerce?

You do not need to obtain any certificate to learn e-commerce. In order to learn the functioning of the system, you can participate in certified e-commerce trainings given by the e-commerce Information Platform or different institutions and organizations. For example;

1- Shopping Ads Certificate

You can increase your sales volume with this certificate that helps you deliver the products you want to sell to millions of people over the internet. With the Shopping Ads Certificate, where you can promote all your inventory in your Online/Offline stores and announce your campaigns, you can increase the number of your existing audience and measure your traffic density with the analyzes you can make.

2- Google Ads Performance Measurement Certificate

With this certificate, you can analyze your campaigns, advertisements and marketing efforts and increase your sales volume by putting your analysis into practice.

3- Google Ads Video Certificate

With the Google Ads Video Certificate, you can design your brand’s story and offer your users a unique form of advertising. In addition, you can increase your target audience with your store promotion video that you create and publish with this certificate, and you can make your voice heard to new audiences with your memorability.

4- Google Ads Display Network Certificate

With this certificate, which allows you to reach your users faster, you can analyze your right audience. With display ads, you can interact with your existing target audience and reach your potential audience while browsing websites, watching videos, reading e-mails. With display ads, you can deliver your message strategically, in the right place and at the right time to potential customers.

5- Google Ads Search Network Certificate

You can announce your campaigns by bringing the products you offer to your customers together with your advertisements. Bringing campaigns to customers through ads increases your sales volume and facilitates your access to potential audiences. With Google Ads Search Network Certificate, you can get all the information about keywords and bidding strategy and measure your campaign performance.

Is It Profitable to Do E-Commerce in Turkey or Abroad?

Selling products abroad is more profitable as it generates revenue in foreign currency. For this reason, you can also turn to e-export along with e-commerce.

Can E-Commerce be done without Stock?

Stockless e-commerce is known as dropshipping. With this method, you can sell online without incurring any inventory costs by bringing the products of suppliers directly to the customer.

How much capital is required?

The required capital may vary depending on the software to be selected to enter e-commerce. A minimum budget of 1,000 TL to 5,000 TL is required to enter e-commerce from scratch.

What are the Government Supports in E-commerce? How Can You Benefit?

Entrepreneurs who want to do e-commerce benefit from government supports through KOSGEB, TÜBİTAK and the Ministry of Trade. In addition to entrepreneur and investment incentive supports, e-commerce site owners can benefit from supports offered in various areas such as tax exemption, fair participation and target market research.

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